...satisfy the needs of consumers”. In order to lead the business into globally, marketing teams have to be aware of a local consumers’ need, desire to purchase and capable to purchase. This report will analyse Denmark’s economic factors and social culture as a potential foreign market. Economic environments of Denmark A country’s development was highly associated to their economic environments, investigate Denmark’s economic factors may concisely foresee the potential market of doing business. Firstly, foreign exchange and gross national income will be discussed. Although Denmark is members of European Union, it does not participate in the programme of EMU (Economic and Monetary Union). Denmark decided to remains Krone as their currency, so Denmark has a stable rate of exchange and equivalent with the Euro (Denmark Economic Affairs, 2012). The decisions made by Denmark were wise choices as EU was unionized with 27 countries and would easily influences by the fluctuation of Euro. Thus, Denmark has ranks as the one of the world’s highest per capita income and has a highly developed mixed market economy and its national has enjoying large social welfare and high living standards. According to Denmark Economic Affairs (2012), “Denmark enjoyed a long period of sustained economic growth, low unemployment and generous social welfare provisions”. In accordance with this economic growth, Denmark offers a huge market opportunity for luxury goods and services. For example, the average...
Words: 1232 - Pages: 5
...teaching foreign students 16 I.II b Foreign potential students abroad, considering to enlist for study in Denmark 18 II.II c Foreign students in Denmark, already enlisted for a study in Denmark 21 II.II d Governmental bodies and institutions 22 II.II e Competitors 23 Conclusion to external stakeholders’ analysis 24 Part III 25 Business model 25 Conclusion 26 Part IV 27 Targeting, penetration and expansion 27 Part V 29 Design specification 29 V.I Development strategy 29 V.III. Design and content 30 V.IV. Technology 32 Conclusion 33 Budget 35 Potential upsides 37 Risks 37 Part VII 39 Advantages, disadvantages, challenges 39 Part IX 42 Conclusion 42 Bibliography 44 Part I Introduction I.I Background During the last years the situation at the Danish educational market has changed. Some of the educational institutions have experienced the growth in the quantity of foreigners having a wish to study in Denmark. Students coming from different parts of the world have become a significant part of Danish Educational system. Lots of programmes in English were created and proposed to the foreign students in order to attract their attention. Six years ago the Market Economist programme came to some of the educational institutions all over Denmark. Two years duration has given the opportunity to Danish companies to have specialists with a great potential and fresh way of...
Words: 10599 - Pages: 43
...The Economic System in Denmark The Economic System in Denmark The current controversies that have developed in the welfare state of Denmark have been a concern throughout the world. As political systems shift, there have been questions as to the rise of unemployment, the sustainability of the country due to strict immigration laws, and the increase of discrimination cases. Having the responsibility to sustain the cost of its growing population through high taxes, while entering into a recession, the country had to “enhance adaptability” (Daemmrich & Kramarz 2010) and change the traditional method of assistances. Through the demographic shift of immigrants and refugees the political issue remained prominent, while this climate was based on immigrants not adopting the Danish value system and identity while integrating into Denmark. The economic changes across the globe have had an effect on the control of industrialization and the workforce in the country, as the business world becomes smarter by reducing costs through crossing borders. It has a negative impact on the policies for the welfare state and has raised the unemployment rates. “With the decrease of regulatory barriers in foreign nations, the economies have transformed increasing competition and welcoming foreign investment” (Hill 2005). Due to the current structure and lack of political momentum for reform, the spending on social protection grew exponentially. Recognizing the increased competition due to...
Words: 1367 - Pages: 6
...A. Denmark I. Introduction Denmark is an egalitarian society, this means that all people should be treated with the same dignity or be regarded as possessing the same intrinsic qualities despite their societal diversity of race, religion, sex etc. Interestingly this reflects in their language, which employs gender-neutral words. In addition, Denmark has the highest percentage of women in the labor market in Europe, with close to 80 percent of women being employed. They are highly respected in business and generally receive equal pay as men. To continue, women also have access to senior positions and can easily arrange flexible hours which make it possible for them to maintain both a career and a family. Before analyzing the different legislations in Denmark concerning women’s business rights, we will first discuss the concept of gender equality. II. Minister for Gender Equality Since July 1, 1999 Denmark has a minister for gender equality. He is responsible for the Government's overall activities in the field of gender equality and co-ordinates the equality work of other ministries. Gender equality between women and men has always been a general principle and objective of Danish policy. Changing governments have continuously worked to review and improve the quality of legislation and other legally binding rules to achieve gender equality between women and men. Today, women and men in Denmark share the same formal rights, obligations and opportunities...
Words: 1621 - Pages: 7
...paper will provide information on a new company named Nations Trading Guild (NTG) entering the export business in a foreign market in Copenhagen, Denmark. The type of goods provided will be covered in this paper along with the marketing and branding techniques that will be utilized to advertise and sell the goods. In addition, the culture of Denmark will be discussed and the reader will be able to see how this new company will be providing a great service. The Nations Trading Guild (NTG) is a U.S. based company based out of El Paso, Texas. The National Trading Guild owns one of the world’s largest working ranches and processing centers. The National Trading Guild provides quality cuts of steaks to some of the most famous U.S. steakhouses at the best prices around. The National Trading Guild will be starting an export business, providing various types of steaks to include; T-Bones, Filet Mignon, Ribeye and New York Strips with the options of some of these cuts being organic. The Market in Copenhagen, Denmark will be a great place to start an export business providing steaks, as the Danish culture consumes a lot of meat and potatoes. Beef produced in the United States is known for its taste and tenderness. In Copenhagen, steak is a popular choice recommended by physical trainers for women who are working out as opposed to eating carbs. In addition, Copenhagen, Denmark is steady growing in the restaurant industry more specifically with steak houses and specialty markets...
Words: 1338 - Pages: 6
...EXECUTIVE SUMMARY This report is commissioned to examine the scope of conducting business overseas on behalf of Fine Maple Products Ltd. – an Ontario based maple products manufacturing company. The research draws attention on various factors involved in expanding company’s business in two potential markets i.e. France and Israel like market size, legal and political considerations, economic conditions and etc. The main purpose of conducting trade research is to diversify its risk through splitting the business in foreign markets and compete with other companies dealing in the same product with foreign market exposure. TABLE OF CONTENTS EXECUTIVE SUMMARY RESEARCH PLAN Key objective Key topics to be researched Importance of key topics to be researched...
Words: 640 - Pages: 3
...Executive Summary Coloplast has been in operations in Denmark for nearly 60 years. The company specializes in producing medical devices such as disposable ostomy bags, antifungal cremes cleansers and moisturizers. For 42 years, all Coloplast operations were contained within Denmark, however 97% of its revenue was generated by exporting its products beyond its national borders. In 1999 the company changed its philosophy and began to investigate off shoring its production facilities. In 2001 the first Coloplast production facility opened its doors outside of Denmark. The expansion took place in Tatabanya Hungary. This location was chosen because of cheaper labour and land rates, as well as a more favourable tax rate. The city is located in the Western region of the country which provided better infrastructure. Coloplast had no blueprint to navigate through the expansion process, and had to learn and develop best practises by trial and error. By 2004 the management team in Tatabanya had advanced the production system to the point where it was outperforming the longer established Danish facilities. In 2005 Coloplast revealed an aggressive plan of Strategy 2008. In this plan the company states it will strive to achieve a profit margin of 18% while maintaining 10% organic growth. A key pillar of this plan is the continued relocation of volume production to Hungary and further expansion to China. Coloplast is at crossroads, it needs to decide if it has learned enough...
Words: 1569 - Pages: 7
... LeanEco offers cost-effective, sustainable, 24/7 Mission Critical Power Solutions for server farms, datacenters and other business critical applications. LeanEco develops, manufactures and sells an innovative, all-in-one no -break power solution. Mission /Securing Business Uptime. Vision/ LeanEco the obvious choice. Problem Statement LeanEco wants to expand to other markets to establish a great business and to differentiate from the competitors. The two main markets in Europe for UPS are Germany and UK. They counted for 18% and 22% looking at the total European market. (source: Henrik Raunkjær, CEO). Is the German market Attractive to LeanEco? Limitation The Leaneco is interesting firm, but getting the access information is not easy to find. During the presentation the Ceo Henrik Raunkjær only give brief information & the lecture is so quick that can’t even enough to write down (taking notes). Leaneco website is not enough information to support this project. Porters Diamond of National Advantage (Denmark) 1. Factor Conditions The basic factors that the Denmark is no. 6 in the infrastructure in the Competitiveness Yearbook. The technological infrastructure is high and when it comes to education Denmark is marked as no. 1 University and management education that encounter of a competitive economy and the business community. The Danish labour market The salaries has been reinforced by effective exchange rate . Key features of the Danish...
Words: 2817 - Pages: 12
...organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Educational material supplied by The Case Centre Copyright encoded A76HM-JUJ9K-PJMN9I Order reference F240103 Version: (A) 2008-06-24 INTRODUCTION Director Allan Rasmussen took a good deal of pride in the achievements of Coloplast A/S1 (Coloplast) in Tatabánya, Hungary. In consecutive quarters in 2004, the plant had outperformed the company’s longer established Danish production units in quality levels (see Exhibit 1). Rasmussen had been the Tatabánya plant’s manager, its first, since 2001. Just three and a half years later, he was responsible for the daily management of a plant with a head count of 550 and production valued at 1.5 billion Danish kroner (DKK). In 2005, he resumed his position as director of Coloplast’s Danish subsidiary and returned to Denmark. With the Hungarian operation, Coloplast had learned important lessons in designing and implementing a relocation process, and in managing the communication involved. Although Coloplast had some minor production facilities outside of Denmark, the scope of its involvement in Hungary was unparalleled. When the expansion was completed, the Hungarian unit would employ 900 staff — roughly...
Words: 6632 - Pages: 27
...Sweden has lot of opportunities for investment in all the sectors. The private sectors have a major chunk which is untouched and which is followed by Retail Trade and manufacturing and construction industry. There is a lot of prospect in manufacturing sector, retail sale of no-durable goods. Top 5 Products exported by Sweden | Refined Petroleum (6.2%), Telephones (5.2%), Packaged Medicaments (4.4%), Cars (3.6%), and Vehicle Parts (3.3%) | Top 5 Products imported by Sweden | Crude Petroleum (7.9%), Cars (4.8%), Refined Petroleum (4.0%), Vehicle Parts (3.4%) and Telephones (2.4%) | Top 5 Export destinations of Sweden | Germany (9.9%), United Kingdom (6.7%), Denmark (6.7%), Norway (6.7%) and United States (6.3%) | Top 5 Import origins of Sweden | Germany (18%), Denmark (7.9%), Norway (7.4%), Netherlands (6.2%), and United Kingdom (5.9%) | Sweden is ranked 2nd with an Economic Complexity Index (ECI) of 1.98292 Sweden has direct competition with Finland and Denmark. Competitive Country: Finland Finland provides an environment for business through its financial aiding and has policies which aid the work flow. The education level is being raised in Finland to become a technological and innovation based platform for business enterprise. There is a huge skilled workforce who is ready to adopt any change in work environment and adapt any changes. Industries: Energy, Agricultural and manufacturing. Denmark Denmark is known strongly...
Words: 722 - Pages: 3
...during the recession. The changing lifestyles of consumers to a healthier and quicker one can be seen as both- a threat and opportunity. As a threat- due to a healthier lifestyle McDonald’s as well as other fast food restaurants can lose many consumers. As an opportunity- as people are getting more and more busy due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness is the perception of the customers that look at McDonald’s as a very unhealthy place to eat. Competitive situation – The competitive situation within the fast food industry is very hard. McDonald’s is the leader in this industry, but still it has to deal with big rivalry. There are many other restaurants and other substitute products that consumers can choose. A big variety of the “other possibilities what and where to eat” makes strong buyers power. While in the global market entry barriers are high (due to high expenses to establish a big company), in a more local market, these barriers are much lower because it does not require big capital to establish a small business (for example- pizzerias as a family business). The biggest barriers for potential businesses are that already established companies have access to raw material, technology...
Words: 6991 - Pages: 28
...grown to be an international business trading in 15 European countries. In 1960 the company – still called Cowie – moved into motor retailing. And in 1980 it started to purchase bus companies with the acquisition of the Grey-Green bus company in London. Over the next few years, there were more bus company acquisitions, with the biggest – British Bus Group plc – in 1996 making the business one of the largest bus operators in the UK. Arriva was born in 1997, bringing together many different company backgrounds under the Arriva flag. Also in that year Arriva acquired its first business on the European mainland – Unibus Holdings in Denmark. In 1999 Arriva decided to focus its management and financial resources to enable the group to capitalise on opportunities in passenger transportation in the UK and mainland Europe. Subsequently the group successfully disposed of a number of major motor retailing and finance businesses. This process was completed by the summer of 2003 and the sale of its vehicle rental division followed in 2006. During that time Arriva has established a position as one of the leading transport services organisations in Europe with bus and train operations in the UK, Czech Republic, Denmark, the Netherlands, Poland and Sweden. In addition Arriva has bus operations in Hungary, Italy, Portugal, Serbia, Slovakia, Slovenia and Spain. In the UK, Arriva also operates a bus and coach distribution business and a specialist transport business which provides health and social...
Words: 473 - Pages: 2
...Ongko’s Furniture store recommendations As a financial organizational tool, a budget represents a working document that helps in the day-to-day operations of any organization. Ongko Furniture Store’s financial reports give an overview of its current financial performance. The company also uses a flex budget that allows the company to project revenues and costs at various levels of output. This paper will therefore give an analysis of the alternatives available to the company to help the owner make an appropriate business decision. The paper will also suggest a recommendation using a pro forma cash flow budget to help justify the decision. Likewise, the paper will establish the company’s opportunities and risks associated with global growth. Analysis of Alternatives Ongko Furniture has three alternatives available to the company. The best alternative selected must consider the incremental benefits and risk-trade off determinants. Ongko’s first option, although expensive, involves investing in a high-tech solution that would increase production and reduce labor costs. The second option involves a forward vertical integration in the form of distribution and this would put the company in a new global market. The third option involves exploring the market that demands a flame retardant finish on furniture. However, this means keeping the current operations and suffering losses from the competition and changes already affecting the company (University of Phoenix, 2010). Recommendation...
Words: 1729 - Pages: 7
...Copenhagen Business School is my second choice for a study abroad partner university. Copenhagen Business School ranks as the world’s 1000 best business schools, and in 2011, ranked number three in the world. Attending such a prestigious school will help to set me on my path towards my career goal of being an international buyer. I would like to broaden my experience at an international level while fulfilling my professional and personal goals. My professional goals will be enhanced by enrolling in elective courses that are aligned with my interests such as: Business Development, Corporate Branding, Design Management, International Negotiations, and Managing Innovation. In addition, I am actively pursuing the SEER certificate that Pepperdine University offers, and luckily enough, Copenhagen Business School teaches a Corporate Social Responsibility elective. Copenhagen is known for leading the sustainability efforts in transportation, energy, waste management and other aspects of city development, which will help me pursue my passion of bringing an eco-friendly vibe to the corporate world. I am also an active member of the Net Impact club at Pepperdine University, which is also offered at Copenhagen Business School coincidentally. In addition, class sizes are no more than 50 people, which will enable me to be able to bring my cultural perspectives to the table in order to participate in active discussions. Denmark also has the fourth strongest economy in the world, and in today’s...
Words: 567 - Pages: 3
...members:_____________________________ __________________________________________________________ __________________________________________________________ ____________________________ | | Project no.: 1 Class and group number: Table of Contents Introduction 2 INTRODUCING 7-ELEVEN 3 Marketing mix 3 Product 3 Place 4 Price & Promotion 4 People 4 Process 4 Physical environment 4 Mission 5 Vision 5 Values 5 Objectives 6 Macro environment – PESTLE analysis 6 Political 7 Economical 7 Socio cultural 7 Technological 7 Environmental 8 Legal 8 Porters five forces analysis 8 Competitive analysis 11 Conclusion 12 List of sources: 13 Introduction The retail industry in Denmark had a very good performance in 2012, after continued stagnation over the review period. In general, the retail industry is sensitive to any economic fluctuations and therefore it was very much affected by the financial crisis which occurred 3 years ago. The crisis “shattered consumer confidence dragging out through 2009-2010.” Last year, in 2012, the reduction in unemployment, growth in incomes and prospects of economic recovery all “contributed to growing value sales in the majority of retail channels. “ Despite the growth in incomes and the stabilization of economy, consumers did not really came back to their old habits, remaining rather “ price-sensitive” and cautious in terms of their spending. The report below provides an insight...
Words: 6238 - Pages: 25
