...forces of marketing. CIM (The Chartered Institute of Marketing) offers the following definition for marketing: “ The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services can interpret consumer desires and match, or exceed them. The marketing process is central to the business performance of companies, both large and small, because it addresses the most important aspects of the market. It is about understanding the competitive marketplace and ensuring you can tap into key trends, reaching consumers with the right product at the right price, place and time. Clever marketing has led to many recent business success stories - from pharmaceuticals to airlines, sports brands to food and drink, business-to-business companies to small, niche players. Getting close has become more important than ever as digital and mobile technology make inroads into all aspects of life. This revolution has also provided new tools to make marketing more targeted, relevant and effective. Today, as competitive pressures increase, marketing skills have never been more highly valued. What...
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...(2) In this next point I hope to determine in detail all the characteristics of the UK economy, government fiscal and monetary policies and how each one effects on the Tesco PLC organisation. I plan to give a clear and comprehensive look into each of the factors which build the UK economy and analyse and evaluate with strong evidence of application to theory throughout the report. The UK has a democratic, parliamentary system of governance known as the Westminster system. The structure of the administration ensures that there is an adequate separation of powers between the executive branch, led by the prime minister, the bicameral legislature and the judiciary, and that there is a system of checks and balances in place. The current population of the UK is 64.1 million. The UK was one of the largest macroeconomics in the world. It was seen to be one of the strongest and most stable economies before 2007, however post 2008 economic deceleration began and the GDP growth rate fell to 0.7%. In 2008, the economy entered into a recession, with a predicted negative growth rate of -4.5% for the following year. (Data monitor Statistics) The current conservative government’s main economic aims are Economic growth with more goods and services produced in the economy, alongside low inflation, little unemployment with a Fair distribution of income. (HM Treasury) Taxation comes in two forms direct taxation (taxation on income and profits) and indirect taxation this is taxation on expenditure...
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...purposes of different types of organisation pg.3,4 1.2 Describe the extent to which an organisation meet the objective different stakeholders pg.5 1.3 Explain the responsibilities of organisation and strategies employed to meet them pg.6,7 2.1 Explain how economic systems attempt to allocate resources effectively pg.7, 8 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities pg.8, 9 2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation pg.10 3.1 Explain how market structures determine the pricing and output decisions of businesses pg.11 3.2 Illustrate the way in which market forces shape organisational responses using a range of examples pg.12 3.3 Judge how the business and cultural environments shape the behaviour of a selected organisation pg.13 4.1 Discuss the significance of international trade to UK business organisations pg.14 4.2 Analyse the impact of global factors on UK business organisations pg.15 4.3 Evaluate the impact of policies of the European Union on UK business organisations pg.15, 16 INTRODUCTION IN THIS ASSIGNEMENT I WILL INDENTIFY AND DISCUSS THE TYPES OF ORGANISATION, I WILL EXPLAIN THE RESPONSABILITIES OF ORGANISATION THE ECONOMIC SYSTE. I WILL SHOW THE KEY OBJECTIVES COMPETITION POLICY AND HOW THE MARKET STRUCTURES DETERMINE THE PRICING OF THE DECISIONS OF BUSINESS. I WILL ANALYSE THE IMPACT...
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...HND BUSINESS MANAGEMENT LECTURER: MR TAIWO OLAJUMOKE BATCH: 11 LEVEL: 4 BY SHAHZAD MIRZA UKCBC PARK ROYAL LONDON ID: 12878-RB HND BUSINESS MANAGEMENT LECTURER: MR TAIWO OLAJUMOKE BATCH: 11 LEVEL: 4 BUSINESS ENVIROMENT | Introduction | 3 | 1.1 | Identify the purpose of organisations | 3-4 | 1.2 | Describe to which extent Iceland Supermarket Ltd meets objectives of its different stakeholders. | 5-6 | 1.3 | Explain various responsibilities of Iceland | 7 | 2.1 | Different economic systems | 8-9 | 2.2 | Fiscal and monetary policy | 10-12 | 2.3 | Competition policy and other regulatory mechanism | 13-14 | 3.1 | Market structures determine the pricing and output decisions | 15-21 | 3.2 | Which market forces shape Iceland Supermarket responses | 21-22 | 3.3 | How the business and cultural environments shape the behaviour of Iceland | 22-23 | 4.1 | Significance of international trade to Iceland Supermarket | 23 | 4.2 | Impact of global factors on Iceland Supermarket | 24 | 4.3 | Impact of policies of the European Union on Iceland Supermarket | 25 | | Conclusion | 26 | | References “ | 27 | CONTENTS “ Introduction of Business Environment...
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...The Organisational purposes of chosen organisation 4 1.1. Identify the types of organisation you have chosen and its main purposes 4 1.2. Describe the extent to which an organisation meets the objectives of its different stakeholders 4 1.3. Explain the responsibilities of an organisation and strategies employed to meet them 5 Task 2. The nature of the national environment in which your chosen business operates 6 2.1. Explain how economic systems attempt to allocate resources effectively 6 2.2. Assess the impact of fiscal and monetary policy on business organisations and their activities 7 2.3. Evaluate the impact of competition policy and other regulatory mechanism on the activities of a selected organisation 7 Task 3. The behaviour of your chosen organisation in its market environment 8 3.1. Explain how market structures determine the pricing and output decisions of the business 8 3.2. Illustrate the way in which market forces shape organisational responses using a range of examples 8 3.3. Judge how the business and cultural environments shape the behaviour of a selected organisation 9 Task 4. The significance of the global factors that shape business activities of your chosen organisation 10 4.1. Discuss the significance of international trade for your organisation 10 4.2. Analysis the impact of global factors on your chosen organisation 10 4.3. Evaluate the impact of European Union policies on your business organisation 11 Part B 12 Task 5. Report 12 a). how...
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...which businesses operate LO3: Understand the behaviour of organisations in their market environment LO4: Be able to assess the significance of the global factors that shape national business activities Scenario: Understanding the environment within which the business has to operate is very important for running a business unit successfully. The environmental factors influence almost every aspect of business; be it its nature, its location, the price of products, the distribution system, and the personnel policies. Hence, it is important to learn about the various components of the business environment, which consists of the economic aspect, the socio-cultural aspects, the political framework, the legal aspects and the technological aspects. Evaluating the external environmental factors is as crucial as analysing the internal environment to all organisations. Working as an assistant to the Business Development Manager you need to conduct research on various aspects of the business environment. Task 1: understand the nature of the national environment in which businesses operate: INDIVIDUAL REPORT DATED DECEMBER 3, 2012 P4: Explain how economic systems attempt to allocate resources effectively P5: Assess the impact of fiscal and monetary policy on business organisations and their activities P6: Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation. P7: Explain how market structures determine the pricing...
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...BUSINESS ENVIRONMENT Table of Contents Introduction2 Task 13 Task 25 Task 36 Task 48 References10 BUSINESS ENVIRONMENT Introduction: This assignment gives a description of business environment and its purposes, nature etc. Business environment is the sum of two environments that is micro environment or internal environment and macro environment or external environment. This micro environment is the immediate environment of the organization because it affects the company performance. Micro environment comprises suppliers, marketing intermediates and customer. Supplier occupies a main role of the micro environment because they provide a reliable source of supply to the business. Macro environment or external environment that describes the outside of the organization. The macro environment consists of economic, demographic, natural, cultural and political forces. The detailed business environment in various factors are explained below Task 1 Businesses Organizational Purposes 1.1 Identify the purposes of different types of organisation in England: * The different types of organization in business environment they are sole trader, partnership, companies, franchises. * The sole trader mainly occupies on construction industry it is based on different activities like plumbing, electrical work, carpenter, window cleaning etc. The sole trader is closely contact with the customer so it is easy for decision making about the activities. The sole...
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...Task – 1 1.1 Identify the purposes of different types of organization. Business organisations: To make a profit in a socially standard way. For example: Airlines, Fast food. Non-profit service organisations: They want to help to all of people without any profit. For example: NHS, Universities. Mutual-benefit organisations: Individuals join together to pursue their own self-interest. For example: Clubs, Trade Union. Commonweal organisations: They provide service to all members of a given population. For example: Fire Service, Police. Organisations by their intended purpose: Private enterprise organisations: A "private sector" organisation is one that is owned and controlled by private individuals, not the government and usually exists to make a profit for its shareholders. Public sector organisations: A "public sector" organisation is one that is controlled by the government. It is called "public" because the government is responsible to the entire public. Commercial interest classification: Profit oriented: Profit-oriented means pricing strategies rely on setting a product or service's price to attain a specific, programmed net profit percentage. Non-profit oriented: In the broadest sense, an organisation in which no part of any net earnings can grow for the benefit of any private shareholder or individual. Size oriented classification: Large scale: To access the large-scale data sources efficiently and automatically, it is necessary to classify these...
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...Learning Outcome 3 Understand the issues and constraints in relation to the use of business information in organisations Aminath Inasha Afeef Understand the issues and constraints in relation to the use of business information in organisations ● Legal issues: relevant data protection legislation eg Data Protection Act 1998, Freedom of Information Act 2000; other relevant legislation, eg Computer Misuse Act 1990 ● Ethical issues: codes of practice, eg on use of email, internet, ‘whistle blowing’; organisational policies; information ownership ● Operational issues: security of information; backups; health and safety; organisational policies; business continuance plans; costs, eg additional resources required, cost of development; impact of increasing sophistication of systems, eg more trained personnel, more complex software Legal Issues Legal Issues ● When companies deal with business information, what legal issues will they have to be concerned about? ● There are various items of legislation (law) to protect the use of business information. ○ ○ ○ ○ Data Protection Act 1998 Freedom of information Act 2000 Computer Misuse Act 1990 Other relevant legislation Data Protection Act 1998 ● Many businesses store and use information about people. ● The Data Protection Act protects the information held about people from being misused. ● According to the Data Protection Act, the information stored by businesses on databases must be: ○ obtained fairly and lawfully ○...
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...London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title & Type Date Set Due Date Academic Year / Semester 79829 Unit 1: Business Environment HND Business (BTEC Level 4 and Level 5) Dr Knowledge Mpofu Business Environment – Individual Assignment 24th September 2014 9th January 2015 September 2014 Semester Unit Outcomes Covered: LO1. Understand the organisational purposes of businesses LO2. Understand the nature of the national environment in which businesses operate LO3. Understand the behaviour of organisations in their market environment LO4. Be able to assess the significance of the global factors that shape national business activities. GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors Outcomes/ Grade Descriptors AC1.1 √ AC4.1 √ AC1.2 √ AC4.2 √ AC1.3 √ AC4.3 √ AC2.1 √ M1 √ AC2.2 √ M2 √ AC2.3 √ M3 √ D1 √ AC3.1 √ AC3.2 √ D2 √ AC3.3 √ D3 √ Assessor: Signature: ______________ Date: ___/___/___ Dr Knowledge Mpofu September 2014 1 Assignment Brief Scenario: The UK business environment remains positive, forward-looking and one of the most attractive places open for business in Europe. The UK government is committed to creating a supportive business environment that encourages a private-sector-led economic growth. According to the World Bank ranking, the UK is one of the easiest places to set up and run a business in Europe, and more overseas companies...
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...sCOTIA AIRWAYS | Managing People and Organisations | Outcome 1 HNC Business (Day Release) | | Kevin McCartan | Wednesday 23rd October 2013 | | Contents 1. Terms of reference 2 2. Procedures 2 2.1 Class Handouts 2 2.2 Internet Research 2 3. Findings 2 3.1 Background of Scotia Airways 2 3.2 Relationship between Organisational goals, Objectives and Policy 3 3.2.1 Policy 3 3.2.2 Goals 3 3.3 Open Systems 4 3.4 Formal and Informal organisation within Scotia Airways 4 3.4.1 Formal Organisation 4 3.4.2 Formal organisation within Scotia Airways 4 3.4.3 Informal Organisations 4 3.4.4 Informal Organisations within Scotia Airways 5 3.5 Primary Stakeholders and their Influence on Scotia Airways 5 3.5.1 Different primary stakeholders 5 3.5.2 Stakeholders influence on Scotia Airways 5 3.6 Control Strategies 6 3.6.1 Personal Centralised Control 6 3.6.2 Bureaucratic Control 6 3.6.3 Cultural Control 6 3.7 Control strategies relating to Scotia Airways 7 4. Conclusion 7 5. Recommendations 7 1. Terms of reference This report was requested by Jack Hides, MPO Lecturer and Margaret Scotland, Communications Lecturer to identify the relationship between goals, objectives and policy within Scotia Airways. The purpose of the report is for assessment MPO Outcome 1 for HNC Business. The report will identify the main principles of Open Systems Theory, the main differences between the formal and informal organisation within Scotia Airways, describe...
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...questions and given exhaustive answers on these. A goal is a broad statement of where you want to be as an organisation and what you want to achieve. It is a future expectation of the organisation. The goals of an organisation will determine the nature of its inputs and outputs. An example of a company’s aim would be to increase profits. The inputs in a way of both employees and management. The efforts of both of these will make a big impact on how these goals are met and within the timescale. Suzy’s aim for the company was to create chocolate that would be boost local produce. She wanted the business to be well known for excellent and innovative products. Another aim Suzy set for the company was to create self-help in the communities that were supplying the cocoa. Suzy wanted to create a positive culture in all aspects of the business. Goals of the organisation should be categorised into different types of goals for example, Consumer goals which includes meeting the needs of the consumer, Product Goals which relates to the characteristics of the product, Operational goals relates to the series of activities involved in providing the outputs, operations and the functions of the organisation and lastly secondary goals which is not the main aim itself but the manner in which the organisation uses its powers and influence of its outputs. A goal is the end that the organisation endeavours to attain. For the goal to be met this requires action from the managers who needs to break...
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...Managing People and Organisations Organisations When you think of the term organisation it suggests a structure and a purpose. Let’s will consider business organisations you are familiar with, focusing on their structure and purpose! The Organisation There are different types of Organisation: Self-employed Private Limited Companies Public Limited Companies Voluntary Organisations Charities Public Corporations Government-funded service providers Local Authority-funded providers Organisations Every organisation is made up of functions Examples: Finance Human Resources (Personnel) Operations (the making or doing) Sales and Marketing Management How do you build an organisation? Using the areas of its functions Example: Finance The area of business that deals with money Money can be stock, shares, employee wages, buildings and contents, buying and selling Area of considerable power and can tell how a business is performing Human Resources/ Personnel People! Area of business that deals with people such as: Pay Recruitment and Selection Training Contracts of employment Disciplinary/ Grievance Operations The “doing” Operations covers the areas of business that perform the tasks of the business such as: Building Developing new ideas Production plants Sales and Marketing This area of the business is the sales The costs of end product to make a profit (Private Sector) or deliver a service (Public Sector) Responsible...
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...Williams College Business environment Submitted By:AHMED NADJOUI Submitted To: Table contents Introduction 3 Task1: The purposes of different types of organization 4 The extent to which an organization meets the objectives of different stakeholders 5 the responsibilities of an organization and strategies employed to meet them 5 Task2: The economic system attempt to allocate resources effectively 6 Assess the impact of fiscal and monetary policy on business organization and their activities Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organization 7 Task3: The market structures determine the pricing and output decision of businesses 8 The way in which market forces shape organization responses using a range of examples 8 The business and cultural environments shape the behaviour of an organisation 9 Task4: The significance of international trade to UK business organisation 10 The impact of global factors on UK business organisation 10 The impact of policies of the European Union on the UK business organisation 11 Conclusion:11 References:12 Introduction We try in the begin to introduce the company and after that we will explain what we are going to show about the tasks, M&S is one of the UK’s leader retailers, over that 20 million visitors weekly to their shops, they offer offer high quality, great value clothing and home products, outstanding quality foods,...
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...Introduction As the developing of economy in the world, human resources can be paid further more attention to the tourism industry that before. Good human resources management can help the organisation to be successful. Line managers are the important aspect of HR department that can accomplish the organisation’s objective. There are three major level of management structure in the organisation, respectively top level (i.e. president and CEO), middle level (i.e. marketing vice president, finance vice president, and human resources vice president), and bottom level (i.e. different line managers of training & development). There is a possible evolving HR organisation example, which will be indicated the following article. Business policy and code of ethics are very important to the organisations that can help the firms to be more competitive. Human resources department is responsible for formulation of policy, approved by senior management, and the daily implementation of this policy and the monitoring of its effectiveness, and employment and career development of all individual employees in the organisation. Line managers should monitor and correct the situations of training staffs and normal working of staffs. The Role of Line Managers and (HR) Human Resources • Roles Line manager should authorise to direct the work of subordinates and has the responsibility to accomplish the organisation’s objectives (Stone, 2005). As the traditional work of HR managers decreases, line...
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