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Business Plan - Child Tracking Device

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Submitted By twinluv2
Words 4277
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Business Plan
Safe Haven Technology
911 Keep Me Safe Lane
Waldorf, Md. 20603
(301) 645-SAFE
Fax: (301) 645-LANE [pic]
Prepared By
Student Name
Submitted To:
Professor Freeman
BUS 205
TABLE OF CONTENTS

Abstract…………………………………………………………………………………………...3

Section 1.0 – Executive Summary………………………………………………………………..4

1.1 Objectives………………………………………………………………………………..4 1.1.2 Business Objectives ……………………………………………………………….…….4 1.1.3 Financial Objectives ……………………………………………………………….……4 1.1.4 Marketing Objectives ……………………………………………………………………4 1.2 Mission…………………………………………………………………………………….5 1.3 Keys to Success…………………………………………………………………………….5
Section 2.0 Company Summary………………………………………………………………….5 2.1 Company Ownership………………………………………………………………………6 2.2 Start-up Summary………………………………………………………………………….6
Section 3.0 Products and Services………………………………………………………………..8
Section 4.0 Market Analysis Summary…………………………………………………………..8 4.1 Market Segmentation………………………………………………………………………8 4.1.1 Family Consumers……………………………………………………………………….9 4.1.2 Channel Sales to Original Equipment Manufacturers (OEMs)…………………………9 4.1.3 Businesses……………………………………………………………………………….9 4.1.4 The Military……………………………………………………………………………..9 4.1.5 The Political Market…………………………………………………………………….9 4.1.6 Maritime Market………………………………………………………………………...9 4.1.7 Pet Supply Chain Stores………………………………………………………………..10
Section 5.0 Strategy and Implementation Summary………………………………………….…10 5.1 Competitive Edge………………………………………………………………………….10 5.2 Competitors' Disadvantages………………………..……………………………………..11 5.2.1 Effectiveness……………………………………………………………………………11 5.2.2 Price………………………………………………………………………………….…11 5.3 Marketing Strategy………………………………………………………………….…....11 5.4 Sales

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