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Business Plan for Bus Services Company

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BUSINESS PLAN
Wise Choice Tours and Bus Services The Company
Wise Choice Tours and Bus Services (WCTBS) is a new sightseeing company in its formative stages. It is owned and managed by entrepreneur Michael Miles. The company is located in the capital city of Georgetown. It is being organized to take advantage of a specific gap in the local sightseeing tour market. The gap exists in high quality, reasonably priced sightseeing tours in the nation's capital away from the city centre, indicating that a new entrant tour company could be expected to capture a significant portion of the current sightseeing tour market.

The Company's Mission
WCTBS’ mission is to provide safe, reliable and fun sightseeing tours and bus services to our customers. Six of the buses will be used for tours locally, three for tours to Suriname, Venezuela and Brazil. With a combination of clean buses, friendly and informative and helpful driver guides along with outstanding customer service, WCTBS intends to lead the other companies and make our standards their ambition.
Objectives
WCTBS will have as it primary objectives the following elements:
 To establish and operate a new tour company and bus service aiming specifically at touring the monuments, memorials, museums, and government buildings of the capital city as well as touring the historic and picturesque regions of Guyana.  To implement an organizational and marketing strategy that will, beginning in the first months of operation, achieve 65-85 percent capacity on each bus during the summer and increasing thereafter to 75-100 percent, thereby maximizing revenues and return on investment while reducing risk.

 To achieve revenues of about $14 million by our first full year of the operations, exceeding $20 million by our third year. Also to expand into newer markets in the bus services industry.

 To gear

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