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Business Plan for Tracking Device for Shoes

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Submitted By dakidd0110
Words 6365
Pages 26
Executive Summary The Sneaker Seeker is a new company that sole purpose is to create a shoe that will track the where-a-bouts of not just children, but for people with mental conditions such as, Dementia or Alzheimer's. The goal is to build a shoe that is comfortable and stylish, but can track a person without any boundaries. The research showed that out of 100 people between the ages of 12 to 50 that had done a survey on would they where a sneaker that had a tracking device inside the results was mixed. Surprisingly 40% said that it would be invasion of privacy and wouldn’t wear the shoe, but a whopping 60% said that they would. Throughout this paper you will see the need for a shoe of this caliber. It is better to have safety, then to have a loved one missing for years.

The shoes will go through a shoe press, this process takes the materials, such as

leather or clothes shape the shoe into various parts, but in this process the GPS tracking device will be securely implanted in the tongue of the shoe. The GPS device will have a special plastic coating on it to prevent electrical shock or water damage to the device itself.
The materials used will be made based on the style and type of shoe that is being manufactured. Leather would be used to make the running style, dress, and casual shoes. A cloth material will be used for tennis style shoes and causal walking shoes. Using a machine to produce the shoes, you will get more products in less time, then if you were to make the machine by hands. Through my research I will show that there are many people with the same concept, but my shoe will cater to people that are not able to afford high priced shoes.
Product Description and Situational Analysis
The Sneaker Seeker is the new way of keeping track of children without

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