FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Super Dog’s Gym & Training Center
----------------------------------------------------------------------------

A Business Plan Presented to the
Faculty of the Institute of Tourism and Hotel Management
Far Eastern University
Nicanor Reyes Street, Sampaloc, Manila

----------------------------------------------------------------------------

In Partial Fulfillment of the Requirements for the Degree of
Bachelor of Science in Tourism Management

----------------------------------------------------------------------------

BASAT, JOLINA BELLE C.
HUANG, YA-HUI E.
MATAYA, TRIZIAMAE D.
PAREDES, CHIT JANSSEN A.
TELAN, DERREN KRISTELLE J.

October 2015

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
APPROVAL SHEET
In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE
TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training
Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG,
TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J.
TELAN, is hereby recommended for submission to the Oral Presentation.

_____________________________________________
Adviser

Approved by the Research Committee at the Oral Examination conducted on October 4,
2015 with the grade of __________ %.

THE RESEARCH PANEL COMMITTEE

______________________________
Chairman

______________________________
Member

______________________________
Member

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

CERTIFICATION

In partial fulfillment of the requirements for the degree of Bachelor of Science in
Tourism Management, this Business Plan proposal entitled “ Super Dog’s Gym and Training
Center ” prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG,
TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, AND DERREN KRISTELLE J.
TELAN, was proofread and edited by the undersigned.

__________________________________________________
Faculty, English Department
INSTITUTE OF ARTS AND SCIENCES

____________________
Date

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
TABLE OF CONTENTS
PAGE
I.

Executive Summary
1.
2.
3.
4.
5.
6.

II.

Business Description
Value Proposition
Management highlights
Marketing Highlights
Capitalization Requirements
Vision-Mission and Objectives

1
2
2
2
3
4

Management Aspect
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

III.

Key Business Operation
Type of Business
Organizational Structure
Job Descriptions
Salaries and Benefits
Hiring of Personnel
Orientation
Performance Appraisal
Training Programs Schedule
Events Schedule

5
5
5
6
9
10
11
11
12
13

Technical Aspect
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Product Concept
Advantages and Benefits
Location
Company Profile and Logo
Products and Services
Machinery and Equipment
Office Supplies
Utilities
Quality and Safety Measures
Layout

14
15
15
15
16
20
21
22
22
23

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

PAGE
IV.

Socio-Economic Aspect
1.
2.
3.
4.
5.

V.

24

Government
Customer
Community
Proponents
Corporate Social Responsibility

Marketing Aspects
1.
2.
3.
4.
5.
6.
7.
8.
9.

VI.

Marketing Overview
Market Segmentation
Target Markets
Promotional Activities
SWOT Analysis
Distribution Channels
Industry Analysis
Market Risk
Demand and Supply Analysis

25
25
25
26
26
28
29
31
32

Financial Aspects
1.
2.
3.
4.
5.
6.

Financial Assumptions
Financial Analysis
Balance Sheet
Income Statement
Cash Flows Statement
Schedules to Support Financial Statements

33
34
35
36
37
38

Bibliography

42

Curriculum Vitae

43

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
EXECUTIVE SUMMARY
Super Dog’s Gym and Training Center was founded on July 3, 2015 and is a one-stop business that offers quality products and provides convenient services for dogs. Our principal office is located at West Avenue, Quezon City, Philippines.
1.1 Business Description
Super Dog’s Gym and Training Center makes dogs stay healthy and fit and, at the same time, provides convenience and helps strengthen a positive relationship between dogs and their owners.
The company offers the following products/services:


Services:
 Dog Training
- Beginner Training
- Intermediate Training
- Advanced Training
* Private Training
 Dog Grooming



Products:
 Basic Dog Needs
- Dental & Chew Toys
- Balls
- Dog Treats
- Diapers
- Beddings
- Cages & Carriers
- Feeding Supplies
 Dog Foods
 Clothing
- Apparels
- Accessories
 Grooming Tools
- Nail Care
- Hygiene Supplies

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
1.2 Value Proposition
As part of our gym and training center, our services provide dog’s exercise and training programs so that they would have well-balanced and healthy minds and bodies. Also, we cater their grooming needs. Moreover, we are selling different dog products such as dog accessories and dog foods.
Our business is a one-stop shop for dog lovers which gives convenience to customers and entrust their dogs in a safe place. It also provides dog training programs, with some events that are held annually as well as accessories, foods, and grooming services.

1.3 Management Highlights
The management team is led by General Manager, Chit Janssen A. Chit, who founded the company on July 3, 2015 together with Jolina Belle C. Basat, Ya-Hui E. Huang, Triziamae D.
Mataya, and Derren Kristelle J. Telan, who all share the same interest in and passion for dogs.
They all graduated from Far Eastern University – Manila with the program Bachelor of Science in Tourism Management two years prior to the establishment of the company and then became tourism professionals afterwards.
Operations
Our total full-time staff is 8 people, including 2 dog trainers, 2 dog groomers, 1 maintenance staff, 1 cashier, and 1 accountant.

1.4 Marketing Highlights
Competition
We compete directly with Better Dog Canine Behavior Center, Pawsitive Education, Pet Centrics,
Pup Culture, and Aszoo Dog Training Services, and alternatives to our product include
PetExpress, Bahay ni Bantay, The Dog Park, Dogs and the City, The Dog Spa & Hotel, Petlovers
Closet, Puppy Photographs, Makati Dog & Cat Hospital. Besides, we anticipate new companies to enter this market.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Risk / Opportunity
The greatest risks associated with our business today are the lack of exposure, insufficient initial capital and high start-up costs, strict requirements upon selection of dog trainers, seasonality and weather condition, difficulties in finding qualified pet trainers, and expansion of competitors’ activities. Our biggest recognized opportunities include the presence extension via social media, tie-ups with some veterinary clinics, potential to franchise, and the growing number of pet owners. 1.5 Capitalization Requirements
Super Dog’s Gym and Training Center is a partnership, the team will invest Php.500,000 for the overall operation of the business, and the sources of funding will come from personal loans of each partner. Table 1.1 shows the breakdown of capital contribution of each partner. And to start the business, Table 1.2 shows the total costs needed.
Table 1.1 Breakdown of Capital Contribution
Name
Paredes, Chit Janssen A.
Basat, Jolina Belle C.
Huang, Ya-Hui E.
Mataya, Triziamae D.
Telan, Derren Kristelle J.

Type of Partner
General Partner
General Partner
General Partner
General Partner
General Partner
Total

Amount
Php100,000.00
Php100,000.00
Php100,000.00
Php100,000.00
Php100,000.00
Php.500,000.00

Table 1.2 Total Costs Needed to Start the Business
Item
Initial Investments in Fixed Assets
Pre-Operating Costs
Working Capital
Total

Cost
Php.307,552.00
Php.90,440.00
Php.102,008.00
Php.500,000.00

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

1.6 Vision-Mission and Objectives
Vision Statement
Super Dog’s Gym and Training Center aims to be the most outstanding and well-known dog’s gym and training center in the Philippines that provides quality and convenient services that would rank amongst the different international standards in dog training and health services.
Mission Statement
Gym and Training Center
It is our priority to deliver excellent services with extra care and compassion with dogs and provide a friendly and safe environment for them. We also seek qualified trainers who are really passionate about their chosen profession for a better quality of training programs for dogs.
Products
As retailers, we are offering products that are of the highest quality to best suit a dog’s needs and safe accessories that will be helpful for them.
Customers
In the service industry, trust is a very important matter, and our business operation is built on to deliver services at its finest. Additionally, we build customer loyalty by treating them with respect and courtesy.
Partners
As partners, we aim to work in harmony, respect for and take risks with one another to fully deliver and execute our products and services well and cautiously.
Objectives






To provide excellent services and ensure quality of products as retailers.
To improve the relationship between dogs and their owners as well as to strengthen their bond. To maintain dogs’ health and fitness and keep them entertained.
To deal with dogs’ behavioral difficulties and reinforce good behaviors.
To be responsible for any loss, damage, and injury encountered during training.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
MANAGEMENT ASPECT

2.1 Key Business Operation
Super Dog’s Gym and Training Center offers products such as dogs’ accessories and foods and provides services like the facilities and equipment of gym and training center with training programs, grooming, and events that are held annually.

2.2 Type of Business
Super Dog’s Gym and Training Center is a service type of business sector. Our team selects partnership to legalize the business entity.

2.3 Organizational Structure

General
Manager
Owner
Dog
Trainer

Dog
Groomer

Maintenance
Staff

Cashier

Accountant

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
2.4 Job Description
Position
Job Description

Job Task

Position
Job Description

Job Task

Position
Job Description

Dog Trainer
Trains the dogs and helps them establish positive behaviors.
 Teaching dogs to assist the disabled in certain everyday functions they otherwise may not be able to perform.
 Familiarizing dogs with human interaction, teaching basic obedience skills and manners, and paying close attention to their temperament.
 Overseeing dogs’ physical exercise, mental stimulation, providing medical care, feeding, cleaning, and maintaining during the training process.  Instructing dogs to react to common commands, such as to sitting, staying, or laying down, and giving them rewards or kind words for responding them correctly.
 Possessing several skills: strong dog handling skills, ability to read dog body language, good communication, ability to adapt quickly and make decisions, and a love for working with dogs and their owners
 Using a variety of learning techniques to affect behavioral changes, such as a combination of desensitization, operant conditioning, positive reinforcement, clicker training, hand signals, verbal cues, and reward systems.
 Conveying training methods and plans with the pet owners to increase their effectiveness.
Dog Groomer
Maintains dogs’ physical appearance and inspects them for any external signs of parasites, disease, or injury and reports their findings to their owners.
 Combing, clipping, trimming, and shaping dogs' coats to groom dogs, using knowledge of canine characteristics and grooming techniques and styles.
 Reading written or receiving oral instructions to determine clipping pattern desired, using electric clippers, comb, and barber's shears.
 Placing dogs on grooming table and fitting grooming collars on dogs to hold them on them.
 Studying proportions of dogs to determine most appropriate cutting pattern to achieve desired style.
 Talking to dogs or using other techniques to calm them.
 Maintaining the cleanliness of the grooming room and operation of the grooming equipment.
Cashier
Receives payment by cash, check, credit cards, vouchers, or automatic debits from customers.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT




Job Task

Position
Job Description

Job Task

Managing all the cash transactions.
Maintaining and balancing daily account of the daily transactions at the end of each day.
 Checking the daily cash balance.
 Interacting with the customers that come to the counter.
 Solving all their cash related queries.
 Checking for the price of products and any discounts or offers.
 Organizing all the work they do and maintaining the accounting records.  Reporting discrepancies they find within the accounts to their superiors.  Making daily, weekly and monthly transaction reports.
Maintenance Staff
Maintain the sanitation and safety of work environment.
 Cleaning building floors by sweeping, mopping, scrubbing, or vacuuming them.
 Gathering and emptying trash.
 Servicing, cleaning, and supplying restrooms.
 Cleaning and polishing furniture and fixtures.
 Cleaning windows, glass partitions, and mirrors, using soapy water or other cleaners, sponges, and squeegees.
 Dusting furniture, walls, machines, and equipment.
 Making adjustments and minor repairs to heating, cooling, ventilating, plumbing, and electrical systems.
 Mixing water and detergents or acids in containers to prepare cleaning solutions, according to specifications.
 Steam-cleaning or shampooing carpets.
 Stripping, sealing, finishing, and polishing floors.
 Cleaning and restoring building interiors damaged by fire, smoke, or water, using commercial cleaning equipment.
 Cleaning chimneys, flues, and connecting pipes, using power and hand tools.
 Cleaning laboratory equipment, such as glassware and metal instruments, using solvents, brushes, rags, and power cleaning equipment.  Driving vehicles required to perform or travel to cleaning work, including vans, industrial trucks, or industrial vacuum cleaners.
 Following procedures for the use of chemical cleaners and power equipment, in order to prevent damage to floors and fixtures.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT



Position
Job Description
Job Task

Monitoring building security and safety by performing such tasks as locking doors after operating hours and checking electrical appliance use to ensure that hazards are not created.
 Moving heavy furniture, equipment, and supplies, either manually or by using hand trucks.
 Notifying managers concerning the need for major repairs or additions to building operating systems.
 Requisitioning supplies and equipment needed for cleaning and maintenance duties.
 Setting up, arranging, and removing decorations, tables, chairs, ladders, and scaffolding to prepare facilities for events such as banquets and meetings.
 Spraying insecticides and fumigants to prevent insect and rodent infestation. Accountant
Provides financial information to management by researching and analyzing accounting data; preparing reports.
 Preparing asset, liability, and capital account entries by compiling and analyzing account information.
 Documenting financial transactions by entering account information.
 Recommending financial actions by analyzing accounting options.
 Summarizing current financial status by collecting information; preparing balance sheet, profit and loss statement, and other reports.
 Substantiating financial transactions by auditing documents.
 Maintaining accounting controls by preparing and recommending policies and procedures.
 Guiding accounting clerical staff by coordinating activities and answering questions.
 Reconciling financial discrepancies by collecting and analyzing account information.
 Securing financial information by completing data base backups.
 Maintaining financial security by following internal controls.
 Preparing payments by verifying documentation, and requesting disbursements.  Answering accounting procedure questions by researching and interpreting accounting policy and regulations.
 Compiling with federal, state, and local financial legal requirements by studying existing and new legislation, enforcing adherence to requirements, and advising management on needed actions.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT







Preparing special financial reports by collecting, analyzing, and summarizing account information and trends.
Maintaining customer confidence and protects operations by keeping financial information confidential.
Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Accomplishing the result by performing the duty.
Contributing to team effort by accomplishing related results as needed. 2.5 Salaries and Benefits

Position
Dog Groomer
Cashier
Maintenance Staff
Accountant

Salaries and Benefits
Number of People
Salary
2
P26,000
1
P15,000
1
P15,000
1
P15,000

Total Salaries
P52,000.00
P15,000.00
P15,000.00
P15,000.00

* Dog trainers are hired on a contract basis.
Mandatory Benefits:
There are no mandatory benefits for agency employees. However, these are the mandatory requirements for employees such as the following:
SSS
All employees who are not 60 years of age have to be covered by the Social Security System
(SSS). Both the employee and the dog gym and training center pay for the membership contribution of the employee. The amount of the contribution is based on the employee’s monthly salary and the schedule of contribution set by SSS. Coverage takes effect on the date of employment. Pag-Ibig
All employees who are not 60 years of age are also covered by Pag-Ibig (Home Development
Mutual Fund). In the same manner as that of SSS, both employees and the dog gym and training center pay for the membership contributions. The amount of the contribution is based on the

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT employee’s monthly salary and the schedule of contribution set by SSS. Coverage takes effect on the date of employment.
Public Holidays
The monthly salary of each member would include national public holidays.
13th Month Pay
The 13th month pay is an extra pay given to all employees who have been employed for at least a month. If the employee has been employed for less than a year, the computation will be pro-rated depending on the length of service of the employee.
Retirement Pay
To ensure that the employee is financially secure upon retirement from the dog gym and training center, an equivalent of a half-month of salary will be contributed to the employee’s retirement fund. This will start on the fifth year of service of the employee with the company.
2.6 Hiring of Personnel

Identification of Vacancy: Vacancy is identified by General Manager.

A Personnel Requisition Form must be accomplished by the General
Manager.

Upon approval, a notice will be posted in the Employee Information Board for possible candidates; this will also give an opportunity for team members to apply for the position.

Sourcing, screening and hiring will be evaluated by the General Manager.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Pre-Employment Requirements
The applicant is required to undergo pre-employment medical examination and submit the following: 









Transcript of Records (original & 1 photocopy). The original copy will be returned to the candidate after verification.
SSS Number (submit E-1/E-4, if available)
Tax Identification Number
NBI Clearance (dated not later than 6 months)
Municipality Permit from Manila
Police Clearance
Health Certificate from Manila
Mayor’s Permit from Manila
Six pcs. 1x1 colored ID picture (white background)

2.7 Orientation
Every employee will be required to participate in the General Orientation Program on his/her first day of employment. The objectives of the program are as follows:







Welcome an employee on his/her appointment.
Integrate the employee with the Company’s Mission, Vision and Values.
Familiarize the employee on information relating to company policies and procedures and house rules.
Instill the importance of customer satisfaction by providing best service, quality and products. Familiarize employees’ products and services.
Develop a sense of ownership and pride towards the attainment of company’s goals and objectives. The Orientation Program will be conducted by the General Manager.
2.8 Performance Appraisal:
The performance management system is an open and honest 360º appraisal. This means that your immediate manager will appraise not only you but also yourself and be appraised by your own peers within the team. All appraisals will cover the following:

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT





Your performance over the previous period which will be based on the performance standards set for each competency profile.
Your strengths, weaknesses, opportunities and the specific ways to develop and enhance your skills and competencies.
Identification of your training, education and development needs.
Your career development plan for the year ahead.

Out of this discussion, your career development plan will be set for the years to come and an action plan will be drawn up to guide you towards the attainment of your career goal. You will further be advised in advance of your appraisal, when it will take place and what you need to do to prepare for it.
You will have an appraisal within three months of starting work and another one, before your probationary period ends. Upon regularization, an appraisal will be conducted regularly depending on the need of the employee and also of the team. Ideally, an appraisal must be conducted every six months. Each subsequent appraisal must be scheduled six months after or no later than 12 months from the date of the previous appraisal.
2.9 Training Programs Schedule
Beginner Training
Intermediate Training
Advanced Training

9:00 a.m. – 11:00 a.m.
12:00 p.m. – 2:00 p.m.
2:00 a.m. – 4:00 p.m.

Opening of Registration

Saturdays Schedule
Orientation Dates

January 1, 2016

Sat, January 16, 2016

Start of Beginner Training
February 16, 2016
Start of Intermediate Training
April 5, 2016
Start of Advanced Training
June 7, 2016

Sat, March 05, 2016
Sat, May 07, 2016
Sat, June 18, 2016

July 18, 2016

Sat, August 6, 2016

August 6, 2016

Sat, September 24, 2016

October 24, 2016

Sat, November 12, 2016

Session Days
Jan 23, Jan 30, Feb 6,
Feb 13, Feb 20,Feb, 27
Mar 12,Mar 19, Apr 2,
Apr 16, Apr 23, Apr 30
May 14, May 21, May 21,
May 28, Jun 4, Jun 11
Jun 25, Jul 2, Jul 9,
Jul 16, Jul 23, Jul 30
Aug 13, Aug 20, Aug 27, Sep
3, Sep 10, Sep 17
Oct 1, Oct 8, Oct 15,
Oct 22, Oct 29, Nov 5
Nov 19, Nov 26, Dec 3,
Dec 10, Dec 17, Jan 7

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Opening of Registration

Sunday Schedule
Orientation Dates

January 1, 2016

Sun, January 17, 2016

Start of Beginner Training
February 17, 2016
Start of Intermediate Training
March 2, 2016
Start of Advanced Training
May 24, 2016

Sun, March 02, 2016
Sun, April 24 , 2016
Sun, June 19, 2016

July 19, 2016

Sun, August 7, 2016

August 7, 2016

Sun, October 2, 2016

October 2, 2016

Sun, November 20, 2016

Session Days
Jan 24, Jan 31, Feb 7,
Feb 14, Feb 21,Feb, 28
Mar 13, Mar 20, Mar 27,
Apr 3, Apr 10, Apr 17
May 8, May 15, May 22,
May 29, Jun 5, Jun 12
Jun 26, Jul 3, Jul 10,
Jul 17, Jul 24, Jul 31
Aug 14, Aug 28, Sep 4,
Sep 11, Sep 18, Sep 25
Oct 9, Oct 16, Oct 23,
Oct 30, Nov 6, Nov 13
Nov 27, Dec 4, Dec 11,
Dec 18, Jan 8, Jan 15

2.10 Events Schedule
Month
Activity
Walk-a-thon
Fashion Show
Talent Show
Feast of St.
Francis of
Assisi
Celebration
Halloween
Party
Dog Charity
Christmas Party
Graduation

Jan

Feb

Mar

Apr May

Jun Jul Aug

Sept Oct Nov

Dec

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
TECHNICAL ASPECT
3.1 Product Concept
Program Category
Beginner Training
 Introduction to simple cues, such as “sit,” “come” and “leave it”
 Work on problem solving
 Learn basic house manners
 Practice loose-leash walking Course length: 6 weeks
Intermediate Training
Get a review of behaviors already learned
 Practice behaviors with added distractions
 Learn “heel,” “wait” “go to bed” & more
Course length: 6 weeks
 Prerequisite: beginner training. 






Advanced Training
Helps dogs master advanced behaviors & tricks Work on supervised separation Play specialized games to build reliability
Practice behaviors with increased distractions
Course length: 6 weeks

Program Description
Our beginner education course gives your pet a solid foundation of basic behaviors. Coming when called, leash-pulling and impulsecontrol exercises like “stay,” “leave it” and
“sit.”
Our accredited Dog Trainers are patient and skilled, helping manage untrained dogs throughout the basic dog training course.
If your dog already knows basic cues, our intermediate education course can help your pet achieve the same results in situations involving more distance, duration and distractions – this course also covers new behaviors, such as, “heel,” “wait” and “go to bed.” Our accredited Dog Trainers will keep the work personalized and upbeat as you take each new step toward a complete training.

Untrained adolescent and adult dogs can become easily distracted by their environment, which is why it’s important to work on. You’ll see great results, and the frequent rewards you provide your dog during each stage of training will make your pet more attentive to you.

Age Range

Created for puppies 10 weeks to 5 months old

Specifically tailored to dogs 5 months and older with no previous training. -

Additional Trainings




Private Training
Take as many or as few classes as needed
Perfect for dogs with specific needs
Fits your schedule

Our accredited Dog Trainers offer one-on-one guidance that’s perfectly tailored to your needs. If you have an irregular schedule or a dog that needs extra attention, Private
Training might be just right.

-

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
3.2 Advantages and Benefits
Super Dog’s Gym and Training Center makes dogs stay healthy and fit, which provides convenient services and helps develop and strengthen a positive relationship between dogs and their owners.
3.3 Location
Our company will be located at West Avenue, Quezon City, Philippines.

3.4 Company Profile and Logo
Super Dog’s Gym and Training Center was established on July 3, 2015 at West Avenue, Quezon
City, Philippines. Our team is composed of five members, namely Chit Janssen A. Paredes,
Jolina Belle C. Basat, Ya-Hui E. Huang, Triziamae D. Mataya, and Derren Kristelle J. Telan, who share the same interest, passion and love for dogs.
According to Euromonitor International (2015), ‘There is a positive performance in terms of retail value and volume sales for pet care industry in the Philippines recorded a positive performance in 2013. Increased willingness and ability to spend on pets were key factors, as well as pet owners becoming increasingly educated about proper pet care and the appropriate nutritional needs of their pets.´ With the increasing demand for pet services in the Philippines as it is becoming a dog-loving country, we then decided to put up a business which can provide one-stop shop services and products for dogs.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

The name of our business, “Super Dog”, is derived from the word “superman”, as we recognize that the dogs strengthen themselves by being trained, just as how superman does when building himself up. Besides, they are also believed to be as strong and powerful as superman after being trained. While our logo, which shows a dog holding two bones as dumbbells with both hands, wearing a cape that a superman also has at the back, and hanging a towel around the neck, depicts what a dog will look like after being trained and workout in the gym.
In addition, the dog’s paw and bell as a replacement of the apostrophe, which are used to decorate the big bone where the texts “Super Dog’s Gym” are indicated, represent further that our business is put up in behalf of the dogs.
3.5 Products and Services
a. List of Products to be Sold in the Business:
Item
Dental & Chew Toy

Ball
Dog Treats

Buying Price
Bone Toy: P45
Ring Toy: P40
Triangle Toy: P40
Tennis Ball: P55
Rubber Ball: P75
Plastic Ball: P35
Pedigree: P45
Dental Stix: P45

Selling Price
Bone Toy: P65
Ring Toy: P60
Triangle Toy: P60
Tennis Ball: P75
Rubber Ball: P95
Plastic Ball: P55
Pedigree: P65
Dental Stix: P65

Unit
Bone Toy: 5
Ring Toy: 5
Triangle Toy: 5
Tennis Ball: 5
Rubber Ball: 5
Plastic Ball: 5
Pedigree: 7
Dental Stix: 7

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tools

Nail Care

Hygiene Supply

Diaper

Bedding

Cage & Carrier

Dogsy Man: P40
Mini-Stix: P40
Brush: P95
Comb: P35
Deshedding: P80
Dematting: P180
Stripping: P185
Tear Stain Remover:
P300
Eye Cleaning: P300
Ear Cleaning: P300
Pedicure Nail Cup
Remover: P50
Potty Training Spray:
P280
Potty Training
Dispenser: P700
Wee-wee Pad: P80
Nail Grinder: P100
Nail Clipper: P150
Nail Polish: P20
Toothbrush: P15
Toothpaste: P200
Mouthwash: P200
XS: P420
S: P420
M: P420
L: P420
S: P500
M: P600
L: P700
Cage
XS: P900
S: P1,100
M: P1,300
L: P1,500

Dogsy Man: P60
Mini-Stix: P60
Brush: P115
Comb: P55
Deshedding: P120
Dematting: P230
Stripping: P205
Tear Stain Remover:
P380
Eye Cleaning: P380
Ear Cleaning: P380
Pedicure Nail Cup
Remover: P80
Potty Training Spray:
P300
Potty Training
Dispenser: P780
Wee-wee Pad: P100
Nail Grinder: P150
Nail Clipper: P200
Nail Polish: P50
Toothbrush: P25
Toothpaste: P280
Mouthwash: P280
XS: P490
S: P490
M: P490
L: P490
S: P800
M: P900
L: P1,100
Cage
XS: P1,300
S: P1,500
M: P1,800
L: P2,000

Carrier
XS: P1,500
S: P1,800
M: P2,000

Carrier
XS: P1,800
S: P2,100
M: P2,300

Dogsy Man: 7
Mini-Stix: 7
Brush: 5
Comb: 5
Deshedding: 2
Dematting: 2
Stripping: 2
Tear Stain Remover: 2
Eye Cleaning: 2
Ear Cleaning: 2
Pedicure Nail Cup
Remover: 5
Potty Training Spray:
2
Potty Training
Dispenser: 2
Wee-wee Pad: 5
Nail Grinder: 5
Nail Clipper: 5
Nail Polish: 7
Toothbrush: 10
Toothpaste: 5
Mouthwash: 5
XS: 2
S: 2
M: 2
L: 2
S: 2
M: 2
L: 2
Cage
XS: 3
S: 3
M: 2
L: 2
Carrier
XS: 2
S: 2
M: 2

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Dog Bowl
S: P170
M: P190
L: P210

Dog Bowl
S: 5
M: 5
L: 5

Water Feeder: P200
Dog Costume
XS: P200
S: P200
M: P200
L: P200

Water Feeder: P250
Dog Costume
XS: P250
S: P250
M: P250
L: P250

Water Feeder: 5
Dog Costume
XS: 5
S: 5
M: 5
L: 5

Casual Wear
XS: P80
S: P80
M: P80
L: P80
Bow Tie: P50
Headband: P75

Feeding Supply

Dog Bowl
S: P140
M: P160
L: P180

Casual Wear
XS: P150
S: P150
M: P150
L: P150
Bow Tie: P75
Headband: P100

Casual Wear
XS: 5
S: 5
M: 5
L: 5
Bow Tie: 5
Headband: 5

Collar
XS: P120
S: P120
M: P150
L: P150
Beef Pro
Performance 1 sack:
P1,300
Puppy 1 sack: P1,400
Lamb Pro
Performance 1 sack:
P1,450

Collar
XS: P150
S: P150
M: P180
L: P180
Beef Pro
Performance 1 sack:
P1,370
Puppy 1 sack: P1,480
Lamb Pro
Performance 1 sack:
P1,525

Collar
XS: 5
S: 5
M: 5
L: 5

Apparel

Accessories

Dog Food

Royal Canin
Royal Canin
Mini Junior 2 kg:
Mini Junior 2 kg:
P450
P530
Mini Adult 2 kg: P400 Mini Adult 2 kg: P475
Mini Indoor Junior
Mini Indoor Junior
1.5 kg: P450
1.5 kg: P530
Mini Indoor Adult 1.5 Mini Indoor Adult 1.5 kg: P400 kg: P475

2 Each

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Shih Tzu Junior 1.5 kg: P450
Shih Tzu Adult 1.5 kg: P450
Chihuahua Junior 1.5 kg: P450
Chihuahua Adult 1.5 kg: P450

Shih Tzu Junior 1.5 kg: P570
Shih Tzu Adult 1.5 kg: P530
Chihuahua Junior 1.5 kg: P570
Chihuahua Adult 1.5 kg: P530

Holistic Recipe
Puppy 3 kg: P310
Puppy 15 kg: P1,300
Adult 3 kg: P280
Adult 15 kg: P1,200

Holistic Recipe
Puppy 3 kg: P370
Puppy 15 kg: P1,620
Adult 3 kg: P355
Adult 15 kg: P1,510

Pedigree
Pedigree
Toy and Small Breed: Toy and Small Breed:
P170
P240
Lamb and Rice Flavor Lamb and Rice Flavor
1.5 kg: P180
1.5 kg: P230
Adult Small Breed
Adult Small Breed
Lamb & Rice Flavor
Lamb & Rice Flavor
1.5 kg: P180
1.5 kg: P230
Adult Beef Flavor 1.5 Adult Beef Flavor 1.5 kg: P180 kg: P230
Adult Chicken with
Adult Chicken with
Tasty Liver 1.5 kg:
Tasty Liver 1.5 kg:
P180
P230
Adult Lamb & Rice
Adult Lamb & Rice
10 kg: P850
10 kg: P1,000
Puppy Chicken & Egg Puppy Chicken & Egg
15 kg: P1,500
15 kg: P1,865
Adult Beef 10 kg:
Adult Beef 10 kg:
P900
P1,195
Puppy Cans 400g:
Puppy Cans 400g:
P75
P85
5 Kinds of Meat Cans 5 Kinds of Meat Cans
400g: P65
400g: P77
Beef Cans 400g: P65
Beef Cans 400g: P77
Chicken Liver Cans
Chicken Liver Cans
400g: P65
400g: P77

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
b. List of Services
Service

Description
Training a dog can maintain the dog’s health and fitness, deal with the dog’s behavioral difficulties, reinforce good behaviors, improve a positive relationship between dogs and their owners, and strengthen their bond. Also, there are three training programs which a dog can enroll to at a respective age.

Dog
Training

Price

Beginner Training: P3,500
Intermediate Training: P4,000
Advanced Training: P4,500

Individual Prices

Dog
Grooming

Dog grooming service can maintain the hygiene, sanitation, and cleanliness of a dog and at the same time enhance its physical appearance by means of appropriate and effective grooming supplies.

Inclusions: Bath, Shampoo,
Blow dry, Ear Cleaning, eye cleaning, Nail trim, Teeth brushing, and Haircut

Grooming Packages
Small Size: P550
Medium Size: P650
Large Size: P750
Giant Size: P850

Eye Wash: P75
Tear Stain Removal:
P100
Ear Cleaning: P75
Nail Trim & Filling:
P100
Pedicure Nail Caps
Application: P100
Pedicure Nail Caps
Removal: P100
Dematting & Haircut:
P450
Teeth Brushing: P75
Mouth Wash: P75
Massage: P200
Bath & Blow Dry:
(Small – P100 /
Medium – P200 /
Large – P300 / Giant –
P400 )

3.6 Machinery and Equipment
Item
Jump Bar

Price
Gym & Training Center
P1,000

Unit
5

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Treadmill
Open Tunnel
Balance Beam
Tire Swing
Traffic Cone

Maintenance Supplies

Tools

Table

Tub & Bathing

Sheer Kit
Nail Care
Blower
Cage

Hygiene Supply

Grooming Package

P14,500
P500
P1,500
P500
P250
Disinfectant: P200
Deodorizer: P150
Vacuum: P5,000
Broom: P50
Dustpan: P40
Mop: P300
Cleaning Spray: P30
Grooming Room
Brush: P95
Comb: P35
Deshedding: P280
Dematting: P250
Stripping: P185
P350
Tub: P3,000
Bathing System: P3,000
Towel: P50
Shampoo Dispenser Pump:
P50
Tub Accessory: P250
P500
Nail Grinder: P100
Nail Clipper: P150
Nail Polish: P20
Styptic Powder: P280
P1,000
P1,300
Toothbrush: P15
Toothpaste: P200
Mouthwash: P200
Shampoo: P150
Conditioner: P150
Pedicure: P50
Tear Stain Removal: P300
Ear Cleaning: P300
Eye Cleaning: P300

2
2
1
3
10
Disinfectant: 2
Deodorizer: 5
Vacuum: 1
Broom: 3
Dustpan: 3
Mop: 3
Cleaning Spray: 3
Brush: 5
Comb: 5
Deshedding: 5
Dematting: 5
Stripping: 5
2
Tub: 2
Bathing System: 2
Towel: 25
Shampoo Dispenser Pump: 4
Tub Accessory: 2
2
Nail Grinder: 2
Nail Clipper: 2
Nail Polish: 14
Styptic Powder: 1
2
6
Toothbrush: 10
Toothpaste: 5
Mouthwash: 2
Shampoo: 5
Conditioner: 5
Pedicure: 2
Tear Stain Removal: 2
Ear Cleaning: 2
Eye Cleaning: 2

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Business Aid

Employee Uniform

Grooming Cart: P230
Stool: P295
Polo Shirt: P200
Pants: P300
Footwear: P150
Mask (Washable): P20
Laundry Glove: P50
Apron: P50

Grooming Cart: 2
Stool: 2
Polo Shirt: 18
Pants: 6
Footwear: 6
Mask (Washable): 10
Laundry Glove: 6
Apron: 4

Price
P10,000
P20,000
P5,000
P6,000
P1,500
P20,000
P130
P8,000

Unit
3
1
1
1
1
1
1 Rim
1

3.7 Office Supplies
Item
Air-Conditioner
Computer Set
Fax Machine
CCTV
Chair
Television
Bond Paper
Sofa Set

3.8 Utilities
Item
Electricity
Water
Telephone,
Cellphone,
and Wi-Fi
Pre-Paid Load
Transportation

Description
Used for the equipment and machinery to work as well as other materials that need energy and power
Mainly used for showering dogs and maintaining dog’s cleanliness with grooming service.
Using telephone and cellphone to answer the inquiries of customers and contacting related establishments, whereas using Wi-Fi to access the
Internet conveniently.
Used to contact customers and answer their inquiries.
Used to commute for delivery of products.

Price
Php. 5,000 / Month
Php. 2,000 / Month

Php. 1,500 / Month
Php. 1,000 / Month
Php. 2,000 / Month

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

3.9 Quality and Safety Measures
Super Dog’s Gym and Training Center would ensure the safety and security of dog trainers from being harmed especially by aggressive dogs by necessitating them to wear thick garments and armors (if possible); groomers from being infected by the illness of dogs by requiring them to undergo proper and strict hygiene practices for dogs and wear protective equipment, such as gloves; dogs by hiring qualified and experienced dog trainers and providing high-quality equipment to get them trained in a more effective way; and pet owners by ensuring the products that our suppliers offer are in high quality, so that the dogs’ needs can be best suit in a safe way.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
3.10 Layout

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

SOCIO-ECONOMIC ASPECT

4.1 Government
A pet business can help gain and increase the revenue sources of the pet industry.

4.2 Customer
A pet's gym and training center can bring convenience when it comes to offering pet's products and providing pet's services.

4.3 Community
The existence and explanation of pet businesses can not only make people around the world more aware of the importance in taking good care of animals but also further attract the pet lovers to be more willing to spend on pet services and its products.

4.4 Proponents
Planning a pet business can familiarize researchers on how to manage its operation, handle the customer's satisfaction, and ensure the quality of products to be offered and security of dogs when training.

4.5 Corporate Social Responsibility
As we gain profits from customers who buy products and avail services for their dogs, our company would like to contribute benefits in return to the society, especially the pet community, by holding several events, such as Dog Charity, which happens every early December. Besides, we would also like to acknowledge St. Francis of Assisi as the Saint of the Animals, we, too, hold an event as a celebration on His Feast Day.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
MARKETING ASPECT
5.1 Market Overview
Our company belongs to the service business sector since a pet’s gym and training center mainly provides services to the dogs by training and keeping them healthy and fit in gym.
In the Philippine scenario, the service industry to which our company belongs has been growing into the main economic sector of the country as its people mostly are engaged in the activities that are in service type. There are only around 5 pet’s gyms and training centers in the
Philippines, and they are mostly located in Metro Manila, the National Capital Region (NCR).
5.2 Market Segmentation
Market Type
Families
Professionals & Entrepreneurs
Yuppies
5.3 Target Market
Target Market

Families

Professionals &
Entrepreneurs

Yuppies

Characteristics
With the financial capacity of at least P50,000 monthly income.
With the financial capacity of at least P35,000 monthly income.
With the financial capacity of at least P20,000 monthly income.

Characteristics

Reason for Targeting the Market
Since the children do not have enough capability of keeping a pet by themselves or are busy at school,
They treat their pets as while the parents may be busy for work, they can have family members that them trained in a pet’s gym and training center to not also play an important only maintain their health and fitness but also get them role in their lives. extra care since the pet trainers have better knowledge about their basic needs.
They usually spend most In order for them to leave with no worries about their of the time on work and pets when at work, it is necessary to have them trained almost do not have time in a pet’s gym and training center to not only maintain to keep their pets by their health and fitness but also get them extra care themselves to maintain since the pet trainers have better knowledge about their health and fitness. their basic needs.
As they usually spend most of the time on work and almost do not have time to keep their pets by
They fulfill their interest themselves, they are recommended to have their pets in and passion for pets trained in a pet’s gym and training center to not only by keeping one for a maintain their health and fitness but also get them new living. extra care since the pet trainers have better knowledge about their basic needs, as well as to lessen their pressure and trouble they have at work.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

5.4 Promotional Activities
Promotional
Activity

Purpose of Using the Promotional Activity

To provide the dogs a stage to show themselves up and the time to make them shine. These are to be distributed to the veterinary clinics which our company is tied up with, so
Brochures
that when the dogs of our customers get sick or injured, they can easily be referred.
As the modern technology changes our lives into convenient ones, most of the people prefer to use social media to access to wherever they want and get connected with one another by social-networking sites, such as Facebook,
Social Media Twitter, Instagram, YouTube, and Tumblr, in which one can just view our facilities both inside and outside, know all the products that we offer and services that we provide, and even watch what a pet can do in a pet’s gym and training center.
Events

Duration

Amount

Eight times a year

Php.50,000

Once a month

Php.5,000

Everyday

Php.0.00

5.5 SWOT Analysis
Strengths (Internal) o o o o o o o Customer-focused and service-centered.
High-quality products.
Excellent services.
Convenience & time- and energy-saver.
Membership Card.
Qualified and experienced trainers.
Annual events.

Opportunities (External) o Presence extension via social media. o Tie-ups with some veterinary clinics. o Potential to franchise. o Growing number of pet owners.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Weaknesses (Internal) o Lack of exposure. o Insufficient initial capital and high startup costs. o High prices. o Strict requirements upon selection of dog trainers. o Loss of income.

Threats (External) o o o o

Expansion of competitors’ activities.
Lack of demand.
Seasonality and weather condition.
Difficulties in finding qualified pet trainers. Strengths
The strengths of our business are that we strive hard just to satisfy our customers by delivering them the outstanding services that they want for their dogs; we, as retailers, ensure to offer products that are in high quality such as basic dog’s needs, dog foods, grooming supplies, and clothes and costumes. We also provide excellent services to maintain dog’s health and fitness through training programs and grooming. Furthermore, in line with the services mentioned earlier, we definitely bring the convenience to our customers who are usually busy at school or for work and do not have sufficient time to keep their pets by themselves, so our business can be said to be a time- and energy-saver to the pet owners. We produce membership cards to build customer loyalty. We hire qualified and experienced trainers to make sure that the dogs receive enough care and compassion while being trained. Lastly, the most exciting part of our business is that we hold events yearly to make the dogs enjoy and have fun together and make sure to keep them entertained.
Weaknesses
The weaknesses of our business are that there may be a lack of exposure in the industry, where it will probably only be well-known to the local but not global market. Insufficient initial capital and high start-up costs may be encountered because generating income is not easy especially for the businesses that are new to the industry. Prices may be high to some pet owners since the customers that our business targets at are in three different brackets of financial capacity, namely
P20,000, P35,000, and P50,000 and above monthly income. We necessitate strict requirements upon selection of dog trainers so that we can assure our customers of the excellent services that they expect from us and want their pets to receive. Lastly, loss of income may occur when the pets of our repeat customers are sick or injured.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Opportunities
The opportunities of our business are that we extend our presence through the promotional activities such as newspapers, dog magazines, brochures, and social media. We also have tie-ups with some veterinary clinics to which we can recommend our customers when their pets are sick or injured. There is a potential to franchise as we expect our company to be bigger. Lastly, since there is a growing number of pet owners, there are increasing demands for pet services, which can powerfully benefit our market as well as the industry that we are entering.
Threats
The threats of our business are that there is always a possibility that our competitors from both local and global markets may expand their services by coming up with some unique and creative services that our company has not yet provided. There can be a lack of demand due to household budget cuts since a family can have expenses on many aspects. These include pet needs, and cannot just spend all the money on only one aspect and giving up on the others, but it needs to balance everything by measuring the order of priority. There may be some difficulties in finding qualified pet trainers since the standard of every pet’s gym and training center for a pet trainer is diverse. Lastly, we are also dependent upon seasonality and weather condition like other businesses are.
5.6 Distribution Channels
Channel

Purpose of Needing the Channel

Store is our basic and main channel of delivery of products and services
Store
since a pet’s gym and training center requires a physical presence.
In a modern generation, we seem to be still not able to exclude the traditional channel of delivery –
Telephone
telephone in a business, because this
(Inquiry)
is what most people have always been using when inquiring some information about our company.
As the online businesses are getting popular nowadays, we, of course, are
Internet
no exception for this kind of delivery
(Inquiry)
channel because it will not only bring convenience to our customers but also adapt to the world trends.

Possible
Expense
Partners
The veterinary
5 dogs per clinics which dog trainer
Php27,000
our company is
(2 hours) tied up with.
Capacity

9 a.m.
~ 6 p.m.,
Tuesday ~
Sunday

-

Php.0.00

24 / 7

-

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
5.7 Industry Analysis
The market has not yet been totally saturated locally but probably in some other countries as there are still few pet-related businesses being put up in the Philippines. However, with global influence, the market is believed to reach the point of saturation sooner or later as there will be more demands for pet-related services.
Nevertheless, the market can’t be considered new, either, because the concept of putting up a pet’s gym and training center may be traced back to the early 1950s when the first-ever pet training center in the world, War Dog Training Center (William Koehler) was just established.
a. Global Scenario
Dog care is the largest segment of the global pet care market, which grew at a fairly strong rate as a result of strong sales growth in the dog care category. Steady growth in the global market value may help to diminish the rivalry between the market players.
The market players sell products on a global scale and reach, and invest heavily in both product innovation and development and building wide brand portfolios and identity to make them formidable incumbents for prospective new entrants to challenge.
-

Pet Care Industry Profile: Global. (2012). MarketLine.

b. Philippine Scenario
In the Philippines, there is a positive performance in terms of retail value and volume sales for pet care. The growth of its economy range is led by strengthening private label. Multinationals still retain dominance despite brewing competition. Nowadays, supermarkets can be one of the distribution channels of the market as a result of its rise. And there are also positive prospects for pet care over the forecast period.
- Pet Care in the Philippines. (2015). Retrieved from: http://www.euromonitor.com/pet-care-in-the-philippines/report c. Recent News Regarding the Market
“Pet Businesses Will Prosper: Industry Trends for 2014 and Beyond”
Clarice Brough | October 1, 2013

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
“Is your pet business stoked for the industry trends of 2014 and beyond? If you own a pet store or another pet-related enterprise, chances are your business concerns are similar to those of most pet operations across the United States.
You most likely belong to a group of small, independently owned pet businesses with either none or fewer than four employees. This is the case for 92.2 percent of all U.S. pet operations according to June's IBISWorld Industry Report, Pet Stores in the U.S. by Caitlin Moldway. Just
7.8 percent of pet-related businesses have more than 20 employees.
A number of different types of retail operations exist in the pet industry. These most often sell pets, pet foods and pet supplies, and provide pet grooming and boarding services. Other closely related industries are veterinarian services, which also occasionally retail pet foods and supplies, as well as pet insurance. The two national retail chains, PetSmart and PetCo, account for more than half of the industry revenue, with smaller stores and franchises accounting for the remainder.
A variety of specialized pet services and products have also emerged, largely the result of a "pet parenting" attitude among owners. This trend has been increasing for a number of years, but according to Moldway it reached a tipping point in 2005 and 2006 as increasing numbers of people are rewarding pets in human terms. Premium diets have become a mainstay for many pet owners. Today there is a large demand in specialized diets for dogs, cats, birds and even reptiles, as well as specialized treats and supplements for a number of different household pets. Demand has also increased for specialized pet services such as dog walking and training. Premium services such as pet therapy sessions, full-service boarding in doggy hotels and even pet-only airplane flights have been increasing in popularity as well.
The majority of pet businesses are independently owned and operated, and being small heightens their sensitivity to external market pressures. During the past five years, fluctuations in the economy have affected the buying decisions of pet owners. The demand for standard pet products stayed flat or decreased, while specialty pet products and services increased, pushing the industry revenues up overall, to an average of 3.4 percent annually.
With the economic downturn of the past five years followed by a slow recovery, it helps if you understand where the pet industry has been and where it is heading. Here's a brief overview of the past trends, where we are now and the future outlook. As a pet industry player you will quickly learn how you and your business can prosper.”

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
5.8 Market Risk
a. Major Players
 Perceived Leader in the Market
- The market leader of our business is Dog Whisperer by Cesar Millan, who is a renowned dog behavior expert and has been featured in National Geographic.


Perceived Secondary Leaders in the Market / Market Challenger
- In both global and local perspectives, the challengers or secondary leaders of our market are PetSmart and Dog Coach Francis, respectively.



Market Followers

In the global market, the followers are K9JYM, Master Dog Training, Dog on Fitness,
HealthyPets, The Dog Gym, All Dogs Gym & Inn, Top Dog Fitness, Aiken Pet Fitness &
Rehabilitation, Hill’s Pet, Barking Dog Fitness, Frolick Dogs Canine Sports Club, DogTime,
Highland Canine Training, LLC, Duffy’s Dog Training Center, Cassio Pet Resort & Training
Center, Family Dog Training Center, Family Dog Training, My Dog Training Center, LLC,
Citrus County Dog Training Center, SureFire Dogs Training Center, Good Dog Center, and
Paws Training Centers.
While in the local market, the followers are Better Dog Canine Behavior Center, Pawsitive
Education, Pet Centrics, Pup Culture, PetExpress, Aszoo Dog Training Services, The Dog Spa &
Hotel, Bahay ni Bantay, Petlovers Closet, The Dog Park, Dogs and the City, Puppy Photographs, and Makati Dog & Cat Hospital.
b. Potential Competitors
 Same Products / Services
- Better Dog Canine Behavior Center; Pawsitive Education; Pet Centrics; Pup
Culture; Aszoo Dog Training Services.


Similar Products / Services
- PetExpress; Bahay ni Bantay; The Dog Park; Dogs and the City.



Substitute products / services:
- The Dog Spa & Hotel; Petlovers Closet; Puppy Photographs; Makati Dog & Cat
Hospital.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
5.9 Demand and Supply Analysis

a. Demand Data
Year

Household

%

2012
2013
2014
2015
2016
2017
2018

20,215
21,775
23,325
24,958
26,705
28,574
30,574

80%
80%
80%
80%
80%
80%
80%

# of Dog
Pet
%
Owner
1
2~3
4&Above
16,172
10,835 9,056
3,234
17,420
11,671 9,755
3,484
18,660 67% 12,502 10,450
3,732
19,966 /28% 13,377 11,181
3,993
21,364 /5% 14,314 11,964
4,273
22,859
15,316 12,801
4,572
24,459
16,388 13,697
4,892

Total
23,126
24,911
26,684
28,552
30,550
32,689
34,977

%

Total

95%
95%
95%
95%
95%
95%
95%

21,970
23,665
25,350
27,124
29,023
31,054
33,228

b. Supply Data
Year
2012
2013
2014
2015
2016
2017
2018

Samaritan
4,833
5,206
5,577
5,967
6,385
6,832
7,310

PRTC
3,295
3,550
3,802
4,069
4,353
4,658
4,984

Competitors
Spoiled Bratz
4,833
5,206
5,577
5,967
6,385
6,832
7,310

Pet Express
3,955
4,260
4,563
4,882
5,224
5,590
5,981

Total
16,917
18,222
19,519
20,886
22,348
23,912
25,586

c. Demand–Supply Gap
Year
2012
2013
2014
2015
2016
2017
2018

Demand
21,970
23,665
25,350
27,124
29,023
31,054
33,228

Supply
16,917
18,222
19,519
20,886
22,348
23,912
25,586

D/S Gap
5,053
5,443
5,830
6,239
6,675
7,143
7,642

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

FINANCIAL ASPECTS

6.1 Financial Assumptions

The business plan of Super Dog’s Gym and Training Center will use the following financial assumptions: 1. Sales
 The company will target 50% of the demand and supply gap and will increase sales volume by 10% per annum.
 Selling price per unit increases by 6% per annum.
 The company will accept credit card transactions.
 Gross margin are 50% and 30% on dog grooming and dog training respectively.
2. Accounts Receivable
 Ending accounts receivable is equal to 30 days sales.
3. Inventory
 Desired ending inventory is equal to 30 days of supply.
4. Depreciation
 Straight line method of depreciating asset is maintained.
5. Cost and Expenses
 Cost, selling and administrating expenses are to be increased by 6% per annum.
6. Income Tax and Business Permit
 Graduated tax rate at a maximum of 30%.
 Business Permit and Other licenses is 3% of sales.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

6.2 Financial Analysis

1. Current Ratio – A liquidity ratio that measures a company's ability to pay short-term obligations. Year 1
3:1

Year 2
5:1

Year 3
7:1

2. Acid Test Ratio – The ratio of current assets less inventories to total current liabilities. A measure of a company's ability to meet its short-term obligations using its most liquid assets. Year 1
2:1

Year 2
4:1

Year 3
6:1

3. Return on Assets – An indicator of how profitable a company is relative to its total assets.
Year 1
18.00%

Year 2
31.04%

Year 3
31.35%

4. Percentage of EBITDA to gross revenue – Adjusted Gross EBITDA margin – defined as the percent of Adjusted EBITDA over revenue
Year 1
11.77%

Year 2
21.79%

Year 3
26.76%

5. Payback Period – defined as the length of time needed to recapture the initial investment.
The initial investment of Super Dog’s Gym and Training Center amounting to
Php.500,000 will be recovered for 1 year and 9 months.

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

6.3 Balance Sheet

SUPER DOG’S GYM AND TRAINING CENTER
PROJECTED BALANCE SHEET
FOR THE YEARS 2016–2018

Initial Balances
ASSETS
Current Assets
Cash
Accounts receivable
Inventories
Direct materials
Prepaid items
Total Current Assets
Noncurrent Assets
Property and equipment
Accumulated depreciation
Net

Owner's Equity
Capital, beginning
Net income for the year
Capital, end

Year 2

Year 3

500,000
-

232,835
165,509

609,988
192,984

1,131,280
225,019

500,000

24,826
140,991
564,162

28,948
141,185
973,105

33,753
151,197
1,541,249

307,552
102,517
205,035

307,552
205,033
102,519

307,552
307,550
2

769,197

1,075,623

1,541,251

16,551
9,844
150,922
177,317

19,298
30,163
152,764
202,225

22,502
46,515
164,698
233,715

500,000
500,000

500,000
91,880
591,880

591,880
281,518
873,398

873,398
434,138
1,307,536

500,000

769,197

1,075,623

1,541,251

-

500,000
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
Accounts payable
Income Tax Payable
Accrued expenses
Total Current Liabilities

Year 1

-

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
6.4 Income Statement
SUPER DOG’S GYM AND TRAINING CENTER
PROJECTED INCOME STATEMENT
FOR THE YEARS ENDED 2016-2018
Year 1
GROSS SALES
Dog SALES
GROSSGrooming
Dog Training
Dog Grooming

Dog Training
COST OF GOODS SOLD
Dog Grooming
COST OF GOODS SOLD
Dog Training

Dog Grooming
Dog Training

Year 2

Year 1

Year 3

Year 2

Year 3

1,986,110
2,315,804
2,700,228
2,168,775
2,528,792
1,986,110
2,315,8042,948,571
2,700,228
4,154,885
4,844,596
5,648,799
2,168,775
2,528,792
2,948,571

4,154,885

4,844,596

5,648,799

993,055
1,157,902
1,350,114
1,518,143
1,770,154
2,064,000
993,055 2,928,056
1,157,9023,414,114
1,350,114
2,511,198

1,518,143
2,511,198

1,770,154
2,928,056

GROSS PROFIT

1,643,688

OPERATING EXPENSES
GROSS PROFIT

1,409,914
1,643,688 1,411,854
1,916,5401,511,972
2,234,685

OPERATING EXPENSES

EBITDA*

Depreciation and amortization

EBITDA*

INCOME BEFORE TAX

Depreciation and amortization
Income Tax

NET INCOME**
NET INCOME

1,359,914

1,916,540

2,064,000
3,414,114

2,234,685

1,358,854

1,455,792

233,774

504,685

722,714

102,517

102,517

102,517

131,257

402,168

620,197

283,774
102,517

39,377

181,257
91,880

557,685
102,517

120,651

455,168
281,518

* Earnings before interest, depreciation, and amortization.
** No income tax is computed for the business; income tax will be based on the prorietor's total income from all sources.

778,894
102,517

186,059

676,377
434,138

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

6.5 Cash Flows Statement

SUPER DOG’S GYM AND TRAINING CENTER
PROJECTED CASH FLOWS STATEMENT
FOR THE YEARS ENDED 2016-2018

Year 1
OPERATING ACTIVITIES
Net income
Add depreciation and amortization, noncash charges to income

Year 2

Year 3

91,880
102,517
194,397

281,518
102,517
384,035

434,138
102,517
536,655

(165,509)

(27,475)

(32,035)

(24,826)
(140,991)

(4,121)
(194)

(4,805)
(10,012)

16,551
9,844
150,922
40,387

2,747
20,318
1,843
(6,881)

3,204
16,352
11,934
(15,363)

INVESTING ACTIVITIES
Additions to property and equipment
Cash Flow from Investing Activities

(307,552)
(307,552)

-

-

Increase (decrease) in cash
Cash at beginning of period

(267,165)
500,000

377,153
232,835

521,292
609,988

232,835

609,988

1,131,280

Decrease (increase) in current assets:
Accounts receivable
Inventories
Direct materials
Prepaid items
Increase (decrease) in current liabilities:
Accounts payable
Income Tax Payable
Accrued expenses
Cash Flow from Operations

CASH AT END OF PERIOD

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
6.6 Schedules to Support Financial Statements
a. Project Cost Investment
Annual Depreciation Expense
Description

Estimated
Life (Years)

Amount

Year 1

Year 2

Year 3

MACHINERY AND EQUIPMENT
Balance, beginning
ADDITIONS IN YEAR 1
Gym & Training
Jump Bar
Treadmill
Open Tunnel
Balance Beam
Tire Swing
Traffic Cone
Tiles Cifre
Rubber Flooring
Total machinery and equipment
Furniture and Fixtures and Tools
Sofa Set
CCTV
Cabinets and shelves
Tools
Total furnitures and fixtures
Office Equipment
Television
Air conditioning equipment
Computer
Total office equipment
Others
Leasehold Improvements
Total Others

-

-

-

-

-

5,000
29,000
1,000
1,500
1,500
2,500
9,000
7,200
56,700

3
3
3
3
3
3
3
3

1,667
9,667
333
500
500
833
3,000
2,400

1,667
9,667
333
500
500
833
3,000
2,400

1,667
9,667
333
500
500
833
3,000
2,400

8,000
6,000
5,000
2,050
21,050

3
3
3
3

2,667
2,000
1,667
683

2,667
2,000
1,667
683

2,667
2,000
1,667
683

20,000
30,000
20,000
70,000

3
3
3

6,667
10,000
6,667

6,667
10,000
6,667

6,667
10,000
6,667

159,800
159,800

3

53,267

53,267

53,267

-

-

TOTAL at END of YEAR 1
Additions in Year 2

307,552
-

3

TOTAL at END of YEAR 2
Additions in Year 3

307,552
-

3

TOTAL at END of YEAR 3

307,552

-

Total Annual Depreciation Expense

102,517

102,517

102,517

TOTAL DEPRECIATION AND AMORTIZATION

102,517

102,517

102,517

PROJECT COST
Initial investments in fixed assets, see above for year one
Preoperating costs, see above
Working capital (initial cash requirement; separate schedule)
Total Project Cost

307,552
90,440
102,008
500,000

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Small
b. Sales Computation / Sales Mix
Revenues
Number of Dogs
Revenues
Sales Price
Number of Dogs
Sales
Sales Price
Average Spending
Sales

Medium
20%
Medium
668
20%
650
668
433,890
650
433,890

70%
Small
2,336
70%
550
2,336
1,284,983
550
1,284,983

Large
5%
Large
167
5%
750
167
125,161
750
125,161

Giant
5%
Giant
167
5%
850
167
141,849
850
141,849

Average Spending

595
Basic
Beginner

Revenues
Number of Dogs
Revenues
Sales Price
Number of Dogs
Sales
Sales Price
Average Spending
Sales
Product:
Average Spending
Unit of measure:
Average Spending

Total
100%
Total
3,338
100%
3,338
1,985,883
595
1,985,883

50%
Basic
50%

284
3,500
284
992,941
3,500
992,941

Intermediate
35%
Intermediate
199
35%
4,000
199
794,353
4,000
794,353

Dog Grooming
Jobs
595.00

Advanced
15%
Advanced
85
15%
4,500
85
382,992
4,500
382,992

Dog Training
Jobs
3,825.00

Total
100%
Total
567
100%
567
2,170,286
3,825
2,170,286

3,825

Projected 1st Year Revenue (Monthly)

Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total 1st Year Sales

Jobs
278
278
278
278
278
278
278
278
278
278
278
280

Dog Grooming
Rate per Job Dog Grooming
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
165,410
595.00
166,600

3,338

1,986,110

47
47
47
47
47
47
47
47
47
47
47
50

Dog Training
Rate per Job Dog Training
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
179,775
3,825.00
191,250

567

2,168,775

Jobs

Projected Growth Rates

2nd year
3rd year

Dog Grooming
Jobs
Rate per Job
10%
6%
10%
6%

Dog Training
Jobs
Rate per Job
10%
6%
10%
6%

Projected Sales

2nd year
3rd year
Cost Ratio
Dog Grooming
Dog Training

Jobs
3,672
4,039

50%
70%

Dog Grooming
Rate per Job
630.70
668.54

Total
2,315,804
2,700,228

Jobs
624
686

Dog Training
Rate per Job
4,054.50
4,297.77

Total
2,528,792
2,948,571

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

c. Direct Cost

d. Operating Expenses

Expense Item
OPERATING EXPENSES
Rent
Salaries Expense
Advertising and Promotion Expense
Business Permit & Other Licenses
Professional Fees
Pre-operating expense
Utilities
Insurance
SSS/PHIC/HDMF
Transportation Expense
Office Supplies
13th Month Pay
Communication
Prepaid Load
TOTAL OPERATING EXPENSES

Estimated First
Year Expense
300,000
274,560
240,000
124,647
120,000
90,440
84,000
50,000
25,387
24,000
24,000
22,880
18,000
12,000
1,409,914

Estimated
Annual
Growth
6%
6%
6%
6%
6%
6%
6%
6%
6%
6%
6%
6%
6%
6%

Year 1

Year 2

Year 3

300,000
274,560
240,000
124,647
120,000
90,440
84,000
50,000
25,387
24,000
24,000
22,880
18,000
12,000

318,000
291,034
254,400
145,338
127,200
89,040
53,000
26,910
25,440
25,440
24,253
19,080
12,720

337,080
308,496
269,664
169,464
134,832
94,382
56,180
28,525
26,966
26,966
25,708
20,225
13,483

1,409,914

1,411,854

1,511,972

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

e. Other Financial Highlights
Year 1
Liquidity Ratios
Current ratio (a)
Acid test ratio (b)
Average collection period (days)
Accounts receivable turnover (times)
Solvency Ratios
Percentage of equity to total debt plus equity

3
2
30
12

Year 2

Year 3
5
4
30
13

7
6
30
13

100%

100%

100%

Return Ratios
Return on sales or gross income
Return on equity (debt plus equity)
Return on assets
Asset turnover
Percentage of EBITDA to gross revenue

4.63%
15.52%
11.94%
258.21%
11.77%

12.16%
32.23%
26.17%
215.30%
21.79%

16.08%
33.20%
28.17%
175.20%
26.76%

Growth Rates
Gross revenue
Net income
Total assets

NA
NA
53.84%

16.60%
206.40%
39.84%

16.60%
54.21%
43.29%

1,064
254
810
76%

1,128
270
858
76%

1,196
286
910
76%

f. Breakeven Analysis
Contribution Margin
Contribution margin per unit
Unit selling price
Unit variable cost
Contribution margin per unit
Contribution margin ratio
Breakeven Sales
Units
Peso value

1,868
1,987,448

1,764
1,989,999

1,775
2,121,560

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
BIBLIOGRAPHY
Online Journal Articles:
Barnes, C. (2009). Worldwide Pet & Pet Supplies Stores Industry (NAICS 45391). Barnes
Reports, 1-104.
Brady, Diane., Palmeri, Christopher. The Pet Economy. Bloomberg, L.P., 45-54.
Brough, Clarice. (2014). Pet Businesses Will Prosper: Industry Trends for 2014 and Beyond.
Pet Industry News, 1-4.
Carter, Britanny. (2015). Pet Stores in the US. IBISWorld Incorporated, 1-32.
MarketLine Company Profile – PetSmart, Inc. (2014). Datamonitor Plc, 1-8. DOI:
3B9E898E8BE4-4C2F-985E-79A8B4DB9F5E.
MarketLine Industry Profile – Global Pet Care. (2012). Datamonitor Plc, 1-30. DOI: 01992500.
MarketLine Industry Profile – Pet Care in Asia-Pacific. (2012). Datamonitor Plc, 1-27. DOI:
0200–2500.
Salzman, Marian. (2000). Pet Trends – The State of the Pet Industry. Global Pets Forum,
147-153.
Vetere, Bob. (2006). Six Trends Set Pace for Pet Market. Kane Communications Incorporated,
106-111.
Online Resources:
Doggie District Pet Training Center SWOT Analysis. (n.d.). Retrieved from: www.swotanalysis24.com/swot-d/32206-swot-analysis-doggie-district-pet-training-center Doggy
Day
Care
SWOT
Analysis.
(Cadden,
Austin.).
Retrieved
from: https://www.mindmeister.com/148509124/copy-of-doggy-day-care-swot-analysis Dog
Obedience
School
Marketing
Plan.
(n.d.).
Retrieved from: www.mplans.com/dog_obedience_school_marketing_plan/situation_analysis_fc.php
Pet
Business
–
Self
Examination.
(n.d.).
Retrieved
from: http://www.petbusiness.com/articles/2013-10-01/Self-Examination Pet Industry is Booming in the Philippines. (Alarca, V.). Retrieved from: http://mypetchannel.blogspot.com/2010/02/pet-industry-is-booming-in-philippines.html PetSmart
SWOT
Analysis.
(n.d.).
Retrieved from: http://www.mbaskool.com/brandguide/lifestyle-and-retail/4660-petsmart.html
Strengths and Weaknesses of a Dog-Grooming Business. (Xaxx, Jagg.). Retrieved from: http://smallbusiness.chron.com/strengths-weaknesses-doggrooming-business-20463.html The Mobile Pooch Pamperers SWOT Analysis. (n.d.). Retrieved from: http://mobilepoochpamperers.weebly.com/swot-analysis.html The Philippine Animal Welfare Society. (n.d.) Retrieved from: http://www.paws.org.ph/
The
World
Pet
Market
Booms.
(Wolf,
Alissa.).
Retrieved from: http://www.euromonitor.com/pet-care-in-the-philippines/report
To Grow, Dog Trainer May Need To Expand Services. (Schaier, Michael.). Retrieved from: http://www.wopular.com/grow-dog-trainer-may-need-expand-services FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
CURRICULUM VITAE
BASAT, JOLINA BELLE CHRISTENSEN
2 Tulip St. Greenpark Village, Cainta, Rizal
09054356148
JOLINABELLE@YAHOO.COM
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
Career Objective
To obtain meaningful and valuable work experience that will enable me to use my strong organizational skills, educational background and ability to work well with people and utilize my knowledge related to my degree program being pursued in the University.
Educational Background
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
Far Eastern University
Secondary Education
ST. JEROME`S ACADEMY, BAGABAG
Training / Work Related Experiences
Trainee – APOLS Travel and Tours (April 2014 – May 2014)
Awards Received
Amadeus e-learning Reservation Essentials Review and Certification Exam – Examinee – March 11, 2014
Seminars Attended
Attendant, Familiarization Tour- Resorts World Manila – February 28, 2013
Attendant, 3 days & 2 Nights Educational Tour- Puerto Prinsesa, Palawan – February 10-12, 2014
Student Participant, ITHM General Assembly-FEU Main Auditorium – July 10, 2014
Student Participant, Internship Orientation and Training Seminar-Feu Main Auditorium – March 24, 2014
Attendant, Internship Orientation 2015 – Main Auditorium, Far Eastern University – June 30, 2015
Valued Participant, Pinoy Chikka 2, The New Face of Tourism-SMX Convention Center – July 22, 2015
Participant, Halaga noon, Ano na Ngayon? Raising Awareness on Cultural Heritage and its Values – FEU
Main Auditorium-August 28, 2015
Core Competencies
Approaches challenging tasks with a "can-do" attitude.
Seeks opportunities to work on teams as a means to develop experience, and knowledge.
Maintain commitment to goals in the face of obstacles and frustrations.
Can effectively handle several problems or tasks at once. Understands the interests and important concerns of others.

Personal Background
Age: 21 years old

Civil Status: Single

Birthdate: June 07, 1994

Citizenship: Filipino

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
HUANG, YA-HUI ESCURO
64 Zone 2, Antipolo Old, Nabua, Camarines Sur
09077079978, 09771799086, yahui_huang25@yahoo.com
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
Career Objective
To be involved in the field of hospitality industry and to serve people related to hospitality at the same time.
Educational Background
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
Far Eastern University
Secondary Education
UNIVERSITY OF SAINT ANTHONY, IRIGA CITY
Affiliation
Melodica Player – Elementary School Band (2006)
Member – Elementary Baseball Club (2007)
Member – Elementary Badminton Club (2008)
Member – USANT Choir (2009~2010)
Member – High School Calligraphy Club (2011)
Member – League of Tourism Students of the Philippines (LTSP) (2013~present)
Member – FEU Chorale (2014)
Training / Work Related Experiences
Assistant / Cashier / Clerk / Waitress – Peninsula Restaurant (Pingtung, Taiwan) (January 2006 ~ July 2010)
Trainee – Robelle Tours and Travel, Inc. (Ermita, Manila) (April 2014 ~ May 2014)
Awards Received
TOMSOC 360: Bench Marking in the Tourism Industry – Far Eastern University Art-Deco Auditorium – September 12, 2012
Familiarization Tour at Resorts World Manila – Resorts World Manila, Newport City, Pasay City, Philippines – February 28, 2013
Capturing the Potential of MICE through Branding and Marketing – Century Park Hotel, Manila – August 31, 2013
Tourism Planning & Development Course Educational Tour (Palawan) – Puerto Princesa, Palawan – February 20, 2014
Amadeus Training Diploma – Amadeus Reservation System – March 17, 2014
Internship Orientation and Training Seminar – Auditorium, FEU Manila – March 24, 2014
Internship Completion Certificate – Robelle Tours and Travel, Inc.– May 13, 2014
FEU ITHM General Assembly – FEU Mini-Auditorium – June 18, 2014
Tourism on Port (P.O.T.) Certificate of Attendance – FEU University Conference Center (UCC) – August 17, 2014
Certificate of Completion in Cruise Immersion – Lido Theater, Star Cruises SuperStar Virgo – September 03, 2014
Certificate of Attendance in French Gastronomique – Main Auditorium, Far Eastern University, Manila – October 15, 2014
Certificate of Completion in Tourism Planning and Development – FEU University – October 22, 2014
Tourism Planning and Development – 2nd Place in Final Defense and Paper Presentation – University Conference Center, FEU
Manila – October 22, 2014
Conference Center (UCC) – October 22, 2014
Certificate of Participation in “Banchetto 3: Philippine Food and Festivals” – Far Eastern University, Manila – January 22, 2015
Girl’s Scout of the Philippines Certificate – University of Saint Anthony – March, 2012
1st Place in Mathematics Speed and Accuracy Contest (4th Year High School) – August, 2011
3rd Place in University Essay Writing Contest (High School Division) – February, 2010
2nd Place in University Choir Competition (High School Division, Camarines Sur) – December, 2009
5th Place in Blue Lagoon Painting Contest – January, 2006
Seminars Attended
Guest, Seminar inside Philippine International Convention Center (PICC) – CCP Complex, Pasay City – February 28, 2013
Guest, M.I.C.E. Convention NCR Chapter – Century Seafood Restaurant – August 31, 2013
Guest, Travel Mart Exhibition – SMX, Mall of Asia, Pasay City – October 05,2013
Guest, Local, Sustainable, and Eco-Tourism Programs in Puerto Princesa –Sheridan Beach Resort and Spa – February 18, 2014
Guest, Internship Orientation and Training Seminar – Auditorium, FEU Manila –March 24, 2014
Guest, FEU ITHM General Assembly – FEU Mini-Auditorium – June 18, 2014
Guest, Tourism on Port (P.O.T.) – FEU University Conference Center (UCC) –August 17, 2014
Guest, Cruise Familiarization Tour – Galaxy of the Stars, Star Cruises SuperStarVirgo – August 31, 2014
Guest, Housekeeping and Tablecloth-Folding Orientation – Lido Theater, Star Cruises SuperStar Virgo – September 03, 2014
Guest, French Gastronomique – FEU Auditorium – October 08, 2014
Guest, How to Win An Interview? – FEU Events Room – October 15, 2014
Guest,Awarding and Diorama Exhibit in Tourism Planning and Development-FEU University Conference Center(UCC)-Oct. 22, 2014
Core Competencies
Friendly, helpful, and kind to people. Active, attentive, diligent, and responsible for every task that I'm assigned to do.
Able to speak6languages:Mandarin Chinese,American English,Tagalog/Filipino,Bicolano(Rinconada),Taiwanese(Hokkienese),French
Knowing to access Amadeus (Global Distribution System). Having adequate knowledge about the tourism industry.
Personal Background
Age: 20 years old
Height: 5' 2"
Civil Status: Single
Birthdate: August 24, 1995
Weight: 120 lbs.
Citizenship: Filipino

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
MATAYA, TRIZIAMAE D.
Km. 38 A, Pulong Buhangin, Sta. Maria, Bulacan
09162587332, triziamaemataya@yahoo.com
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

Career Objective
To be able to gain experience and to open more opportunities for myself in the future. And also to be able to apply and improve my knowledge and skills.
Educational Background
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
Far Eastern University
Secondary Education
IMMACULATE HEART OF MARY INTEGRATED SCHOOL, BULACAN
Affiliation
Member – Sandigan (Far Eastern University) (2013)
Training / Work Related Experiences
Trainee – World Wings Intl Travel & Tours (18 Kamuning National Road, Quezon City) (April 2014 ~ May 2014)
Awards Received
5th Honorable Mention, Immaculate Heart of Mary Integrated School – April 18, 2015
Seminars Attended
Guest, Seminar inside Philippine International Convention Center (PICC) – CCP Complex, Pasay City –
February 28, 2013
Guest, M.I.C.E. Convention NCR Chapter – Century Seafood Restaurant – August 31, 2013
Participant, Learniversity (Far Eastern University) – November 18, 2013
Participant, World Tourism Day (Far Eastern University) – September 27, 2013
Guest, Local, Sustainable, and Eco-Tourism Programs in Puerto Princesa –Sheridan Beach Resort and Spa –
February 18, 2014
Guest, Internship Orientation and Training Seminar – Auditorium, FEU Manila –March 24, 2014
Guest, FEU ITHM General Assembly – FEU Mini-Auditorium – June 18, 2014
Guest, How to Win An Interview? – FEU Events Room – October 15, 2014
"Halaga Noon, Ano na Ngayon? Raising Awareness on Cultural Heritage and Its Values" – FEU Auditorium –
August 28, 2015
Core Competencies
Computer Competency, Analytical Thinking, Decision Making, Flexibility,
Interpersonal Awareness, Ethics, Even Temperament
Personal Background
Age: 19 years old
Birthdate: April 27, 1996

Height: 5' 6"
Weight: 120 lbs.

Civil Status: Single
Citizenship: Filipino

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
PAREDES, CHIT JANSSEN ACIO
#30 Vallejo St., Barangay 1, Jones, Isabela
09261224858, chitjanssenp@gmail.com
Bachelor of Science in Tourism Management
Career Objective
To join work in an environment where I can put into extensive application of my knowledge and skills and join a reputable institution that would provide further nourishment for my profession so that I can render service to the best of my abilities.
Educational Background
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
Far Eastern University
Secondary Education
JONES RURAL SCHOOL MAIN
Jones, Isabela
Affiliation
Secretary – FEU Guides (2013)
Member – FEU Guides (2012)
Member – Tourism Management Society (2012)
Deputy Chief Squire – Columbian Squire 2190 (2011)
Business Manager – Student Supreme Government (2011)
Bursar Squire – Columbian Squire (2010)
Sgt. at Arms – Student Supreme Government (2010)
Vice President – Student Body Organization (2008)
Training/Work Related Experiences
Usher – Children’s Hour – Intercontinental Manila, Makati City (February 26, 2015)
Usher – Dr. Nicanor Reyes Camp – University Conference Center, FEU (February 18, 2015)
Usher – Sikat Pinoy National Art Fair – SM Megamall, Megatrade Hall B (September 26-28, 2014)
Usher – Schumann Plus: Jose Artemio Panganiban III with the Metro Manila Concert Orchestra (MMCO) - FEU Auditorium (August
23, 2014)
Usher – 16th PASADO Awards – FEU Manila Auditorium (April 5, 2014)
Intern – VIA Philippines Raja Travels – Roxas Boulevard, Manila (May 10, 2014)
Participant, Amadeus E-learning – Reservation Essential Review and Certification, FEU Manila (March 10, 2014)
Tour Guide – Open University of Malaysia, FEU Manila Campus Tour (January 23, 2014)
Usher – Little Singers of Monaco – FEU Manila Auditorium (July 9, 2013)
Usher – Philippine Travel Expo by PTAA – SMX Convention Center (February 2013)
Usher – 85th Alumni Homecoming – FEU Manila (January 26, 2013)
Awards Received
Tourism Planning and Development – 1st Place in Final Defense and Paper Presentation – University Conference Center, FEU
Manila – October 22, 2014
Tourism Planning and Development – 3rd Place in TPAD Brochure Making Contest – University Conference Center, FEU Manila –
October 22, 2014
Jones Rural School – School Service Awardee – March 2012
Physical Education Department – Athlete of the Year 2012
Isabela Provincial Meet 2012 Tennis Player Silver Medallist
Area Athletic Meet 2012 Tennis Player Gold Medallist
Isabela Provincial Meet 2011 Tennis Player Silver Medallist
Physical Education Department – Athlete of the Year 2011
Area Athletic Meet 2011 Tennis Player Gold Medallist
Children’s Learning & Development Center – 3rd Honorable Mention – March 2008
Seminars Attended
Participant, Tourism Planning and Development Final Awarding Event–University Conference Center,FEU Manila–October 22,2014
Participant, “Halaga noon, Ano Na Ngayon?: Raising Awareness on Cultural Heritage and its Values” – FEU Main Auditorium –
August 28, 2014
Participant, Shoot and Write: Capturing Stories of Tourism – FEU, NRH106-08 – August 11, 2015
Participant, Tourism on Nort – University Conference Center, FEU Manila – August 18, 2014
Participant, Visit Malaysia - Road Tour University – FEU Main Auditorium – October 26, 2013
Participant, English for Special Purposes – Arts Building Room306, FEU Manila – July 30, 2013
Participant, Industry Familiarization Tour – NAIA 3, Macro Asia, Cultural Center of the Philippines, Remington Hotel and Resorts
World Manila – March 07, 2013
Participant, Tourism General Assembly – FEU Main Auditorium – September 12, 2012
Core Competencies
Good Communication and Interpersonal Skills; Tour Guiding Capability; Organization and Prioritization Skills; Computer Literate
(Microsoft Word, Excel & PowerPoint); Hard-working; Patient; Flexible
Personal Background
Age: 19 years old
Height: 5'11
Civil Status: Single
Birthdate: January 19, 1996
Weight: 75 kg
Citizenship: Filipino

FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
TELAN, DERREN KRISTELLE JAVIER
Blk36 Lot12 B Joy St. Goodwill Homes 1 Novaliches, Quezon City
09278317911 / dkjtelan@gmail.com
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

Career Objective
Seeking an internship opportunity to work, pursue and develop a career in various aspects of the travel and tourism industry. I want to work in a progressive organization which can help me explore my hidden skills, boost my confidence and competence and help promote a healthy relationship among individuals. I want to be a part of a team that excel in work towards the achievements of goals and in return will satisfy my cravings for learning.
Educational Background
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
Far Eastern University
Secondary Education
ST. JEROME`S ACADEMY, BAGABAG
Affiliation
Member – League of Tourism Students of the Philippines (LTSP) (2013 ~ present)
Volunteer – My Rights (2014)
President – Young Home Maker's Club (2012)
Member – Youth of Environment in School Organization (YES-O) (2012)
SK Councilor – Sangguniang Kabataan (2011)
Auditor – SJA Anniniwan Dance Troupe (2011)
Training / Work Related Experience
Trainee – Student Cruise Program on Board Super Star Gemini (Singapore- Malaysia), March 16-21, 2015
Trainee – World Wings Travel and Tours Inc. (Kamuning. Quezon City Philippines), April-May 2014
Awards Received
Certificate of Completion in Cruise Immersion – MV Superstar Gemini – March 17, 2015 Certificate of Completion of the student
Cruise Program – Housekeeping Department on board – March 17, 2015
Certificate of Completion of the student Cruise Program – Food & Beverage Department on board – March 17, 2015
Certificate of Completion of the student Cruise Program – Cruise Department – March 17, 2015
Certificate of Completion of the student Cruise Program – Front Office Department –March 17 2015
Internship Completion Certificate – World Wings Tours and Travel, Inc. – May 26, 2014
Internship Orientation and Training Seminar – Auditorium, FEU Manila – March 24,
2014
Tourism Planning & Development Course Educational Tour (Palawan) – Puerto Princesa, Palawan – February 20, 2014
Most Outstanding Student – Saint Jerome's Academy - March 27, 2012
Loyalty Award – Saint Jerome's Academy – March 27, 2012
Second Honorable Mention – Saint Jerome's Academy – March 15, 2008
Girl's Scout of the Philippines Certificate – Saint Jerome's Academy - July 12, 2008
Seminars Attended
Participant, “Halaga noon, Ano Na Ngayon?: Raising Awareness on Cultural Heritage and its Values” – FEU Main Auditorium
Participant, Sports Tourism
Participant, TAMS UP: “Turning Advocate into Missions” – FEU Nicanor Reyes Hall –August 29, 2014
Attendee, World Food Expo (WOFEX) – SMX Convention Center – August 9-13, 2014
Guest, Learn From the Expert – Far Eastern University Manila – March 05, 2013
Participant, Industrial Familiarization Tour – Resort's World Manila – March 01, 2013
Attendee, Community and Ethics Behavior – Far Eastern University Manila – July 07, 2012
Guest, Sangguniang Kabataan Leadership Effectiveness and Accountability for Development – Santiago, Isabela – May 30, 2011
Guest, Youth Empowerment for Sustainability (YES) – Baggao, Cagayan – October 19, 2011
Core Competencies
Possess outstanding leadership, communication and organizational skills; Proficient in operating Computer programs (MS Word, MS
Excel, and MS PowerPoint); Skilled in handling work under pressure; Fast Learning; Proficient in English; Customer friendly;
Personal training; Work under pressure.
Personal Background
Age: 19 years old
Birth date: September 21, 1995

Height: 5' 4"
Weight: 128 lbs.

Civil Status: Single
Citizenship: Filipino