12/20/2012 | by Ana Simsive |

| used car parts and accessories import to Georgia, |

Contents 1. Executive Summary 3 1.1 Mission statement 4 1.2 Company vision 4 1.3 Goals and Objectives 5 1.4 Keys to Success 5 2. Brief history of business 6 2.1 Definition of the market 6 2.1 Critical needs of market and Risk 7 3. General profile of targeted clients 8 3.1 Description of products and services 9 3.2 Competitive edge 10 4. Management and organization 11 5. Marketing Strategy 12 5.1 Web Plan Summary 13 5.2 Website Marketing Strategy 13 6. Sales Forecast 14 6.1 Pricing Strategy 14 6.2 Important Assumptions 15 7. Start-up Summary 15 7.1 Start up requirement Expenses 15 7.2 Company Locations and Facilities 17 7.3 Profit and loss account 18 Appendix 19 References 21

1. Executive Summary

There is a need for a large selection of quality used cars and car parts in many developing countries and reliable auto sales will sell top-quality used car parts at a competitive price. In this case the considered country of the business is Georgia. Having background information of the country’s origin, knowing economic level of the country, laws and regulations and language, the key of communication, obtains trust and meets customer demands. the family business we are running over 5 years gave us an experience in used auto sales, and this business is quite successful, but the plan of extending our business is not only what we do at the present but to extend and continue to develop our excellent working relationship with local dealers and auctions and start up new business of car parts which is directly connected what we do at the present and all this will bring the savings to the customers in Georgia.
The market size for automotive parts and accessories in Georgia is estimated at USD 60 million. According to the