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Business Plan

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Submitted By wjstephens
Words 1417
Pages 6
William Stephens
Business Plan
MGT 300-01
8 February 2015

Executive Summary- The general idea for this business plan is an app for smart phones that enables live streaming. This app meant for general social media users will give people who have downloaded the app the capability to not only record but stream interesting events they are attending to friends and other people who have the app. For example, if you are attending a concert, you could stream live footage from your phone to any friend that would be on the app at that time. The app would be free and the best way to make money would be to get sponsored, have advertisement on the app, or sell the app after a period of success.

Industry Analysis- The industry I would be entering would be the Apple app store and Google play. Both of these market places have millions of apps. Social media is on the rise and the trend of connecting with your friends will continue through apps like this one. The main legal issue would be inappropriate content users stream on the app that minors could be able to see.. First, there must be stated rules when one downloads the app on the content allowed to stream. Secondly, screening bad material at all times will be mandatory. Another legal issue would be an agreement with Facebook. This agreement will allow users of this app to sign in with Facebook instead of creating a new profile. A main risk would be if a user streams inappropriate material and gets by the screening. Attentiveness and organization will help reduce this risk. Another risk will be the popularity of the app. There is a good chance that the app never gets started or become popular.

Company description- The company will be easily created and maintained. All that is needed is the coding professional and all the people who help create, update, and maintain the app throughout its life. The mission of the company for this app will be to connect, entertain, and allow sharing through live content between friends and acquaintances. This company will provide appropriate content for all ages through this app.

Product and Services Description- This app will first allow you to make a profile. Your profile will have a username and picture. The user will also have the option of signing in with Facebook. This will automatically set your name and picture from your Facebook profile. One then will add friends to their profile. When one signs in with Facebook it will enable them to see other Facebook friends who have downloaded the app and give them the option of adding them to their friends list. The user then can stream live events to any friend on his or her friends list. When a friend opens the app on their smartphone they may press the name of a friend who is currently streaming video and watch the material. The app is similar to the app Snapchat. Instead of recording video or taking a picture for his or her friends to see later, this app allows friends to watch a live stream. The app is unique in a way that allows users to watch live content rather than recorded video.
Market Description- The Apple App Store and Android Google Play Store are enormous with millions of apps each. The App Store contains 1.2 million apps while Google Play contains 1.3 million. For an app to become successful it has to have perfect coding for convenient use. The app must have a strong purpose that intrigues and entertains app users. The strengths of most apps this app will be competing with is the popularity they have. These apps have been around for years and are trusted names now. There ratings are high, and there are thousands of reviews. The main weakness is decreasing interest in these apps. Even though the creators have updated and added new elements to these apps, after a certain amount of time users become bored and look for something new. IF the timing is good, users will become bored with older social media and look for newer ones the same time this app is created. In five years, the main goal will be to have over one million downloads. After this many users download the app, advertising and sponsors will bring in the majority of the company’s money.

Market Strategy- This app will be one that catches users eyes just from the small cover in the app stores. The design must be simple, clear, and attractive. The cover of the app will have in all capital letters the word LIVE. It will be a soft font and the color will be red. There will be a red dot next to it, which will represent the red light when recording or filming an event with a camera. The background will be a light black. The app will be available in both the Apple App Store and the Android Google Play Store. Promoting the app will begin local through friends and family of all the creators. Sharing the app on all social media such as Facebook, Twitter, and Instagram will also aid in promoting the app. Another form of promotion will be to for the app to sponsor events. This will inform all present at the event of the app and an incentive to download it. The price of the app will be nothing. This will intrigue more users to download it initially.

Operations Description- Manufacturing the original app is the bulk of this process. To be able to even have a chance in this industry, the coding must be perfect. This will allow for high performance. Hiring a professional to code the app would be vital. There will be two forms of coding for the app, one for the App Store and the other for Google Play. There may be a few small differences in appearance between the two but the overall functions will be consistent. After enough users download the app, an update will be necessary. Creating ideas to better the app or simply just to change the appearance will help keep users interested. I will update often but not with a reason.

Staffing Description- The main staffing skills will be the coding of the app. Hiring or being advised by a member of The App Pros will be the course of action. With their experience in programming apps and advice on development of our app, the chances of the app being efficient and entertaining will increase. The creators of the app will have to continually create new ideas and designs for the app to keep users interested.

Financial projections- The first three years of the apps life, little to no revenue will be gained. The primary goal for these years to make the app popular and gain as many downloads as possible. The initial cost to create this app will be $90,100. After the first three years, advertising and upgrades will begin to bring in revenue. After two years of bringing in around $50,000 each year, the fifth year will mark the break-even point.

Capital Needs- As stated before, the bare cost for creating the is $90,100. These cost are incurred by the professional coder, the professional programmer, the design, the app icon, availability in App Store and Google Play, and the linking of this app to other websites and profiles. There are four owners who each can put up $5,000. The owners will also have other sources of income, as this idea will not bring in money for a few years. $70,100 will still be needed to get the app to the public. This is the amount that would be requested from new sources. Investors that would be willing to invest in the app would be a key part in reaching the $90,100. With my current good credit score, a loan from the bank will also be a way of achieving this money.

Milestones- After three years of having the app available in the app store, the goal is to have 500,00 downloads. With these many downloads, allowing companies to have subtle adds on the app will bring in revenue. After two more years, the plan is to have one million downloads, and to break even. Depending on how the app increases in popularity, the owners will consider selling the app after a significant number of downloads and revenue.

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