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Business Planning Seminar

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Submitted By Sparklez1920
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Executive Summary
Overview
Holistic Body Fitness and Spa is an independently owned combination fitness center, salon and spa comprised of responsive, customer-oriented professionals looking to give every client the best salon, spa and fitness experience imaginable. Holistic Body will work with local businesses as well as single professionals and families to provide up-to-date, holistic fitness, salon and spa needs in one convenient and affordable location. The model set forth in this business plan is realistic, given current market conditions and lays a foundation of solid and continued growth for years to come in the Arlington, Texas market.
This venture was formulated by local professionals Sandra Newman, Monique Uelman, Marilyn Murphy, Quartul Ain, Deangela Blackshear and Aisha Franklin as part of an MBA Capstone Project at Keller Graduate School of Management and was subsequently brought to fruition through the help of private funds and bank funding.
Vision and Mission
Holistic Body’s mission is to “Naturally shape the whole mind and body”, which is accomplished by offering top of the line and convenient fitness, salon and spa services without the added pressure of diet paraphernalia, performance enhancers or excessive toxic chemicals. The goal of Holistic Body is to use proven, natural remedies and treatments to relax, shape and accentuate the body while pampering their clients at an affordable price in a convenient location.
Marketing Plan
Holistic Body’s target market consists of approximately 386,000 people in the Arlington, Texas area including families, single professionals and mature adults who are looking for a luxurious and holistic approach to salon, spa and fitness needs – all in one convenient facility.
The key factors that differentiate Holistic Body from the local competition include:
• All services located at one facility (salon, spa and

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