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Business Report

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MCD2050: Marketing 1 | Assessment 2:
The Recycled Building Yard: Business Report |

1.0 Background of industry

The purity of recycled building products lies in decreasing needed for industry to recreate it. It is built on the environmental friendly industry. They usually are using recycled or second-hand building materials on a construction. The environment of construction products, mechanic of processes and apparatus are become more mostly obtainable (Lockwood, 2006).

1.1 Purpose

The purpose of this report is to assess whether recycled bricks of the Recycled Building Yard can satisfy consumers’ needs and wants in the mark place.

1.2 Limitation

The information in whole report is based on secondary sources, it does not comprise any of first hand sources, so it may not be updating and precise.
The Recycled Building Yard is a little part of green building material industry in Australia market, hence it cannot represent the whole situation of Australian industry.

1.3 Assumption

Today, Recycled Building Yard is a national leader in green building sellers. The company target is to provide products that would be healthy for people and the environment. The company founder Matthew Freeman-Gleason will continue finding sustainable resource to make products, without costing more (the target of Recycled Building Yard, 2007).

1.4 Scope

The scope of this report is concentrate on green construction industry.

1.5 Methodology All resources in this report is by using secondary resources, which are found in textbook, journal articles, IBIS reports and websites.

2.0 Market

2.01 Industry information

The recycled bricks are belongs to green building material industry. This kind of marketing segment is dedicated to the sustainable development of environment. They

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