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Business Research Ethics

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ABSTRACT
In 2012 Georgia State began using predictive analytics. This is about how the information is gathered and what it is used for. How it effects people and is it ethical or unethical. Does it violate privacy and can it be restricted. Yes, it is for the most part restricted but only by whom the university can share the information with.

Business Research Ethics
Georgia State University started using a data predictive system called GPS, Graduation and Progressions Success in 2012. It’s a system that tracks each and every student that attends Georgia Sate University. GPS tracks them by an ID card that is swiped every time they attend class such as, tutoring, financial literary, and even the movements through out the college from the dining hall to even the health care center. It can even see who downloads the lecture notes and how long they spent online reviewing class materials. The GPS was designed to help identify struggling students. Since August 2012 when the University began using GPS it has helped over 32,000 students and even plans to add financial aid to the data soon. As the line between what student’s do online and offline become blurred.
How information is gathered
Data mining is how the University of Georgia gathers its information. Data mining is examining a large database in order to create new information. The university to help the faculty understand the needs of the students uses this information. The Education Advisory Board, is a consulting company, it analyzes millions of past course grades and create algorithms that identify signs of academic struggle from obvious portions of college life, such as failing a class, financial aid and the not-so-obvious, such as barely passing a core class required for a major. The system can predict students’ likelihood of success in any major. (Quinton, 2015) Georgia State plans on adding data swipe cards. These cards will be swiped every time swipe they’re ID cards to attend a tutoring or financial-literacy session, the university of Georgia can send attendance data to advisers and staff.
How is the information used? The predictive model is used to create a more comprehensive assessment of the college student’s progress. All the data collected has helped the University of Georgia help more than 32,000 students, many who are at risk low income students such as , Hispanic, Native American, or African American. As the chart below shows just one of many ways the University of Georgia uses the data collected. The data is quite helpful when a student is beginning to fail, has missed many days of class, or is in financial need. This not only helps the college keep its standards up but also helps the students because the faculty can identify these in need students and help them resolve there problems.

Regulation of data
The Family Educational Rights and Privacy Act (FERPA) is regulated by the Federal Government, but some of the data collected is not regulated by the federal governments definition of educational record and there for can be shared to third parties. Over all, the article touched on some very big technological informational ethical issues. Should the University inform students that some information could be used in a third party and that they are mining the student’s data? Yes, but according to Timothy Renick, vice president of enrollment and student access, they do not at this time, but if a student were to complain they would stop tracking them. Information Ethics is a very touchy subject as what is ethical lies in the eyes of the beholder. According to Timmothy Reddick, the university has not encountered any problems.
Unethical Behaviors
University of Georgia has not broken any laws. There are unfortunate ethical issues with data mining. There is no secure system that has been created to secure the information and be sure that social security numbers, addresses, family members names, and so forth are not stolen. There is also not a current plan of action if any information does become stolen. This is a huge risk and opens the University of Georgia up for future lawsuits.
What needs to be done
While the information gathers through data mining is helping save thousands of students a year from dropping out or failing out, it is still a huge risk for the college. The university needs to regulate what will happen if the information is stolen along with updating security and keeping up to date on the latest Internet firewalls and software to secure this precious information. This alone will dramatically help protect the University of Georgia from future hackers and lawsuits.
Conclusion
The University of Georgia was on of the first to break through with data mining to help students and faculty. The data mining has help improve the graduate percentages by helping the at risk students. The students who are failing, missing class, and even having financial hardships. The Graduation and Progressions Success, or GPS, is regulated but for the security and for further protection of the school, the University of Georgia needs to update internet security and add in protocols in the event information is stolen.

References
GPS Advising at Georgia State University. Retrieved from http://oie.gsu.edu/files/2014/04/Advisement-GPS.pdf
Quinton, S.. (3 April, 2015). Is Big Brother Watching Our Campuses?. Retrieved from http://www.nextgov.com/cybersecurity/2015/04/big-brother-watching-our-campuses/109249/

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