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Business Research Report

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Submitted By biglew22
Words 1972
Pages 8
Business Research Report

Sam Ebbie

Contents

1.0 Introduction 3
2.0 Literature Review 3
3.0 Research Methods 5
4.0 Finding and Analysis 5
5.0 Conclusion 9
6.0 Recommendation 9
7.0 References 10

Introduction
After speaking with a number of University of Glamorgan students, it was decided that the research would be centered around the problems owners were experiencing with their iphones. The problems according to the secondary research explored, include signal strength, battery life and a number of other issues (BBC, 2010). It was decided to choose this as the research topic due to the fact that Apple have become the predominant mobile phone provider since releasing the iphone in 2007. Apple currently boast a 44.9 percent share of the market. Additionally a number of articles were published talking about the problems that iphone users were experiencing with their phones. It is important to discover whether the same problems reported by those in the articles were also being faced by the students with iphones at the University of Glamorgan.
The main aim of the research is to evaluate the University of Glamorgan students overall levels of satisfaction of owning and using an Apple iphone.
Four objectives to achieve in the research were outlined. Firstly it is important to identify what other handsets students considered purchasing at the time of buying their iphone, to reveal Apple’s main competitors. Secondly understanding the problems that students were facing with their iphones were disclosed. The next objective was to establish which features of the iphone students would most like to improve. Lastly the overall satisfaction levels of students using their Apple iphone in relation to their expectations were measured.
Taking the four objectives into consideration, it is possible to create a number of

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