...One Business Research Process Christina Guilin October 16, 2012 RES 351 Steve German Two The business research process is very crucial to conducting ethical and successful business. This process includes learning everything possible about the company’s customers, competitors, and the industry. Having information and competitive advantage is prudent to conducting any business research. Goals, decision support, business intelligence, strategy, and tactics will only strengthen the research process. The objectives to focus on during the business research process are to determine what products and services to offer, who will purchase them, and how to accurately price and promote those products. It is important to be knowledgeable about what consumers are looking for in the particular industry one is in. The steps in the business research process are to define the objective or problem, create a research proposal, design and prepare materials to carry out the research plan, conduct sampling, observations and collect data, analyze the data collected, and draw out a conclusion and communicate results of the research. While working at Starbucks, we were constantly faced with the changing needs of our customers. There were constant promotions happening, which kept consumers returning for more. Over last summer, Starbucks launched a new product called Starbucks Refreshers, and offered three different ways. We had to come up with a way to effectively sample these...
Words: 396 - Pages: 2
...Research Idea: The use of Digital Marketing instruments to carry out the marketing of the Al Alameih Worldwide. Introduction With the planning of the expansion of the company, the major thing that comes into the mind is developing various marketing strategies. It is only through proper marketing the company can gain proper response and also it will be able to spread its popularity to the other parts of the world. Al Alemiah adopted various kinds to marketing strategy to influence different segments of the market. But with the rise in the technology, it is very much important to keep a pace with the recent technology and follow the latest trends. The earlier marketing strategies used by the Al Alemiah even though helped the company in rising in a profitable manner but if consider to today’s world those methods have become outdated. Thus one have to develop new marketing strategies to sell the product and make the products of the Al Alemiah one of the most widely used products in the world. One of the most widely used marketing technology that is gaining popularity in today’s generation is the Digital Marketing and so this particular research paper throws light on how the digital marketing strategy can become useful in the expansion and profits of the Al Alemiah Kitchen Woods. Background Al Alameih is one of the most popular companies in Jordan that is involved in manufacturing of the kitchen woods. The woods are not only sold and used in Jordan but are also...
Words: 2249 - Pages: 9
...Business Research Applications Paper Individuals and companies use research on a daily basis and frequently throughout the day – with or without necessarily even realizing it. Research might be conducted simply to uncover the answer to a question or determine a possible outcome to a situation. I have a close friend who works for a bank that is focusing heavily on delivering a great customer experience. She frequently shares her professional experiences with me and I find it very interesting – the mechanisms the company puts into place to measure results. It may not seem to be research in the traditional sense however the bank is constantly conducting research. Before considering the types of research conducted at this financial institution, first it is important to understand what types of research exist. According to the text book, there are four types of research: reporting, descriptive, predictive, and explanatory (Cooper & Schindler, 2011). The reporting method entails information collection. This can be a difficult task – collecting the information necessary. An important source for information is found in the gatekeeper or an expert regarding the topic being researched. The reporting method does not require interpretation – the information is as it is presented. This method can be considered one of “fact finding” as it might be considered simply a collection of facts. The descriptive method provides answers to questions of who, what, where, and how. Generally, this...
Words: 1023 - Pages: 5
...Employee retention means the plans and strategies use to make the valuable employees not to leave their job. Most of the multinational concerns are facing problem in the retention of employees..In this research proposal iam going to study how Riordan manufacturing group can retain their employees. Retention of employees will give a lot of benefit to the concern: The employee retention will help a concern to get good turnover, will help to avoid interruption in service, to keep up the goodwill, to get back the efficiency etc.There are various reasons for employees to leave the organisation. If the organisation tackles the factors which are responsible for employees leaving the job they can retain their employees. Riordan manufacturing group is one of the leading plastic producing concerns in the plastic industry. The riordan manufacturing group is a sub concern of the Riordan industries. The riordan manufacturing group functions under its headquarters situated in California. The riordan group was founded in the year 2000 with a work force of 30 employees. But after that they grown from heights to heights and now they have a work force of more than 800 employees.Riordan group have a well equipped research center which helps the company to remain competitive in the industry. The riordan group supplies plastic to the aircraft companies and leading other major concerns.Riordan group have branches all over Europe and the European headquarters is at germany.The riordan group holds...
Words: 1990 - Pages: 8
...Business research methods Name Institution There are different types of issues that are said to be accompanied by the research process and are inclusive of the decision making process which comprises of the favored-technique syndrome. Following that some of the researches that are carried out are method bound, there always tend to be a problem with the management who want their methodology of research to be followed failure to which they become uncomfortable with the research undertaken. The management has to provide a technique of handling the research since this aid in determining if the research can be carried out (Bell, 2005). On the other side, a manager tend to have issue following the fact that some fields were created for some specific reasons and those reason may not be compatible with the management research question. However, in most cases not all the management issues are researchable and not all the research questions can also be answered and this becomes an issue that is said to happen in research process. Some management problems are very complicated and prove to be intractable to traditional form of analysis which becomes an issue to the research process which is slowed down. In this case research can not be handled with accuracy following the existence of the many interrelated facets which also reduces the susceptibility of attack from the quantitative research methods. The urge to attain genuine politically motivated research information is an issue that managers...
Words: 638 - Pages: 3
...Business Research, (part I) Ace Cable is a well established company which offers cable television, telephone and internet services to its customers. These services are available to customers across the United States and have been in business since 2000. In the recent years, the competition has grown and Ace Cable is experiencing a decrease in customer enrollments. Customers now have multiple options to consider before enrolling into an agreement. Ace Cable is looking to implement initiatives to help gain insight on how to convince more consumers to sign with the company, and in turn see the ROI (Return on Investment) on measures such as marketing and advertising. Research Questions Some of the increasing questions dealt mainly with the fewer number of enrollments. This begins the basic reasoning process. What is the problem with Ace Cable’s services, what would the customers prefer, how can Ace Cable bring in new clients, and how much can Ace Cable offer to bring service to many different types of individuals? Finding the root cause of why the enrollments have dropped will give Ace Cable an advantage in closing this performance gap. The most important topic of research is to find what it is that the public want. Is a bundle type plan something that the consumers prefer, or maybe just options without a contract? Research would show that a company that can offer both will have the opportunity to bring in both types of individuals. Another factor would be the service...
Words: 1065 - Pages: 5
...Business Research Business Research While working in the janitorial services industry, the business research process played a vital role in the company’s success. This process entailed learning everything about a company’s product or services, customers, competitors, and the industry. The first step of the business research process is to identify competitors. Information is garnered concerning what services and products were offered and at what prices. Other information that is usually obtained is a competitor’s market sales, the number of people that are employed by the company, and it’s key strengths and weaknesses. While in the janitorial services industry, I looked up several other companies and what they offered. Comparisons were made between several companies offering similar services. The next step in the business research process is to explore potential customers and clientele. A target audience is studied to see which customers are more likely to purchase the services that are being offered. It is important, in any industry, to figure out what the customer will want and need. If a customer’s needs are not met, they will usually go to a competitor. To ensure the success of the janitorial services company I was employed with, surveys were sent out to inquire about customer satisfaction and to determine what features and prices are best for the products and services being offered. The third step in doing business research is looking into the company itself. It’s...
Words: 314 - Pages: 2
...Business research methods Name Institution There are different types of issues that are said to be accompanied by the research process and are inclusive of the decision making process which comprises of the favored-technique syndrome. Following that some of the researches that are carried out are method bound, there always tend to be a problem with the management who want their methodology of research to be followed failure to which they become uncomfortable with the research undertaken. The management has to provide a technique of handling the research since this aid in determining if the research can be carried out (Bell, 2005). On the other side, a manager tend to have issue following the fact that some fields were created for some specific reasons and those reason may not be compatible with the management research question. However, in most cases not all the management issues are researchable and not all the research questions can also be answered and this becomes an issue that is said to happen in research process. Some management problems are very complicated and prove to be intractable to traditional form of analysis which becomes an issue to the research process which is slowed down. In this case research can not be handled with accuracy following the existence of the many interrelated facets which also reduces the susceptibility of attack from the quantitative research methods. The urge to attain genuine politically motivated research information is an issue that managers...
Words: 638 - Pages: 3
...RELATIONSHIP BETWEEN FACILITY, VARIETY OF MENU, PRICE, LOCATION AND SERVICE WITH WILLINGNESS OF QUEUING IN ITB CANTEENS This paper is a prerequsite of graduation Business Research Method lecture By Rizky Rahmany 19011055 Ersha Nuranjasari 19011094 Wedda Le 19011139 Arizal Khoironi 19011032 Sweeta Elfonsia 19011087 (Study Program Business Management) INSTITUT TEKNOLOGI BANDUNG 2012 RELATIONSHIP BETWEEN FACILITY, VARIETY OF MENU, PRICE, LOCATION AND SERVICE WITH WILLINGNESS OF QUEUING IN ITB CANTEENS This paper is a prerequsite of graduation Business Research Method lecture By Rizky Rahmany 19011055 Ersha Nuranjasari 19011094 Wedda Le 19011139 Arizal Khoironi 19011032 Sweeta Elfonsia 19011087 (Study Program Business Management) INSTITUT TEKNOLOGI BANDUNG 2012 ABSTRACT RELATIONSHIP BETWEEN FACILITY, VARIETY OF MENU, PRICE, LOCATION AND SERVICE WITH WILLINGNESS OF QUEUING IN ITB CANTEENS By Rizky Rahmany 19011055 Ersha Nuranjasari 19011094 Wedda Le 19011139 Arizal Khoironi 19011032 Sweeta Elfonsia 19011087 (Study Program Business Management) Institut Teknologi Bandung When we talk about queuing, there are many questions come up from our mind such “what kind of thing is happening there so people want to queue?” Talking about queuing is not always about staying in the line, no guarantee that people want to keep staying for...
Words: 4847 - Pages: 20
...a necessary but not sufficient condition for correlation. | | | b. Correlation is a necessary but not sufficient condition for causality. | | | c. Causality is a necessary and sufficient condition for correlation. | | | d. Correlation is a necessary and sufficient condition for causality. | | Correct Marks for this submission: 1/1. Question 2 Marks: 1 The ________________ is the variable of primary interest to the researcher. Choose one answer. | a. Dependent variable | | | b. Independent variable. | | | c. Moderating variable | | | d. Intervening variable. | | Correct Marks for this submission: 1/1. Question 3 Marks: 1 Which of the following answers is not an objective of preliminary research? Choose one answer. | a. One does not run the risk of “reinventing the wheel”. | | | b. To determine whether a variable is an independent variable, a dependent variable, a mediating variable, or a moderating variable. | | | c. Important variables that are likely to influence the problem situation are not left out of the study. | | | d. The problem statement can be made with precision and clarity. | | Correct Marks for this submission: 1/1. Question 4 Marks: 1 Which of the following studies is a causal study? The researcher tries to find out: Choose one answer. | a. If smoking is related to cancer. | | | b. Why unemployment in Europe is higher than in Asia | | | c. All the above answers are correct...
Words: 2521 - Pages: 11
...Master of International Business Administration Business Research Methods for Managers-Fall 14086 THE REASONS BEHIND EMPLOYEE TURNOVER, ITS’ EFFECT AND THE METHODS TO REDUCE IT Supervised By Dr. Ashraf Elsafty Presented by: Yasser Hassan El Sayed Created Date: Oct 10, 2014 Last updated: Dec 11, 2014 Table of Contents LIST OF ABBREVIATIONS 3 1. CHAPTER 1: INTRODUCTION 4 1.1. AN OVERVIEW 4 1.2. PROBLEM DEFINITION 4 1.3. RESEARCH OBJECTIVE 4 1.4. THEORETICAL FRAMEWORK 5 1.4.1 MODEL VARIABLES 6 1.4.1.1 Dependent variable 6 1.4.1.2 Independent variables 6 1.4.2 RESEARCH ASSUMPTIONS 6 1.4.3 RESEARCH LIMITATIONS 6 1.5. RESEARCH QUESTIONS 7 1.5.1 MAJOR QUESTIONS 7 1.5.2 MINOR QUESTIONS 7 1.6. RESEARCH METHODOLOGY 7 1.6.1 RESEARCH TYPE 7 1.6.2 SAMPLING 7 1.6.3 DATA ANALYSIS METHODS 8 1.6.4 DATA ANALYSIS METHOD 8 1.7. THESIS STRUCTURE 8 2. CHAPTER 2: LITERATURE REVIEW 9 2.1. INTRODUCTION 9 2.1.1 SCOPE OF THE STUDY 9 2.1.2 SIGNIFICANCE OF THE RESEARCH 9 2.2. PREVIOUS STUDIES 9 2.2.1 REASONS BEHIND EMPLOYEE TURNOVER 9 2.2.2 SYMPTOMS THAT ORGANIZATION FACE IN RESPONSE OF TURNOVER 10 2.2.3 COSTS OF EMPLOYEE TURNOVER 11 2.2.4 MANAGING TURNOVER THROUGH SELECTION 11 2.2.5 THE FORMATION OF AN EFFECTIVE RETENTION MANAGEMENT PROGRAM 11 3. CHAPTER 3: THEORETICAL FRAMEWORK AND RESEARCH DESIGN 12 3.1. INTRODUCTION 12 3.2. PROBLEM DEFINITION 12 3.3. RESEARCH OBJECTIVE 12 3.4. THEORETICAL FRAMEWORK 13 3.4.1 DEPENDENT VARIABLES...
Words: 4850 - Pages: 20
...Preparing to Conduct Business Research Preparing to Conduct Business Research: Part 3 A current situation happening at St. Luke’s Medical Center is the dilemma of transitioning their work force of temporary employees to full-time employees, but they cannot choose them all. When St. Luke’s decided to undertake this hiring process the first things they had to consider were the significance of the hiring, the scope and magnitude of the hiring, and finally how feasible the hiring was going to be. What are the attributes they should be looking for? The research question, narrowed down to a statement that can be proven true or false, is called the hypothesis (Cooper & Schindler, 2011). The hypothesis will consist of variables that St. Luke’s will need to account for. Continuing the picture, the research design method St. Luke’s will implement is a communication study. In support of the study, stratified sampling will be conducted. As the data is collected and begins to filter in to management, it is their job to analyze it, and accurately report the results. Last, St. Luke’s will need to take into account ethical considerations. They will need to implement a set of criteria to help them in narrowing down their selections. Done correctly this process will help St. Luke’s choose the right candidates for the jobs? Significance, Scope, Magnitude, and Feasibility The significance of the research project undertaken by St. Luke’s is twofold. St. Luke’s values the reputation they have...
Words: 2380 - Pages: 10
...staffing to outside agencies. Business Problem California law mandates specific nurse to patient ratios based on patient acuity, location, and population served. Although there is a budget allocated to “backfilling” and replacing employees that are on vacation or protected leaves of absence, over utilization results in the creation of a variance that exceeds the allocated budget. The desire of this learning team is to find ways to not only decrease sick call utilization but decrease the operational payroll dollars required to maintain proper staffing levels. Role of the Team The team will assess the current Attendance Policy and look at the employee attendance calendars to identify trends and patterns associated with last minute sick call. Factors may be department specific, hours/shifts worked, full-time vs. part-time, recent denial of time off requests, etc.. This data will be collected and analyzed into a summary with statistical techniques applied. Research Question from Independent and Dependent Variables Our management dilemma began when a manager asked if they are over budget in premium dollars due to excessive last minute sick call replacement coverage. We formulated our research question: Is there a correlation between unbudgeted premium dollars (DV) and last minute sick call replacement coverage (IV)? Our variables are unbudgeted premium dollars (numeric) and last minute sick calls (numeric data). Hypothesis Statement from Research Question The hypothesis...
Words: 384 - Pages: 2
...alternatives when using a decision variable. Decision variable- is a quantifiable characteristic, attribute, or outcome on which a choice decision will be made. Investigative questions- questions the researcher must answer to satisfactorily answer the research question; what the marketer feels he or she needs to know to arrive at a conclusion about the management dilemma. Management dilemma- the problem or opportunity that requires a marketing decision Management question- the management dilemma restated in question format. Management-research question hierarchy- is a process of sequential question formulation that leads a manager or researcher from management dilemma to investigative questions. Measurement questions- what participants in marketing research are asked or what specifically is observed in a research study. Pilot test- is a trial collection of data to detect weaknesses in the design or instrument and provide proxy data for probability sampling. Primary data- is data the researcher collects to address the specific problem at hand— the research question. Research design- is the blueprint for fulfilling research objectives and answering questions. Research process- various decision stages involved in a research project and the relationship between those stages. Sample- a group of cases, participants, events, or records constituting a portion of the target population, carefully selected to represent that population. Secondary data- is data originally collected...
Words: 953 - Pages: 4
...Table of Contents Introduction 3 Research Objectives 3 Research Questions 4 Answers to Research Questions 5 Answer to Research Question 1. 5 Answer to Question 2. 6 Answer to Question 3. 7 Answer to Question 4. 8 Answer to Question 5. 9 Answer to Question 6. 10 Recommendations for the Remington’s Restaurant 11 References 14 Introduction The Remington restaurant, located in Tampa Florida, wanted to better understand their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington restaurant. This is the best way for the Remington restaurant to improve their service because it paints a picture of what how the customer views their services. Even though competition is important to any business, the customers are the biggest asset to the company. By researching the customer’s perception of the restaurant one will see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satisfactory. One can acquire such information by reviewing and discussing the survey, finding out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the satisfaction of the customer. In order to get this information, different...
Words: 2397 - Pages: 10
