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Business Scenario I

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Submitted By sarasmom30
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Scenario I
You are the Marketing Manager for a new beverage that has done remarkably well in the United States after its introduction, especially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop a strategy for entering this new beverage into the global market. Your need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy.

What communication channel will you use? Why is this channel the best choice in this situation? What communication channel will you use to convey your strategy to the Vice President of Operations? Why is this channel the best choice in this situation?

In Scenario I, I would use face to face as the communication channel to relay the information from the Vice President of Operations to my team to develop the strategy for entering the new beverage into the global market. I would choose this channel because it is the best choice in this situation. There are many factors in why I would choose this communication channel over the others and that is mainly for the face that this situation has a high level of importance and because of the that it is important to make sure that it is delivered on time, that the message is relayed to the team properly, and relayed with no or very little confusion.

With email and other lower richness channels you never know when and if the person you sent it to will even see it, let alone even read it. It is much easier in these lower richness channels to even have the message be completely over-looked. Time sensitive projects are very important and should have a much more personal touch to ensure that each team member has received the message and for that reason a higher richness channel such as face to face is

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