Premium Essay

Business Strategy of Vodafone Uk Research Proposal

In:

Submitted By seldomdesign
Words 781
Pages 4
Business Strategy of Vodafone UK

Introduction

In the current situation of telecommunications, more and more people are subscribers of mobile telephone services. The mobile phones are also called as handsets come in innovative features, pocket-sized, and in affordable costs. For over the years, the manufacturers are continuously developing the mobile phones in which the people described as effective way of communication. And today, different brand of mobile phone are emerging and competing in the field of wireless communication with innovative services.

Background of the Study and Problem Statement

The British Telecommunications already dominated the wireless service market. The service provider, Vodafone as one of the leading company of mobile services, enabled to penetrate in the market and enjoying the success (2001). The success that the company gained is not possible without the aid of the strategies. Therefore, the main focus of the research study is concern on the business strategy of the Vodafone in the UK.

Research Objectives

The research identified three main objectives that were expected to be achieved at the end of the study. First is to identify the business strategies of the Vodafone Company in the international market. The second objective is related to the first which regards on the application of the identified business strategies in the telecommunications industry. And the third is to serve as a valuable context in the literature of communications.

Research Questions

The study provided certain question in the aim of achieving the adequate answers. The questions presents’ the valuable pieces of information in creating a successful business and sustaining its growth.

1. What are the common challenges or constraints that are available in the telecommunications industry?

2. What are the strategies applied by

Similar Documents

Premium Essay

Amit

...VODAFONE Vodafone is a world leading mobile telecommunications company. Vodafone provides a wide range of communication services, including voice calls, SMS text messaging, MMS picture and video messaging, internet access and other data services. The group has 221 million direct customers including private consumers and corporate customers in diverse markets around the world. Governance Overall responsibility for corporate responsibility (CR)/sustainability lies with Vodafone’s Group Executive Committee (ExCo). The ExCo is chaired by the Chief Executive Officer (CEO) and consists of two CEOs from Vodafone’s operating business units – Europe and Emerging Markets (Asia-Pacific, America, Eastern Europe and Africa), as well as the Group Corporate Affairs Director, CFO, Chief Technology Director, Group Strategy and New Business Director, Group General Counsel and Corporate Secretary, Chief Executive of Global Business Development, Chief Marketing Officer and Group HR Director. CR performance is regularly discussed at ExCo and once a year at Vodafone's main Board. The Group Corporate Affairs Director is the ExCo member with responsibility for CR, and Vodafone’s Group Corporate Responsibility Director reports to the Group Corporate Affairs Director, as well as leading the Group CR team. The Group CR team works with local operating companies and Group operational functions to develop policies on CR issues. Additional Group resources are also dedicated to key issues, such as radio frequency...

Words: 3973 - Pages: 16

Premium Essay

Business Analysis of Mobile Network Operators Industry

...Industry 4 3. Industry Sector 5 3.1 O2 5 3.2 EE 5 3.3 Vodafone 6 4. Analysis of Remote Environment – PEST Analysis 6 4.1 Political 6 4.1.1 Roaming Charges 6 4.1.2 Spectrum Liberalization 7 4.1.3 Data Protection Act 1998 8 4.1.4 Base Stations and Human Health 8 4.2 Economic 8 4.3 Social 9 4.3.1 Increasing Need For Social Network 9 4.3.2 Age Distribution 10 4.3.3 Environmental Issue 11 4.4 Technology 11 4.4.1 Advent of LTE 12 4.4.2 Third Party Content Providers 12 5. Analysis of Operation Environment – Porter’s 5 Forces 12 5.1 Intensity of Competition (High) 13 5.2 Potential of New Entrants into Industry (Low) 14 5.3 Bargaining Power of Suppliers (Low) 15 5.4 Bargaining Power of Customers (High) 16 5.5 Threat of Substitute Products (Moderate) 17 6. Strategies for the Sector 18 6.1 O2 18 6.2 Vodafone 19 6.3 EE 19 7. Conclusion 20 Appendix 20 Reference 21 1. Introduction This report demonstrates an investigation into the UK mobile network operators industry. Not only this report the external environment examines, but also evaluates the competitive nature of the industry including how the competitive advantages are established, the level of competitive activity and the reason for the competitive activities. Those efforts are aim to ascertain how attractive in terms of competition and profitability the industry is for business. PEST analysis is used for this industry in order to identify and...

Words: 6801 - Pages: 28

Free Essay

Business Analysis and Valuation of Vodafone Group

...2008   Business Analysis and Valuation  of Vodafone Group    Iryna Saplitsa  Supervisor: Tore Leite    NORGES HANDELSHØYSKOLE     This thesis was written as a part of the Master of Science in Economics and Business  Administration  program  ‐  Major  in  International  Business.  Neither  the  institution,  nor the advisor is responsible for the theories and methods used, or the results and  conclusions drawn, through the approval of this thesis.  2 Acknowledgments  This thesis is written in conjunction with my final semester as a  Master student at  the  Norwegian  School  of  Economics  and  Business  Administration.  The  process  of  completing this paper has been both rewarding as well as challenging. I would like  to  express  my  sincere  gratitude  towards  a  person  that  has  been  very  helpful  in  finalizing this thesis. My academic advisor, Associate Professor Tore Leite, deserves  special  thanks  for  his  support  and  guidance  through  the  challenges  of  applying  financial  theory  into  practice.  I  am  very  grateful  for  his  invaluable  help,  all  constructive comments and timely recommendations.      Iryna Saplitsa  Bergen, June 2008  3 Executive Summary  Every  asset,  both  financial  and  real,  has  a  value.  The  main  factor  of  successful  investments and management of these assets is in the understanding not only what  the  value  is,  but  the  source  of  the  value.  Vodafone  Group, ...

Words: 13830 - Pages: 56

Free Essay

Vodafone Organization

... | |Vodafone Egypt Organization | |[pic] | | | | | | | |8/18/2012 | | Vodafone Egypt Organization | Table of contents Vodafone organization profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Vodafone external environment . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Vodafone stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Vodafone core values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Vodafone code of ethics ....

Words: 6408 - Pages: 26

Free Essay

Vodafone Annual Report 2012

...Vodafone Group Plc Annual Report for the year ended 31 March 2012 Creating a more valuable Vodafone We are creating a more valuable Vodafone Our strategy is focused on four areas of growth potential and founded on strong capital and cost discipline. This is delivering results: we have outperformed our key competitors in most major markets, and returned over £10 billion to shareholders in the last 12 months. £46.4bn £11.5bn Group revenue increased 1.2% to £46.4 billion with a strong demand for data services and further voice penetration in emerging markets. Adjusted operating profit was £11.5 billion, slightly down on last year (up 2.5%* on an organic basis) supported by a good performance from our US associate, Verizon Wireless. £6.1bn Free cash flow of £6.1 billion, decreased due to the sale of our interests in China and France and a lower working capital benefit. 9.52p Total ordinary dividends per share of 9.52 pence, up 7.0% in line with our dividend per share growth target. We also paid a special dividend of 4.0 pence per share and our £6.8 billion share buyback programme is almost complete. £6.4bn Capital expenditure increased by 2.3%, as we continued to maintain our high level of investment to support our network strategy. 14.91p Adjusted earnings per share of 14.91 pence, down 11.0% on last year, resulting from the loss of income following the sale of several businesses and higher financing costs. Vodafone Group Plc Annual Report...

Words: 87713 - Pages: 351

Premium Essay

Research Report 16

...RESEARCH REPORT 16 CORPORATE SOCIAL RESPONSIBILITY A ROLE IN GOVERNMENT POLICY AND REGULATION? Constantina Bichta The University of Bath School of Management is one of the oldest established management schools in Britain. It enjoys an international reputation for the quality of its teaching and research. Its mission is to offer a balanced portfolio of undergraduate, postgraduate and post-experience programmes, research and external activities, which provide a quality of intellectual life for those involved in keeping with the best traditions of British universities. CORPORATE SOCIAL RESPONSIBILITY A ROLE IN GOVERNMENT POLICY AND REGULATION? Constantina Bichta Desktop published by Jan Marchant © The University of Bath ISBN All rights reserved Centre for the study of Regulated Industries (CRI) The CRI is a research centre of the University of Bath School of Management. The CRI was founded in 1991 as part of the Chartered Institute of Public Finance and Accountancy (CIPFA). It transferred to the University of Bath School of Management in 1998. It is situated on the 8th floor of Wessex House (North), adjacent to West car park. The CRI is an interdisciplinary research centre investigating how regulation and competition are working in practice, both in the UK and abroad. It is independent and politically neutral. It aims to produce authoritative, practical contributions to regulatory policy and debate, which are put into the public domain. The CRI focuses...

Words: 42736 - Pages: 171

Premium Essay

Tata Motors Project

...Summer Project Report on “Market Research and Route Mapping for Tata Iris and Venture” Submitted in partial fulfillment of PGDM program 2013-15 [pic] Submitted by Name: Tapan Sharma Roll Number: 27 Company Guide Faculty Mr. Ankur Aggarwal Dr. Girish Kathuria Territory Sales Manager -SCVP Professor Tata Motors Ltd EMPI BUSINESS SCHOOL New Delhi ACKNOWLEDGEMENT I express my sincere gratitude to my industry guide Mr. Ankur Aggarwal, Territory sales Manager-SCVP, Tata Motors ltd, for his able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible. I would also like to thank the DSE and DSM of Automobile Sterling, Ashok Ojha , Mr. Harish Sharda, for the constant support and help in the successful completion of my project. Also, I am thankful to my faculty guide Prof./Dr./ Girish Kathuria of my institute, for his continued guidance and invaluable encouragement. Tapan Sharma INDEX |s.no |chapters |page no. | |1 |EXECUTIVE SUMMARY ...

Words: 8490 - Pages: 34

Premium Essay

Research Fundations

...Customer Satisfaction Research Proposal CommunnaTell Wireless Company: Team B Tammy Cech, William Frudakis, Robbie Hollingsworth RES/320 August 30, 2010 Instructor: Dr. Michele Burpeau-Di Gregorio Customer Satisfaction Research Proposal: CommunnaTell Wireless Company CommunnaTell Wireless commits to delivering outstanding customer satisfaction. The company offers quality products and services on the nation’s largest and most reliable wireless voice and 3G network, and it delivers the industry-leading customer service – online, over the phone and in-person. Recently the company has experienced an increase in complaint calls, which reported to the research team for follow-up. The design of the proposal was to determine the cause or causes of the lack of customer satisfaction. Senior Research Proposal Research Question CommunnaTell Wireless Company being the largest wireless phone company in the United States has done several new and innovating advances with-in the management of several departments. These new changes created several opportunities in the Call Centers because of higher turnover rates. Complaints from customers calling into the Call Centers rose over the last few months creating concerns over the effectiveness of training given to the new associates. CommunnaTell Wireless will conduct surveys of recent customers to the call center to determine the root cause of the recent complaints. Propose Research CommunnaTell Wireless Company will...

Words: 5597 - Pages: 23

Free Essay

Xed Social News Paper

...Brent Crude $110/barrel BSE 18,694.41 points (as on Tuesday, September 25) PERSONALITIES OF THE WEEK Christine Lagarde Sachin Bansal CORPORATE INTELLIGENCE BIG THREE MANAGEMENT CONSULTANCIES NEWS DIGEST… BUSINESS NEWS GLOBAL NEWS MISCELLANEOUS NEWS Wal-Mart plans to open its first outlet in India within 12-18 months More than two-thirds in USA live pay check to pay check Foxconn unit in China closes after workers clash ECONOMIC INDICATORS 2 COVER STORY 3 PERSONALITIES OF THE WEEK 4 CORPORATE INTELLIGENCE 5 NEWS ANALYSIS 6 JOB PROFILE 11 PART TWO KNOW YOUR BASICS: DATA ANALYTICS KNOW YOUR BASICS: DATA ANALYTICS D ata analytics (DA) refers to examination of raw data for drawing meaningful conclusions usually with the help of the latest IT tools. DA is categorised into exploratory data analysis (EDA) and confirmatory data analysis (CDA). EDA refers to finding new features in the data (similar to data mining) while CDA is used to examine the validity of existing hypotheses. There‟s another category known as Qualitative data analysis (QDA) which is generally used in the social sciences to draw conclusions from non-numerical data like words, photographs or video. The term "analytics" has been used by many business intelligence (BI) software firms as a keyword to describe quite different functions. Data analytics is used to describe everything from online analytical processing (OLAP) to CRM analytics in call centres. Banks and credit cards...

Words: 9317 - Pages: 38

Free Essay

Tesco Plc

...1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49 69 9754 4900 e: deinfo@datamonitor.com Datamonitor Hong Kong 2802-2803 Admiralty Centre Tower 1 18 Harcourt Road Hong Kong t: +852 2520 1177 f: +852 2520 1165 e: hkinfo@datamonitor.com ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries. While they do not contain the highly detailed...

Words: 8981 - Pages: 36

Premium Essay

A Hollow Gram

...experience of the role in a series of interviews: Giacomo Baizini CFO, Evraz Ben Noteboom CEO, Randstad Srikanth Balachander CFO, Bharti Airtel Caroline Raggett Managing Director, London financial officers’ practice, Russell Reynolds Associates Evelyn Bourke CFO, Friends Provident Stephen Carver Media and crisis management expert, Cranfield School of Management Ian Dyson (formerly) CFO, Marks & Spencer Luigi Ferraris CFO, Enel Andy Halford CFO, Vodafone Simon Henry CFO, Royal Dutch Shell René Hooft Graafland CFO, Heineken Juha Laaksonen CFO, Fortum Patrick Regan CFO, Aviva Simon Ridley FD, Standard Bank Hans-Peter Ring CFO, EADS Sue Round Head of Investments, Ecclesiastical Robin J Stalker CFO, Adidas Firoz Tarapore CFO, Dubai Aerospace Enterprise Tim Tookey CFO, Lloyds Banking Group Rob Murray CFO, Coca-Cola Hellenic B Document title Additional text In this report Executive summary 2 Contributing to strategy 4 A broader business role 6 Core competencies remain key Future focus on stakeholder communication 10 12 and 18 The CFO’s contribution 14 Staging post or career destination? 20 A toolkit for the aspiring CFO 22 Demographics 26 What makes a CFO 28 Ernst & Young contacts 29 The DNA of the CFO provides fresh insight into what it is to be a CFO today by talking to today’s CFOs. This Ernst & Young report is based on our analysis of a survey of 669...

Words: 15852 - Pages: 64

Premium Essay

Cash Flow Forecasting

...Cash Flow Forecasting Essential Capital Markets Books in the series: Cash Flow Forecasting Corporate Valuation Credit Risk Management Finance of International Trade Mergers and Acquisitions Portfolio Management in Practice Introduction to Project Finance Syndicated Lending Cash Flow Forecasting Edited by Andrew Fight A MSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD P ARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803 First published 2006 Copyright © 2006, Andrew Fight. All rights reserved. Note The materials contained in this book remain the copyrighted intellectual property of Andrew Fight, are destined for use in his consulting activities, and are to be clearly identified as copyrighted to him. Andrew Fight has asserted his right under the Copyrights, Designs, and Patents Act 1988, to be identified as author of this work, and confirms that he retains ownership of the intellectual property and rights to use these materials in his training courses and consulting activities. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission...

Words: 70546 - Pages: 283

Premium Essay

Human Resource Management

...38 3 The global context of business Chris Britton Businesses of all sizes operate in international markets – products are sold across borders; the resources used in production can come from anywhere in the world; communication is instantaneous; and financial markets are inextricably linked, as the events of 2008 demonstrate. Individual businesses operate across borders in a variety of ways – they can do this directly, through the formation of strategic alliances or through merger and takeover. It is clear then that businesses need to be aware of the global context of their markets. Having read this chapter you should be able to: G G G G Learning outcomes understand the difference between globalisation and internationalisation outline the main elements of globalisation illustrate the role of the multinational enterprise introduce the implications of globalisation for business Key terms Capital market flows Consortium Cross-subsidisation Customs union Emerging economies Foreign direct investment (FDI) Franchising Free trade area Globalisation Hyperglobalisation Internationalisation International trade Joint venture Licensing Multinational enterprise (MNE) Regionalism Regional trade agreements (RTAs) Strategic alliance Transfer pricing Transformationalism Globalisation versus internationalisation 39 Introduction Businesses operate in a global context: even if they do not trade directly with other countries, they might be affected by a domestic...

Words: 7538 - Pages: 31

Premium Essay

Student

...What I need to find out | How I found out the information. | Did I use it and was it useful? | Source. | Introduction to Cadbury’s chocolate | website | research | Cadbury’s worldhttp://www.cadburyworld.co.uk/http://uk.ask.com/question/who-are-cadburys-main-competitorshttp://www.google.com/search?site=imghp&tbm=isch&source=hp&biw=1440&bih=784&q=http://businesscasestudies.co.uk/cadbury-schweppes/ethical-business-practices/ethics-at-work.html#axzz2k38WIHdL | Cadbury is one of the world’s best chocolate brands they aspire to become the world best chocolate brands. Cadbury’s purpose The purpose of Cadburys is to sell chocolate and to survive by making sure they are known as the best confectionary company out there by constantly improving their chocolate and making new products they also survive by making sure their brands reaches all around the world and everyone knows about them and to satisfy’s customer’s needs by making surveys so they know what people like. Cadbury Schweppes is committed to providing a range of high quality treats, refreshments and confectionery based oral care products which are marketed truthfully, labeled clearly and meets the highest safety standards. The sectors. Cadburys operate in all the sectors because they extract coco beans from a different country Ghana then they make the coco beans into the product they need then they manufacture it. Cadbury’s aims and objectives Cadburys main aims and objectives would be to be the world’s...

Words: 7055 - Pages: 29

Premium Essay

Internet

...The Future of the Internet A Compendium of European Projects on ICT Research Supported by the EU 7th Framework Programme for RTD European Commission I nform ati on S oc i et y and M ed ia Europe Direct is a service to help you find answers to your questions about the European Union New freephone number * 00 800 6 7 8 9 10 11 Certain mobile telephone operators do not allow access to 00800 numbers or these calls may be billed. In certain cases, these calls may be chargeable from telephone boxes or hotels. «The views expressed are those of the authors and not necessarily those of the European Commission or any of its officials» A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server (http://www.europa.eu). Cataloguing data can be found at the end of this publication. ISBN 978-92-79-08008-1 © European Communities, 2008 Reproduction is authorised provided the source is acknowledged. Printed in Belgium PRINTED ON CHLORE FREE PAPER The Future of the Internet A Compendium of European Projects on ICT Research Supported by the EU 7th Framework Programme for RTD European Commission I nform ati on S oc i et y and M ed ia ••• 2 Preface 5 priorities identified by the Internet Governance Forum: openness, security, access, diversity and critical Internet resources. The use of the Internet in public policies will considerably grow in areas such as education, culture, health and e-government...

Words: 66329 - Pages: 266