Global strategy and leadership
Topic 1
1 briefly outline the development of strategy
2. Examine some of the main concepts that inform our knowledge of strategy and leadership.
3. distinguish between the different approached to strategy
The rational approach(有时间顺序)eg. The evolutionary approach
The essential purpose of this approach is to assess the organization and its environment, achieve a fit between the two and, on the basis of this analysis, forecast and plan for the future. To maximize profit, organizations should position themselves in the markets to which they are best suited.
The example of rational approach is five forces (offers leaders a clear and precise methodology for analyzing an organisation’s industry environment to determine its profitability, and a choice of strategy for optimizing performance in these envirments)
This is diagnostic tool. Core assumptions are that the environment and the organization are knowable and definable, and that managers can analyze their industry and match their organization’s strategy accordingly. This model emphasis the role of leaders an d managers in creating and driving strategy and change.
The processual approach（无序的，entangled）eg, the systemic approach, fuzzy approach.
Strategy is sometimes constructed to make sense of what was happened, as much as it orchestrates what will happen.
Distinguish between these tow approaches
1) The processualists, focus more on the competencies of organization in a concern to build the requisite internal skills and resources. The rational approach concern to position the organization in the market to which it is best suited, have a more external focus.
2) The rational approach argues that managers are in control, while the processual approach qualifies that this control is limited and constrained. What is distinct about the processual approach, in comparison with the