...How Introduction Tesco is a global public limited company founded by Jack Cohen in the United Kingdom in 1919. Measured by revenues and profits, Tesco is considered as one of the global leaders in international food retailing as a core business. In addition, its business also includes non-food products and services such as banking, insurance, telecommunications, health, entertainment and furniture. There are numerous Tesco stores in 14 countries with strategic diversification of investments having contributed to their achievement and progress over the last 12 years (Fame, 2010; Deloitte, 2010). Furthermore, according to Berwin (2009), the grocery retail-market structure of the United Kingdom is dominated by 4 influential firms an ‘oligopoly’ comprising of Tesco, Asda, Sainsbury and Morrison’s with a whole market share of 75.6%. Tesco, however, takes 30.5% of the market share of the retailing industry triggered by the achievement of economies of scale to maintain the advantage of price, outstripping the growth of competitors (Morris et al, 2004; TNS World panel, 2009). Table No.1 Source:tescoplc,2010 The main value for Tesco is to maximize profit and to provide goods and services that are cheap and affordable to consumers or the public. The company is also adaptable and quickly responds to the changes in the market. It has grown strong due to diversification into non-food products/ services, for example financial services and telecommunications....
Words: 2059 - Pages: 9
...used without the tips, with the guidance given later and used for peer assessment or to help students develop their action plans for improvement independently. The key facts and terms at the end of the chapter enable students to develop a summary of the essential points over the course of each module, and they provide a quick, easy reference point and revision resource. Overall the book is extremely well presented and is an enhancement of the first edition while retaining the best features. It should prove a valuable resource for getting to grips with the delivery of the new specification for OCR, while meeting its aim of providing excellent quality content that can be used for the delivery of a business studies curriculum in general. Diane Kutar is subject leader in business studies, at Oakmeeds Community College, Burgess Hill, West Sussex. being conversational. The subject matter is comprehensively covered, with particularly good sections on pricing policy and tactics, and market research. Unfortunately, the reader will arguably find the book somewhat dull. And, perhaps, the lack of colour together with the hugely consistent layout throughout the 208 pages detracts from the interest factor buried within this publication. Consequently, some of the better commentary, such as the section on choosing the channel mix, could be easily missed by the average reader. User-friendliness An undoubted strength of this book is the...
Words: 713 - Pages: 3
...new concept to the present business world and has been proven one of the best approaches in customer retention. However, this concept has taken the top place among the business professionals who really wish to establish their product in the market. The present study intended to excavate into this concept and see how really it works specially the impact of customer relationship and finally evaluate the profitable customer relationship. It is expected that a proper explanation of these aims will help build a better understanding in the end. The research objectives defined for this thesis are: 1. To measure and examine significantly the features of relationship marketing installed at Tesco. 2. To investigate the impact of customer relationship marketing on customer retention at Tesco. 3. To explore the concept in marketing especially in retention and acquisition of customers. 4. To investigate the major elements of the relationship marketing which eventually affect the process of customer acquisition and retention. 1.2 Research Questions Research questions are very crucial for conducting a study on a particular field. The research questions which have been selected for this thesis are: 1. What exactly customer relationship marketing really do in the acquisition and retention of customers Tesco? 2. What are the influential aspects of relationship marketing that have an effect on the retention and acquisition of the customers for Tesco? 1.3 Background and rationale...
Words: 1685 - Pages: 7
...MarketLine Case Study Tesco plc Case Study How Tesco Became the UK's Largest Retailer Reference Code: ML00001-041 Publication Date: December 2011 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED TESCO PLC CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-041/Published 12/2011 Page | 1 OVERVIEW Catalyst Tesco is the largest retailer in the UK and dominates the UK food and grocery market, accounting for almost a third of all grocery sales. This case study examines the factors that have led to the growth of the company as the UK’s number one retailer. Summary In 1995, Tesco overtook Sainsbury’s to become the UK’s largest retailer. Since that time the company has grown from strength to strength, widening its lead year on year. The unrivaled success of the Tesco Clubcard in building customer knowledge and generating loyalty has been fundamental to the rise of Tesco. The company has created a powerful brand and a number of valuable sub-brands including store, product and service brands. Tesco’s grocery product brands tend to center around a three-tier branding system, allowing the company to appeal to a mass market. Tesco has been a forerunner in the price competitive environment of the UK food and grocery market, utilizing its economies of scale to lead price wars with other supermarkets. The company has grown inorganically, buying out various independent grocers...
Words: 4232 - Pages: 17
...HOW IS A BUSINESS ORGANISED All business organisations have different areas that carry out different tasks or functions. These areas are called “Functional Areas” The Different Functional Areas in Tesco Tesco Finance Marketing Human Resource Operations/ Logistics Management All of these functional areas use ICT in order to collect, process and produce data or information. Without UPTO-DATE and ACCURATE information decisions cannot be taken by managers. Their decisions will affect the business and its customers. Having empty shelves will make customers go to other places to shop. Tesco customers can go to other supermarkets to shop. The other main supermarkets are ------------------------------------------------- WHAT OTHER SUPERMARKETS ARE THERE ------------------------------------------------- Each function cannot operate in isolation …. Whatever one functional area does will have a knock-on effect on others. What do these functional areas do …… [A] Finance ------------------------------------------------- DESCRIBE WHAT THIS DEPARTMENT DOES ….. refer to a Business Studies text book and the Tesco web site. ------------------------------------------------- This department uses ICT in various ways. Here is what they use IT for. * Review current finances and forecast future finances using spreadsheet software * Produce...
Words: 693 - Pages: 3
...INTRODUCTION This TESCO case study for diversity summaries that, in a worldwide marketplace, big companies that hires a diverse workforce around the world, are better to explain and understand the different demographics of the global marketplace, TESCO better service and is equipped to grow in the marketplace because of its diverse workforce than that of all those small companies that has limited or small range of employee demographics. Tesco provides banking, insurance and telecommunications services as well as having a strong online presence. Tesco is a business that puts people first, ensuring its customers and colleagues are at the heart of everything it does. ‘Our core purpose is to create value for customers to earn their lifetime loyalty. Our success depends on people: the people who shop with us and the people who work with us. Earning customer loyalty is crucial and Tesco focuses to helping customers in lots of small ways which together can make a big difference. ‘Every little helps’ is more than just a slogan. It describes Tesco’s way of working with all of its stakeholders, and that includes colleagues as well as customers. Tesco works in a competitive market where products, stores, tastes and even the way customers shop are constantly changing. Tesco needs to be proactive in preparing to face these changes. This means finding talented people who will be ambassadors for the brand in the communities it serves. Diverse communities mean that it needs to recruit and...
Words: 1334 - Pages: 6
...Introduction Reading problems stem from several sources. First, the student may not be able to read the words themselves. Indeed, word decoding development and discrepancies are the concern of many researchers and educators, predominantly for younger children and children with learning deficits. However, this concern has sometimes led to the abandon of the corresponding item of word decoding: sentence comprehension. It is clear that many readers be deficient in adequate reading abilities and knowledge to appreciate the sort of texts that encompass their classroom lives. World knowledge is mostly cooperative to considerate text genres such as narratives or novels. But students need domain-specific knowledge to understand their textbook material. Here in this assignment it is going to be discussed about the reading strategies and how it helps in communication in the businesses 1.1 All information about the natural or social world is based on the text data surrounded. School, work and the success of our social order depends on the capability to realize the material. Many children and adults are still under pressure to understand the text data. Following are some techniques to make them understood: Reading strategies Before reading Preview text type and text features: students should be thinking about what's going to read it before reading. Also, graphics, hyperlinks, and the information will be aware of what kind of writing. (www.ft.co.uk) Four corners and staying guide:...
Words: 3601 - Pages: 15
...Introduction to Business Studies Report title：Analysing the working system of Tesco’s business Student name: JIANAN XIE Student number: 200951639 Tutor name: Mr.Morgan Word count:1542 Contents 1. Introduction p3 2. Entrepreneur: Warren Buffett p3/p4 2.1 The profile of Warren Buffett 2.2 Skills lead to success 3Marketing strategies of Tesco p4/p5/p6 3.1 The overview of marketing and marketing mix 3.2 Four P’s strategies of Tesco 3.21 Product 3.22 Price 3.23 Place 3.24 Promotion 4 Organisational culture of Tesco p6 5Employee motivation strategies of Tesco p6/p7 5.1 Definition and Importance of motivation 5.2 Theories of motivation 6 Conclusion p7 7 Reference list p8/p9 8 Appendix p10 1. Introduction In 1919, Jack Cohen built a small shop in the east of London. Afterwards, Tesco was born because of the combination of Jack Cohen and a tea supplier called T.E.Stockwell (Time100, 2012). Since then, Tesco has a steady growth. Now, Tesco is a leader in the UK retailer field which own 2979 stores and employ about 300,000 staffs in the Britain, accounting for more than 30% market share (Tesco, 2012)....
Words: 1953 - Pages: 8
...Business Environment | An analysis of Tesco Company | Name;ID; | Institutions | Contents 1.0 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.0 The Organizational purpose of business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.1 Organizational objectives Vs Stakeholders objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3.0 The nature of national environment in which businesses operates . . . . . . . . . . . . . . . . . . . . . . . . . . 6 3.1 Distinctions between Planned, Free market and mixed economic models with examples . . . . . . 6 3.2 Use of Monetary and fiscal policy in management of economy . . . . . . . . . . . . . . . . . . . . . . . . . 7 4.0 The behavior of organizations in their market environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 4.1 Market structure Tesco operates and its effects on pricing and output decisions . . . . . . . . . . . . . 9 4.2 Use of PESTEL analysis to judge how the market forces affect the behavior of Tesco 11 5.0 The significant of global factors in shaping national business activities . . . . . . . . . . . . . . . . . . . . 12 5.1 Significance of international trade to Business organization located in UK . . . . . . . . . . . . . . . 12 5.2 Benefits and drawbacks for UK business Of EU policies . . . ...
Words: 4102 - Pages: 17
...way ea one ons > Cr than dati ore foun > M the … owth ying e gr > La utur f for ors rect of Di d ent Boar atem Our l St t ncia epor Fina t rs’ r emen mary ecto ir tat Sum ry D al S i mma nanc > Su ew y Fi Revi mmar ss > Su sine tion a Bu form and and r in ndar esto ale Inv c ion > rmat cial How to find out more online info inan er > F ——— Every year, more and more hold ——— hare s —— Chai rman eme Stat 6 6 8 10 12 16 20 24 26 28 28 30 34 36 —— ——— ——— information is available for our shareholders, staff and customers. www.tesco.com/annualreview08 ——— —— 212583_TESCO_REVIEW 30/4/08 07:26 Page 1 Most people know something about Tesco. After all, we are the UK’s largest grocer and we’ve been serving customers for the best part of a century. What you might not know, is that Tesco is also the world’s third largest grocery retailer with operations in 12 international markets, employing over 440,000 people and serving millions of customers every week. We’re not simply about providing great quality food at affordable prices. We provide more choice than ever to more customers, whether it’s through our expanding international operations, innovative retailing services or our growing non-food offer. It doesn’t matter how people choose to shop with us or what they choose to buy, our core purpose remains the same – to create value for...
Words: 6873 - Pages: 28
...32184_TESCO:TESCO STUDY V6 23/6/09 16:11 Page 1 How training and development supports business growth Introduction Tesco is the largest British retailer and is also the world’s third largest grocery retailer with outlets across Europe, USA and Asia. The business began in 1919 with one man, Jack Cohen, selling groceries from a stall in the East End of London. Jack bought surplus stocks of tea from a company called T.E. Stockwell. T.E. Stockwell and Cohen combined their names to brand the tea Cohen originally sold – TESCO tea. In 1929, the first Tesco store opened in north London. Tesco has expanded since then by a combination of acquisition of new stores, retail services and by adapting to the needs of consumers. Tesco has net profits (before tax) of around £3 billion. Tesco’s primary aim is ‘to serve the customer’. Keeping existing customers happy is important, as they are more likely to return. This is more cost effective for the business than acquiring new ones. In the UK Tesco now has over 2,200 stores ranging from the large Extra hypermarket style stores to small Tesco Express high street outlets. Tesco’s original product range of grocery and general merchandise has diversified to include banking, insurance services, electrical goods as well as telephone equipment and airtime. This move towards ‘one stop shopping’ means customers can meet all their purchasing needs from one place. Tesco has also expanded its customer base through its Tesco.com...
Words: 2752 - Pages: 12
...Critically Tesco’s Current Operations Management Shuang Zhao1 1 Business School, University of Kent, UK Correspondence: Shuang Zhao, School of Economics and Management, Inner Mongolia University for the Nationalities, Tongliao, China. E-mail: honeyzhaoshuang@126.com Received: August 31, 2014 Accepted: September 20, 2014 Online Published: November 26, 2014 doi:10.5539/jms.v4n4p184 URL: http://dx.doi.org/10.5539/jms.v4n4p184 Abstract This essay analyses and evaluates critically Tesco’s current operations management. The essay discusses from 3 major perspectives namely, operations strategy, operations design and operations management. Firstly, it will show an introduction. The second section will analyze Tesco’s formats and international expansion at corporate strategy level. And then, based on the customer-centric conception, it will discuss the low price policy, cost control, loyalty card strategy, supply chain management, delivery system management and inventory management at the business unit strategy level and functional strategy level. Following this, it will make a comprehensive conclusion and show the strengths and weakness of Tesco’ operations management. Finally, the article will give some appropriate recommendations to Tesco’s sustainable development. Keywords: operations strategy, operations design, operations management 1. Introduction Tesco was established by Jack Cohen in London in 1919. Today Tesco is the biggest retailer in UK. It operates in 14 countries across...
Words: 3140 - Pages: 13
...troduction For the purpose of this presentation, I have chosen to use Apple Inc and Tesco PLC as case studies. During this presentation, I will explain what marketing is as well as how it can affect Apple and Tesco so that I can work towards the P1 of Unit 3 in Business Studies which is called 'Marketing'. Pricing Strategies Firms think very carefully about the price to charge for their products. There are a number of factors to take into account when reaching a pricing decision: Customers - Competitors - Costs. There are times when businesses are willing to set the price of a product below unit cost. They use this loss leader strategy to gain sales and market share. An example of the 'loss leader' strategy is the 'Bugatti Veyron' supercar. The car is made by the VW group and uses 1000 BHP to reach speeds of up to 253 mph. The car sells for around £1 million. The technology used in the car is so advanced that the VW group spend approxiamately £7.5 million on building just one car netting them an estimated loss of £6.25 million on each car they sell. Pricing New Products A business can choose between two pricing tactics when launching a new product: - Penetration pricing means setting a relatively low price to boost sales. It is often used when a new product is launched, or if the firm’s main objective is growth. - Price skimming means setting a relatively high price to boost profits. It is often used by well-known businesses launching new...
Words: 1885 - Pages: 8
...Assignment 1 – 50% Marketing Research Proposal – Individual Assignment Tesco-Online Thailand’s Failure to Penetrate Thai Markets Marketing Proposal Student Name: Weerapat Bhattharadheerakul Student ID: S00805162 Course Title: Digital Marketing Research Instructors Name: Gabriella Kerezturi Regent’s University London November 2014 Content Page Title Page 1 Table of contents 2 Executive Summary 3 1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d. Problem Statement 5 e. Research Aim and Objectives 6 2. Research Methodology 6 f. Secondary Data Collection 6 g. Primary Data Collection 7 i. Qualitative/Quantitative 7 ii. Sampling 7 3. Conclusions 8 References 9 Appendix 11 Executive Summary The present study focuses on Tesco Lotus Thailand and their recent venture into the online grocery shopping industry. The company that accounts for over 1700 retail outlets and employing over 50,000 workers around Thailand, has yet to make any major improvements in their online market share. Big C Super Center, a competitor is presently leading in the industry of online grocery shopping. The study presents that Tesco Lotus lack of proper engagement with the Thai market with the right marketing...
Words: 2557 - Pages: 11
...Organisational Behaviour Structure and Culture HND in Business Management (Assignment 1) Lecturer- Damir.jovic Eindray Kaung [Type text] Ealing, Hammersmith and West London College Hammersmith Campus Page 1 4/8/2011 Organisational Behaviour Introduction The purpose of this essay is to understand the term of organistion and how it is important in forming a business. Moreover, it also describes the organisational behaviour, which means how people behave in an organisation, and why it involves a major role of within the organisation in general. Furthermore, why organisation is essential for every business and how it can make the company successful in the business area. What is more, it expresses why people need to study organisational behaviour and how it is important to a certain extent for every business. In addition to this factor, it compares and contrasts different organisational structures and cultures which have a great impact on culture as well as performance. This essay concludes by presenting how different types of leadership styles stand in both organisations and their effectivness. Marks & Spencer's background The company of Marks & Spencer is a well-known retail store in the UK with 21million people visiting each week. The profitable UK company, Marks & Spencer, operates over 600 stores in the United Kingdom employing over 75,000 people in the UK and abroad with the support of 2,000 suppliers globally. The largest store is located at Marble Arch...
Words: 3980 - Pages: 16
