...Analysis 6 1.0 Definition of Context 6 2.0 External Environmental Analysis 6 Political factors 6 Economic factors 7 Social factors 8 Technological factors 8 Environmental factors 9 Legal factors 9 MESO environment 9 MICRO environment 9 Threat of substitutes 10 3.0 Identification of key issues/ strategic agenda 11 4.0 Identification of key forces driving the strategic agenda 11 5.0 Identification of 5- 8 over- riding drivers 13 6.0 Root - cause analysis 13 7.0 Identification of 2 key drivers 13 8.0 Plot of two key drivers to determine possible scenario 14 Figure 1 Scenario Analysis 14 9.0 Four scenarios and description of key assumptions 14 Four Scenarios for 2018 14 Co-opetition, 15 Co-existence 15 Competition 15 Conflict 16 10. Testing of scenarios for consistency and reliability 16 Conclusion 17 Recommendation 17 Bibliography 19 Introduction: Tanzania is endowed with some of the world's greatest natural wonders. Following major reforms in its foreign tourism policies, tourism has increased to become the nation's second leading foreign exchange earner. There are many weaknesses at national level including poor infrastructure, lack of trained staff, and legal and regulatory framework. In this paper, a case study of Asilia Lodges and Camps Ltd, I have tried to highlight a number of scenarios analyzed and recommendations have also been drawn to try to improve the current situation in relation to the future. The focus is...
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...MEGATRENDS UNDERPINNING TOURISM TO 2020 Analysis of key drivers for change Larry Dwyer, Deborah Edwards, Nina Mistilis, Carolina Roman, Noel Scott and Chris Cooper Analysis of Key Drivers for Change Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. National Library of Australia Cataloguing in Publication Data Dwyer, Larry. Megatrends underpinning tourism to 2020: analysis of key drivers for change. Bibliography. ISBN 9781920965525. 1. Tourism - Economic aspects - Australia. 2. Tourism - Social aspects - Australia. 3. Tourism - Political aspects - Australia. 4. Tourism - Environmental aspects - Australia. 5. Tourism - Australia. I. Cooperative Research Centre for Sustainable Tourism. II. Title. 338.47910994 Copyright © CRC for Sustainable Tourism Pty Ltd 2008 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without...
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...INTERNATIONALIZATION OF THE TOURISM SECTOR IN KENYA INTRODUCTION Tourism in Kenya dates back to pre-independence days and history has recorded that as early as the 1930's, overseas visitors and explorers had started coming to Kenya mainly for big-game hunting expeditions while others came in search of solitude and adventure. These expeditions were locally referred to as "Safari" thus lending the travel world literature with a new vocabulary. Among the early visitors were statesmen, royalties and celebrities such as Theodore Roosevelt, Her Majesty Queen Elizabeth II, and Ernest Hemingway respectively. At that time, there was in existence a fairly developed but basic tourism infrastructure. The available accommodation was spartan but sufficient for both the visitors as well as the settler community in Kenya. However soon after independence, the Kenya Government realized the enormous potential of the tourism industry and hence undertook to upgrade the existing infrastructure as well as investing in additional facilities. To achieve its goal, the Government encouraged local and foreign entrepreneurs to invest in the tourism and hospitality industries thus paving the way for the future development of the sector. In spite of increased competition from other destinations, Kenya remains one of the most popular tourist destinations in Africa. Tourism in Kenya is mainly based on natural attractions, which include wildlife in its natural habitats as well as beautiful beaches amongst...
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...International Journal of Arts and Commerce Vol. 2 No. 11 December, 2013 EFFECTS OF STRATEGIC MANAGEMENT DRIVERS ON ORGANIZATIONAL PERFORMANCE: A SURVEY OF THE HOTEL INDUSTRY IN KENYAN COAST Uzel Jean Mzera Mutindi 1 PhD Candidate at JKUAT, MSA CBD, Kenya. Contact: jeanmzera@yahoo.com Prof. G.S. Namusonge, PhD 2 Full Professor, EPD JKUAT, Kenya. Contact: gsnamusonge@yahoo.co.uk Dr. J. Obwogi, PhD 3 Technical University of Mombasa, Kenya. Contact: Josephobwogi@yahoo.com ABSTRACT This study seeks to examine the effects of Strategic Management drivers on the performance of classified hotels in Kenyan Coast. The specific objectives are the effects of: customer relationship management strategy, strategic planning, competitive positioning, information communication Technology and organizational learning on the performance of the hotel industry in Kenyan Coast. The study seeks to determine the conceptualized Strategic Management Drivers’ influence on the performance of hotels in Kenyan Coast. The study will adopt a mixed research design which will be both quantitative and qualitative. The target population of the study will be 180 managers of classified hotels in Kenya’s Coast. The sampling technique to be used will be stratified random sampling. Secondary and primary data will be collected using a self administered questionnaire. The questionnaire will be piloted in order to check for validity and reliability. Questionnaires will be administered through...
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...The tourism industry in Vietnam ------------------------------------------------- Group 1 Nguyễn Trọng Nhật Nguyễn Đức Huy Lê Ngọc Dũng Vũ Phương Thảo Phạm Việt Anh Lê Đắc Linh ------------------------------------------------- Contents I. Introduction II. Using PESTEL to analyze opportunities and threats of Vietnam tourism industry 1. PESTEL: a. Political b. Economical c. Social d. Technological e. Environmental f. Legal 2. Opportunities and threats of Vietnamese tourism industry: a. Opportunities b. Threats III. Competitors: IV. Tourism is a high competitive industry: a. Some information about Hanoitourist Company b. The Competition V. Keys findings from the questionnaire: VI. Recommendation: 1. Product (Design a Tour) 2. Price 3. Place 4. Promotion 5. People (Human resources) VII. Conclusion: I. Introduction The tourism industry is a highly competitive industry. It requires the ability to constantly adapt to the needs and expectations of customers change, such as satisfaction, safety and comfort of customers. II. Use PESTEL to analyze opportunities and threats of industry tourism in 1. PESTEL analyzing a. Political _Tax policy: Reducing costs, anti-tax...
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...Final Report The Outlook for Tourism in the Auckland Region Prepared for Auckland Regional Council June 2008 Covec is an applied economics practice that provides independent analysis and advice to a broad range of companies and government agencies. We specialise in solving problems arising from policy, legal, strategic, regulatory, market and environmental issues. Our delivery of high-quality, objective advice has provided confidence to some of the largest industrial and governmental organisations in the Asia-Pacific region. Authorship This document was written by Shane Vuletich. For further information email shane@covec.co.nz or phone (09) 916-1961. Disclaimer Although every effort has been made to ensure the accuracy of the material and the integrity of the analysis presented herein, Covec Ltd accepts no liability for any actions taken on the basis of its contents. © Copyright 2008 Covec Ltd. All rights reserved. Covec Limited Level 11 Gen-i tower 66 Wyndham Street PO Box 3224 Shortland Street Auckland New Zealand t: (09) 916-1970 f: (09) 916-1971 w: www.covec.co.nz Contents Executive Summary ............................................................................................................... 1 1. Introduction .................................................................................................................... 6 1.1. 2. Overview: Bringing the World to Auckland......................................
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...introduction The Tourism Industry has become one of the most lucrative industries in the country. In fact a record 982 million international tourists traveled the world in 2011, an increase of 4.69% compared to 2010 WTC. Tourism has also been a driving force of job creation across the world in the service industry such as transportation services, airlines, cruise ships and taxicabs; hospitality services, such as accommodations, including hotels and resorts; and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres Wikipedia. According to the World Travel & Tourism Council in 2011 Travel & Tourism directly supported 3.3% of jobs, not including the indirect contribution of jobs supported by travel & tourism creating 8.7% of total employment WTTC. The purpose of this research paper aims to the understanding of Tourism differences and similarities of the U.S. and France, but not limited to the overall outlook of tourism. As highlighted within the report you will understand TT policies, how tourism has a direct effect on the social, geographical, and economic sectors both national and international. Based on an economic perspective tourism bring an enormous amount of revenue for goods and services accounting for 30% of the world's exports of services, and 6% of overall exports of goods and services WTTC. This impact is driven by many travel organizations and travelers desire for leisure, wellness, business and social travel...
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...Business Proposal For Tourism Company A&A pty ltd CZECH, Your Tour Guide Akshar Patel Alejandro Minaya Table of Contents Project Background: 2 Nature and Aim of the Project: 3 Customer Segments: 4 Customer Relationships: 5 Value propositions: 6 Key Activities: 8 Key Partners: 9 Channels: 10 Key Resources: 11 Revenue Streams: 12 Cost Structure: 13 S.W.O.T Analysis 15 References: 16 Project Background: We (Czech, your tour guide), are presenting a business proposal model for tourism industry in Czech Republic and other european countries. According to research recently conducted by the accounting firm KPMG in 2014 the Czech economy was infused with approximately 293 billion Czech korunas (approximately USD 15.5 billion). Of this, about 97.5 billion korunas went to the state's purse, accounting for approximately 6.9% of state revenue. The majority of state revenue comes from value added taxes (VAT) and accounts for about 38% of state income. 2010 witnessed an increase of tourism of 4%, with yearly state income increasing as well. The Czech tourism industry accounts for 372,586 full-time, year-round jobs, with additional part-time and seasonal work created during the summer months. The Czech government understands the importance of tourism and its financial impact on the country, and new legislation supports investment in the tourism industry. Additionally, the European Union is allocating significant capital funds with the goal...
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...thoughts. I had some reservations about going to Brazil but it was one of the destinations on my long list of places to visit. I would have packed differently if the Zika virus wasn’t being discussed in the news on a regular basis. My suitcase was filled with long pants, long dresses, long shirts, and camisoles. I wanted to bring my sun dresses and shorts and tank tops as I knew that the weather would be perfect for these items. I purchased “Zika bracelets’ and Center for Disease and Control Prevention (CDC) approved mosquito repellent. I imagine other tourist going to Brazil had similar thoughts and feeling. My objective while in Brazil was to see how the announcement of the Zika virus has affected their economy in the area of tourism. I will discuss my perspectives before leaving for Brazil, the methods used to obtain information regarding my objective, my analysis of the information received and how my thoughts on the issue have changed. Analysis Zika Virus from a United States Perspective Before leaving for Brazil I did two things: checked the CDC website and exchanged US Dollars for Reals. The CDC provided important travel information to travelers before they planned to visit various locations. The page pertaining to Brazil had several cautions and dos and don’ts regarding the Zika Virus. The picture shown on the Brazil CDC page was alarming from an outsider’s perspective. The entire area of Brazil was colored in purple which indicated that it was below 6500...
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...National tourism organization India Table of contents 1. Introduction 3 2. Vision 3 3. Mission 3 4. Discussion 3 4.1. External factors affecting Indian Tourism industry 3 4.2. Students and teachers of hospitality and tourism institutes 4 4.3. Other Central Ministries/ Departments 5 5. Control, interdependence and inseparability 5 6. Challenges 6 7. Implementation Plan 9 8. Potential strategies 9 9. Recommendation 9 References 11 1. Introduction The NTO (national tourist organization) is the body mainly in charge to form and implement the national tourist policy in India. It is also in charge for controlling, directing and promoting the tourism industry. Every country which is engaged indirectly in tourism possesses a program. The NTO might be a full-fledged ministry or a directorate general etc. (Ray, 2008). 2. Vision For achieving a higher quality of life for Indian People through tourism’s promotion and development, which might offer a unique possibility for cultural enrichment, mental rejuvenation, physical invigoration etc. (Khare, 2010). 3. Mission To build India as one of the most preferred destinations of the tourist as well as to enhance Foreign Tourist Arrivals’ number to 8 million. To encourage more energetically country’s domestic tourism along with increasing Domestic Tourist Visits’ number to 800 million by the year 2015 To decrease considerably the space in skilled manpower’s availability in the hospitality...
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...BUS 317 Strategic Management Management Report for SMRT Corporation By: Subash S/O Tharumalingam Table of Contents 1. Executive Summary 4 2. Introduction 5 3. Current Company Situation 5 3.1. Past Performance Assessment 6 4. External Environment Analysis - PESTEL 6 4.1. Political 6 4.2. Economic 6 4.3. Socio-Cultural 7 4.4. Technology 7 4.5. Environment 8 4.6. Legal 8 5. Industry Analysis 9 5.1. Porter's Five Forces 9 5.2. Competitor Analysis 9 6. Internal Environment Analysis 10 6.1. Financial Performance 10 6.2. Value Chain 11 6.3. Key Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3...
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...growth in underdeveloped ‘Base of the Pyramid’ (BOP) regions, but it may also lead to unanticipated negative outcomes such as crime and social exclusion. Our objective is to improve the understanding of how entrepreneurship policies can lead to socially inclusive growth at the BOP. Drawing on data collected from Brazilian tourism destinations with varying entrepreneurship, innovation, and social inclusion policies, we argue that weak institutions coupled with alert entrepreneurs encourage destructive outcomes, especially if entrepreneurship policies are based solely on economic indicators. Policies addressing both economic and social perspectives may foster more productive entrepreneurial outcomes, albeit at a more constrained economic pace. The study extends the related BOP, entrepreneurship, global value chain, and sustainable tourism literatures by examining the poor as entrepreneurs, the role of local innovation, and how entrepreneurship policies generate different social impacts within poor communities. Keywords: base of the pyramid (BOP), entrepreneurship policy, innovation, social entrepreneurship, social inclusion, tourism industry INTRODUCTION Policy makers have identified entrepreneurship as a mechanism to alleviate poverty (Hart, 2007; Matten and Crane, 2005; Peredo and Chrisman, 2006), particularly in ‘Base of the Pyramid’ (BOP) regions, where impoverished socio-economic groups have...
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...capital city of Panjim, business and industrial belt and Old Goa with its history and cultural heritage. It is designed to meet the demands of both the business and leisure traveler. The hotel is headed by a General Manager. His name is Mr. Pavithran Nambiar. Under the General Manager, there are only seven departments of Human Resources, Finance, Food and Beverage, Rooms, Sales and Marketing, Engineering and Loss Prevention I got to do my training only in the Bell Desk (a section of the Front Office) and in the Restaurant (a section in the Food and Beverage Department). ORGANISATION STRUCTURE CHART INTRODUCTION TO THE TRAVEL AND TOURISM INDUSTRY Tourism in India has registered significant growth over the years. This has been led by growth in both leisure and business tourism. Rising incomes, increasing affordability, growing aspirations, increasing globalisation, and a growing airline industry along with improvement in travel-related infrastructure have supported industry growth. Tourism holds immense potential for the Indian economy. It can provide impetus to other industries through backward and forward linkages and can contribute significantly to GDP. Travel and tourism is the largest service industry globally in terms of gross revenue and foreign exchange earnings. It is also one of the largest employment generators in the world. It has been a major social phenomenon and is driven by social, religious, recreational, knowledge seeking and business interests and motivated...
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...Conference industry brings significant economic effects and that is one of the reasons why many destinations around the world strive to organize conferences, especially the international ones, which make bigger economic effects. The purpose of this paper is to examine factors that may influence to decision making of conference participants to participate to international conferences. Data will be collected through a survey from TIIKM conference participants and it will be analyzed using SPSS. Result of this study will be helped to all conference organizers to make their strategies. Keywords: Conference attendees, Motivational factors, International conference, 1. INTRODUCTION The business tourism market is often segmented and denoted by acronym “MICE”, meetings, incentives, conventions and exhibitions. It is one of the key drivers of tourism destination development and therefore an important generator of income, employment and foreign investment. Beyond these economic benefits, the Meetings Industry also presents opportunities for knowledge sharing, networking and is an influential driver of intellectual development and regional cooperation. It, as a part of business tourism sector...
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...Planning a World Class Hotel Hospitality and Tourism 594 Kimberly Farmer April 19, 2014 Table of Contents Introduction ……………………………………………………………. 3 Development planning …………………………………………………… 5 Environmental impact ……………………………………………………. Sociological and/or cultural impact …………………………………….. Economic feasibility and economic impact on the area ………………….. Markets, demand, marketability, and marketing …………………………… Management and maintenance ………………………………………………. Financial planning ……………………………………………………………… Landscape architecture and structural architecture ………………………… Interior design and decoration ………………………………………………….. Conclusion ……………………………………………………………………….. References ………………………………………………………………………… Introduction When I am on vacation, I love to visit places that are all inclusive. I want to be able to stay on the resort, have many different dining options to choose from. I want my hotel room to be comfortable, chic, and up to date with current trends. Also, while on vacation, I would like to be in a resort that has many different activities such as, spa, pools with activities, water sports such as snorkeling or parasailing, beach cabanas and much more. The hotel/restaurant that I would like to create a business plan would be one that is a mid-size all inclusive resort style property with catering capabilities that focused mainly on the wedding business. The name of my hotel/resort will be Shelbyville. The hotel will be mid-size with up...
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