...Question 1: Nokia’s mission and vision 2 III. Question 2: Alarm in Nokia’s strategic pursuits 4 IV. Question 3: Strategy and techniques recommended for Nokia 8 V. Question 4 :Technologies that Nokia should have done 9 VI. Question 5: Business level strategy Nokia should take and actions to support it. 10 VII. Question 6: Nokia and Microsoft corporate 12 VIII. Conclusion 13 IX. Reference 14 I. Introduction Operating in the turbulent and globalized business market require a well-prepared plan and vision in order to go ahead of the market and being the market leader, which would ensure the success and survival for the organization in long-term (Sadler and Craig, 2003). Failure to do so and the organization would see itself going bankruptcy in couple of years head. The case of Nokia is the typical example of the failure to catch the demand of the customers, to follow up the market and to struggle in the way to become powerful again. Nokia is well known about its products, which are mobile telephone and portable IT device. Used to be the market leader in the mobile phone industry, but the company now has been struggling in order to survive through the fast growing and many competitors of mobile phone industry. This report would invest the case study “Alarm ringing: Nokia in 2010”; analyze the situation and prospects for Nokia to be more competitive in the mobile phone market. II. Question 1: Nokia’s mission and vision The mission statement and the vision statement are...
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...2 Comments Home > Business > Entrepreneurship > Business Planning Mission Statements Versus Vision Statements Written by: S Wood • Edited by: Elizabeth Wistrom Updated Aug 25, 2011 • Related Guides: Mission Statement A question that some students and practitioners of management have is, “What’s the difference between mission and vision statements?” While a mission statement highlights the purpose, a vision statement paints the future goals of the company. Mission and Vision Statements – The Difference between the Two Corporate Guides company purpose and destination Unfurl the difference between mission and vision statements with this view: A mission statement tells what the company does or aims to accomplish. In comparison, a vision statement indicates the eventual milestone the organization would like to reach. Aim of Mission and Vision Statements: These are the strong foundations to architect and implement business plans. The statements are also powerful business tools to propagate the message of corporate purpose and plans to employees, customers and others. The mission and vision declarations steer everyone in the company in the same direction to fulfill its objectives. The mission and vision statements also hold the mirror to the values of the company. Further, the declarations help instill confidence in and gain the commitment of employees to work for its purpose. The mission and vision signposts should also motivate the employees to perform well. ...
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...The Business Vision and Mission Learning Outcomes After studying this unit, you should be able to do the following: ➢ Describe the nature and role of vision and mission statements in strategic management ➢ Discuss why the process of developing a mission statement is as important as the resulting document ➢ Identify the components of mission statements ➢ Discuss how clear vision and mission statements can benefit other strategic management activities ➢ Evaluate mission statements of different organisations ➢ Write good vision and mission statements What Do We Want to Become? It is especially important for managers and executives in any organization to agree upon the basic vision that the firm strives to achieve in the long term. A vision statement should answer the basic question, “What do we want to become?” A clear vision provides the foundation for developing a comprehensive mission statement. Many organizations have both a vision and mission statement, but the vision statement should be established first and foremost. The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement. Several example vision statements: ➢ The Vision of the National Pawnbrokers Association is to have complete and vibrant membership that enjoys a positive public and political image and is the focal organization of all pawn associations. - National...
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...Introduction: Vision and mission statements play an important role in strategy development by providing vehicles to generate and screen strategic options. They also provide organizational identity and understanding of business directions. A vision is an attempt to articulate what a desired future for a company would look like. It gives the company direction and it's the basic premise for the success of the mission statement. It stretches the imagination and motivates people to rethink what is possible. A mission statement is a brief explanation of the organization's purpose. It tells who we are and what we are. Mission statements should articulate the principles that will guide the business and its employees to grow, advance, and prosper. Definition of Mission and Vision statement: A mission statement, or simply a mission, is a public declaration that schools or other educational organizations use to describe their founding purpose and major organizational commitments—i.e., what they do and why they do it. A mission statement may describe a school’s day-to-day operational objectives, its instructional values, or its public commitments to its students and community. Figure 1.1: Image of Mission and Vision A vision statement, or simply a vision, is a public declaration that schools or other educational organizations use to describe their high-level goals for the future—what they hope to achieve if they successfully fulfill their organizational purpose or mission. A vision statement...
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...2: The Business Vision and Mission CHAPTER 2 THE BUSINESS VISION AND MISSION I. WHAT DO WE WANT TO BECOME? It is especially important for managers and executives in any organization to agree on the basic vision that the firm strives to achieve in the long term. A. Importance of a Vision Statement 1. A vision statement should answer the basic question, “What do we want to become?” A clear vision provides the foundation for developing a comprehensive mission statement. 2. Many organizations have both a vision and a mission statement, but the vision statement should be established first and foremost. a. The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement. b. The next table provides examples of several vision statements. Tyson Foods’ vision is to be the world’s first choice for protein solutions while maximizing shareholder value. General Motors’ vision is to be the world leader in transportation products and related services. PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Dell’s vision is to create a company culture where environmental excellence is second nature. Page 1 of 7 Chapter 2: The Business Vision and Mission II. WHAT IS OUR BUSINESS? A. Mission Statements 1. Peter Drucker says that asking the question, “What is our business?” is synonymous...
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...IBM's (IBM) Mission Statement At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. International Business Machines (IBM) Company Information and Profile of International Business Machines (IBM) A major American corporation. The following profile and background facts about International Business Machines (IBM) provides company and business information for research and general interest including business address and telephone details, business industry, company description, slogan, International Business Machines (IBM) mission statement and or Vision statement and whether International Business Machines (IBM) appears in the Fortune 500 company listing - all useful business information. Name of Organization: International Business Machines (IBM) International Business Machines (IBM) Company Address: 1 New Orchard Rd., Armonk, NY 10504 International Business Machines (IBM) Telephone Number: 914-499-1900 Company Description As a top company in the Information Technology Services industry International Business Machines (IBM) specialize in Computer hardware, Computer software, Consulting and IT Services. Business Industry - Information Technology Services ...
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...of the defined business Strategic planning is critical to business success. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning describes where you want your company to go, not necessarily how you're going to get there. However, like all other travel plans, without knowing where you want to go, creating details on how to arrive are meaningless. Strategic planning defines the "where" that your company is heading. Often confused with business operation plans, strategic plans are expressions of ownership dreams and visions of successful results (Pirraglia, 2012). The strategic plan displays the finished product or goal. Usually, in smaller businesses, strategic planning is focused on the overall company, not on a department or division (pirraglia, 2012). Envisioning goals and then defining strategies you'll embrace to achieve your objectives is the essence of strategic planning. Easy to overlook in a smaller business, strategic thinking identifies the methods you will take to reach your goals. For example, if you believe you must expand your e-commerce function to achieve increased sales volume, you've also identified the method to use your strategy and reach company goals. Save the specific steps and components for your business plan. By selecting the strategy, you have defined the method to employ in your detailed specifications in your business plan. As critical as business planning is to...
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...and Contrast Vision and Mission Statement” INTRODUCTION: “If you fail to plan you plan to fail” this magnificence statement reflects how is important to have a plan whether for your life or your entrepreneurship. Also, if you do not know what you want to get is, you won’t achieve any things; simply in other meaning, properly you will not achieve success by coincidence. Therefore, you have to determine what you want before creating your plan, which will lead us to talk about the mission and vision in order to achieve our goals. Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. Over the last few years, there has been a substantial body of business research leading to the inescapable conclusion that those companies that specifically state where they are going and why do remarkably better than those who do not. Accordingly, organizations that do not take the time to develop missions are often ineffective. This paper describes the nature and importance of organizational vision and mission statements. Guidelines are presented for preparing vision statement and mission statements, with comparing and contrasting between vision and mission statements, supported...
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...MISSION AND VISION STATEMENTS A vision statement is what companies do to give a full idea of what they want for the company or what direction the company is targeting. It’s a clear structure of what the company wants and why they want what they want. A vision statement is when a company set long term or short term goals. Vision statement is for a company to achieve and accomplish the desired targets of the business. A good vision statement provides structure for the daily operation of the company. The two must important part of a vision statement is what the company wants for the future and it must have excitement and motivation. "Use the company culture description for more details on the goals and direction of the business." Vision statements are future-based and are meant to give inspiration and direction to the employees of the company, not anyone outside the company. Vision statements are formal and can change over time. As a company grows, its objectives and goals most likely will change. Vision statements need to be restructured as needed to compliment the change as goals are on target and met. A couple of questions you might need to ask yourself when writing your vision statement includes the following, what problem does your company want to solve? What does your company wish to achieve? Who is your target consumer, and what do you want to do for them business wise? Vision statements should provide a sense of direction and enlarge...
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...Conceptualizing a Business Edmund G. Peabody University of Phoenix Integrated Business Topic BUS/475 Mr. Arthur Murphy April 30, 2012 Conceptualizing a Business Throughout this paper, a vision for an organization that demonstrates a decision on what is wanted in the future will be created. I will define the guiding principles or values for the selected business considering the topics of culture, social responsibility, and ethics. I will analyze how the vision, mission, and values guide the organization’s strategic direction. I will also evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. Strategic Plan, Part 1: Conceptualizing a Business It is imperative to comprise a Strategic Plan to ensure that the business is successful. Astrategic business plan facilitates the company to characterize its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Instituting a firm mission and vision statement without a doubt represents to prospective and current patrons the company’s core values and its strategy for the future. Discussed in this paper will be the mission and vision statements and the values of the Red Dawg Range based in Pine Mountain Georgia. This paper will address the company and how each of the...
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...Conceptualizing a Business Tammie Dillard BUS/475 Aug. 29, 2011 Matt Nosbisch Introduction In present scenario, strategic direction plays a vital role in the overall success or failure of a business organization (Joyce & Woods, 2001). Key strategic elements guide the strategic direction of the organization. Alignment between strategic direction and business activities is essential to ensure the attainment of vision and mission. The selected company is beauty line organization to develop a strategic plan. It will cover vision, mission and guiding principles. Mission Statement A mission is the strategic direction that guides the organization to attain its business goals. To nourish and glow the skin of people will be the mission of beauty line business. To attain the mission, the organization will cover offer different beauty care products to the people. A wide range of beauty care products is offered that covers cosmetics, small instruments to improve beauty and beauty soaps (Joyce & Woods, 2001). Products are developed with a differentiated approach. It assists the company to develop competitive advantage in the respective industry. Vision Statement Vision is what the company wants to attain in its coming years. To become a market leader through differentiation will be the vision of the beauty line organization. To accomplish the vision, product differentiation will be used. An innovative thinking will be followed to ensure creativity in the beauty...
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...Vision Statement vs. Mission Statement George Leslie Kaplan University Vision Statement vs. Mission Statement To first understand the difference between a vision statement and a mission statement, one must first know what each statement is or know how to define them. The success of any business lies within the vision statement and mission statement. It is all about being able to accomplish the vision and the mission of the business. Therefore, it is important for a business to have a vision and mission. The purpose of the vision statement and mission statement is to establish and convey the directions in which an organization is trying to go (Mission statements, 2014). The big difference between the visions statement and mission statement is that they serve for different purposes. Let’s define and establish the difference between visions statements and mission statements. According to the businessdictionary.com, a mission statement is defined as “a written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization” (Mission statement, 2014). To grasp a clear, concise understanding of what mission statement is, it can also be defined as being the organization’s purpose and objectives. The...
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...Chapter 2 The Business Vision & Mission Strategic Management: Concepts & Cases 13th Edition Fred David Ch 2 -1 Ch 2 -2 Vision Vision Agreement on the basic vision for which the firm strives to achieve in the long term is especially important. “What do we want to become?” Ch 2 -3 Ch 2 -4 Vision Statement Examples Vision Statement Examples PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Dell’s vision is to create a company culture where environmental excellence is second nature. Ch 2 -5 Ch 2 -6 1 Vision Mission Statement Clear Business Vision Answers the question: “What is our business?” Comprehensive Mission Statement Reveals: what the organization wants to be whom we want to serve Ch 2 -8 Ch 2 -7 Mission Statement Mission Statements are also called An enduring statement of purpose that distinguishes one organization from other similar enterprises A declaration of an organization’s “reason for being” Creed statement Statement of purpose Statement of philosophy Statement of beliefs Statement of business principles A statement “defining our business” Ch 2 -10 Ch 2 -9 Mission Statement Examples We aspire to make PepsiCo the world’s premier consumer products company, focused on convenient foods and beverages. We seek to produce healthy...
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...Innovation in any business sector is essential for profit and continuity of the business. Organizations must realize the importance of their vision, mission and values when determining new directions and divisions for innovation. This paper shall examine and define how vision, mission, and values guide strategic direction by creating a new business sector for Petco. Company Background Petco was founded by Walter Evans in 1965 as a mail-order veterinary supply business, with a mission to offer to the public quality pet and veterinary supplies at discounted prices (“About Petco”, n.d.). From their humble beginnings in 1965, they have grown into the second-largest pet supply specialty retailer in the United States offering over 10,000 pet-related products and a wide pet service line (“Major Companies”, 2014). According to “Major Companies” (2014), as the company is private, no official financial information is publicly available, however IBISWorld estimates revenue for 2014 to be around $3.3 billion with $261.3 million from their pet services lines (Petco Animal Supplies Inc.). Mission and Vision Statements Mission and vision statements are powerful motivators that explain an organization’s purpose and direction, with an inspiring vision of the future (Manktelow, 2014). While both are equally important, mission and vision statements are not the same. Mission statements according to Manktelow (2014), “mission statements define purpose and primary objective, while vision statements...
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...its vision. The strategies have changed from the 1970s to now. In 1970s strategic management was mostly centred on the ideas of size, growth and portfolio. This means managers saw the need to seek growth through size and increased portfolio. By portfolio we mean different investment opportunities or diversification. In the 1970s there was emphasis on market growth strategies. The main emphasis was on extending the markets as a means of harnessing more profits. By this time firms were market oriented. Their strategies were to control as much market as possible. Impact of market shares has led to the concept of increased profit based on reaching as many people as possible. There was the need to craft strategies that affected the entire organization not sub units. The need for overall company orientation was important. Strategic planning has changed a bit from that time. The focus has changed. The earlier focus was on growth and market share. Now the focus is on an efficient organization that has greater coordination and viability. The strategies have changed. Companies are no longer market oriented as before. Their focus is now on the overall organization. Departments can have their own strategies. In the 1970s only a centralized strategy was required. There are things that have remained the same. The need for clear objectives is still the same. The need to study the environmental factors and create a strategy based on that is still the same. Firms use mission and vision statements...
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