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Business and Management

In: Business and Management

Submitted By willarcher
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Introduction Central Perk is the name of a theme coffee house located at 616 building A, Chaowai SOHO, Beijing. The interior is an identical recreation of the coffee house of the same name in an American TV show called Friends. Founded in 2009 and currently staffing 42 employees, Central Perk provides coffee drinks and dessert fare.

History Owner Du Xin is passionate about the TV show Friends, so much so, that he decided to open a coffee house as an identical recreation of the fictional coffee house in Friends. He describes the show as his religion, and he started the themed restaurant in 2009 to cater to fans of the show as well as fans of coffee. Many visitors to the cafe are students, who come for cheap coffee and the constantly looping Friends episodes with Chinese subtitles, which are helpful for learning English. However DuXin also suffered immediate hardship: In the weeks after opening he said “no body came in”. The shop is physically identical to the coffee house on the TV show Friends. Owner Du Xin watched hundreds of the show’s episodes to get the details correct, including having a custom made couch to match the one in the show.

Strengths and weaknesses: Coffee shops are popular destinations, and Central Perk attracts additional customers because of the popular theme. Within 500m of Central Perk there are 9 other coffee houses; An informal survey of several coffee shops in this area revealed a steady stream of customers, from college students to professionals and Westerners, with an average of 26 customers per hour. Customers pay from CNY 30 to 50 for a cup of coffee, with an average service time of 5 minutes per customer, and the majority of customers ordering takeaway. One would expect that in addition to this same coffee house customer base, Central Perk would also attract additional customers with its popular TV show theme.

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