Malaysia PROTON Holdings Berhad and Indonesia PT. Adiperkasa Citra Lestari (PT ACL) has signed Memorandum of Understanding to establish collaboration ties between both parties in relation to develop and manufacture of Indonesia National Car. (Tan, 2015) However there are business forces that affect collaboration of companies. One of the key forces is Social and Cultural in Environmental Forces, is defines as influencing mechanisms which exist within a population that guide business practices or purchasing behaviour. (BusinessDictionary.com, 2015) The reason Malaysia decided to collaborate with Indonesia is due to similar culture, such as religion, environments and language. Majority of Malaysian and Indonesian are Muslim which share similar language, hence the first obstacle has overcome as language plays an important role in business communication which also able to eliminates common mistakes and misunderstandings. Therefore, the development they are working on is more likely to carry out successful as strengthen of mutual ties in collaborating due to understanding of various cultures in both countries.

The next forces is Environmental; Technological Forces. Define as changes in technology in technology which can have a significant impact on a company's processes, pricing of competition or even the obsolescence of a company's product. (Investorwords.com, 2015) Besides that, it shapes the collaborative behaviours that drive results by only making collaboration technologies presented. For instance, collaboration between Apple and Foxconn on producing iPhone is dominating the handheld devices as they have the latest developing technologies. Since they plan on localisation, design and engineering activities, market studies, logistic services, purchasing and other relevant processes, whereas Malaysia is the only countries among ASEAN with an in-house Research and Development facility and experience in collaborate with Mitsubishi Motors to release joint production of engines in Malaysia, sharing parts and components of Mitsubishi and Proton which build in Proton facilities. Therefore, with such experiences, technology and facilities it shows that Malaysia is truly competent to work with Indonesia in term of potential developing and manufacturing.

The challenges can be found in Social and Cultural are different thoughts, concepts and the way they interact or get things done may differ from us even though we share some similarities. For instance they might have different prospect on how to carry out works efficiently, how works is being done effectively. (Megaessays.com, 2015) Hence lead to disorganization of teamwork. Since Malaysia has the facilities, Indonesia should send representatives for training, to share concepts and to improve their understanding on our operations and work ethnics of our country to avoid further controversy. By doing so, they acquire essential information’s and skills that would be useful for future development, which might create an expertise in automotive industry.

Since Malaysia is the only country in ASEAN with complete facility and technology therefore sharing knowledge is advisable during collaboration, then again the amount of information Proton shared should be planned sensibly and in controlled to avoid fully disclosed of companies operation information, (Accenture.com, 2015) which might cause Proton to be vulnerable in competitive markets and lead to revenue loss. For example besides giving authorization on using the facilities and technologies to build their own cars, Proton could assign few experts to assist them in researching, developing and manufacturing, in the meantime it allows Proton to monitor the activities and behaviours of representatives from Indonesia to make sure undisclosed company information is secure.