To: Michelle Palmer
From: Amanda Perez
Course: English 1311
Date: September 30, 2011
RE: Toms Shoes Organization

Toms Shoes Organization
Five years and counting Toms shoes organization has been in movement. In 2006 Blake Mycoskie took the liberty to visit Argentina. In his astonishing visit he noticed that everyone was walking barefoot, especially children, this most definitely concerned Mycoskie. When he returned to the United States he was eager to start an organization that could get these children protection on their feet, soon after Blake Mycoskie came up with the brilliant idea of “TOMS”, shoes for a better tomorrow. The sole purpose of this organization is to improve the lives of children in need, when a customer purchases a pair of Toms another pair is donated to a child in need in countries around the world. Toms is a global organization almost worldwide grasping the attention of children, adults, elderly, and different types of ethnicities to help donate to those in need simply by purchasing a pair of shoes.
Unlike most organizations this particular organization makes it easy to become a member. A customer easily becomes a member by purchasing a pair of Toms. If Toms audiences would like to get more involved, the process is also easy-going as well. Register with Toms online, the member immediately becomes a “One for One” member. “One for One” is the catch phrase that Toms organization uses to attract its audiences. As a member of Toms organization events for the upcoming year will appear on your screen, go forth and concur the enthusiasm to help a child in need by helping other members convince more customers to donate their money toward shoes. This is both beneficial to the organization and the customers. Toms advertises on Facebook, twitter, posters, commercials and not to mention the actual Toms product in stores.
Toms main approach is to give sustainability and responsibility. Toms goals as an organization is to establish partnership, identify communities that need shoes, and help shoes have a bigger impact. When they find a country in need, Toms first approach is find the humanitarian organization that is very experienced and has had a long term relationship with the community, therefore giving them reason to establish partnership. The second approach to identify a community, Toms looks deep into the community to those who will benefit from Toms due to economic problems, health and educational needs, they also look into the other businesses and makes sure they will not financially harm them. Lastly, to help Toms shoes have a bigger impact, the shoes are part of a larger health and educational program run by Toms fellow partners. As far as members of Toms organization there are no rules and regulations that must be followed, simply by being a member and attending events on your own time is more than enough.
For the past five years Toms Shoes Organization is said to be formal, and casual. It may seem that Toms does not offer a lot, but they do. Toms employees hand deliver the shoes to twenty-three different countries around the world. Employees and volunteers work hard to sell a product so that a child can be free from diseases that accumulate on the ground, inflection, and failure to be educated because they cannot afford a uniform requirement. Toms shoes that are shipped out to each and every one of these children are made to fit their exact shoe size. Toms only makes enough for the number of children. This is an organization that looks deep into its communities and tries to get each and every one of them so that not one child is left walking barefoot. Toms offers a whole lot than its given credit for.
Thanks to customers around the world, Blake Mycoskie, and fellow partners who put hard work into this organization; Toms has given 1,000,000 pairs of shoes to children in need as of 2010. This is an outstanding accomplishment, in four years they have bettered the lives of children all over the world. To become a member of this outstanding organization please visit http://www.toms.com/our-movement/ and easily get involved. This particular organization was chosen because it helps those in need, especially children who can now live up to their full potential. To see how a pair of shoes can make a life fulfilled to the fullest, giving a child health, protection and education is breathtaking.