Business Case : Olive Oi
Prepared By : Rania Alsh 988

INTRODUC 3 PRODUCTION CONSUMPTION 3 GOVERN 4 ENVERONMENTAL PAC 5 Maintaining and Improving Positive Effect 5 SOCIO-ECONOMIC IMPACT 6 BUSINESS STRATEGY 6 Tree Management Strategy 7 SUSBITANABILITY OF OLIVE OIL 7 Farmers Rights 8 PRICE AND PERFORMANCE 9 WORLD’S TOP OLIVE OIL EXPORTERS 9 The Profile Of Company (Leader): 10 Mario Strategy 10 The Greek Strategy 10 Italian Strategy 11 CONCLUSION 11 REFERENCES 11

INTRODUCTION

Consuming and trading Olive Oil is globally linked to the Mediterranean as non-Mediterranean countries account for less than 2.5 per cent of world production. The complex market of olive oil is due to the spread of production over developed and developing countries and is done through varying production systems. Olive oil production has many activities. Bottling has become increasingly intense, with a strong presence of multinational firms. Branding by small bottlers with effective marketing strategies is becoming profitable. Olive oil consumption is growing with varying consumption patterns in quantity and quality. Market segmentation has come to assume an increasingly important role in consumption decisions. The European Union (EU) is the largest producer and consumer of olive oil. EU keeps protecting its domestic market, despite the preferential access it grants to a number of Mediterranean countries. Some countries play the dual role of large exporters and large importers. There are also exporters that do not produce olive oil. Olive oil market is characterized by many conflicts of interest, vertically as well as horizontally along the “chain”, domestically and internationally[1].
Recently, developments in olive oil production, consumption and trade have received more attention than in the past.
PRODUCTION AND CONSUMPTION