Overall, Wal-Mart’s sustainability strategy has proven to be extremely profitable and cost-effective for the company. There are, however, two initiatives that benefited both society and the environment, but had a negative effect on Wal-Mart’s earnings. The first action was that Wal-Mart held for electronic products several recycling take-back events. The other approach taken by Wal-Mart was to lower the price of compact fluorescent light bulbs (CFLs) and refrain from selling incandescent light bulbs. Although these two strategies apparently led to a decrease in Wal-Mart’s profits, the social and environmental impacts that these initiatives have had greatly outweighs their lack of financial returns. For instance, Wal-Mart’s electronic take-back days are an excellent way to reduce the amount of e-waste in communities. In just five events, Wal-Mart was able to collect approximately seventy tons of electronic products. Even though these events were quite expensive and did not have a major effect on sales, the large number of e-waste that Wal-Mart helped avoid is still extremely substantial for the environment. Wal-Mart needs to establish a strategy to make these recycling days spark consumer interest and participation. The company attempted to sell a green laptop that came with a recycling kit. Although this was a strong effort, consumers did not react highly to it. Wal-Mart needs to develop a plan to educate its consumers on the importance of e-waste reduction and its implications on the environment. These recycling days for electronics have the potential to promote the development on national standards on