BUSN 319 Week 4 : Satisfying Marketing Opportunities: Products and Services – Quiz http://homeworktimes.com/downloads/busn-319-week-4-satisfying-marketing-opportunities-products-and-services-quiz/ 1. (TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions.(Points : 3) advertising sales promotion publicity marketing research tactical support 2. (TCO 1) A decision is (Points : 3) a conscious choice to select the only possible alternative. a conscious choice between one positive alternative and all other negative alternatives. a conscious choice from among two or more alternatives. an unconscious choice of the alternative that presents the least amount of risk. an unconscious choice of the alternative that presents the greatest possible assurance of success. 3. (TCO 1) Research objectives are the (Points : 3) restrictions placed on potential solutions by the nature of the research. criteria or standards used in evaluating proposed solutions to the research. goals the decision maker seeks to achieve in conducting the marketing research. conjecture about factors or situations that simplify the problem enough to allow it to be solved using the proposed research. specific goals an organization seeks to achieve and by which it can measure its performance. 4. (TCO 1) A test market is an example of which type of marketing research?(Points : 3)
Descriptive
Explanatory
Exploratory
Causal
Concrete

5. (TCO 1) When Home Depot entered the Quebec market, 2% of the population was aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in the Canadian province, it conducted awareness research for a second time. Prior to conducting the research, it was decided that if at least 50% of the population was