...Unit 3 IP Mary Richardson American Intercontinental University BUSN300-1104B-08 December 5, 2011 Harold Graff Unit 3 IP Reasoning There are many different opportunities for these three firms to increase their growth in this very competitive marketplace. One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011). Another large car manufacture that is located in the United States is General Motors (GM). General Motors would benefit more in this competitive market if they paid more attention on innovation and technological development to increase their customer base (2011). The third auto manufacturer which is also located in the United States is Ford. Ford should focus more on attracting more customers in order to expand in this competitive market. If Ford could attract more customers, they could expand their business and bring in more revenue ("Ford Vehicles", 2011). Marketing Opportunity I would categorize the marketing opportunity for Toyota as a low hanging fruit. I made this classification because under the low hanging fruit opportunity there is less effort needed from the firm to target and help develop the market. There is more of an investment in the use and development of the eco-friendly...
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...Memo of Management Theories Erin Young AIU Online BUSN300 IP4 August 13, 2013 Susan Wells Manager Wells Industries 15-475 Akamai Ct. Kaneohe, HI 96744 Dear Mrs. Wells, Per our previous discussion, I have found an example for each of the two specific theories that you had requested within the company, IKEA: * Moving toward an employee empowerment culture in the human resource area * The theory of penetration pricing in the marketing area IKEA is a Swedish company that designs and sells ready to assemble furniture, appliances, and home accessories. By the end of 2012 IKEA’s revenue was €27.628 billion and employed 139,000 people. IKEA’s human resource philosophy believe that employees were more productive and committed when the company took care of them and their needs. The company adopted a paternalistic stance toward employees and their needs and promoted employee empowerment. Its’ culture is characterized by a family-like quality that makes relationships between employees strong and open. The payoff outweighed the cost, employee turnover fell drastically from 76% in 2001, to 35% in 2003 which lowered the company’s costs in recruiting and training replacements. I believe that keeping the benefits and employee policies flexible allow management adapt to every type of employee which keep employees happy and production up while employee turnovers decrease. IKEA’s penetration pricing strategy is based on cost leadership; products are sold 30 to...
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...Eric Carr Unit 2 Individual Project BUSN300 - 1303A – 03 Professor Rodney Cullifer 8/6/2013 When we think about GDP, it is important to determine the country’s output. When I say the country’s total output I mean everything produced by the people of the country, as well as all the companies within the country. Today I will be discussing to you all the recent history and expected future conditions of the American economy. In the current American economy, we must concentrate on the future. The current trends that are taking place in our economy are essential for determining the future of the U.S. economy. Some of the trends in the U.S. economy consist of business cost rising due to uncertainly. What this means is that as a result of the 2008 financial crisis, businesses have to change their way of doing business just to keep up. Another trend is companies hiring less full-time workers and more part-time, and temporary employee. The reason that companies do this is because they want to keep their overhead low, remain flexible in an unstable environment, and to keep from paying higher health care benefits. The U.S. economy is gradually declining in global economic power. According to current trends the U.S. will take part in another major crisis, but will not have an economic downfall. Current statistics about the U.S. economy indicates that the economy is growing at a fast rate. The moderate growth rate is about 2-3% which is good enough to create more jobs but it will...
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...Shylinda Graystreete Dr.Davis - Unit 2 Individual Project 29 July 2012 Expected U.S. GDP growth rate going forward The Gross Domestic Product (GDP) is a major factor that shows how the economy will either get better or worse. The GDP is how we can measure the spending and production of the U.S. The GDP is a total measurement usually calculated quarterly (Russell, 2012). These calculations show change to the economy even if products and services increased or decreased, According to Russell, (2012) regardless of changes in the purchasing power of the currency. There are many things that affect our economy such as international debt, increase in taxes, the effect to interest rates, the rise in unemployment, the poor failing real estate market, lack of investing, lack of spending by consumers, which is directly affected because of lack of employment. Some believe that the economy will eventually recover. This may be a slow process, however. Those in the business world believe this will most likely put inflation at a standstill. (TBQ, 2012). It is predicted that the GDP will continue to go up and down for years to come as the US tries to recover from the economic slump that it has found itself in unless congress and the president can pull us out. There are three different methods of determining GDP. The first one is estimating each industry’s gross output or production (Wells and Krugman, 2009). Second would be to measure income (Wells et al). Third would be expenditures...
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...GLOBAL WARMING FACT OR FICTION BUSN300-1101B-17 Nadine Willis 15636824 March 24, 2011 Global Warming Fact or Fiction Global warming has been a hot topic for many governments in the last 20 years, with scientists on both sides of the issue. With many of the information that comes out is hard to common people to understand, it can make it hard for them to know what is true and what is not. There are some scientists that have been saying for many years that the way we like is causing a Green House effect on Earth. In simple terms, you think of a green house, farmers use greenhouses to trap warm air so they can grow plants that normally do not grow in colder months all year long. Now taking this in to a large scale, by driving cars, planes and other things that burn gas to run, we are putting more carbon dioxide in the air, which traps warm air, causing the earth to become warmer then what would be normal. Scientist have taken satellite pictures of the polar caps showing that the glaciers have been melting since 1850, which they claim is because of the increase of greenhouse gases, getting worse in 1980 to were some glaciers are completely gone. Because of this the sea level has risen 10-20 cm over the last 100 years, harming the coastal communities. There has also been a change in weather, scientist that globe annual temperatures is 1.0 F degrees warmer than they were in 1900, and the rate of warming has increased three times faster in the last 30 years. They believe...
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...Ronda Crispell American Intercontinental University Unit 4 Individual Project BUSN300-1103B-08: Lower Division Capstone September 18, 2011 Abstract In this assignment the writer is tasked with writing a memo to the manager of the company addressing a recent or current event in the news and discussing the following two theories. First of all, in the area of human resource area, the theory to be discussed is moving toward an employee empowerment culture. The second theory pertains to the marketing area and addressed the theory of penetration pricing. For each of the above theories, the issue being addressed that started employing these theories will be discussed. Also, how the theory being followed leads to specific actions on the part of the company will be identified. The achieved results will be revealed. Lastly, assuming the writer was in the position of senior manager, would the situations have been addressed differently? Other possible theories will also be discussed. Application of Theories In the topic of human resources and moving in the direction of an employee empowerment culture, it is first necessary to understand the meaning of this term. Employee empowerment is defined as relinquishing power to the common employee and allowing that employee to make choices and decisions without the approval of management. The level of authority given to the employee is guided by management. A company that practices employee empowerment is Ford. Issues...
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...Madonne Exavier Lower Division Capstone BUSN300-1102A-33 Assignment 1 Charles Pickar April 25, 2011 I. Introduction A. Thesis statement B. Global Warming C. What is Global Warming II. Body of paper A. Cause (Main point) 1. Information regarding 1st point 2. Support for the 1st point B. Effect (Second point) 1. Support the 2nd point 2. Explanation of 2nd point C. Third main point 1. Support the point 2. Explanation of point III. Conclusion A. Summary of all the main points B. Restate the topics C. Tie all the ideas together Global Warming is the augmentation in the normal temperature of the Earth. The augmentation in temperature includes the oceans the surface air. The Earth’s temperature has risen a steady one degree in the past 100 years. It is said that the rise was caused by industrial revolution. The productions of certain gases as well as carbon dioxide were part of the dilemma (The Bowdoin Orient 2011). If these figures are maintained, the Earth’s weather blueprint will be interrupted. Global Warming is said to be a major ecological dilemma. There are a number of natural causes such as volcanic eruptions, solar output variations, sunspots, and alterations to the Earth’s orbit. A number of scientists believe that the Earth will ultimately encounter Global Warming with or without human intercession (The Bowdoin Orient 2011). Without hesitation the...
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...Christina Bowman American Intercontinental University Unit 4 Individual Project BUSN300 – Lower Division Capstone July 1, 2012 Abstract This paper will talk about two theories that companies uses, the first one is employee empowerment culture, also known as the motivation theory. The second one is the theory of penetration pricing. Application of Theories Introduction The paper will define the use of two theories that McDonalds uses to produce employee empowerment and penetration pricing. It will give reasons for using these theories and how they will lead to specific actions on the part of the company. It will show the results achieved by using these methods. This paper will also speak on how I would have addressed these situations if I was the senior manager. Definition of the Theories Employee empowerment culture is another name for motivation theory. The meaning is that the employees are involved in the decision making. The theory of penetration pricing is the pricing technique of setting a relatively low entry price, a price that maybe lowers than the normal market price. It is written that the most important resource to an organization is the people. People ensure the interaction of the financial, industrial, and other resources so that the organization may function. According to Hunt (n.d.) there are experienced managers that have realized the financial reward do not always encourages employees and that there are many non-financial motives that...
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...Research Paper Renieka Payne July 29, 2012 BUSN300—Mon 6-7 American InterContinental University Professor Zara Sette-Roach Certification of Authorship: I certify that I am the author of this paper and that any assistance received in its preparation is fully acknowledged and disclosed in this paper. I have also cited any sources from which I used data, ideas, words, either quoted directly or paraphrased. I also certify that this paper was prepared by me especially for this course. Research Paper The United States began its roots in domestic trade products in three different centuries. By forming thirteen farming colonies, the economies made a living in which they could survive. Though, in 1776 the colonies felt the need to join together to form the United States and thus became an industrialized world by manufacturing coal, iron, and oil (Chitwood, 1961). Over the centuries the United States has been able to maintain high wages for jobs because of their assurance materials and social principals. This paper will entail some trends, forecasts, and statistics for the expected growth rate of the United States’ gross domestic products (GDP). It will detail how the GDP is determined and how it can be interpreted. Every month the Bureau of Economic Analysis (BEA) updates the trend, forecasts, and statistics for the GDP. It announces the growth of the GDP and depicts how quickly the economy has flourished from the last quarter. The BEA suggests that the quarterly...
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...RUNNING HEAD: Gross Domestic Gross Domestic Product By: Amy Montes AIU online Busn300-110 The Gross Domestic Product is defined as the market value of the goods and services that are produced by a country. The GDP is calculated three different. The expenditure approach this will calculate the final spending on goods and services. The Product approach is calculated by the market value of goods and services produced. Lastly the income approach this would be the sum of the income received by all the producers in the specific country. Gross Domestic is a measure of the nation’s economic income and the output. The GDP is the total market value and is also measured in dollars. Each year the final goods and services are produced. When a merchandiser makes a purchase of goods and services they are delivered from business to households that are in exchange for payments such as money. When the person of that household makes the payment thee money is then turned into the business to pay for taxes. Look at it this way. One persons spending is another person’s income. To increase living countries will increase their Gross Domestic product growth. The Growth Rate is determined by the Bureau of Economic Analysis. Each quarter the BEA will estimate the data. In the year 2010 the GDP in the United States was 14.7 trillion. The Bureau of Economic Analysis( BEA) will accurately compare a year to year report to determine the real GDP. The Gross Domestic product increased 3.1 percent...
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...Marketing: Improvement Opportunities BUSN300-1205A-01 Lower Division Capstone Marketing: Improvement Opportunities Apple Inc. Some of the most promising marketing opportunities in terms of profitability, increased market share and customer loyalty for Apple Inc. include attracting the business related target segment instead of just focusing and promoting the product and technology among the younger generation. They can focus on the concepts of second generation of cloud computing and provide more applications for business users. Another opportunity would be to change the marketing strategy of Apple from being secretive and conservative to more open about disclosing the features and functional benefits of its product. Apple should reward its loyal fan base by giving them a feeling of importance through empowerment. A great example would be making a separate line of those buyers who were the first to buy its phone. Additionally, it can also attract book worms and geeks by promoting their relevant applications- educating customers and creating awareness about how eBooks can resolve the issues of students and reading enthused. The last opportunity would be that of attracting and targeting the older customer base of the, population which has present Apple with one of the most promising marketing opportunities. This marketing opportunity can be classified as low hanging fruit as it only requires few modifications to the existing product or profiling of the existing target market...
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...BUSN300-1204B-09 Lower Division Capstone Lawrence Hawkins American Intercontinental University Abstract Computers are part of almost everyone’s life. They are use in school, offices, and in small as well as in big companies. It has become a store place for their important data and records. Therefore we need to have something to keep the data in the computer save. Away from dangerous viruses that may corrupt or delete data on your computer, and e-mail program to spread the virus to other computers. My research paper is about the best anti-virus program that can protect your system from any virus. Title of Paper People used computer everyday all day it had become a part of one life, in school, business, home, and in our local stores. From the desk top to the lap top now on the cell iPod we are in touch with the world. Paying bills looking for what is new and just playing games the computer is important to us. Well keep in mind that there are some people that would like to close you (your computer) down. So here come the viruses into your computer and how we have a big problem. Not just in your home computer, but around the world this is a global problem. So we are looking for an anti-virus program that can stop the virus and clear up the computer too. There are so many programs that o the market and we trying to see which one was be the best for us. Some anit-virus program only can do some of clearing up and stopping the virus and other are better than other. Computer...
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...Project Management analysis BUSN300-1201B- Abstract Some form of Project Management is done in all types of businesses. According to Project Management Institute (2012), Project Management is when an individual applies the knowledge, techniques, and skills to accomplish a project effectively and efficiently with an ultimate goal in mind. This paper will analyze managerial, operational, and financial issues. This paper will also explore project management, project timelines, and contingency planning. Staffing needs will be explored, and an example of a Gantt and PERT chart will be included. Project Management analysis According to Project Management Institute (2012), Project Management is when an individual applies the knowledge, techniques, and skills to accomplish a project effectively and efficiently with an ultimate goal in mind. The goal of project management would be to make sure that the project is done in a timely manner, and under or right at budget. A project manager’s also has to understand scheduling, and how to head off any critical paths that may come in the way. And the best way to do that is by tracking information about the project on charts. The best charts to use to track information on a huge project would be the PERT and Gantt charts. According to The Constructor (2012), PERT stands for Program Evaluation and Review Technique. The PERT chart shows important information about the project. The chart is graph that has drawings on it that...
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...My paper will attempt to show three marketing opportunities and how these opportunities will affect the firm’s finances, public relations and the reasoning why the firms should pursue my suggestions. Dmoz is currently the only search engine with all human editors. Given that fact, they have managed to index 3.5 million page with over 400,000 categories. Dmoz is unique because each site that is submitted must be reviewed by an actual human before it will appear in the listing. While it may seem “old-fashioned” to some, the result is a highly reliable index of only legitimate, properly categorized sites. Dmoz's directory structure is very hard, if not impossible to fool. In fact, although submitting sites are permitted to select certain categories, the human editors may place the site elsewhere if they believe it to be a better fit. This gives searchers the confidence that they will find what they are actually looking for when they enter a certain category (http://www.search-engine-site.net/dmoz.html) AltaVista, as an Overture company, seems to use a very similar algorithm and spidering process as Yahoo. However, there are a few ways in which AltaVista sets itself apart. AltaVista provides the most obvious advantage to those conducting specific multimedia searches. Directly above the search field are a number of tabs (Images, MP3/Audio, Video, etc.) that allow the user to search for files as well as webpages. (http://www.search-engine-site.net/AltaVista.html) Teoma was developed...
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...* Global Warming: Fact or Fiction Victoria Rock AIU Online BUSN300-1202A-15 Abstract This report will explore the topic of Global Warming in terms of fact or fiction surrounding the impact on the environment worldwide. The purpose of this report is to inform members of Congress about the two opposing viewpoints on this matter. * I. Background of Global Warming A. Impetus for the subject 1. Arguments for the topic 2. Arguments against the topic II. Discussion A. Melting Glaciers B. Unpredictable Weather III. Conclusion I. Background of Global Warming One of the most debated topics on Earth is the issue of climate change or Global Warming. Global Warming fist became a concern in the 19th century when the industrialized revolution first began. Scientist believe that the increase use of fossil fuels and deforestation has caused greenhouse gases, which in turn has affected our climate temperatures. The National Oceanic and Atmospheric Administration, a national climatic data center, and the National Environmental Satellite, Data, and Information Service (NESDIS) are central to answering some of the most pressing global change questions that remain unresolved. A New York Times reporter said, “Global warming has become perhaps the most complicated issue facing world leaders [ (Global Warming & Climate Change, 2012) ]” The Natural Resources Defense Council says, “Climate change is the single biggest environmental and...
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