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Busn319 Marketing Plan

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Submitted By sabessar
Words 1182
Pages 5
Marketing Plan for FP Enterprises
Proposed by: Fern Sabessar
Submitted to: Professor Kirk Davis
03.05.2014

Table of Contents

Contents Pages

1. Executive Summary 3 2. Company Description 3 3. Strategic Focus and Plan 3 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage …………………4 4. Situation Analysis……………………………………………………………………….4 a. “SWOT analysis Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory”. (MHHE., 2014) b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus………………………………………………………… 6 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program…………………………………………………………………….7 a. Product Strategy b. Price Strategy (i) Breakeven Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections…………………………………………………9 a. Past Sales Revenues b. Five-Year Projections

1. Executive Summary 2. Company Description

FP Enterprises is an online business that was formed in 2014, in Brooklyn, New York by Fern Sabessar. She formed this business because she realized that there was a market for tablets at a competitive price. Her emphasis is on quality and affordability.

The marketing focus in this plan explores my vision and strategic focus to add value and affordability to my target market. FP Enterprises is unique because it will offer well-designed tablets at a competitive price. Our return policy and customer assistance will match that of our competitors.

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