Marketing Week 1
1. Page 23 - Select your product or service and write a company description as shown in Appendix A
Onion Inc. is the brainchild of Joeseph J. Schmoe, a down and out broke and starving past his prime college student. Forced by the powers that be to discover what it means to be truly penniless and broke, he was inspired by poverty to come up with affordable computing solutions.
Onion Inc. has its roots in a rented storage unit acting as both a makeshift office and manufacturing facility. As its humble beginnings so are the philosophy of Onion Inc. – “Why spend a whole lot, when you can spend less, make do with less, and still get the same job done.”
Onion Inc. is convinced that consumers out there are tired of spending too much money on computers when they simply need an affordable, reliable, unit that will allow them to do just about anything they would do on their typically overpriced overpowered technological monstrosity.
2. Page 51 (item 2 only) - Write the mission statement, goals, competitive advantage and perform a SWOT analysis.
MISSION STATEMENT: To provide the consumer with a highly affordable, dependable computing solution.
Goals:
Nonfinancial goals
Utilize the Internet to advertise locally, nationally and internationally to create a recognized brand.
Create relationships with local educational entities.
Open a standalone manufacturing facility separate from the storage unit/office space.
Financial Goals
To achieve a profit (this business is just starting)
Competitive Advantage
A low cost alternative to the typically overpriced/expensive desktop computers currently available everywhere. By using “non-traditional” hardware and operating systems, provide for the consumer a similar, functional computing environment for a fraction of the cost.

SWOT ANALYSIS
Strengths –
Low cost hardware and software, cheaper, lower