In 1896 Henry Ford built the first car and then he reconstructed the industry with the invention of the assembly line. This allowed him to mass produce the cars which then allowed them to be more more affordable to buyers. In 1925, Walter Chrysler founded the Chrysler company and by 1928, he bought out the Fargo truck company and Dodge Brothers company. In the same year, Chrysler also founded the Plymouth automobile brand. Chrysler, is an American automobile manufacturer located in Auburn Hills, Michigan. It is one of the three major American automotive companies which includes General Motors and Ford. One general environment that ranks high in its influence on Chrysler is technology. Now days technology is a huge part of everyone’s daily life. Whether it be social or business wise we must deal with it in some way. In 2002, a study was done to show just how much the internet affects buyers purchases. J.D. Power & Associates found that almost 60% of consumers go to the internet before buying a car. They went one step further and found out that 88% of those consumers went to an auto website before stepping foot at a dealership. Technology as also affect the way companies now build cars. With so many concerns as to wear the economy and environment will be in the next 20 years, they now have to find way to make sure they are two steps ahead when the times change. Companies at first were concerned about the cost of making a technology effect car and also the safety factors in the cars, but do to changes in government a new wave of cars had to come around. This is where the electric car now comes into play. In 2001, Toyota and Honda began selling hybrid cars. This technology has expanded now to electric cars running on charging stations and no gas. With this technology and progressive thinking companies will be sure to integrate more technology into the cars they