...company of the Skippy brand peanut butter. Unilever is a multi-national company with over 174,000 employees and operates in over 100 countries. Unilever has an annual advertising budget of over $77 million dollars, however it does not break down the budget per business segment. Total sales for Unilever is over $59 billion USD during fiscal year 2008. (Reed Elsevier Inc) II. Brief Introduction: Skippy was founded in 1933, 10 years after the product was initially developed by Joseph Rosefield. Skippy's Peanut Butter is manufactured in a single 158,000 sq ft plant in Little Rock, Arkansas. They produce over 10 million cases of Skippy per year and have a total of 72 different SKU's produced for global consumption. They use over 1.2 billion peanuts a day and each 18 oz jar contains 853 full peanuts. (Food & Drug Packaging, 2004) Sales data for Unilever saw overall growth in this business segment in 2008 of 7.9%. Peanut butter sale is included in the Savory, dressings and spreads product area by Unilever and accounted for sales of over $14 billion Euros. (Annual Report and Account 2008, 2008) Skippy is a marketing based organization. The products they develop and market are geared towards meeting customer needs and attempting to differentiate themselves from their competition. Examples of this would include reformulating the Skippy Peanut Butter to have a more "peanutty" taste (Skippy Peanut Butter, 2009) and also developing Peanut Butter that could be dispensed from...
Words: 3885 - Pages: 16
...profitability at an acceptable level of quality. More pertinently, this is a critical insertion point for accurate cost accounting systems and sales predictions. While an overall picture of fixed and variable costs for a company is helpful, those same costs traced and allocated to specific products is more strategic. A modular or product-based look at contribution margins could aid Connie in implementing the right marketing strategy for the right products. This in itself requires expenditure, of noteworthy mention is a need for a detailed database to match “costs with revenues” for each cookie type (Dunne & Wolk, 1977). The payoff should exceed the investment. Accounting systems could also help visualize capacity utilization. Regarding Aunt Connie’s Cookie...
Words: 709 - Pages: 3
...ultimately, with household consumption. But the numbers of entities between these ends encompass geographical, economic, political and social extremes. This compounded over uncertainty occurring from natural disasters, climate changes, epidemics and terrorist threats place the food supply chain in a particularly vulnerable position. The recent Chinese milk scare which left thousands of Chinese babies ill after consuming melamine tainted milk powder produced by the Chinese Sanlu Group required urgent action by New Zealand, United States and the European Union to issue product warnings to contain the spread of melamine related kidney failure amongst infants in other countries. The more recent case of Salmonella outbreak in America traced to peanut butter manufactured at the Peanut Corporation of America, a factory in Blakely, Georgia caused the immediate recall of 2100 products in 17 categories.(FDA 2009) As organisations grow they focus on their ‘core competencies’ and analyse value addition as the prime factor...
Words: 5166 - Pages: 21
... April 30, 2012 Mark McClintock Starbucks New Product Marketing Plan When a firm is developing a new product it is important to create a marketing plan for that product. The plan begins by researching the products competitors are offering and the products competitors are lacking. The new product should meet the needs of consumers not currently met in the market. This offers the new product a greater chance of success. The next step in developing the plan should include an analysis of the strengths, weaknesses, opportunities, and threats that the new product will face. The plan should also include the marketing approach and implementation to bring the new product to market. The market approach includes product, price, place, and promotion. Each item is carefully considered because they are important to the products success. A detailed marketing plan is outlined below for Starbucks new product, the peanut butter cup Frappucino. Organizational Overview Starbucks opened its first store in 1971 in Seattle, Washington, at Pike’s Place Market. Starbucks is known for outstanding coffee, tea, and treats as well as a warm, inviting atmosphere. Starbucks’ Mission is “to inspire and nurture the human spirit – on person, one cup and one neighborhood at a time” (Company Profile, p. 1). As of October 2, 2011 the total amount of Starbucks stores in operation is 17,003. Starbucks values its employees and calls them...
Words: 7764 - Pages: 32
...1: Data-Based Decision Making Supermarket Product Placement Suppose that we are responsible for managing product placement within a local supermarket. Our shelving units have 6 shelves each and are numbered from 1 to 6—with 1 being the lowest shelf and proceeding upward until the highest shelf is assigned the number 6. While there are many placement options that we should consider, we decide to look for any correlations between the row a product is placed on and its sales. Since we have our data stored in a data warehouse, it is easily accessible and responds quickly to our data request. Consider each of the following: · What judgments can you make regarding the placement of each type of product being considered? Answer - I think that we are more likely to place those items that are in higher demand by customers and those items that the company wants to generate the greatest profit from on the shelves that have the best sales · What is the consequence of making the wrong choice? Answer - Profit decreases, inventory doesn’t turn over · What types of products do you think each of the product groupings represent? Answer - Most likely to sell/greatest profitability to least likely to sell/lowest profitability · What target markets can you associate with each product group? Answer - ? Problem 2: Market Basket Analysis: Association Analysis Example 1: Our data mining program has performed association analysis and has generated a listing...
Words: 1251 - Pages: 6
...contribute to a product harm crisis. I will compare and contrast the findings of the various studies on the product harm crisis. I conclude by synthesizing my analysis of the research to develop and support a recommendation for an organization handling a product harm crisis. Product-Harm Defined Product-harm crisis can be defined as an occasion when a product or brand is faulty, substandard, contaminated or dangerous to the general public. The crisis could have an effect on the whole product category or a subset of the group. In most instances, this crisis prompts a product recall on a voluntary basis by the organization or forced by external regulators. In today's market, product-harm crises are often global events. The short-term consequences of a product harm crises are lost revenues and the expenses associated with product recalls. The long-term effect of these crises is damaged reputation to the affected brand and organization. The key challenge for organizations confronted with a product harm crisis is to restore consumer confidence. Examples of Product-Harm An example of this product harm crisis involved Kraft Foods Australia‘s peanut butter division. Kraft was notified of a possible link between its peanut butter and salmonella poison outbreak. This brand of peanut butter was recalled and removed from stores. Business Reviews Weekly in 1996 stated that Kraft’s Foods share sank from 67% to 0% in less than two weeks (Helsen, Zhao...
Words: 1383 - Pages: 6
...A SUMMER TRAINING REPORT ON “CONSUMER PREFERENCE AND BRAND RECALLABILITY OF BARODA DAIRY’S PRODUCTS IN BARODA CITY” FOR BARODA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LIMITED Submitted to ANAND AGRICULTURAL UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF JULY 2014 [pic] TABLE OF CONTENTS Preface Acknowledgement Declaration Executive Summary |SR.NO |PARTICULARS |PAGE NO. | | |PART-I General Information | | |1 |About the industry |01 | |2 |About the Company |06 | |3 |About the Functional Departments | | | |Production Department |14 | | |Finance Department |17 | | |Marketing...
Words: 14103 - Pages: 57
...[pic] RATIO ANALYSIS A PROJECT REPORT UNDER THE GUIDANCE OF MISS. CHHAYA CHAVDA (INCHARGE) SUBMITTED BY Patel Arpita A. ROLL NO. 520910160 IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MBA IN FINANCE [pic] [pic] [pic] BONAFIDE CERTIFICATE Certified that this project report titled “Ratio Analysis” is the bonafide work of Patel Arpita Arunbhai who carried out the project work under my supervision. SIGNATURE SIGNATURE HEAD OF THE DEPARTMENT FACULTY IN CHARGE PREFACE Any industrial training is very helpful aid to get idea about management and working of the industrial undertaking. MBA is one of the master courses which has its own unique role clarify likely others. But unlike the other professional courses one of its basic requisite for the students of IV semester MBA during the study terms is to undertake practical training in any one public limited industry. From this industrial training, I can visualize that there is much difference between theory and practical life. After training period, we have good management student. The industrial training is very important for MBA program. In industry or company, there are many problem arises. Often during the time period of industry training, I come to know that how successful management team solves this entire problem. Thus, I visited KAIRA DISTRICT CO-OPERATIVE MILK PRODUCER UNION LIMITED...
Words: 22976 - Pages: 92
...group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The information regarding the activities of competitor’s existing in the market so that we can plan our each activity according to that. It is also necessary to retain the existing customers apart from attracting the new customers. 1.1Title: “The project focuses on the integrated marketing strategy behind AMUL with the longest running ad-campaign.” 1.2Organization: “Amul ,...
Words: 9378 - Pages: 38
...INTRODUCTION 2 2. BUSINESS OBJECTIVE 2 2.1. Research Parameters 2 3. QUALITATIVE RESEARCH (FOCUS GROUP INTERVIEWS) 3 3.1. Purpose 3 3.2. Sampling 3 3.3. Procedure 4 4. QUANTITATIVE RESEARCH (SELF-ADMINISTERED QUESTIONNAIRES) 4 4.1 Purpose 4 4.2 Sampling 5 4.3 Procedure 6 5. DATA ANALYSIS 6 6. TIMELINE 7 7. APPENDICES 8 1. INTRODUCTION Palmer’s is one of the world’s leading brands in skincare - sold in more than 80 countries Founded in America in 1840, Palmer’s has fought its way to create a trusted household name. Palmer’s is primarily known for body moisturizer and their flagship selling point, the Cocoa Butter formula. Palmer’s mission statement is Finest ingredients, highest quality products, affordable prices. Palmer’s branding strategy includes Rich powerful ingredients from nature – Olive Oil, Shea Butter, Cocoa Butter, Coconut Oil and also Cruelty free - against animal testing, mostly free of phylates, sulfates, parabens. Palmer’s expansion into face care includes cleansers, masks, scrubs, serums, face oils, lotions, creams, wipes and correcting treatments. Palmers has adopted a similar positioning for its face care as for its body care (Cocoa Butter – Nature’s Super Ingredient. Palmers need to understand if this will be successful in the face care market. 2. BUSINESS OBJECTIVE As Palmer’s expands into the face care market, it is vital to understand whether a positioning that they have used in their body care market is transcendent enough to...
Words: 2695 - Pages: 11
...marketing managers still complain that they lack ________. a. enough information of the right kind b. quality information c. timely information d. accurate and reliable information e. valid information (Answer: a; p. 96; Easy; LO1) 2. An MIS consists of people, equipment, and procedures to ________, sort, analyze, evaluate, and distribute information to marketing decision makers. a. test b. test market c. gather d. critique e. assess (Answer: c; p. 97; Easy; LO2) {AACSB: Technology} 3. Your firm has just developed its first successful MIS. It interacts with information users to ________ information needs, develop needed information, distribute the marketing information, and help managers use it in their decision making. a. assess b. collect c. retrieve d. store e. validate (Answer: a; p. 97; Challenging; LO2) {AACSB: Technology} 4. The marketing information system is not limited to use by the company it serves. It may also provide information to ________. a. the government b. external partners c. various publics d. competitors e. none of the above (Answer: b; p. 97; Moderate; LO2) 5. Marketers must weigh carefully the benefits resulting from additional information against the ________ of the additional information. a. uses b. costs c. knowledge d. rewards e. benefits (Answer: b; p. 98; Easy; LO2) 6. Four common sources of internal data include the accounting department, the sales force, the marketing department...
Words: 10174 - Pages: 41
...[pic] SUMMER TRAINING REPORT ON “CONSUMER BEHAVIOR & SATISFACTION” FOR [pic] “GUJRAT CO-OPERATIVE MILK MARKETING FEDERATION LTD.” BY ROHAN ROY SAMUEL Submitted in partial fulfilment of the requirement for the award of Post Graduate Diploma in Management. 2008-2009 CERTIFICATE OF THE COMPANY CERTIFICATE This is to certify that Mr. ROHAN ROY SAMUEL of DSM has successfully completed the summer training in partial fulfilment of requirement for the award of PGDM Degree prescribed by the Institute. This report is the record of authentic work carried out by the student during the academic year 2008 -2009. Prof. VIBHUTI JHA Prof. N. H. Deshpande (Internal Guide) Vice-President (Faculty of Management) DECLARATION I, Rohan Roy Samuel hereby declare that this report is the record of authentic work carried out by me during the academic year 2008-2009 in Amul (Gujrat co-operative Milk Marketing Federation) Gujarat Co-operative Milk Marketing Federation Gudiyari Raipur (C.G.) ( ) Signature of the student ( Rohan Roy Samuel ) ACKNOWLEDGEMENT With immense...
Words: 7307 - Pages: 30
... http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in Table of contents Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Topic Executive Summary Background of the organization Objectives and Limitations of the study Industry Snapshot Market Share of Ice-Cream Brands Introduction on Ice Cream Industry Current market scenario Future of Ice Cream Market in India SWOT Analysis of Amul Ice Cream Monitoring & Enhancing sales Research Methodology Findings Conclusion Recommendations Other Findings Marketing Strategy Other Recommendations Annexure Page 7 9 14 15 16 17 18 19 19 21 29 32 50 52 53 55 56 58 http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in http://managementfunda.com | http://hrgyaan.com |http://financenmoney.in Executive Summary The first phase of the project aimed at enhancing sales of Ice-creams and promotion for Amul. In order to execute the same, initial activities included visiting the outlets, recording the existing volume of sales & analyzing the emerging patterns in ice-cream consumption. This helped in arriving at important conclusions regarding which flavors were popular, problems faced by the retailers, points of contention between the retailers & Distributors, issues encountered by the consumers and which outlets were the most popular. Following this, strategies were devised in order to carry out the first part of the project. The key areas that were identified were as followsIncreasing the sales at the existing outlets...
Words: 7931 - Pages: 32
...1. Explain the terms of organizational strategy and strategic management? Ans; Strategic management is a way in which strategists set the objectives and proceed about attaining them .It deals with making implementing decision about future direction of in an organization. It helps us to identify the direction in which an organization is moving. It is continuous process that evaluates control the business and industries in which organization is involved. 2. Organization strategy is the strategy that concerned with your business creating a good value in eyes of your customers and making a strong position in the market. It describes the long term outlook for business and defining new technology and economic conditions. It can also be defined as knowledge of the goals, the uncertainty of event and need to take into consideration or actual behavior of others. 2. Describe the types of strategy in terms of organizational planning and development? Ans: : The types of strategy in terms of organizational planning development are following: * Corporate strategy: Corporate strategy is term which is used to combine or acquire with some other company. * Operational strategy: It is the term used by the area manager’s to give some instructions to the managers to sort out the problems within the organization. * Business strategy: it is the term used to enlarge our business ion the market by introducing new products and by god management skills. * Price...
Words: 2149 - Pages: 9
...Reduction of food waste in the Dutch catering sector | Author: Han Soethoudt [ Auteur: Han Soethoudt ] | Report no. 1335 | Title | Reduction of food waste in the catering sector | Author | Han Soethoudt | Number | Food and Biobased Research number 1335 | ISBN-number | ISBN no. 978-94-6173-336-8 | Date of publication | Date of publication August 2012 | Confidential | No | OPD-code | 6239021000 | Approved by | Toine Timmermans | | Wageningen UR Food & Biobased Research | P.O. Box 17 | NL-6700 AA Wageningen | Tel: +31 (0)317 480 084 | E-mail: info.fbr@wur.nl | Internet: www.wur.nl | | © Wageningen UR Food & Biobased Research, institute within the corporation Stichting Dienst Landbouwkundig Onderzoek (Foundation Service Agricultural Investigation) | Alle rechten voorbehouden. Niets uit deze uitgave mag worden verveelvoudigd, opgeslagen in een geautomatiseerd gegevensbestand of openbaar gemaakt in enige vorm of op enige wijze, hetzij elektronisch, hetzij mechanisch, door fotokopieën, opnamen of enige andere manier, zonder voorafgaande schriftelijke toestemming van de uitgever. De uitgever aanvaardt geen aansprakelijkheid voor eventuele fouten of onvolkomenheden.All rights reserved. No part of this publication may be reproduced, stored in a retrieval system of any nature, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. The...
Words: 11231 - Pages: 45
