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Cafe Primo International Corporation

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Submitted By allyanahnikka
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PESTEL
Before we start, what is PESTEL? PESTEL literally means “Political, Economical, Social/Socio-cultural, Technological, Environmental and Legal”. This is a marketing analysis in Macro-Economic where you analyze external factors that can affect your company or your business.

Why do we need PESTEL? We need to know PESTEL because we will be able to determine the different factors that can affect the performance and activities of the company or business in a long-term basis. After analyzing PESTEL, we will be able to understand the relationship of external and internal factors that will help the company strategize and plan for their future activities.

The company I chose to analyze is Café Primo International Corporation. It is corporation that is fully owned by Filipinos based here in the Philippines. The corporation is engaged in the production, marketing, and distribution of its own brand, Café Primo Coffees. They are registered in the Securities and Exchange Commission last 2012.

Café Primo International Corporation is a member of Teodoro Group of Companies committed to establish for a prime and highest objective in developing integrated, world-class products and services which enhances quality and healthy, yet affordable products intended to augment the able physical and mental condition of their people, and thus, help them attain the comfort of living a healthy and livelier lifestyle.
This corporation is located in New Manila, Quezon City, Metro Manila, Philippines. That is why it should comply with the laws, rules and regulations of the Philippines. These factors can apply to two of the factors in PESTEL which is the Political and Legal factors.

One of the examples in political factor that can affect the business is the Tax Law; this law has a big effect in the business because it can affect the profit and operations of the business. It is said

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