...2012/12/3 Business Strategy Group Project (Café De Coral) Introduction • Café de Coral Group is a listed company at • • the Hong Kong Stock Exchange The group has over 580 operational units Own different brand name: Oliver’s Super Sandwiches, Spaghetti House, Bristol M, Ah Yee Leng Tong… 1 2012/12/3 Introduction • Focus on Café de Coral fast food shop • They opened its first shop in Causeway Bay • Over 140 shops, serving more than 300,000 Hong Kong customers daily Original Vision No vision statements in current! 2 2012/12/3 Original Mission Statements “To establish Café de Coral Holdings as a distinguished corporation in the food and catering industry as the world’s largest Chinese quick service restaurant group, maintaining a publicly recognized leadership position in the mass-market, quick service restaurant chain business, with vertical and horizontal diversification towards the food services, food processing and distribution, catering and hospitality sectors in the world arena.” Proposed Vision To be the fast food market leader and the best customer choice in Hong Kong! 3 2012/12/3 Proposed Mission We suggest to add two new elements on top of the existing mission statement: • Provide the best quality food to customer at reasonable price • To build strong public image by our quality services Summary of External Assessment Opportunities 1 2 3 4 5 Overall market size increasing Low labor cost Technology advancement Family...
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...CONTEXTO Juan Valdez: * El icono de Juan Valdez se crea en 1957 como símbolo de la cultura cafetalera de Colombia, cabe mencionar que desde 9127 se había creado la Federación Nacional de Cafetaleros * El logo ingrediente mencionado como 100% café de Colombia que se incluía para el programa de Marketing fue creado en 1980 * Se posiciono como producto de café con valor agregado muy alto en el 2001 ¿Por qué fueron los modelos de negocios emergentes tan amenazantes al sector del café en Colombia y a la marca Juan Valdez? * La imagen de un campesino no se pensaba que fuera lo idóneo para vender en EUA, generaba cuestionamientos, ya que la idea que ellos querían transmitir era de moderna y sofisticada, lo que poner un campesino era todo lo contrario. * En Colombia la marcar Juan Valdez es orgullo, pero en EUA es totalmente diferente, mientras que en Colombia el tomar un café involucra todo un proceso, en EUA es algo que se quiere en el momento, que no se tarde tanto. * También cabe mencionar que en un principio se creía que Brasil producía el café con la mejor calidad, por lo que el café colombiano quedaba totalmente en otro plano, y otra cosa por la que se tenía una ameneza es que Colombia en ee momento tenía una crisis en la industria del café. Cómo se adaptaron la federación y la marca Juan Valdez a la nueva era de competencia en la industria del café? ¿Tiene la nueva organización las capacidades organizacionales para competir? ¿Debe Procafecol...
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...Protegidas de Honduras Alumno: José Leonardo Chavarría 0306-1985-00886 Lugar y Fecha Santa Barbará, 21 de marzo del 2010 Refugio de vida Silvestre Caratasca La gran laguna de Caratasca está ubicada al centro del complejo de lagunas, es de aguas salobres y está separada del mar por una faja angosta. La laguna mide 60 kilómetros de largo por 12 de ancho. [pic] [pic] Laguna de Guaymoreto Esta a 5 kilómetros al este de Trujillo, con bosques de mangles y biodiversidad costera muy concentrada. [pic] [pic] Cuero y Salado Ubicado en el triángulo formado por la desembocadura de los ríos Cuero y Salado, está compuesto por una multitud de canales terrestres y fluviales. Recibe unos 15 ríos más y dá albergue a gran cantidad de especies animales, algunas de ellas en peligro de extinción como el manatí o vaca marina. [pic] [pic] Reservas Marinas Roatán - Honduras Las Islas de la Bahía constituyen la Reserva Marina de Honduras, a una distancia de 30 millas del continente. Están formadas por tres islas importantes: Roatán, Guanaja y Utila, así como por numerosos cayos e islotes. Su barrera coralina es la segunda mayor del mundo después de la Australiana, esto hace que tanto los buceadores como los que disfrutan del snorkel no tengan que esforzarse para encontrar interesantes arrecifes de coral, paredes...
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...El arrecife de coral es una estructura de piedra caliza que se levanta sobre el lecho marino hasta cerca de la superficie. Existen restos fósiles de arrecifes que vivieron hace alrededor de 25 a 30 millones de años, pero los arrecifes costaneros de Puerto Rico tienen una edad aproximada de 9 a 10 mil años. Los arrecifes de coral son ecosistemas muy productivos. Son los ecosistemas marinos con la mayor diversidad biológica. Estructuralmente el arrecife es heterogéneo, dándoles albergue a organismos con nichos ecológicos muy variados, permitiendo interacciones entre organismos muy diversos y complejos. Los arrecifes ofrecen muchos beneficios, unos directos y evidentes a la sociedad y los individuos que los utilizan y otros son aun potenciales: 1. Evita Erosión: Para nosotros el arrecife se convierte en una estructura que protege la costa del fuerte oleaje y la erosión. Sin los arrecifes, la erosión causada por el oleaje sería más rápida y perderíamos terreno. 2. Favorece el desarrollo de otros sistemas muy productivos: En muchos casos la reducción del impacto de las olas en la costa crea condiciones para el desarrollo de bosques de mangle, praderas de hierbas y algas marinas. 3. Formación de playas de arenas: En el arrecife se producen sedimentos que se transportan por las corrientes y se acumulan en la orilla formando playas. 4. Formación de Islotes: Además de playas en la orilla, los arrecifes crean las condiciones para la formación de pequeñas islas e islotes. 5. Los arrecifes...
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...una cadena de montañas enlazadas entre sí. Estas sucesiones de montañas se formaron en los bordes de los continentes a partir de la acumulación de sedimentos, ya que la compresión por los empujes laterales produjo plegamientos y generó las elevaciones. La acción del viento, el agua y de otros agentes de erosión fue dando forma a las cordilleras, creando valles. Este proceso que se desarrolló durante millones de años tuvo una gran incidencia sobre el clima, ya que las cordilleras afectan las precipitaciones, cambian la dirección del viento y modifican la temperatura. VOLCÁN: Es una estructura geológica por la cual emerge el magma (roca fundida) en forma de lava, ceniza volcánica y gases del interior del planeta. El ascenso ocurre generalmente en episodios de actividad violenta denominados «erupciones», las cuales pueden variar en intensidad, duración y frecuencia; siendo desde conductos de corrientes de lava hasta explosiones extremadamente destructivas. Generalmente adquieren una característica forma cónica que es formada por la presión del magma subterráneo así como de la acumulación de material de erupciones anteriores. Encima del volcán podemos encontrar su cráter o caldera. CRÁTER: Los cráteres volcánicos son depresiones circulares causadas por actividad volcánica. Funcionan como abertura o boca de erupción de muchos volcanes y están ubicados generalmente en sus cimas. MALPAÍS: Es un accidente del relieve caracterizado por la presencia de rocas erosionadas de origen volcánico...
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...overview Busier and higher- tempo lifestyles, regular marketing promotions, menu updates and the higher number of tourists contributed to this strong performance. Besides, players stepped up their delivery services to tap into the potential for consumption at home and in the office. For example, Tsui Wah launched Tsui Wah Delivery soon after listing on the Hong Kong Stock Exchange in 2013. Hong Kong consumers showed strong support for fast food chains selling Asian ‘comfort food’. With rising awareness of the harms of over-consuming Western fast food, such as burgers and battered chicken and fish, Hong Kong residents lapped up the offerings of Asian ‘traditional’ or ‘comfort food’. These include chains such as Fairwood, Maxim’s and Café de Coral, some of which feature “No-MSG” (monosodium glutamate) options in their menus. The restaurant trade has gained some momentum, helped by a growth in visitor arrivals in2000. Hong Kong remains one of the most densely packed countries in terms of retaurants with approximately one restaurant for every 700 citizens. Consumer characteristic be they eating habits, lifestyle changes, tourism spending or legislative issues. In Hong Kong is a city in which speed and efficiency are expected and demanded. This fast pace has also infected the food scene, most notably in Hong Kong-style teahouses and local fast food chains, which can serve Chinese and localised Western dishes in under five minutes. The former are also known as cha chan teng...
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...Hong Kong-style fast food is either served in fast-casual restaurants such as Café de Coral, Maxim's and Fairwood or in food courts typically attached to malls or supermarkets such as CitySuper. The food offered is a mix of Canto-Western cuisine, Cantonese fares, and increasingly Asian food from outside China. Fast food industry faces a challenging and volatile environment. Food is a fast-moving consumer products and companies must be swift and agile to compete globally. The sector is highly vulnerable to changes in consumer demand and commodity price shifts. Porter's five forces analysis is a framework for industry analysis and business strategy development. The followings are the factors of Porter’s five forces: 1) Threat of New Entrants Economies of Scale Large chains do see some advantages of economies of scale which new entrants are not easy to obtain. For example, Café de Carol has adopted centralize kitchen and large-scale advertising program (Appendix 1). Product Differentiation While differentiation is a large and necessary expense for the large fast food chains in the industry, it is not difficult for private startups to overcome and thus not a significant barrier to market entry. Capital requirements will quell the formation of new, national competitors, but is not a significant barrier to private startups. Cost disadvantages stem from the fact that established companies already have product technology, access to raw materials, favorable sites, advantages...
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...http://www.termpaperwarehouse.com/essay-on/Hong-Kong-Fast-Food/125175 Hong Kong Fast Food Hong Kong-style fast food is either served in fast-casual restaurants such as Café de Coral, Maxim's and Fairwood or in food courts typically attached to malls or supermarkets such as CitySuper. The food offered is a mix of Canto-Western cuisine, Cantonese fares, and increasingly Asian food from outside China. Fast food industry faces a challenging and volatile environment. Food is a fast-moving consumer products and companies must be swift and agile to compete globally. The sector is highly vulnerable to changes in consumer demand and commodity price shifts. Porter's five forces analysis is a framework for industry analysis and business strategy development. The followings are the factors of Porter’s five forces: 1) Threat of New Entrants Economies of Scale Large chains do see some advantages of economies of scale which new entrants are not easy to obtain. For example, Café de Carol has adopted centralize kitchen and large-scale advertising program (Appendix 1). Product Differentiation While differentiation is a large and necessary expense for the large fast food chains in the industry, it is not difficult for private startups to overcome and thus not a significant barrier to market entry. Capital requirements will quell the formation of new, national competitors, but is not a significant barrier to private startups. Cost disadvantages stem from the fact that established companies...
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...responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement. CAFÉ DE CORAL HOLDINGS LIMITED 大 家 樂 集 團 有 限 公 司 (Incorporated in Bermuda with limited liability) Website: http://www.cafedecoral.com (Stock Code: 341) INTERIM RESULTS ANNOUNCEMENT FOR THE SIX MONTHS ENDED 30 SEPTEMBER 2013 HIGHLIGHTS ◆ The year 2013 marks the Group’s 45th anniversary. The Group continues to focus on serving our customers and the community and sustaining business growth. The Group’s disciplined implementation of business plans and multi-branding initiatives brought solid growth in the interim period despite challenging operating environment. Revenue for the half year increased by 8.7%, reaching HK$3.41 billion. Profit attributable to shareholders for the half year increased by 9.8% to HK$243 million. Interim dividend of 17 HK cents per share (2012: 17 HK cents per share) was declared to shareholders. ◆ ◆ ◆ ◆ -1- OPERATIONAL REVIEW INTRODUCTION The year 2013 marks the Café de Coral Group’s 45th anniversary. Entering this milestone year, we have constantly reminded ourselves of the vision held by our founders when they first started the business, as well as the fine traditions and values that have kept us moving forward on this long journey. The first six...
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...sses opportunities the business can pursue and threats that could negatively impact it. This type of analysis concludes with a plan on how the business can take advantage of opportunities and either overcome or minimize its threats. In the past 10 years, Chinese government was loosen restriction foreign companies invested in China Market. The general environmental forces that could influence or have influenced McDonald’s development in China Demographic force: * Due to uneven wealth distribution in China, they applied the use of a tier pricing model to sell products at a range of prices for consumers with different purchasing power. Political and government force: * Due to underpaying their part-time employees, the government implicated that the salary needed to be increased, so that they raised their cost at the same time. Technological force: * With its technological know-how, it has developed its own internal supply network, including farms in China to sell to both the domestic and export market, helping it maintain stable and secure supply. Social cultural force: * For teens’ and young adults’ growing appetite for Western food and nightlife, it had begun extending its business hours to 24 per day since the beginning of 2006. * For Changing Chinese lifestyle in the growing popularity of internet shopping among China’s younger generation, it partnered with Chinese online shopping site to attract internet users. * For fast-paced lifestyle...
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...Ovaltine is a brand of milk flavoring product made with malt extract (except the blue packaging in the US), sugar (except in Switzerland), and whey. Some flavors also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings which acquired the brand from Novartis in 2003, except in the United States, where Nestlé acquired the rights separately from Novartis later on. History Ovaltine was developed in Berne, Switzerland, where it is known by its original name, Ovomaltine (from ovum, Latin for "egg", and malt, originally its main ingredients). Soon after invention the factory moved out to the village of Neuenegg a few kilometers west of Berne, where it is still produced. Ovomaltine was exported to Britain in 1909; it was a misspelling in the trademark registration that led to the name being shortened to Ovaltine in English-speaking markets. A factory was built in Kings Langley which exported to the United States as well. By 1915 Ovaltine was being manufactured in Villa Park, Illinois, for the US market. Originally advertised as consisting solely of "malt, milk, eggs, flavored with cocoa", the formulation has changed over the decades, and today several formulations are sold in different parts of the world. The popular chocolate malt version is a powder which is mixed with hot or cold milk as a beverage. Malt Ovaltine (a version without cocoa) and Rich Chocolate Ovaltine (a version without malt) are also available...
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...Consumer Analysis * Segmentation &Targeting Source: Statistics and Census Service(http://www.dsec.gov.mo/default.aspx?lang=en-US) Source: Statistics and Census Service(http://www.dsec.gov.mo/default.aspx?lang=en-US) Just as we mention before, Vapiano is an Italian restaurant emphasizes on relaxed life style, it is the perfect setting for a leisure lunch, an afternoon break, or a pleasant dinner with friends or family. We divide the market into 7 different age groups, and our target consumer will be the people age from 15 to 34. Nowadays, young people like go dutch when they enjoy dinner with friends, so the consume style of Vapiano is unique and convenient for them. And with the development of Macau, the income level of Macau citizen is gradually increasing. And Macau people have easy-going and relaxed life style. They usually spend their spare time on having afternoon tea or small snack with friends. Therefore, Vapiano is the best place for young people to have a meeting with friends or families. On the other hand, Macau is a developed and international city, it attracts thousands of tourists every year. We can see from above chart, Per-capita spending of visitors is increasing year by year. Those visitors are not only the major consumers for gambling industry but also the major consumers for shopping center and food industry. So, our target consumers are those young Macau citizens and tourists. * Positioning Even though Vapiano is a fast food restaurant...
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...Macro environment/Remote Environment Analysis A firm’s macro or remote environment consists of the factors that originate beyond and usually irrespective of a single firm’s operating situation and consists of economic, social, political, technological, and ecological factors (Pearce and Robinson, p87). McDonald’s, a global leader in the fast food industry, remote environment contains many of these factors. Economic Factors: Markets require purchasing power as well as people. The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability (Kotler, 2000). Changes in income and changes in consumer spending patterns can affect the industry. McDonald’s and other global competitors also face different scale of tax and revenue measurement in different countries. International currency fluctuations especially in global food distribution are also a factor. Social Factors: Current customers are much more health conscious than previous generations and thus are switching to healthier and greener food like salads. In addition, customers are trying to associate themselves with good organizations that they feel are concerned for the environment. Fast food shops are now trying to improve their brand image by portraying their concerns for the environment. Political Factors: Even in stable countries with no political unrest, political trends may have a significant impact on business (Jain, 2004). Different governments may focus on separate...
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...Trabalho Final – Ricardo Puga Gestão de canais e trade marketing – Caso Eve Mar. 2012 Um caso Plano de Lançamento do Produto Eve 1. Análise de Mercado 2. 3. 4. 5. 6. 7. 8. Consumer / Insights Canais de distribuiçao Estratégia de Pricing Fórmula de crescimento na Categoria Retalho Formula de crescimento na Categoria Horeca Formula de crescimento na Categoria Noite Política de Promoção Eve 9. P&L 1. Análise de Mercado A cerveja é a bebida alcoólica com maiores disponibilidades para consumo diário em Portugal per capita, 55% do total em 2008, sobrepondo-se claramente ao vinho. Fonte INE – Balança Alimentar Portuguesa 2003 - 2008 1. Análise de Mercado Segundo dados fornecidos pela Associação Portuguesa de Produtores de cerveja (APCV) os números deste sector em 2010 são elucidativos. Produção total de cerveja em Pt 8312 (milhares de hl) 9000 8000 7000 Milhares de hl 6000 5000 4000 3000 2000 1000 0 Série1 Produção cerveja c/alcool 8160 Produção cerveja s/alcool 152 Produção de cerveja por recipiente 60 50 40 30 20 10 0 14,1 29 4,8 0 1,8 50 Série1 1. Análise de Mercado – Market Value Números do consumo em Portugal Mercado Português Consumo Total - 5900 (milhares de hl) 7000 6000 Milhares de hl 5000 4000 3000 2000 1000 0 Série1 Mercado Interno: com álcool 5749 Mercado Interno: sem álcool 151 Consumo por habitante – 59 litros 1. Análise de Mercado – Demografia Números do consumo em Portugal INE 2011 Total M 25 -...
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...History of Jollibee Well according to the book and in the internet, Tony Tan Caktiong is the owner, and the current Chairman and CEO of Jollibee. In the family, he was third of seven siblings and their life story was a story of a family from China who migrated to look for a better life in the Philippines. He graduated from University of Santo Tomas with a degree in chemical engineering. As the story goes, Tony and his colleagues went on a visit to a Magnolia Ice Cream plant in 1975 and learned that it was offering franchise. After college graduation, Tony did not immediately find a job as many friends did. But instead he borrowed money from his father amounting to Php 200,000 and opened two Magnolia ice cream parlors named Cubao Ice Cream House. Tony started with just two ice creams and soon had his brothers to help him in the growing business. By 1977, Tony and his brothers owned five ice cream parlors and all were successful that in terms of sales their business soon became the top ice cream chain in Metro Manila. So where are the famous hamburgers in the story? It is later in that year the sales of went down so they think of something to further boost sales. Tony decided to add an offering in the business by introducing hamburgers. And soon added french fries and fried chicken because customers were telling them that they did not want to eat ice cream all the time. As they offer the new menu, they noticed that people were lining up more for hamburgers than for ice cream...
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