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Caffe Bene

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Submitted By weeewe
Words 364
Pages 2
Question * What do you know about your competitors?

Background * 1652: first coffee shop opened in Britain * hotspot for business community * upper-class of business-men * idea of coffee shops spread further through Europe * Italy (1654) * Paris (1672) * Germany (1673) * coffee shops were established in American as it was colonized * Tontine Coffee House (1792) location for New York Stock Exchange * Coffee shop vs. coffee house * Coffee house – restaurant with food (serves coffee)

Competitors * Starbucks- * Coffeehouse chain based in Seattle, Washington * Largest coffeehouse in the world * 19,555 stores (12,811 in US) * First store in Pike Place Market in Seattle (March 30, 1971) * Pro: * Large of number of stores * Loyal customers * Membership * Brand image high-end * Brand experience that extends beyond products * Customer service * Unique drink names * Elegant looking stores * Premium quality coffee & related products * Company ideals of social responsibility towards the community and the environment * Progressive personnel policies * Cons: * Lack of food choices * No one goes to Starbucks for a meal * Prone to image distortion because of the large number of stores * Prone to lawsuits because it is a large company * Must work hard to maintain its place as the largest coffee shop chain * Dunkin Donuts- * Founded in 1950 in Quincy, Massachusetts * Originally focused on doughnuts and other baked goods * Half of business comes from coffee sales * More than 10,000 stores worldwide (6,700 in US) * Often paired with

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