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Caltex Australia Ltd: A Case Study

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The article chosen on Caltex Australia Ltd discloses that the company is seeking a change of the company’s strategic plan by introducing a significant change in its operational structure. Two separate but interdependent divisions are established; a fuels & infrastructure unit and a convenience & retail unit. (Chambers 2018) Formation of the retail unit requires purchasing of the remainder of Caltex’s 433 franchises by mid-2020. (Chambers 2018)
The average profit for fuel-retailing industry have been falling in the past five years due to fluctuating price of inputs (i.e. oil) (Magner 2017). The entry of large supermarket chains such as Woolworths also intensified the competition, which contributes to the management’s concern with a sustainable growth of profitability for Caltex (MTAA 2017).
Caltex hence decided to end its franchising operational model in search of a more effective control over the company by completely controlling their retail businesses. They believe that their expected growth objectives can be more effectively delivered. (Caltex 2017) …show more content…
A total of $120 million will be used to gain control of the franchises, covering costs on transition, direct labour, compensation for early termination of contracts, as well as the acquisition of working capital and equipment. (Caltex 2017) Such a significant outflow of economic resources would pose a relative high financial risk to the entity, which could possibly hinder the company’s ability to achieve its targeted $30 million rise in profit. (Caltex 2017) It would lead to increasing risk of material misstatements or even fraudulent behaviours in the preparation of Caltex’s financial reports, considering the size and complexity of the

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