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Cambridge Satchel Company Business Procedure

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Cambridge Satchel Company

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Table of Contents Task 1: Performance of a Small Business Enterprise (LO1: 1.1, 1.2, and M1,M3,D2) 3 Describe the nature and objectives of the Cambridge Satchel company Ltd and conduct a comparative analysis of it operations using the data presented. 3 Task 2: Change Management and Business Performance (LO2: 2.1, 2.2, 2.3 and M2,M3,D2) 5 a) Identify and discuss how Cambridge Satchel Company Ltd managed its weaknesses and the methods deployed to reposition itself in the competitive environment. 5 (b) Explain the measures put in place in taking advantage of the opportunities with specific reference to Personnel Management 6 Task 3: Business Objectives, plans and changes ( LO 1: 3.1,3.2,3.3 and M3, D1,D2,D3) 8 a) Evaluate the main objectives of Cambridge Satchel Company Ltd and discuss how they have been incorporate in their business plan. 8 (b) What changes would you recommend to management to make on the basis of the above plan (s)? 8 Task 4: Change Management and its impact (LO4: 4.1, 4.2, 4.3 and M3,D1,D2) 11 Describe the operational changes which have occurred within the Cambridge Satchel company Ltd since formation (2008) and suggest how these might best be managed. 11 References 14

Task 1: Performance of a Small Business Enterprise (LO1: 1.1, 1.2, and M1, M3, D2)
Describe the nature and objectives of the Cambridge Satchel company Ltd and conduct a comparative analysis of it operations using the data presented.
The Cambridge Satchel Company was formed in 2008 and it is a small enterprise company and located in Cambridge, England. The company founders are Julie Deane and her mother, Freda Thomas. Their products are based on the leather with the best quality. The company has earned within three years turnover which increased from ₤15,000 to an estimated ₤8 million. Accordingly, it can

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