...Media Main Assignment: 50% This is an individual assignment in which you are required to conduct secondary research, analyse information and provide communication, creative and media strategies for a six month advertising plan. Learning objectives > Apply media terminologies correctly. > Conduct and analyse consumer research to provide insights and inform creative and media strategy. > Develop effective communication and creative strategies. > Demonstrate how to best communicate to target audience using available media. Assignment due date and time: 9 am Friday, week 12 (For both hard copy and soft copy) Requirements: Select a product from the lecturer’s given product list to work on. At least 10 reliable sources of reference are required (image sources are not included). You are encouraged to find the best possible way to convey the advertising message in a creative manner. A structure for the assignment is suggested as follows: 1. Introduction Outline the aims of the paper. 2. SWOT analysis Conduct an in depth analysis of the product’s strengths, weaknesses, opportunities and threats. External factors such as opportunities and threats should include an analysis of competitors, product category situation and any previous advertising campaign. 3. Communication and action objectives Set communication and action objectives. Objectives must be ‘S.M.A.R.T’ and should be...
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...Resources INTRODUCTION The purpose of this paper is to identify the information needs of the internal and external stakeholders in a manufacturing concern and how they can be met. All stakeholders of a firm require different types of information to help them in the decision making process. The top management which comprises of the Chief executive officer and the board of director require information pertaining to the finances of the firm, the key issues of the firm and the performance of the firm to formulate the strategic policies and strategies of the firm. The middle management consisting of the marketing manager, production manager etc will require information to effectively fulfill their job responsibilities and take actions accordingly. The external stakeholders such as the shareholders have invested their hard earned money in the business and would want to be informed about how well the firm is doing and the return that they will be getting for the money that they have invested. The shareholders are usually interested in the financial reports of the firm to see how profitable and liquid the firm is and will it be able to provide dividends to them. Financial reporting is necessary for management, control and accountability purposes. It helps to assess whether the resources of the firm are being utilized in the most efficient manner and the firm is meeting its objective of generating the maximum profit. Information reporting is also important for audit purpose and to present to...
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...Unit 1 Government Policies and the Public Services [pic] Assessment Book (Credits 10) | |Eddie Maylor | |Student Name | | |Start of Unit Date |24 September 2012 | |Completion of Unit Date | | | |Unit Tutor: James McQueen | |Group / Course |Diploma in public services | Learning Outcomes • Know the different levels of government I the UK • Understand the democratic election process for each level of government in the UK • Understand the impact of UK government policies on the public services • Be able to demonstrate how government policies are developed Unit Criteria Passed |Pass |1 |2 |3 | | | | ...
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...Description of the project Although conveniently located on the outskirts of a well- populate district, few people ever went to the Better Bodies Gym outside the evening peak hours. Thanks to a recent marketing campaign the gym’s membership is on the rise. The manager, Jeff Rise has instituted a special Get Fit Special rate to attract the young people, senior citizens and workers in the area to the gym during the day. So far the special is working well with over 25 new members joining the gym at the special rate of $50 per week. As a Get Fit member, you get unlimited access to the gym between 11:00 a.m. and 2:00 p.m. To take advantage of this special the member must sign up and pay for two months. Regular members pay a weekly membership fee of $80. You are Jeff Rise’s assistant and you have been assigned the task of: 1. Monitoring the gym’s income and expenses 2. Keeping track of the gym’s membership 3. Preparing various letters MS Excel The gym employs three trainers who are in charge of a minimum of five members and a maximum of eight members each in various exercise classes. Jeff wants to use a spreadsheet to track members’ attendance, fees paid to date and the staff’s commission. Each member can only have one trainer. Regular members have unlimited access to the gym during the entire day. For the guided workout training classes, each member can only attend one session per day. Each worksheet must have the gym’s letterhead clearly displayed on it. The letterhead...
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...also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: ______________________________ ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Executive Summary ZZ Airlines is currently deciding whether or not to hire an additional Call Service Representative. The airline does not want the wait time in the call center, between midnight and 6 A.M, to be more than 3 to 4 minutes, in order to provide good customer service. Additionally, the airline is planning to do an advertising campaign which is expected to increase the number of callers, based on similar past campaigns. Based on the statistical simulations, and its subsequent results, an analysis will determine whether an additional Call Service Representative is needed. Background Recently ZZ Airlines opened its doors as a commuter service, with its headquarters and hub located in a regional center. A product of airline deregulation, it joined a number of short-haul, point-to-point airlines, that have been successful. ZZ was started and managed by two pilots. It acquired a fleet of twelve used propjet planes and airport gates vacated by Sprint...
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...Explain the reasons behind the choice of media in a successful promotional campaign (P4) Newspapers Newspapers are a set of large printed sheets of folded paper containing news, articles, and other information, usually published every day. Businesses can use newspapers to advertise their business or products because a lot of people read the newspaper so there will be a lot of coverage on their advertisement Radio Radio is a system of broadcasting information and programmes that people can listen to. Businesses can advertise their businesses on the radio in an audio form and is also a good way to get exposure because people usually listen to the radio in their cars and this is a good way to convey information to listeners. Billboards Large outdoor advertisement (usually 12 feet x 25 feet) for which rent is charged according to three factors: (1) the amount of traffic that passes its location, (2) its visibility, and (3) its size. Businesses can advertise a specific product which needs a lot exposure in a specific area such as central London. Television Television is a media player which user can watch videos, television advertisements are the most used types of advertisements and businesses can use thing in order to gain more exposure Budget The budget for a business’s advertising campaign is important because they need to evaluate how much exposure they want with how much coverage they can afford. Small businesses would not advertise on TV because...
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...Periodic Intensification of ROUTINE IMMUNIZATION PRE-PRINT RELEASE Lessons Learned and Implications for Action Cover photos courtesy: TopLeft: UNICEF TopRight: UNICEF/El Salvador/Gonzalo Bell BottomLeft: WHO BottomRight: AED/Berengere DeNegri Periodic Intensification of ROUTINE IMMUNIZATION Lessons Learned and Implications for Action e Department of Immunization, Vaccines and Biologicals thanks the donors whose unspecified financial support has made the production of this document possible. is document was produced by the IMMUNIZATIONbasics Project, funded by the U.S. Agency for International Development (Cooperative Agreement #GHS-A-00-04-00004-00) and the Expanded Programme on Immunization team of the Department of Immunization, Vaccines and Biologicals Ordering code: WHO/IVB/____ Printed: _____2009 is publication is available on the Internet at: www.who.int/vaccines-documents/ www.immunizationbasics.jsi.com Copies of this document as well as additional materials on immunization, vaccines and biologicals may be requested from: World Health Organization Department of Immunization, Vaccines and Biologicals CH-1211 Geneva 27, Switzerland • Fax: + 41 22 791 4227 • Email: vaccines@who.int • © World Health Organization 2009 All rights reserved. Publications of the World Health Organization can be obtained from WHO Press, World Health Organization, 20 Avenue Appia, 1211 Geneva 27, Switzerland (tel: +41 22 791 3264; fax: +41 22 791...
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...social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement philosophies will provide concrete reports on what is and what isn’t delivering in your social strategy. The following pages outline some core measurement strategies that will transform your conversation about social media measurement. Customize. Automate. Simplify. Get a better view of your social campaigns with new, more powerful analytics tools, more ways to measure, and customizable...
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...Company Analysis Wal-Mart Joe Jones Capella University Wal-Mart is one of the most successful businesses to date; it has a unique cost leadership strategy that has placed the company at a competitive advantage in their industry. Wal-Mart has grown rapidly in the last ten years not only throughout the nation but worldwide. One of the questions that arise is, how can the company be so successful? Throughout the paper we will talk about the company’s internal and external structure. The opportunities the company took advantage of and as well as the weaknesses they encounter. Wal-Mart was founded by Sam Walton in 1962. Sam Walton was a former J.C Penney employee who had a vision to sell products at the lowest price possible. He opened up his small store in Bentonville Arkansas in 1962 under the name “Walton’s Five and Dime”, later that year he opened the first store under the Wal-Mart brand. Within five years of business, Wal-Mart expanded outside of its home state to Missouri and Oklahoma. Sales sky rocketed and owner Sam didn’t hesitate to expand even further. By its twenty fifth anniversary there were 1,198 stores. In 2012, “Wal-Mart and the Wal-Mart Foundation gave more than $1 billion in cash and in-kind contributions around the world. This includes $1 billion in cash and in-kind gifts in the United States and $82.2 million in cash and in-kind gifts in international markets. In addition, Wal-Mart, Sam’s Club and Logistics associates volunteered more than 2.2...
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...condition and requires a kidney transplant. Miraculously, a suitable donor was found. Brian has health insurance that will cover his part of the operation, but the donor does not have health insurance. Our company has decided to help Brian and his family raise the $100,000 dollars necessary for the transplant operation to take place. Service Requirements and characteristics: We have decided to implement four different programs to raise money. First, we will have a capital campaign designed to solicit monetary donations. Second, we will organize a soccer tournament open to employees, along with their friends and family. Third, we will work with a food catalog company such as Charles Chips and pass out catalogs with items that can be ordered. (A percentage of catalog sales come back to us.) Lastly, we will organize a phone bank for several days and have employees make calls to solicit donations. Product acceptance criteria: The project is successful if and when $100,000 dollars (our four campaigns + company match) is raised for the Johnson family. Project Boundaries: The boundaries of this project will be limited to the project objectives and the service requirements as outlined above. Employees unable to perform any of the duties outlined in the service requirements and characteristics section must inform the project manager immediately upon notice of inability to perform required designated tasks....
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...activities. Financial statements provide information concerning the organizations overall performance, their financial posture, and any financial changes that have occurred. Types of Financial Statements According to Kimmel, Weygandt, and Kieso (2010), account information “is arranged in the format of four different financial statements, which form the backbone of financial accounting” (p.12). These statements include: (1) income statements, (2) retained earnings or equity statements, (3) balance sheets, and (4) cash flow statements. Each of these statements provides specific information about the financial details of an organization. Purpose of Financial Statements The income statement shows how well the organization has performed over a specific period of time. It lists the revenues and the expenses incurred, this shows if the business has been successful or unsuccessful. The retained earnings or equity statement is designed to show how the company’s previous income was distributed to owners in the form of dividends and how much was kept to use for future growth and expansion (Kimmel, Weygandt, & Kieso, 2010). The balance sheet provides a snapshot of the company’s assets and liabilities. It offers a comparison of what is owed against what is owned. The clash flow statement tracks the cash that comes into the company and the cash that is expended. Internal Uses of Financial Statements Financial statements can provide valuable information to a wide array of individuals and...
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...distribution, and geographic segmentation. In OEM distribution, the customers specify the grade of steel that they require and the company takes responsibility to supply them the same grade of steel in the agreed cut to size condition. In retail distribution, companies maintain stocks of material for feeding its retail chain and provide Value for money products. In Distribution, the Steel Mills are the key suppliers and they play a very valuable role in the supply chain as they are responsible for providing the correct quality of steel, its timely delivery, post- sales support and joint marketing support. TATA STEEL DISTRIBUTION CHANNEL G C sheets: Traditionally G C sheets were considered as a commodity. Over time, TISCO has succeeded in differentiating its product and becoming a market leader. Presently it has 32% market share in the G C sheets industry. The company serves a wide variety of consumers, ranging from reputed contractors to retail users from the private sector organisation to the public sector undertakings. These consumers can be classified into 3 major groups: 1) Government 2) Retailer (B TO C) 3) Private sector consumers (B TO B) To cater to the needs of all its consumers, the company does both (B to B selling) and retail outlets (B to C selling). Bulk orders come under direct selling and small order from retail outlets. Tata steel has selected 28 distributors in different location across India. Every distributor is given 2 days training session, after which...
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...Assignment front sheet | Learner name | ------------------------------------------------- Assessor name | Aye Chan Myat Phyo | Daw Nwe Nwe Yee | Date issued | Completion date | Submitted on | 16.07.14 | 26.08.14 | 26.08.14 | Qualification | Unit number and title | Edexcel BTEC Level 4 HNC Diploma in Business | Unit-10 Business Decision MakingD/601/0578 | A | | Assignment title | Business Decision Making | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | Task no. | Evidence | 1.1 | Create a plan for the collection of primary and secondary data for a given business problem | | | 1.2 | Present the survey methodology and sampling framed used | | | 1.3 | Design a questionnaire for a given business problem | | | 2.1 | Create information for decision making by summarising data using representative value | | | 2.2 | Analyse the results to draw valid conclusions in a business context | | | 2.3 | Analyze data using measures of dispersion to inform a given business scenario | | | 2.4 | Explain how quartiles, percentiles and the correlation coefficient are used to draw useful conclusions in a business context | | | 3.1 | Produce graphs using spread sheets and draw valid conclusions are based on the information derived | |...
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...Financial Statements Paper Accounting information consists several areas of interest for users looking to interact with a business. These areas include assets, liabilities, expenses and revenues. The information reflecting these areas of interest is used to populate financial statements. The backbone of financial accounting is made up of four basic financial statements. These four financial statements are a balance sheet, an income statement, a retained earnings statement, and a statement of cash flows. Users utilize these basic forms to keep track of financial areas of interest in a business such and to make decisions. The balance sheet is used to paint a current picture of what a business owns, or it’s assets. It also paints a current picture of what a business owes, or it’s liabilities. The income statement is used to show just how well or successful a business has done for a certain period of time. In this statement, a businesses revenues and expenses are reported. The retained earnings statement is used to show a couple of key things within a business. First, it is used to show how much previous income was distributed to the owners of the business in the form of dividends. It also shows how much of that previous income was retained in the business to allow for future growth. The statement of cash flows is used to show where a business obtains any cash during any given period of time. It also details how the business used these monies in that specified...
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...IS FO TR R IB L U IM TI IT O E N D O N LY D Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region This document is part of a continuing project of the Tobacco Free-Initiative and the Health Promotion Unit, World Health Organization, Western Pacific Regional Office. Tobacco-Free Initiative & Health Promotion Unit World Health Organization Regional Office for the Western Pacific P Box 2932, 1000 Manila, Philippines .O. Tel: (632) 528-8001 Fax: (632) 521 1036 http://www.wpro.who.int Choosing the Channels of Communication Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region Introduction .................................................................................................................................. 1 Key elements in choosing the channels of communication ................................................ 2 Cambodia Summary of media resources ...................................................................................................... 8 Media directory ............................................................................................................................ 10 China Summary of media resources ........................................................................................................ 18 Media directory .........................................................................................
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