...The Senate Campaign of 1858 Introduction The Senate Campaign of 1858 was called the one of greatest Campaign of the century. In the summer of 1858, two candidates campaigned across the state of Illinois for a seat in the United States Senate. That belonged to Stephen Douglas from the Democratic Party. He was seeking reelection. His opponent was a lawyer from the newly established Republican Party. His name was Abraham Lincoln. Out of this great campaign birth the Lincoln-Douglas debates which was a series of formal political debates in 1858 between the two candidates, but also received national importance. The Lincoln-Douglas debates were a defining moment in American political history, affording Abraham Lincoln a major opportunity to create an image for himself on the wider public stage. Stephen Douglas was an established political figure and had distinguished himself in numerous congressional battles, while Lincoln was not known in this arena. Discussion In 1832, Lincoln decided to run for the Illinois State Legislature. Lincoln was to campaign for local improvements such as better roads and canals. However, a war with the Black Hawk Indians broke out before Lincoln’s campaign could get going, in response he joined the Army. After his...
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...ITESM campus Chihuahua Análisis cultural: US Army * Los jóvenes que son reclutados son clasificados como Generación Millennial (nacidos después de 1981) y, según estudios realizados por la Applied Reaserch & Consulting LLC, las principales figuras que tienen la confianza de los millenials son en primer lugar los padres, en segundo los profesores y en tercero los policías. No es de extrañar que cuando el ejercito norteamericano quiere engrosar sus filas, procure hacer a los padres y a las escuelas sus aliadas. * Para los millennials el mayor miedo es el de estar solo el cual se posiciona aún por encima de la pobreza, enfermedades y homelessness (Euro RSCG Internacional. Estudio realizado en China, Francia, India, Estados Unidos y el Reino Unido). El ejercito norte americano lo sabe y es por eso que en sus campañas se hace énfasis en ser parte de un grupo longevo y con muy estrechos lazos entre sus miembros y crea esa sensación de comunidad a través de símbolos que se usan aún cuando sus integrantes no se encuentren en “horas de servicio” como stickers para el auto, por ejemplo. * Estudio de J. Walter Thompson, reconocida agencia de publicidad estadounidense, revela que el 84% de los millennials respetan a la U.S. Army y tres cuartos de ellos creen en el “sueño americano”. Ésta información es relevante ya que muestra cómo, a través de la educación que ofrece el Gobierno para las personas que se enlisten en el ejército, permite que a las personas cuyo futuro no...
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...interested in the same kind of products. And don’t show those to the ones that are not. Also you can track those who clicked your ads. Benefits of google adworks: adwords is about showing your ads to the right people in the right place at the right time. 1. Target your ads: specific interests. You can make your marketing campaings more targeted. a. Keywords: words or phrases relevant to your products or services. So when customers type those words it will show em your websites. b. Ad location: you can show your ads in search engines, commercial sites, or personal sites. c. Age, location, language: you chose that depends on the customers. d. Days, times, frecuency: you decide when to show your ads. e. Devices: you chose which devices or maybe all of them. 2. Control your costs: gives you control on how to spend your money. You only pay when someone licks your ad. 3. Measure success: it will allow you to see which ads are being clicked the most. And of course give you an idea in which ads to invest more. Also, you can learn on how long do customers take to purchase something. 4. Manage your campaings: MCC allows you to manage all accounts in just one location. i. You can also use adwords editors. 1.2 Google Advertising networks: the google search network and the google display network. You can advertise in each or both . 1. search network: this search networks include all google engines to search...
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...Why is the the news paper so important it’s important because it delivered news to the people, it kept them updated however printing press was the top primary source of news but this was the early day’s of inventions rising as oppsose to today’s era of modern science and technology is advancing. Early political campaing was different from those in the modern era, becasuse the modern era utilisez technology that allows braoder audience, dilvering message speed, process of campaigning. In today’s era the 21st century political campaign is still the same, however the technology is different polical candidates utilizes these technology to get their message spread and of course get the vote and win the seat for presidency. The 21st century technology benefits the candidate because the media is fast and it can reach a braoder audience in a a click of buttons people can use facebook, twitter and read blogs about a specific candidate. The 2008 candidate barack Obama “lead in using technology to connect to his audience, as well as his overall lead in mindshare in the blogosphere as a whole.” Obama campaign gained more a lot more attration than the mcain campaing. On Twitter, Obama gained 2865 new followers between the 3rd and 4th (for a total of 118,107), while John McCain's Twitter account only has a paltry 4942 followers in total. The point is candidates utilizing the media has rapidly acquired a pice of tool that the candidate who which to race for presisdency can utilize the...
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...Timberland Leadership in Corporate Social Responsibility I. Introduction a. Timberland History i. Function 1. Providing gear for hiking and mountaineering enthusiasts. 2. Footwear (outdoor) 3. Casualwear & apparel (outdoor) ii. American Company – Heavily invested in all parts of American society and economy. 4. Boots are Locally Made (NH) 5. – 6. – iii. Global Company – Also a global brand with many sites around the world 7. Department and Rugged athletic shops in Asia, Canada, Europe, Latin America and Middle East. 8. Recognized Brand Globally for outdoor gear b. Thesis iv. Timberlands reach is worldwide and they have taken advantage of their leadership position in becoming one of the most prominent corporations from both financial and social standpoints. Becoming, a local and world leader in the global green initiative, most recently dubbed as the earthkeeper campaign. II. Body I c. History of Corporate Social Responsibility v. Understanding the impact and importance of social responsibility in its beginning 9. Aware of Employees standing and how it can help a. Former CEO and father of Current CEO Jeff Swartz inspiring story and lesson regarding employee welfare. 10. Aware of Community Health and Help b. Jeff Swartz teams up with City...
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...Marketing Excellence - Walmart Jeanette Hester Columbia Southern University Since it’s first store opening in 1962, Walmart has become one of the largest retailers in the world. Part of the corporation’s success is based on providing the lowest prices to consumers. Walmart became known for their advertising slogan “Always Low Prices. Always”. However, competition would not stand still and allow Walmart to be the only source for low priced consumer goods. Walmart sought after a revitalized image – one that involved a new campaign. The new campaign Walmart wanted would be vital to reminding consumers that it was the store for all people. With the original tagline, “Always Low Prices. Always”, upper class consumers viewed the store as providing cheap products. As a means of attracting all consumers, Walmart wanted to include all classes in their new tagline. The result was “Save Money. Live Better”. The hope here was to attract the upper class by tying emotionally to their sense of living a better life. Walmart also hoped to lose their cheaper image by leaving behind the always low prices and keying in on saving money while living the life you expect. Walmart sought to emotionally connect to all consumers through a revitalized image and tagline. And, in doing so, they also wanted to keep its loyal customers by maintaining the price leader status in the retail market. To successfully achieve this, Walmart must stick to its roots of delivering...
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...Questions 1. What are Kayem’s strengths? Describe its marketing program. 100 uears is being successful. High sell in deli counter/ launch of new brand hot dog Al Fresco which is a high quality hot dog/ wide variety of meat products/ Mrkg Programs: distribution mainly through super markets/ buzz campaign/ consumer advertising through coupons of 10% off purchase for Al Fresco brand/ 2. The case says that Kayem is not meeting its profit targets. Why is it difficult for this firm to make money? Due to low demand for the products and working under capacity/ due to supermarkets gained power and bargaining position in recent years (lowering price margin)/ also price competition from other manufacturers/ loss over Co-Pack and BE on Private Label/ low budgeting in marketing and advertisement/ 3. Why is Kayem interested in growing a brand in this small market category? Introducing a distinct brand name (gourmet hot dog) will help the company to become known for its other brands/ also fast growth and popularity of the Al Fresco (note Table F P.360) 4. What is buzz marketing all about? How does it work? Why does it work? Use of buzz agents to promote a unique products through referrals from the users/ users in this case of Buzzagents who employs 60,000 agents try a company’s new product and then give their opinion to friends, co-workers, and families with no business interest in the product. This people, users, like to talk new products and services they...
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...studio, a suite of audio tools. The company more than 250 retail stores in nine countries and an online store where hardware and software product are sold. Established in Cupertino, California on april 1, 1976 and incorporated January 3,1977, the companywas called apple computers, inc for its first 30 years, but dropped the “computer” on jan 9, 2007 to reflect on companies on going expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has approx. 35000 employees worldwide and had worldwide annual sales of us$32.48 billion in its fiscal year ending on September 29, 2008, for reasons as various as its philosophy of comprehensive aesthetic designs to its distinctive advertising campaings, apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand,particularly in the united states. Fortune magazine named apple the most admired company in the united states in 2008 and the world in 2009. FEATURES OVERVIEW: Apple products are intuitive and easy to use. And to help you do more in more ways, a variety of award-winning assistive technologies come standard. So every device not only has accessible features — but accessible principles — built right in. Accessible to the core. Our accessibility features work the same way across Apple products and apps. And since they come standard,...
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...López Hernández Angélica Marina. 00014531 Consumer Behavior : Essay The ways and maners consumers behave and the reasons they have for making a certain desicion are many, and different. Each consumer is separately influenced by the environment in which they live, be it work, friends, school , family, etc. Marketers should take in consideration this groups that can change or condition a desicion, for example. In countries like the U.S. family influence is not as strong and well marked as it is on Latin American, this is due to different life styles, culture , education and traditions that define each region and give them a unique essence and personality. This essence and personality based on the facts already mentioned such as culture, education, etc changes drastically a consumer’s behavior and preferences, and that is why it is so important to consider it when analysing our market. Let us now refer to the Household Life Cycle. for a start, the definitons given for household marketing on each place or for each marketer may vary for the place in which the marketer focuses, but if we were to focus on a specific place, the U.S.’s definition might be something more of a core social group that determines and defines our consumers. For example, on the U.S the Household Life Cycle (HLC) is not as long lasting as it is on Latin America because, as we said, in Latin American culture the family core is clearly stated and plays an important role on the consumer’s entire consumer’s...
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...Learning Team Reflection - Exide Technologies Business Law - Law 531 March 23, 2015 Instructor: Learning Team Reflection - Exide Technologies Exide Technologies in Vernon, California is an example of a company which failed to comply with government regulations requiring them to properly handle and dispose of toxic battery waste. This case also highlights the negligence in part by state officials regarding violations discovered over a period of almost two decades. These violations included battery acid draining into a manholes and lead waste stored in open containers causing the toxic waste to be exposed. There are consquences when a company such as Exide Technologies fail to comply with state and federal regulations which could ultimately hinder their sustainability and financial prosperity. Principles of regulatory compliance requirements. According to Exide Technologies website, they are committed to comply with applicable legal requirements and other requirements related to environmental aspect. Due to the numerous violations discovered in the Vernon plant, Exide agreed to shut down the plant as a plea agreement to avoid any future criminal charges and additional fines. In addition to the plant shutting down, they were order to decontaminate the site in which they worked due to high levels of lead and arsenic emissions. Exide Technologies was not only mishandling their toxic waste, but they were not complying with all applicable governmental laws and regulations...
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...Profile Essay “What the people of Nogales need are actions not promises” (Moises Casal). These were Moises Casal’s last words before the Election Day in Nogales, Mexico. Moises is one of the two current local congressmen of Nogales, he represents the political party PAN. He won the elections July of 2008 and since then he has been working hard to help the citizens of Nogales. A local congressman suggests laws and initiatives to make the city more efficient and more comfortable to live but is not as easy as it sounds, sometimes they don’t all agree on the suggestions he makes or vice versa. His profession requires a large amount of integrity, nobility and honesty because many local congressmen instead of helping the city they have been caught stealing money from projects for the city. “Sometimes I feel really homesick” (Casal). His job makes him travel a lot to Hermosillo, the capital of Sonora. Hermosillo is 450 kilometers away from Nogales, it’s a 4 hour drive, and he stays in Hermosillo for days or even a whole week. These trips distance Moises from his family. He have miss many important family events like his sons college graduation , wedding anniversaries, and even he has been alone in a hotel room during his birthday, and I know all this because Moises Casal is no stranger to me, he is my uncle. “Helping people has been one of my truth passions” (Casal). Moises always loved helping people since he was a little kid and that love for helping made him wanted to be a...
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...also started our own officially recognized fan group that has its own site and FB pages, so again this claim is obviously false. The last claim is that we are not collectors, I dare say this is one of the most obvious falsehoods, not only does it generally go hand in hand with being a hardcore fan; but our first fan winner Revan is extremlely hard to find and when you do it is genereally for 3 times the retail, so we obviously are collecting him. To top off this latest claim the man running the Poll for JTA, Paul, is asking for photographs of collections to even begin talking to anyone about the poll. In addition to claiming campaining is cheating, it turns out Paul himself was campaining on the poll post itself. I find this disgraceful, campaing for characters but when you lose you claim cheating on the people that successfully campaigned for a character. And then throw out those votes and convince other polling sites to do the same. Paul does make another claim which he does have some point about, but only on his own site. JTA's voting system was a little different from other sites. On JTA it was asked for nominations be made in comments and not to duplicate the nominations, to vote for an already named nomination 'like' the comment. Paul said he would be monitoring this closely to prevent 'upvoting', last year this meant he would delete the duplicates and comment that that name had already been nominated. This year he didn't do that, so there were several people voting for Ben...
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...Universidad Central de Bayamón Programa Graduado Administración de Empresas Contabilidad 600 Etica: La Guía de la Vida Trabajo Colaborativo por: Sr. Josue Rodriguez Sr. Miguel A. Saavedra Sra. Zuthbeida Maldonado REFLECCION • Lerma, Joan: "Los cambios sociales y económicos de las sociedades industriales han provocado un alarmante retroceso de los valores éticos: honestidad, solidaridad, sentido del deber, reconocimiento del esfuerzo leal y del trabajo bien hecho.” • Touraine, Alain: "La desorientación del mundo actual parte de la separación entre el mundo técnico, científico y político de la lógica del interior del hombre, de sus valores, de su imaginación.“ • Hesburgh, Theodore: "Es más fácil ejemplarizar las virtudes que enseñarlas. (It is easier to exemplify values than teach them)“ REFLECCION • Demócrito: Es hermoso evitar que otro cometa injusticia, pero si no, también lo es no ser cómplice de la injusticia. • Felipe González Márquez: Al gobernar aprendí a pasar de la ética de los principios a la ética de las responsabilidades. • Confucio: Paga el bien con el bien , pero el mal con justicia STATEMENT OF ETHICAL PROFESSIONAL PRACTICE STATEMENT OF ETHICAL PROFESSIONAL PRACTICE Trasfondo Historico • INSTITUTO DE CONTADORES GERENCIALES: • FUNDADO HACE 90 AÑOS, (DESDE 1919) • POSEE MAS DE 60,000 MIEMBROS • 1983: EMITEN EL PRIMER CODIGO DE ETICA PARA LOS CONTADORES GERENCIALES EN LOS EEUU • HAN CREADO UN CENTRO ETICO CIBERNETICO STATEMENT OF ETHICAL PROFESSIONAL...
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...Background Consumer Cleaning Products (CCPC) is a public manufacturing company with a calendar year the same as the fiscal year. CCPC's supply chain consists of : CCPC introduced a new product September 1, 2009 called Fresh & Bright. Part of CCPC's marketing campaing was to "drop" appromixamatly 500,000 coupons in the Sunday newspaper where Fresh & Bright was sold. The coupon worked in the following way: The 500,000 coupons could be used through October 1, 2010. CCPC has data one six month coupons for other products but does not have any data on one year coupons for detergent. CCPC estimates that two percent of the detergent coupon will be redeemed. As of Septemeber 30, 2009 CCPC has sold $2,000,000 of Fresh & Bright. Issues 1. What is the accounting issue(s) and the relevant components of the autthoritative literature? 2. When should CCPC recognize the effects of the Fresh & Bright coupon donp in its financial statements? 3. What is the dollar amount of the effect of the Fresh & Bright coupon drop on CCPC's financial statement? 4. What would constiture "sufficient evidence" to support CCPC's expected redemtion rate of 2 percent?\ 5. What are the accounting implications if CCPC's estimated redemption rate changes to 2.5 percent at a later point in time? 6. How should the effects of the Fresh & Bright coupon drop be reflected in the income statement? 7. What are the necessard journal entries? Analysis Analysis of Issue 1: What is the accounting issue(s)...
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...(Sam Ashe-Edmunds and Media 2013). On the other hand, marketing strategy of any company focuses on selling products. In other wrds, marketing strategy compromise of producing high margine profit product, targting ceratin customers demograpghic, pricing services on two things: profiblity and company requirments, presenting products trough promonotional channels without dmaging the brand (Sam Ashe-Edmunds and Media 2013). All that has been applied successfully in Ryainair situation. Ryanair’s main target is to prsent itselfe as the cheapest low cost airlien operator in Eurpe. That has been achived through successful mrketing strategy of contnious enhancing its offers and enlarging its promotions of cheap services (Ryanair 2013). Ryanair ‘s objective is to increase the quantity of customers using its services while focusing on mintining low cost operations and improving itsefficincies (Ryanair 2013). Ryanair has around 26 bases in Eroupe, the favorite destenation for passengers from the uk and vice versa. In additon to that , Ryanair is using unified fleet of boieng 737-400s , which means the company does not have totrain maintance crews on maintianing new areoplanes. What is more, thse areoplanes can easily fly to the USA without any refulling problems. All these strong points has made marketing rayainrair services is esy task. The company can cover all lesiure destinations t no extra cost. At the same time, the company can offer cheap flights to the USA , s part of the...
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