...Campbell Soup Company 1 Campbell Place Camden, NJ 08103-1701 March 23, 2011 Dear Colleagues: Mr. Edmund Carpenter; Mr. Paul Charron; Mr. Douglas Conant; Mr. Bennett Dorrance; Mr. Harvey Golub; Mr. Lawrence Karlson; Mr. Randell Larrimore; Ms. Mary Alice Malone; Ms. Sara Mathew; Ms. Denise Morrison; Mr. William Perez; Mr. Charles Perrin; Mr. A Barry Rand; Mr. Nick Schreiber; Mr. Archibold van Beuren; Mr. Les Vinney and Ms. Charlotte Weber, On behalf of The Distasio Consulting Company, we are deeply honored and privileged to conduct an in depth analysis of the business climate for the Campbell Soup Company. In this report, you will find a complete SWOT analysis, including the strengths, weaknesses, opportunities and threats of the company, an examination of the company’s stock ownership and a financial analysis through the last five years within the industry. The report includes a variety of inquiries that will prove to be imperative to survive in the corporate world. The analysis includes several studies including the environment in which Campbell’s operates in, the performance of the company based on its financial ratios, the performance of the company on the basis of the trend analysis of the financial ratios and Campbell’s Soup benchmarked against other competitors in the industry. Once again, our firm is greatly appreciative of this opportunity to work with your world-renown corporation. Campbell’s has been an industry leader for many decades and will continue...
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...Methodology The methodology of a Simulated Test Market can typically be broken down into five steps. First, respondents are selected to provide a sample of consumers who satisfy predetermined demographic characteristics. Next, consumers are shown commercials or print ads for the test product as well as ads for competitor’s products. Then, consumers are given the opportunity to purchase, or not purchase, the test product either in a real or simulated store environment. After they’ve had the opportunity to use the product, consumers are re-contacted in effort to determine the likelihood of repurchase, as well as other information relative to the use of the product. Finally, this information is processed through a computer and various other programs that assess the data; in order to, generate outputs such as estimated sales volume and market share. There are many advantages to Simulated Test Markets. They are relatively fast and typically take only eighteen to twenty-four weeks, as opposed to the twelve to eighteen months standard test markets usually take to set up. Additionally, Simulated Test Markets are exceptionally confidential and competitors are less likely to know about the test and more importantly the data collected. Another advantage is that they tend to be extremely cost efficient by producing helpful information at a very low cost, typically 5-10% that of the cost of standard test markets. However, there are a couple of large scale disadvantages. The first...
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...The CEO Institute Bill Knaust BUSI 630 FHSU “An effective training program needs a high-quality program design to maximize trainee learning and transfer of training. Program design refers to the organization and coordination of the training program.” (Noe, p. 193) Doug Conant became CEO of Campbell’s Soup in 2001 in the midst of a tumultuous time for the company. Campbell’s Soup stock was hitting rock bottom and “in Conant’s words, the company had "a very toxic culture." Employees were disheartened, management systems were dysfunctional, trust was low, and a lot of people felt and behaved like victims” (Duncan, 2014). To change the culture, Conant implemented the CEO Institute to “create a meaningful leadership experience for its participants” (Noe, p. 228). The design elements of the CEO Institute follow the three phases of the program design process. Using the design process allows Campbell’s to teach and train employees through learning which refers to a permanent change in human behaviors, and competencies that are not the result of growth processes. Transfer of training refers to trainees effectively and continually applying what they have learned in training to their jobs. (Noe, 152) This entire process is based on the adult learning theory, how adults learn. Phase 1, pre-training, involves preparing, motivating, and energizing trainees to attend the learning event. Phase 1 also involves ensuring that the work environment supports learning...
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...hi-fi stereo equipment. Around 1950, RCA hired Andy Warhol and his artist friend, Sid Maurer, to create vinyl album covers and poster advertisements for the newest recording artists. This led to many important meetings with influential businessmen. Throughout the 1950’s, Warhol enjoyed a successful career winning several awards from the Art Director's Club and the American Institute of Graphic Arts. In 1952, Warhol had his first solo art exhibit at the Hugo Gallery, which included his famous “Fifteen Drawings Based on the Writings of Truman Capote”. His work was exhibited in several other galleries during the 1950s, including The Museum of Modern Art in 1956. Warhol created both comical and serious works. His subjects ranged from a soup can, to an...
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...The CEO Institute at Campbell Soup Benjamin Stern Organizational Training and Development BUSI 531 Columbia College Under the leadership of Douglas Conant, Campbell Soup instituted a program known as the CEO Institute (Duncan, 2014). Conant saw a need to develop and engage employees since “the company had ‘a very toxic culture.’ Employees were disheartened, management systems were dysfunctional, trust was low, and a lot of people felt and behaved like victims” (Duncan, 2014). Recognizing that employment engagement was part of the problem, Conant sought to transform the culture of Campbell Soup. “When Conant first entered the scene, employee engagement was extremely anemic: for every two people actively engaged, one person was looking for a job” (Duncan, 2014). Conant knew that workers "won’t be personally engaged unless they believe their leader is personally engaged in trying to make their lives better" (Duncan, 2014). The CEO Institute arose out of the need to inspire such leaders and bring about a transformation in Campbell Soup’s culture. “The goal of the CEO Institute at the Campbell Soup Company is to “create a meaningful leadership experience for its participants” (Noe, 2013, p. 228). “The CEO Institute is a unique, intensive, two-year program only open to 20-24 participants per year. Candidates must be submitted for consideration by their business unit president or functional leader” (Newell, 2011). Upon their selection, “each participant is required to handwrite...
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...Andy Warhol was one of the most imaginative, thought-provoking, and influential artists of the twentieth century. He was a key figure in the development of Pop Art, an artistic movement originating in the 1960s. Pop Art was an alternative to the art style Abstract Expressionism. Abstract Expressionism was serious, philosophical, and most people found it hard to understand. Jackson Pollock and Mark Rothko where stars of this style. In Pop Art, common objects are the subject of the artwork. Artists like Warhol and Roy Lichtenstein took inspiration from comic strips, commercial goods, and advertising. Warhol's art was a commentary on our consumerist society and would inspire both outrage and delight alike. He was also fascinated by fame and the famous, creating silk-screen images of celebrities. Warhol challenged accepted ideas of what art should be and was responsible for breaking down the barrier between art and commercial design. When Andy Warhol was alive he was very mysterious about his origins. He would often make up a different story every time he was asked. After his death the truth's about where he came from was released. Andy Warhol was born Andrew Warhola on August 6, 1928 in Pittsburgh, Pennsylvania. He was the son of Slovakian immigrants Ondrej and Julia Warhola. He had two older brothers John and Paul. In 1929 Andy's father had his gallbladder removed. The surgery didn't immediately kill him but it did lead to his death years later. It was an ironic sense of foreshadowing...
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...Dadaism and Pop Art are two art movements from the same century and were both developed in response to war, one in protest and the other celebrating the increase in consumerism after a war. One theme shared by both movements was mocking the established art world. (Pop art) Artists from both movements used images from the street, the mass media, the supermarket, ready-made items, and present them as art in itself. (Pop art) Dada was an international movement starting in 1916 and ending in 1922 that started as a protest of WWI. Many artists were fed up and used their art as a forum to “spit on” nationalism and materialism, which they felt contributed to the war. Because of the war, many artists, especially French and German, found themselves in Zurich where refuge was offered which is where the origin of the movement can be traced to when Hugo Ball opened the Cabaret Voltaire in 1916. (Sniles) Within a few days the core of Dada movement was established with artists such as Emily Hennings, Jean Arp, Tristan Tzara, and Richard Haulsenbeck. (Sniles) There are a couple of theories of how the name Dada came to be with one being French poet Tristan Tzara thrust a knife into pages of a dictionary, randomly finding a name for the movement. (Dada) Officially, Dada was not a movement, the artists not artists, and the art not art and there was one basic rule: Never follow any known rules. (Esaak) As an early form of Shock Art, the artists used mild obscenities, visual puns...
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...advertisingpretesting The use of negative emotions in advertising Chuck Young, Ameritest, argues that the most effective ads are those that exploit the negative emotions of the consumer to drive advertising impact M ANY ADVERTISERS ARE wary of creating ads that evoke negative emotions in consumers, for fear of creating negative associations with their brand. This is not surprising, since the mental processes involved in transferring emotions generated by advertising to the emotional equity of a brand are not understood: playing with the dark force can be risky. I remember one of the first copy tests we conducted for IBM. Ogilvy had created ‘Blue Letterbox’ TV executions; however, this one had an unusual twist. The commercial had a dark storyline about hackers breaking into a company’s accounting systems and emailing sensitive payroll information to the entire company, but the story ended on a promise that IBM software would keep your systems secure. There was a debate at the highest level about this. Lou Gerstner, then CEO of IBM, who was engaged in his turnaround of the high-tech giant, was not sure about it. Steve Hayden, head creative on the account was a strong advocate. To resolve their debate, the two agreed to research. The lesson from research was that TABLE 1 negative emotion, properly used, can be a powerful driver of commercial performance. The commercial generated strong pre-test scores, and Lou agreed to run it. Tracking data validated the ad’s effectiveness...
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...Time Travel Art Historian Time Travel Art Historian * CHAPTER 1 EGYPTIAN CIVILIZATION * CHAPTER 2 EARLY 20TH CENTURY * CHAPTER 3 LATE 20TH CENTURY * CHAPTER 1 EGYPTIAN CIVILIZATION * CHAPTER 2 EARLY 20TH CENTURY * CHAPTER 3 LATE 20TH CENTURY By: Tianna Young Hum/205 February 07th 2016 By: Tianna Young Hum/205 February 07th 2016 The first stop on our excursion will be a fun one amid the Egyptian Fourth Dynasty, basically the period when the Great Pyramid was worked for the pharaoh Cheops (KEE-pos) around 2530 B.C.E., (Benton and DiYanni, 2008). Egypt is occupied and truly moving as of right now as this is the time period where they are building The Great Pyramid for their pharaoh and supreme ruler Cheops. Cheops is the second pharaoh of the fourth line of Egypt and ruled a unified nation alongside his relatives and chairmen. He is additionally the pharaoh the appointed the working of The Great Pyramid, which is one of the seven marvels of the world. Cheops was exceptionally occupied as pharaoh, battling effort in the Sinai, starting building ventures in Memphis, alongside The Great Pyramid. His rule is point by point on the Westcar papyrus, (Bunson, M. 2002). Existence in the wake of death is a major ordeal to the Egyptians and The Great Pyramid will be the tomb from which Cheops ka or soul will climb to the sky and join Re the sun god why should accepted be the father, (Rosalie, D. 2003). To the Egyptians...
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...strong sense of who you are and what you stand for” (Vozza, 2014). Part of the strategic vision for Campbell Soup Company is summarized in the company’s purpose of “real food that matters for life’s moments” (Campbell Soup Company, 2015). Back in January of this year Denise Morrison announced plans to restructure the company to better “align the organization of the company’s business operations with its core growth strategies” (Fry, 2015). With the old structure was organized by geographies or brand groups, with the new structure the business will...
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...He held exhibitions at the Hugo Gallerya the Bodley Gallery in New York City; in California, his first West Coast gallery exhibition was on July 9, 1962, in the Ferus Gallery of Los Angeles. The exhibition marked his West Coast debut of pop art.[28] Andy Warhol's first New York solo pop art exhibition was hosted at Eleanor Ward's Stable Gallery November 6–24, 1962. The exhibit included the works Marilyn Diptych, 100 Soup Cans, 100 Coke Bottles, and 100 Dollar Bills. At the Stable Gallery exhibit, the artist met for the first time poet John Giorno who would star in Warhol's first film, Sleep, in...
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...aspartame for their drink. He said that Pepsi had to choose on how much aspartame they should add in their drink for people to like it. Finally they thought why they shouldn’t try a new product. They came up with Diet Pepsi. They started experimenting with Diet Pepsi. While analyzing data of Diet Pepsi they came across a new question; why where they looking for the perfect Pepsi , when they should have been looking for the perfect Pepsis. Instead of looking at one choice they should have been looking at many choices. Later, Mr. Gladwell talks about Campbell’s Soup and their tomato sauce which were of two different kinds, Prego and Ragu. They strived in making the best tasting sauce ever for which they added different quantities of ingredients in their sauce. This took them a high two to three decades of great effort to figure out the choice of the consumer. Then they started adding flavor to the sauce where they dint go with the highest average. They had to stick to choose the best flavor instead of the best sauce. Mr.Gladwell quotes that a "surer way to true happiness" can be found by embracing diversity. In marketing terms, companies might be able to make profits by embracing the differences in consumer's preferences. A major challenge in the FMCG was that it was asking what the customers want. The fact is that the customers either don't know what they want, or don’t understand how to describe it. A "one size fits all" strategy doesn’t usually work out in every...
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...------------------------------------------------- Monomyth From Wikipedia, the free encyclopedia "The Hero's Journey" redirects here. For other uses, see The Hero's Journey (disambiguation). The twelve stages of the hero's journey monomyth following the summary by Christopher Vogler (originally compiled in 1985 as a Disney studio memo): 1. TheOrdinary World, 2. The Call to Adventure, 3. Refusal of the Call, 4. Meeting with the Mentor, 5. Crossing theThreshold to the "special world", 6. Tests, Allies and Enemies, 7. Approach to the Innermost Cave, 8. The Ordeal, 9. Reward, 10. The Road Back, 11. The Resurrection, 12. Return with the Elixir. In narratology and comparative mythology, the monomyth, or the hero's journey, is the common template of a broad category of tales that involve a hero who goes on anadventure, and in a decisive crisis wins a victory, and then comes home changed or transformed.[1] The concept was introduced by Joseph Campbell in The Hero with a Thousand Faces (1949), who described the basic narrative pattern as follows: A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.[2] Campbell and other scholars, such as Erich Neumann, describe narratives of Gautama Buddha, Moses, and Christ in terms of the monomyth. Critics argue that the concept is too broad...
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...Name: Ahmed Essam ElSharaawy Intel Case Study Marketing Management Question 1) Intel had a hard time convincing consumers to pay more for its high performance products. As a result, Intel created quintessential ingredient-branding marketing campaign and made history. The company then chose a name for its latest microprocessor introduction that could be trademarked, Pentium, and launched the “Intel Inside” campaign to build brand awareness of its whole family of microprocessors. Fortunately, the campaign helped move the brand name outside the PC and into the minds of consumers, computer manufacturers who used Intel inside their PC were encouraged to use Intel because it gave them significant rebates when they included the Intel inside sticker on their PCs, Other ways were adapted just to create brand identity. The name "Intel Inside" became the first trademark in the electrical component industry. This campaign focused the entire organization around the brand and created a highly effective advertising campaign. The Intel Inside campaign aimed to "educate both the retail sales associates and the consumers about the value of Intel microprocessors, and to explain to them the differences between the microprocessors" Question 2) Changing is always good, because it provides a sense of innovation in the mind of the consumer, it’s maybe hard to position and di it right, but for an experienced company like Intel, it will not be hard definitely. I would have been...
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...Marketing Tools Coca Cola uses direct marketing in a lot of ways. First the company partners with various fast food restaurants, theatres, movie and many more to advertise its product. In this way some of the restaurant when the customer order a drinks the only brand they are offered is Coca-Cola which there are no option for them to choose therefore they forces them to buy a drink from that brand. By doing this kind of technique Coke forces out other completion and keeps the restaurants or other business purchasing their product over and over again. Such as McDonalds. I think one of the most effective marketing tools the company uses is poster; Poster is easy to catch the eye of the potential consumer and educate those they are not meant to educate. It also easy to read and help draw the eye to the poster. Earliest of the ad campaigns shows the brand positioning itself as relaxing drinks, fighting off the hot and humidity weather particularly in a tropical countries such as Philippines, India, Singapore, Hong Kong and many more. Media can be defined as a “facilitating institution who suggest appropriate message within the operative constraints of space” (Tyagi and Kumar, 2004, p.341) and is considered to be one of the most effective advertisement methods among marketing practitioners. Spurgeon (2008) divides media into two categories: published media and visual/aural media. Published media includes newspapers, magazines, trade and professional press, as well as internet...
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