...BUS 620 The New Apple With the ever evolving and extreme fast pace of technology the question looms as to what is in store for Apple Inc. as the company deals with the loss of the cofounder of the organization for the second time. The loss comes this time not from resignation but from separation due to the passing of Steve Jobs. Steve Jobs a pioneer in the technology field the Co-founder, Chairman and CEO of Apple passed away in 2011 (Apple.com). When Steve Jobs came back to Apple in Loss of Steve Jobs With the loss of Steve Jobs what is left behind is a legacy of entrepreneurship and charismatic style and very influential leadership. As Steve has moved on the Apple organization has a need to remain competitive within the market on all levels of products and services offered by the company. In order to remain competitive the continuation of operating the organization in the same fashion will be important as Apple can learn from past experiences without Steve Jobs. Steve stepped down as Chairman of Apple in 1985 after being placed in that position by the co-founder John Sculley. John Sculley was frustrated with Jobs leadership and management style and by placing Jobs in the role of Chairman Jobs could not make any decisions regarding the company (McCracken 2011). This frustrated Jobs and thus he stepped down. Downward Turn With an ever changing evolving business there is uncertainty. When Steve left Apple the first time in 1985 there was uncertainty in the...
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...8491520 GEL/Jan12/1 Does Apple need “a great man”? After the death of Steve Jobs, management experts are wondering whether Apple will survive without Steve Jobs or not? This issue is also considered in the “InsideApple: Can It Thrive Without Steve?” article, published on the Forbes’ webpage where commentaries on the book of Adam Lashinsky “InsideApple” are provided. This article describes the aspects of the book regarding successful implementation of the “radical management system” by Apples’ incomparable leadership guru Steve Jobs. The article states that the author of the book, Lashinsky, based on the theory of organizations development, predicts an early death of Apple explaining that the company has entered the “path to senescence and death”. In turn, the author of the article, Steve Denning, specifies that “Apple’s future, therefore, depends on understanding the management principles Steve Jobs used to make it successful, while also recognizing his shortcomings. Those principles are eminently replicable business practices that, once understood, any firm can implement. It does not require “a great man”. Is it real that “any firm can implement” and does not require “a great man”? Does not Apple need Steve Jobs? When the “great guru” was fired in 1985, the situation in the company was not good enough; however, everything has changed since his return in 1997 and implementation of the strategy, which is still quite successful. Thus, CNBC reports that “Apple shares are up more than...
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...It can be said that , innovation step by step has bring the better life to people with convenience and useful . It is hard to define what is innovation ,Bessant and Todd [ p40,2011] has defined innovation as ‘’ a process of translating idea into useful – new products , processes or services ‘’ . With similar idea , Naylor[p212] stressed that , innovation is new idea which is developed to be new product or new process and it is recognized by customers .. If in the past , many business is recognized by their innovation as : Apple with smart phone , Microsoft with software , Henry Ford with car innovation etc. By the time with the staving of new idea , many business might be stuck in challenging market with many strong competitors. There is a debate about organization must innovate to be able survive and thrive , but in fact , many companies is still success without recognized of innovation . This essay will give a clear view about this argument with evidence to prove that any companies could be successful without innovation . Business can survive without innovation . According to Burn- Callander[ 2015 ] , more than a minute , a new companies founded , and in 2015 ,Britain hit record number of startups with more than 600,000 newborn business . Imaging if every new company need an innovation to survive and thrive , so a year , there must be 600,000 new innovation , new product or new management theories .But Innovation is not a force to a company to survive , so many companies...
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...(Nickels, McHugh, & McHugh, Chapter 7, 2010). The innovation of Steve Job’s influential leadership has had a substantial impact on the fate of the organization and lives of followers of Apple Inc. At Apple Inc., business is slated to be conducted ethically, honestly and also claims to comply with all laws and regulations. There are many methods for evaluating and defining Steve Job’s style of ethical leadership in comparison to others. The Williams Institute Ethics Awareness Inventory Assessment defines one style of ethical leadership as Equity. Beliefs that there are no absolute standards of right and wrong are common with leaders that exhibit an Equity ethical leadership style. How does the management style used at Apple Inc. parallel with that of Equity? Apple has instituted policies not only for Apple employees but anyone doing business with Apple. There are codes of conduct for suppliers of products and conditions are written out for the price of doing business with Apple. “The code of conduct requires suppliers to provide safe and healthy working conditions, to use fair hiring practices, to treat their workers with dignity and respect, and to adhere to environmentally responsible practices in manufacturing. To that end, the code includes standards in areas of Labor and Human Rights, Health and Safety, Environment impact, and Ethics and Management Commitment” (copyright 2012 Apple Inc.) Apple completes audits every year regarding the supplier and their responsibilities...
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...with which you have had experience) and describe what marketing strategies contribute to that state. What are the consequences of this?Offer suggestions on how to improve the customer service of the company using different concepts from the text material. From my perspective, Apple has a strong customer orientation because it meets it does whatever it takes to meet its customers’ needs and. I decided to write about Apple and the changes that it has made over the years and how will survive without Steve Jobs. After Apple lost Steve Jobs the stock fell many people questioned the future of this company; how could this organization survive without its founder, its creative foundation, its perfectionist. The challenges for the new CEO, Tim Cook, is keeping innovation image and fulfill the customers expectation in order to maintain the original culture values. Because continue the current culture can ensure the profitability and successful of the company. Steve Jobs’ always worked as the main character involved in the whole culture at Apple, and it is a challenge for Apple to adopt this major loss and realizing a new era. After Steve Jobs, the basic value of culture will not have major change, but Apple will need to maintain the organizations stronghold on creativity, growth and innovation in their market. The true test, for not only the organization but the new CEO Tim Cook, will come with development and release of new products after Steve’s have been exhausted. Tim Cook has...
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...Innovation at Apple | Case Analysis | | Submitted By Aakriti Acharya Animesh KC Sirjana Shrestha Surendra Pandey | Synopsis Apple is the world’s most successful and leading brand. Due to unique vision, philosophy and dedication of Steve jobs and employees, Apple has been able to maintain its competitive position till date. The employees of Apple provide new values to customer through unique design and innovation. Apple has the ability to understand and deliver the customer’s needs in simple and sophisticated way. The major reason behind the success of apple is its strategy where it develops product that are completely differently than competitors i.e. it believes in being innovator rather than imitator. Case Issues The issues in this case can be listed as: * What are the key factors that have contributed to the innovation and creativity at Apple? * Is there any systematic approach to innovation at Apple? * Will Apple be able to keep up with customer’s expectation and continue to be a leading brand without its founder Steve Jobs? * Which is more important? Innovation or Brand image? Case Facts The facts mentioned in the case are listed below: * Apple went through a lot of turbulent phases and had many ups and down in the past but still, it struggled and never gave up. Due to its commitment towards product design and development it has been able to sustain itself as world’s top Brand. * Apple always believed...
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...Running Head: NEW APPLE, INC. !1 The Case of the New Apple, Inc. Michael Marsala BUS 620: Managerial Marketing Dr. Murad Abel 11/152015 NEW APPLE, INC. !2 The Case of the New Apple, Inc. In the article, “What You Don’t Know About Apple,” written in it were demonstrations that featured how well Apple has continued to function strongly both during the tenure of Steve Jobs and in the wake of Steve Jobs’ passing. The article also mentions where Apple has fallen behind in the same time period. Apple has made very many successful and innovative products that stand the test of time and bridge generational gaps. This paper will examine the pre/post Steve Jobs era of Apple in relation to its success and its attempt to maintain its frontrunner status in the digital marketplace. Though Apple is highly regarded in the digital marketplace, one would struggle to see success as the sales of certain products took years to actually reach the threshold of a bonafide success. This figure is demonstrated by the fact that it took four years for the first generation iPod to sell over 100 million units (Carr, 2013). Fortunately, it only took the iPad half the amount of time to sell the same amount. As with any consumer product, Apple’s products are far from flawless as they tend to have a few flaws in the first generation of every device. The next generation tends to work out the kinks and include more perks than the previous generation. It can be noted that some ...
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...Steve Jobs: Man turned Ordinary Inventions into Extraordinary Art Forms Abstract There have been numerous individuals who have walked the earth throughout the existence of mankind, but there are a very limited number in the amount of individuals who leave a great impact upon the land. History may not recall the extensiveness and importance of these individuals but there contributions still remain very evident even in today’s society. There comes a time in every generation that a mind comes along and transforms the way we view and see things, and most importantly change the way we live our day to day lives. Of this generation, Steve Jobs transformed the way we view technology, he added a sense of character, savvy, and style to a market which was just emerging and led that area of interest to heights unimaginable in present day. Inventions such as the telephone, computers, and software were major advances manhood created, however there were major destructive flaws. Every once in a while, one is born with extreme hyper intellect, and utilizes all of their natural abilities, and uses that greatness to transcends those relegated to that which is ordinary (mediocrity) into extraordinary. Steve Johns had an endowed vision, fortitude, relentlessness, passion and iron force that made an impact on how we communicate to the world (phone, computers, and television, multimedia and animation). . This paper will discuss how a man with the seeds planted from birth to adulthood propelled...
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...profiles of two visionaries: bill gates and Steve jobs Prepared for: Rumana Afrose Lecturer Department of Business Administration East West University Prepared by: Md. Taijul Islam ID: 2009-2-10-217 Subject Code: MGT 101Section: 09 | Date of Submission: November 04, 2013 Table of content: Introduction In this assignment contrasting leadership style of Bill Gates and Steve Jobs has been analyzed and main features of the style have been described. The impact of their leadership style individual, team and organizational performance has also been explained. Various global leaders have different leadership style depending on the size and nature of the organization. The two global leaders known for their achievements in their field are Bill Gates and Steve Jobs. Their leadership style has contrasting aspects as well as few similarities. Profile of Steve jobs: * Name: Steve Jobs * Full Name: Steven Paul Jobs * Aka: Steve Jobs * Aka: Steven Jobs * Birth date: Steven Paul Jobs was born on February 24, 1955, in San Francisco, California. * Education: Reed College, Homestead High School * Occupation: Entrepreneur, Inventor 1 Apr 1976: Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Apr 1989: Steve Jobs is named 'Entrepreneur of the decade' by Inc. magazine Jul 1997: Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs...
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...The general environment Threats (or problems facing Apple): Demographic Rising prices and stagnant wages leave workers and families with less money to spend on perceived luxury goods. Technological The product life cycle of Apple products are very short so the company’s revenues mainly depend on launch of new products and it‘s pressure to innovate is increasing. Global The uncertainty caused by the worldwide economic contraction leaves consumers weary of big-ticket purchases like computers. Moreover, the Chinese economy continues to grow despite worldwide economic contraction. As the economy becomes more developed, increased wages nationwide will increase the costs of production for Apple and its OEM partners. Sociocultural The production and shipment of Apple’s devices are considerable sources of carbon emissions and pollution, the company will likely to be critized and come under scrutiny as consumer concern for the environment continue to grow nowadays. Opportunities (or Apple’s actions): Demographics Apple products, well-known of their high product quality, can still attract customers seeking high value for their money to choose their products over the others’ under this circumstance. Technological The possibility that ordinary personal computers (and portable personal computers) will become less relevant through increased device convergence is very real. Apple’s products will take advantage of this trend as their multi-function devices meet most...
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...Competitive Strategies Student Name Professor Name BUS 508 Contemporary Business Date Differences of Apple and Microsoft corporate culture Scully (2011) gave a bird's eye view of Apple and Microsoft corporate culture. He said "In Steve's world, 'No compromises'.' In Bill's world, 'Hey, compromise is alright. We'll get it right the third time. We just want to have a land grab'." According to Scully, the two have entirely different approaches, both very, very successful. But in the era of consumer electronics, the Steve Jobs approach is a hands-down winner. Williams (2011) said that if there is one key difference between Microsoft and Apple, it is secrecy. Apple rarely shows its hand before a product is ready to ship. Microsoft usually offers sneak previews of products months, sometimes years, in advance. Sethi (2012) revealed the two corporate values that Apple implements - value and cost culture: When it comes to customers, Apple applies the notion of value. For example, Apple’s pricing strategy that is driven by its focus on the value. The customer is willing to pay a price that is equal to the product's perceived value to the customer. However, as long as the customers are satisfied, Apple is under no obligation to reduce its prices. When it comes to workers' wages and working conditions, Apple uses its dominant market position or buying power to acquire these services at the lowest possible price, thus keeping the largest share of the profit for itself and...
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...discussion on the measurement guidelines each company follows in order to verify its strategic effectiveness will follow. Finally I will determine how effective the measurement guidelines that each company is using. Environmental Scan The first company I chose to discuss about their internal and external environmental scans is Starbucks. Many people throughout the world are familiar with Starbucks and the types of products they sell. Since their beginning in 1985 Starbucks has only grown as far as the growth of the company and sells. Starbucks offers premium coffee, tasty pastries, high quality coffee beans that consumers can buy to take home to brew themselves. While conducting my environmental scan I first began to look at the gender of the customers coming in to the establishment to purchase their Latte’s, Espressos’, and Danishes. I myself prefer to go without the coffee so the scan was interesting to conduct and observe. I saw that as far as the genders of the customers as far as which one frequent more the tally was equal. It’s also a place where people meet for social meetings many companies use Starbucks as a meeting place to have a cup of coffee and discuss business as they go over paperwork at the table. When I attended on ground classes we held all of...
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...Leadership can be described as the manner and approaches that leaders uses to direct, implement plans and motivate people. Basically, it describes how leaders react, interact and treat employees at work. According to Bass (2007, p. 1), leadership can be defined as “an interaction between two or more members of a group that often involves a structuring or restructuring of the situation and the perception and expectations of the members”. There are various leadership styles namely the autocratic, democratic, laissez faire and charismatic. Basically leaders tend to use all these leadership styles depending on the situations; however, one of the styles is always the predominant on them. It has to be noted that a particular leadership style will not be effective in an organisational setting. Hence, different styles are needed according to different situations. Steve Jobs CEO of Apple has been a successful leader in this modern era. His approach to leadership is both fascinating and confusing and that is the reason why he has been able to make Apple a successful company. He has brought a lot of changes in the life of people through his greatest advanced technology ever made namely the Mac, the iPod, the iPad and iPhone but has also introduced a new concept for business and leadership. His approach to creative leadership was remarkably high, that is inspiring others to do the impossible but at the same time Steve Job’s leadership style was complex because he always put a...
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...Sun Tzu Relation to Apple Inc. Apple Inc. Is one of the largest technology manufacture's in the world? This company is known creations, design, media devices, personal computers, portable digital music players, etc... Its products include IPhone, IPad, IPod, Mac, Apple TV, A portfolio of consumer and personal software application, the IOS and OSX operating system, ICloud and accessions. This company also sells and deliver digital contents and application through the ITunes store, Apple store, IBook store and the Mac App store. Apple sells product worldwide through its retail store. The company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 and it is headquartered in Cupertino CA. Apple is worth $672.0 B . But getting there did not just happen, Apples strategy to them the where they’re right now. "Generally in war, the best policy is to take a state intact: to ruin it is inferior to this ....for to win one hundred victories in one hundred battles is not to acme of skill. To subdue the enemy without fighting is the acme of skills." Sun Tzu The quote above in relation to business is saying that since the goal of business is to survive and prosper, you must capture the market but not in a way that may destroy it. When I say destroy it I mean not in a way where you change the market until people won't recognize it for what it is. Apple is a company that has taken Sun Tzu strategy and has somehow made it into a company. Before Apple reinvented the phone...
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...Question 1: Which of Porter’s four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation | | | Source of Competitive Advantage | Figure 1.0: Porter’s four competitive strategies Porter’s four competitive strategies does Apple engage in are cost-leadership strategy, differentiation strategy, cost-focus strategy and focused- differentiation strategy. Explanation is as below. 1. Cost-leadership Strategy Apple used to identify customers’ specific needs and designed to meet their needs. The cost strategy here can be clearly shown when Apple design iMac computer and iBook computer for the basic computer buyers. Those computers’ price is lower compare to the iMac Pro. Besides that, Apple use information systems to lower the operational cost in order to lower product prices or gain extra profits. This will directly let the traditional competitors and new market entrants difficult to match the prices. Moreover, efficient customer response systems provide a company and its suppliers with an integrated view of customers. These systems provide instantaneous information to the company and its suppliers. Every staff member can have access to the information in the system to help reduce costs and prices well below that of the competition. Processes such as supply replenishment are automated between companies and suppliers...
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