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Can You Spare a Country

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Submitted By Nbdeuno
Words 1724
Pages 7
International Marketing 320004VA016-1124-001

Abstract

When your Company makes a decision to do business globally, it is a huge decision that should not be taken lightly. There are a lot of checks and balances and one of the most important items to remember: Is this Venture going to make or break my company. This should scare anyone into doing as much thorough research as possible. You want to know if your product is a fit; who is your audience and will I be successful. Research and Development is a huge upfront cost but it can pay off in the end. Some key challenges that you will be facing is your branding and packaging. Your brand says a lot about the company and it should speak for itself. The packaging shows how much you care about your product and the environment. Global marketing is all about putting the right people in place at the right time to present your brand to the target market

Explain the process for market research to assess foreign market potential

When you are starting a new company, logo, packaging and all the design is how you get this party started. The creative process is long and tedious. Coming up with a brand and maintaining it is a dream and a nightmare (Wainainah, 2012). The first step is coming up with something that will appeal to the client. This requires a lot of research, forecasting and an audience. This process is not for the weak-minded. Due to the stiff competition, your main goal is to strive for recognition through brnding. Globally, companies such as Apple, Coca-Cola, Microsoft, Google and IBM are on the lips of every household. When choosing a logo, some key fundamentals are applied. The fast moving consumer good requires a catchy and legible logo which should be recognized miles away. Packaging needs to be creative, brandish and functional. The color and name should be recognizable like a Coco-Cola or

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