...Canyon Ranch is a Health Resort and spa was started by Enid and Mel Zuckerman in 1979. They want to create a please where people would be inspired and motivated to translate their healthiest thoughts in to action. With 25 years of growth, Canyon Ranch is widely recognized as the gold standard in the industry in 2004. It commanded rates 25 percent to 30 percent higher than other destination spas. Canyon Ranch was becomes a leading company in the health resort and spa industry. However, the significant companies joined in to this industry and starting to attack Canyon Ranch more directly. The company is now faced with questions as to how to grow the business while maintaining the fundamental characteristics of Canyon Ranch, and to ensure that Canyon Ranch maintained its competitive advantage in the face of increasing competition. From the information technology perspective, IT department wants to change from a single dominant IT system – the property management system to a system that has ability to understand its customers better, create loyalty, and cross-sell its offerings. To achieve the goal, first thing we need replace the CLS system with a Property Management System that is capable of interfacing with Guestware and supports a POS function. Since Canyon Ranch had a decentralized IT infrastructure, we will consolidate all the data we gather from CRM system to a central view. Centralize data will allow us use the data they already collected to address the different needs...
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...nothinggg 1. Canyon Ranch Case Study - College Essays - Ssherman www.studymode.com › Home › Business & Economy › Case Studies Case Study 7: Canyon Ranch Written for: Professor Efrem Mallach MIS650 Authored by Group 2: December 9, 2009. Case Description Background Canyon ... 2. Canyon Ranch Case Study - College Essays - Farter77 www.studymode.com › Home › Linguistics & Human Languages What sets Canyon Ranch's apart from their competitors is there incomparable attention to their guests needs. After all Canyon Ranch is all about the Customers. 3. Canyon Ranch Case - College Essay - Mollipop33 www.studymode.com/essays/Canyon-Ranch-Case-1786957.html Canyon Ranch should absolutely implement a CRM strategy. For years Canyon Ranch ... Ranch Case Study ...Canyon Ranch Case Study Executive Summary. 4. Canyon Ranch Presentation - SlideShare www.slideshare.net/vensotto/presentation-canyon-ranch Oct 31, 2013 - Canyon Ranch is the only first-class, private residential community in the ... presentation 381 views; Modern Ranch Makeover Case Study: The ... 5. [PDF]case studies - Utah State University Extension extension.usu.edu/rangelands/files/uploads/.../Case_Studies_UT_Range.p... CASE STUDIES. B & B Ranch ... Boulder Creek Canyon Ranch is a 298-acre ranch located in the town of Boulder, Garfield County,. Utah. The ranch is owned ... 6. Publications and Reports - Canyon Ranch Institute www.canyonranchinstitute.org/...a.../summary Canyon Ranch Institute ...
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...link. See the chapters and pages in each steps) 1. Provide a background of the case(half page) 2. Brief literature review – this, in part, is used to provide the reader with why this topic is of significance and importance to warrant this research or analysis. (one page max) 3. Discuss the value of the IT and the role the IT plays at MM.(see business model-ch1, Can IT drive-ch4, IT roles-page 425~) 3 page *can IT drive (page 106~) 4. Discuss the IT governance and management issues at MM.( see Ch 9 and 10, Volkswagen case) 3page 5. Describe the IT infrastructure needed for MM to expend to Asia or Eastern Europe.( see ch 5) 3 page 6. Discuss IT outsourcing options for MM.( see ch 7) 3 page 7. Develop conclusions and recommendations 1page 8. References(APA) 9. Appendices (if needed) * Check the format of writing(APA) This is the example of other case- you can follow the format 1. Executive Summary Canyon Ranch is deciding whether or not to pursue a more IT oriented strategy. The value of customer information to them is provide access to timely, and accurate customer information, find sponsorships, strategic alliances, and other hidden opportunities and to offer customizable and effective services. If we were CIO we would make the case for a CRM and BI system by clearly laying out the benefits these two systems would provide to Canyon Ranch and show how they would help us build a sustainable competitive advantage. We would...
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...Canyon Ranch 1.Using the IS Triangle, describe Canyon Ranc’s business, organizational, and information technology strategies. The business strategy that the Canyon Ranch follows was somewhat difficult to identify because they really don’t follow one particular model. The closest perhaps is Porter’s competitive strategies model which include differentiation, focus and overall cost leadership. Canyon Ranch attains two of the three criteria noted by Porter. Canyon Ranch has differentiated themselves by combining the traditional spa services with a healthily lifestyle. Their mission was to create “a place where people would be inspired and motivated to translate their healthiest thoughts in to action. Canyon Ranch achieves this differentiation by offering traditional spa/resort activities such as golf, whirlpools, massage and beauty salons but by adding nutrition classes, cardiac stress tests and water aerobics for pain management. Their focus is on specific, upper middle class women who will not com promise on getting the best in a destination resort. Customers who want to pamper themselves initially but to incorporate healthier living in their daily routine. Organizationally, Canyon Ranch foll ows more of a business diamond strategy. They focus on business processes, tasks and structures and how well they support the company’s values and beliefs. These are all supported by management and systems. Until recently IS wasn’t much of a consideration. Recently, Canyon Ranch has...
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...their efforts are Canyon Ranch, a leader in the health resort and spa industry. (Applegate, Austin, Soule, 2009, p. 156) Today it is recognized worldwide as the gold standard for healthy vacations. The company has expanded far beyond the family-run health resort envisioned by its founders, while always remaining true to their original mission: Canyon Ranch aims to inspire people to make a commitment to healthy living, turning hopes and intentions into the highest enjoyment of life. (Canyon Ranch Web Site, 2012) For the first 25 years following its inception, Canyon Ranch opened additional resorts and evolved by expanding service offerings with a focus on health and healing, spa services and fitness. In 2004 the company faced competitive pressures from industry growth, which revealed both opportunity and limitations within their information technology infrastructure. The corporate IT function at Canyon Ranch numbered 20 professionals headed by Mike Randle, corporate IT director, who reported to the COO and CFO. The function was responsible for internal software development and maintenance, as well as evaluating software packages and performing help-desk and support tasks. (Applegate, Austin, Soule, 2009, p. 171) IT was considered a support function however; the need to address competitive forces would lead to consideration for IT to become a strategic business partner. Information systems were decentralized and mostly non-integrated. Canyon Ranch owned the source code...
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...POST UNIVERSITY Canyon Ranch Spa Eric Moody CIS415.90 Professor Jeff Stevens Ph.D. 01/24/2016 Table of Contents 1. Summary of the problem 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3. Summary of Available Information 4. Pre-Analysis of the study 5. The analysis section 6. Recommendations References Executive Summary In spite of dramatic growth of the spa industry, little attention is still paid to information technologies, thus, operations remain low tech. As CIO at Canyon Ranch, based on the customer information available to Ranch Canyon, it is necessary to decide how to build effective customer relationship management (CRM) and business intelligence systems at Canyon Ranch. It is also important to analyses the impact these systems would have on the Canyon’s Ranch strategy and capabilities. Summary of Available Information 1. Canyon Ranch Business Units. 2. Canyon Ranch Services. 3. New Services and Sample Packages and Services. 4. Canyon Ranch customer profile. 5. Canyon Ranch Rates and Packages. 6. The structure of the spa industry. 7. Overview of the Information Technology (IT) at Canyon Ranch. Pre-Analysis of the study Computerization was always seen as a thread rather than an opportunity for the spa industry, since many spa visitors were seeking an escape from their technology-intensive world. However, competition and the realities of current market conditions necessitated...
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...Sarah Highman February 22, 2015 Mrs. Karen Crooker Canyon Ranch One service management problem in the Harvard case, Canyon Ranch, is advertising. Service Management is defined as a customer-focused approach to delivering information technology. It focuses on providing value to the customer and also on the customer relationship. Canyon Ranch did not advertise heavily, instead focusing on direct communication and affiliations with similar suitable partners. Canyon Ranch claims that their core strategy is word of mouth and that they’re a word of mouth referral business. They hold customer events and parties and they tell their customers to bring a guest who has never been to Canyon Ranch and does not know much about the company. I believe that if Canyon Ranch would advertise harder they would be able to deliver information about the company to their customers and be able to directly communicate with the customers without the assistance of similar partners. Not knocking the work they have put into the company however if they advertised at strategic locations, like social media for example, they would be able to communicate with a much wider range of people, at a much faster pace. This then allows the company to grow at a much faster, which allows Canyon Ranch to a larger profit margin. This all sounds great except there is another service management problem, Canyon Ranch is carefully selective about their customers. They want people have deep...
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...“Beauty in Nature” It was cold, dark, and quiet, and I was having the time of my life. As I was lying on my cot on that little beach at the bottom of the Grand Canyon, I started to relive the whole experience from start to finish and I suddenly relized how fortunate I was to have this experience. It all started in the beginning of January 2010. For my sixteenth birthday, my grandparents said that I could pick anything I wanted to do, anywhere in the country, and they would pay for my Dad, my Grandpa, and I to go. After a few weeks of indecision (I had so many ideas that I couldn’t decide) my Grandpa called me and told me that he had asked a travel agent for ideas. She informed him of a trip that consisted of visiting the city of Las Vegas, spending a day on a cattle ranch, and, best of all, a three day, two night rafting trip through the Grand Canyon. A decision that I had been struggling with for weeks was solved with a short phone call. This was the trip I wanted to take, the trip of a life time. The date was set, we would fly to Las Vegas at the end of May. This posed a slight problem in that school didn’t let out untill the fifth of June, and final exams were taking place in the last two weeks. After much effort on my part, I was able to exempt a couple of exams and convince the rest of my teachers to allow my to take their test early. Everything was in order, we were to leave a full week before the end of school. The plan was for my Dad and I to drive up to my Grandparents’...
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...The defendant Atkins told his friend that he was going to burn down the house of Figgs. The next day, a fire was reported in the canyon below the ranch where figs lived. In fact, the fire could not be controlled for three days and it actually burned an area from 2.5 to 2.8 miles long. The fire Marshall investigated that the site where the fire had originated was completely burned and smelled of a combination of soil and gasoline. On the other hand, he found a disposable lighter and Atkins's wallet; which was close to a beer can. When the defendant (Atkins) spoke with the fire marshal, Atkins said that he and his brother (David) had been drinking throughout the day and afterward they drove in David's white Pickup to the Ponderosa Sky Ranch...
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...For the exclusive use of K. HORTON 9-607-143 REV: SEPTEMBER 26, 2007 FRANCES X. FREI AMY C. EDMONDSON CHRISTINE HARRIS-VAN KEUREN ELIOT SHERMAN Cleveland Clinic Dr. Delos “Toby” Cosgrove, cardiothoracic surgeon and president and CEO of Cleveland Clinic, emerged from the operating room on a January afternoon in 1996 having just changed the way he, and subsequently the world, approached heart surgery. A trip to Stanford University Medical School had convinced him it was possible to operate on the valves of the heart through a three-inch incision instead of the nearly foot long incision that was standard practice before splitting the patient’s breastbone with a saw to reach the heart.1 After refining the technique in the lab, he had successfully performed the first such operation. Eight months later, Cosgrove performed two of these surgeries back-to-back, broadcasting his work live via satellite to 4,000 surgeons in 40 cities around the world. The Cleveland Clinic’s broadcasting capabilities facilitated this demonstration of the substantial benefits of his minimally invasive method of heart surgery, which reduced the risk of infection and involved less bleeding, pain, and trauma, significantly reduced the amount of time needed for recovery, and could be used in about three quarters of the heart valve surgeries performed in the United States.2 So compelling was this exhibition that within a year use of the technique had “exploded” throughout the medical community.3 Such...
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...Company Overview Background Canyon Ranch (CR) is a health resort and spa that positioned itself such that it pioneered and evolved to bea leader in this luxury segment of spa industry. Founded by Enid and Mel Zuckerman in 1979, it aimed toattain its mission - ³ inspire people to make a commitment to healthy living, turning hopes and intentionsinto the highest enjoyment of life ´ It encompasses a range of services having both breadth and depth to various treatments and offerings, suchthat it¶s appreciated several times for its ³ innovative view towards health, wellness, holistic and integrativecare and for its uniquely relaxing and inspiring experience´ that helped it mature to be the most admireddestination resort in the world. It is headquartered in Tucson, Arizona and has expanded to incorporate twodestination resorts (i.e. backbone of CR) and three spa-clubs Situation Spa industry was flourishing in U.S., which was seen a threat to CR, as several other companies had begunattacking it directly, so much so that companies tired to invade on CR¶s uniqueness but as authors havementioned CR being coined as the golden standard of the industry, and it is essentially its Health andHealing department that set it apart from all other competitors. Having said that there was no doubt that the prosperity of this industry did affect CR, such that it made it difficult for them to compare and analyze their competitors.Although known for its high standard services and facilities...
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...Then he grabbed a rifle and shells from the gun case and slung the saddlebags over his shoulder. His spurs jingled as he hustled down the stairs. A couple of cowboys tilted their heads to him, but that was the extent of their interest. Before pushing through the split doors, he hesitated, letting his eyes flit from storefront to storefront. The sides of his lips pulled up and he hastened to his horse, securing the rifle and saddlebags. He settled into the saddle. A breeze blew thick dust upward, mixing with dark, blue gray clouds. While the whirl passed, he pressed his arm over his eyes. When he lowered it, Duvall’s horse faced him at the end of the street. A chill coursed through his veins. The smile fell. His left hand gripped the reins, while the other drew his revolver. # Jake rounded...
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...Federal, State, and District Legal Framework Tim McCartin Grand Canyon University: UNV 555 October 8, 2014 The Legal Framework and Its Impact on Schools As schools continue to exist in an ever-increasing litigious society, the framework as to how issues are handled, and to what extent the laws reach, must be understood today’s educational administrators. It is not enough to know that Brown v. Board of Education (1954) requires the integration of schools, or that Lee v. Weisman (1992) upheld previous Supreme Court decisions against government establishments requiring recitations of prayer during ceremonies. School administrators must be keenly aware of the constantly changing landscape which is educational law. The handling of many different scenarios is changing on, what seems like, a daily basis. What is legal to search? When is it appropriate to defer to local and state law? Any school administrator should be able to answer these questions, as well as understand the structure and hierarchy of educational law and its impact if they plan to run an efficient school in today’s society. The United States District Court has two offices in the state of Nevada; one in Las Vegas and one in downtown Reno. There are currently fourteen judges working in the Las Vegas office and seven working in the Reno office, (http://www.nvd.uscourts.gov, 2014). With Washoe County School District encompassing the entire Reno-Sparks area, it is evident that the school district would fall under...
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...The road to redemption By Jared Maughan It was the summer of 1995 when kirk packed his bags and headed for the Wyoming Rocky Mountains, kirk had grown up spending every summer in Wyoming at his family’s ranch but this year was different, with only a bag full of clothes and a pocket full of cash he set out on a quest to find himself and move on with his life. It was just three years ago that kirk lost his cousin & best friend Bradly from a roll over in those same Rocky Mountains, Bradley had been drinking while driving on the dirt road and lost control in a tight corner. Kirk had a hard time dealing with this and took to the comfort of drugs and alcohol to deal with his pain, after about a year the family had realized that he had a problem with pain killers which quickly elevated to the use of heroin. During this time kirk had a few run in’s with the law and was facing prison time. “I realized that if I didn’t get clean and straighten up I would be going to prison very soon. I went to rehab and dealt with my issues the right way”. Two years after Bradly’s death kirk was clean and on the right track when he met a girl named Melissa. Melissa was trouble from day one and everybody knew it, they dated for a while and often talked about marriage. After six months of fights and break ups they finally called it quits, this would have been a good thing except kirk took it very harshly and went back to using heroin. It didn’t take long for the family to realize he was off the...
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...As a young boy William Henry Jackson had an urge to explore and document the great unknown. Capturing nature and its creatures in the raw and uncut wilderness in which they live was coded within his DNA. It was something no person or agency had to request, but a natural want and desire to do so. Jackson had traveled many times within the Yellowstone wilderness and other National Park regions before their creation, but never had he been a part of something whose direct intention was to explore and document the wilderness of the West. He would later go on to state that “if any work that I have done should have value beyond my own lifetime, I believe it will be the happy labors of the decade, 1869 – 1878” (Jackson 186). He would spend these fruitful years, through his camera and brush stroke, exposing the numerous hidden wonders of the West. Many of Jackson's efforts can be credited with the creation of our nation’s first National Park, Yellowstone in the Wyoming territory, as well as Yosemite National Park, Mesa Verde National Park Rocky Mountain National Park and the Grand Teton National Park. Jackson was the first pioneer to accurately photograph such wonders so realistic, helping unravel the mysteries associated with the West. In the last years of his life he would receive one of the most important commissions of his career (Jackson 234). Through perseverance, ingenuity, and the strength that only comes from a man on the frontier, Jackson laid the groundwork for one...
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