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Capstone Paper About Groupon

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Submitted By marcel12345
Words 11411
Pages 46
Strategic Analysis
Marcel Campbell
University of the Incarnate Word

Table of Contents
Executive Summary………………………………………………………………… 3
Company Overview…………………………………………………………………. 4
Mission, vision, Values……………………………………………………………… 5
History……………………………………………………………………………….. 6
Key Executives………………………………………………………………………. 7
Logo………………………………………………………………………………….. 8
Awards……………………………………………………………………………….. 9
Internal Analysis……………………………………………………………………. 10-22
External Analysis…………………………………………………………………….23-36
Strategies…………………………………………………………………………… 36-53
References………………………………………………………………………….. 54-58

Executive Summary
Groupon
Humans are living in the digital age and technology has become crucial to the development of the world. Technology helps people in many positive ways, such as faster communication, easy access of vast quantities of information, and efficient, fast transportation. Therefore, businesses also benefit from technology. Technology helps companies to reach consumers fast and help to study the behavior of consumers when buying a product or service to create profit. Groupon uses technology to provide coupons to savvy consumers. Groupon is a company in the daily deals industry. The company provides daily deals online, usually provides coupons with a half price discount from local restaurants, bars, movie theaters, luxury hotels; helping other companies to attract customers by offering savings on things to eat, see, or do. Groupon is an international company; it operates in about 50 different countries. Groupon has approximately forty million active customers worldwide; furthermore, “its largest market is in the United States, followed by Canada and European countries. In fiscal 2011, the company earned about 50% of sales outside North America” (Hoovers, 2014). The company headquarters is located

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