...MRKT 19030 Promtions Management Topic Carbon Tax: the Australian Government is introducing a carbon tax and your advertising company has been contacted to develop an IMC campaign Develop an IMC plan for the federal government of Australia to promote its new Carbon Tax. The government aims to reduce the amount of misinformation surrounding the implementation of the new tax and therefore has asked your firm to create an awareness campaign aimed at increasing awareness of t actual costs and benefits of the tax Assessment Task As the IMC Director of your fictitious advertising firm, your task is to develop an IMC plan to present to the federal government. It will be important you understand the political environment, and history surrounding the implementation of the new carbon tax. Your introduction should provide background information to the new tax and should be somewhat brief. You must then undertake a review of the literature related to global warming, climate change and other factors that have lead to the introduction of the new tax. You then are required to identify which market segments your campaign will target. Next you must identify at least 3-5 communication objectives such as developing brand awareness; or promoting product and company knowledge; influencing interest or consumer attitudes; developing the product’s image; or influencing the purchase intention etc. (Chapter 4& 7 of Belch, Belch, Kerr & Powell). Once you have identified your communication...
Words: 924 - Pages: 4
...Plan 14 8.0 Contingency Plan 15 9.0 Conclusion 15 10.0 References 16 Introduction FIJI Water was founded David Gilmour a Canadian hotel and gold mining mogul. In 1996, FIJI Water started its operations in the Islands of Fiji (McMaster & Nowak, 2009). They leased land from the Fijian government that was located on top of a massive artesian aquifer in the Yaqara Valley of Fiji's main island (McMaster & Nowak, 2009). FIJI Water was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted" (McMaster & Nowak, 2009). With adopting a successful branding and marketing strategy, FIJI Water gained competitive advantage over its competitors through creating a unique brand image that is portrayed healthy, trendy, and high-end. Recently, FIJI Water has been facing heavy criticism not just for its carbon footprint, but also for its entire business model of shipping a product (water) to markets where high quality water is readily available for free. This report will discuss FIJI Water’s future options to become a genuine environmentally conscious/ sustainable company. 1.0 Problem Statement The primary problem in the case is that fundamentally the business...
Words: 4384 - Pages: 18
...REPORT Corporate Social Responsibility: Innovation and Business Skills Australia March 2011 Better business through innovation... Acknowledgements IBSA wishes to acknowledge the work of the project team who have prepared this report. CSR Sydney www.csrsydney.com David Morrissey Franziska Kleedehn Sustainability Learning Institute Bruce McKenzie Cheryl Hardie Ian Hardie Andrew McKenzie Damian Collins www.sustainabilitylearning.com.au IBSA is grateful to the large number of people and organisations who have supported IBSA in this project and who participated in workshops and in other ways contributed their time and insights. For further information about this report or any other work being undertaken by Innovation & Business Skills Australia Ltd, please visit www.ibsa.org.au. Innovation & Business Skills Australia Ltd Level 11, 176 Wellington Parade East Melbourne VIC 3002 Australia P +61 3 9815 7000 F +61 3 9815 7001 E reception@ibsa.org.au W www.ibsa.org.au This work has been produced with the assistance of funding provided by the Commonwealth Government through the Department of Education, Employment and Workplace Relations (DEEWR). The views expressed in this work do not necessarily represent the views of DEEWR. In addition, DEEWR does not give warranty or accept any legal liability in relation to the content of this work. © IBSA 2011 No material contained within this publication may be reproduced in full or in part without the...
Words: 14126 - Pages: 57
...Exxon Mobil Corporation Exxon Mobil Corporation - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDGE1203FSA Company Snapshot Key Information Exxon Mobil Corporation, Key Information Web Address www.exxonmobil.com Financial year-end December Number of Employees 82,100 NYSE XOM Source : GlobalData Company Overview Exxon Mobil Corporation (ExxonMobil) is an integrated global oil and gas company. The company's operations include exploration and production of oil and gas; refining, transportation and marketing of oil and natural gas; and manufacture and sale of petroleum products. ExxonMobil also has interests in petrochemicals and electricity generation facilities. The company operates through three reportable business segments, namely, Upstream, Downstream and Chemical. It offers products and services under various brands such as Exxon, Esso and Mobil. ExxonMobil is headquartered in Texas, the US. ExxonMobil is expanding its operations and presence in unconventional gas resource assets. 9.75 4.37 26.59 11.03.00 15.06 0.02 Key Ratios Exxon Mobil Corporation, Key Ratios P/E EV/EBITDA Return on Equity (%) Debt/Equity Operating profit margin (%) Dividend Yield SWOT Analysis Exxon Mobil Corporation, SWOT Analysis Strengths Weaknesses Improvement in Financial Performance Extensive Research & Development Activities Geographical Diversification Pending Litigations Note: Above ratios are based on share price as of 01-Aug-2012...
Words: 3690 - Pages: 15
...Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2009, Richard Ivey School of Business Foundation Version: 2011-09-21 “Bottled water is a disaster, for several reasons. First there’s the issue of the sustainability of underground aquifers, from where much of the bottled water is drawn. And then there’s the carbon footprint. Water is heavy, and transporting it around the world uses a lot of energy.” Jeff Angel, Total Environment Centre, Sydney, Australia2 “We survived before we had water in bottles. It is unnecessary. When you see water imported from Fiji in plastic bottles, you know it’s bad for the environment all round.” Lee Rhiannon, Australia’s Greens MP3 “I think the world is slowly going insane. No thanks but I prefer water in bottles, that way you know it’s clean and you know, healthy. Not a sacrifice people should make when plastic bags are still rampant. Those Greens are extremists and I don’t see this ‘tap water alternative’ ever being viable.” Anthony L, N.S.W.4 “Consumers who choose...
Words: 13053 - Pages: 53
...Chapter 4 Building Competitive Advantage Page 57 4 Building Competitive Advantage Enterprise in Ireland over the next decade will operate in a global competitive environment that will be considerably more challenging than in the past. The strengths and experience that we have built up will continue to contribute to the success of enterprise, but companies in Ireland will have to differentiate themselves from their competitors in new ways in order to create sustainable competitive advantage. In the past, Ireland has set a standard for change and growth that is admired around the world and we can continue to do so. The biggest barrier to this is complacency: there is a real danger that enterprise in Ireland will be overtaken by more agile competitors in other countries. Overcoming this complacency and taking decisive action requires a renewed sense of national cohesion, with a commitment to execution throughout the entire enterprise community and the support systems. As outlined in Chapter 3, in the years ahead, our ability to build sustainable enterprise in Ireland will depend critically on a unique combination of: Knowledge of customers and market needs The ability to develop new products and services to satisfy those needs A world-class education and training system that is responsive and flexible and that supplies the skills required by the changing needs of enterprise A competitive taxation regime An effective, agile government system. The first two of these...
Words: 11134 - Pages: 45
...Shareholders may obtain a copy of BP Annual Report and Accounts 2009 online or on request, free of charge (see page 33). Outside the summarized financial statements (see pages 24-28), references within BP Annual Review 2009 to ‘profits’, ‘result’ and ‘return on average capital employed’ are to those measures on a replacement cost basis unless otherwise indicated. The table below reconciles profit for the year to replacement cost profit. For the year ended 31 December 2009 2008 $ million 2007 Profit before interest and taxation Finance costs and net finance expense/income relating to pensions and other post-retirement benefits Taxation Minority interest Profit for the year attributable to BP shareholders Inventory holding (gains) losses, net of tax Replacement cost profita Exploration and Production Refining and...
Words: 19682 - Pages: 79
...Company Background Pioneer Petroleum Corporation (PPC) was formed as a result of several independent firms that operate in oil refining, pipeline transportation, and industrial chemical field merging together. The company has been through several changes since it was established in 1924 and over the years it became an integrated company with many products and services such as plastics, agriculture chemicals, and real-estate development. In 1985, PPC became a hydro-carbons based company, concentrating on oil, gas, coal, and petrochemicals. PPC is also one of the primary producers of Alaskan crude giving it a 60% of their domestic petroleum liquid production. This gives PPC an advantage of being the lowest cost refiners in the West Coast by provide all of Alaskan crude oil, but it also requires a broad marketing network in the West Coast. Therefore, this integration required them to decrease their overall risk and optimize their overall performance through collaboration and coordination. Fact Pattern In 1991, PPC spend about $3.1 billion on capital expenditures and forecasted another capital expenditure of a $4.5 billion in 1991 (an increase from the previous year). However, it was largely due to these expenditures that the company was able to process heavy Alaskan crude oil more efficiently and also get a good return on their investment. For example, the light product yield in their refiners was higher than the industry average. Some of their investments were also...
Words: 906 - Pages: 4
...INTEGRATED ANALYSIS HOW INVESTORS ARE ADDRESSING ENVIRONMENTAL, SOCIAL AND GOVERNANCE FACTORS IN FUNDAMENTAL EQUITY VALUATION FEBRUARY 2013 Co-funded by the PREPARATION OF THIS DOCUMENT In September 2011 the PRI Initiative convened a working group of signatories to investigate how equity investors and analysts are integrating environmental, social and governance (ESG) analysis into their fair value calculations. The members of the ESG Integration Working Group are: Neil Brown Alliance Trust Investments - Working Group Chair Bruce Kahn Deutsche Bank Climate Change Advisors Andre Bertolotti Quotient Investors Masahiro Kato Mitsubishi UFJ Trust and Banking Corporation – observer Paul Bugala Calvert Investments Tony Campos FTSE Group Erica Lasdon Calvert Investments Cécile Churet RobecoSAM Barb MacDonald British Columbia Investment Management Corporation Leanne Clements London Pension Funds Authority Mary Jane McQuillen ClearBridge Investments Jennifer Coulson British Columbia Investment Management Corporation Christie Stephenson NEI Investments Lisa Domagala Solaris Investment Management Ralf Frank DVFA (Society of Investment Professionals in Germany) Dr. Hendrik Garz Sustainalytics (previously employed by West LB) Bryan Thomson British Columbia Investment Management Corporation Mike Tyrrell SRI-Connect Stéphane Voisin Cheuvreux Niamh Whooley Société Générale Robert Hauser Zürcher Kantonalbank (ZKB) Between...
Words: 10003 - Pages: 41
...ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 4, April 2012, ISSN 2231 5780 GREEN MARKETING – CHALLENGES AND OPPORTUNITIES DR.V.MOHANASUNDARAM* *Professor and Head, Vivekanandha Institute of Engineering and Technology for Women, Tiruchengode – 637205 Tamilnadu. INTRODUCTION Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. One of the biggest problems with the green marketing area is that there has been little attempt to academically examine environmental or green marketing. This paper attempts 1) To introduce the terms and concepts of green marketing; 2) To discuss why going green is important; 3) To know why the manufacturers and marketers launch eco-friendly...
Words: 3328 - Pages: 14
...INTEGRATED ANALYSIS HOW INVESTORS ARE ADDRESSING ENVIRONMENTAL, SOCIAL AND GOVERNANCE FACTORS IN FUNDAMENTAL EQUITY VALUATION FEBRUARY 2013 Co-funded by the PREPARATION OF THIS DOCUMENT In September 2011 the PRI Initiative convened a working group of signatories to investigate how equity investors and analysts are integrating environmental, social and governance (ESG) analysis into their fair value calculations. The members of the ESG Integration Working Group are: Neil Brown Alliance Trust Investments - Working Group Chair Bruce Kahn Deutsche Bank Climate Change Advisors Andre Bertolotti Quotient Investors Masahiro Kato Mitsubishi UFJ Trust and Banking Corporation – observer Paul Bugala Calvert Investments Tony Campos FTSE Group Erica Lasdon Calvert Investments Cécile Churet RobecoSAM Barb MacDonald British Columbia Investment Management Corporation Leanne Clements London Pension Funds Authority Mary Jane McQuillen ClearBridge Investments Jennifer Coulson British Columbia Investment Management Corporation Christie Stephenson NEI Investments Lisa Domagala Solaris Investment Management Ralf Frank DVFA (Society of Investment Professionals in Germany) Dr. Hendrik Garz Sustainalytics (previously employed by West LB) Bryan Thomson British Columbia Investment Management Corporation Mike Tyrrell SRI-Connect Stéphane Voisin Cheuvreux Niamh Whooley Société Générale Robert Hauser Zürcher Kantonalbank (ZKB) Between...
Words: 10003 - Pages: 41
...Corporate Carbon Strategies Threats and opportunities arising from the new energy imperative Reference Code: BI00036-019 Publication Date: March 2011 1 About the authors Professor Merlin Stone Merlin is Head of Research at The Customer Framework. He is author or co-author of many articles and thirty books and also on the editorial advisory boards of several academic journals. He has a first class honors degree and doctorate in economics from Sussex University, UK. In parallel to his business career, he has also pursued a full academic career, holding senior posts at various universities. He is now a visiting professor at De Montfort, Oxford Brookes and Portsmouth Universities, teaches economics for the Open University and marketing for Exeter University. Jane Fae Ozimek The author is a writer and researcher in the areas of IT, Business and the Law. Jane is currently editor of the Journal of Database Marketing and has previously published works on the use of statistics in business and Marketing Resource Management. Recent research papers include publications on the misuse of security protocols by major corporations, and a re-evaluation of the Loyalty Ladder concept in marketing theory. Jane was also co-author of the recently published Carbon Trading and the Effect of the Copenhagen Agreement (published by Business Insights, 2010). 2 Disclaimer Copyright © 2011 Business Insights Ltd This report is published by Business Insights (the Publisher). This report...
Words: 48747 - Pages: 195
...Need for Green Marketing Several studies and researches have been carried out throughout the years on why organizations develop and integrated green marketing concepts on the different operations and aspect of their business activities. Governmental Pressure. Activity relative to green performance is being strengthened in various ways. And as with any marketing related activities, governments want to protect consumers and society (Sharma, Bagoria et.al, 2012;), thus creation of government regulations are centered on reduction of harmful goods or by-products, transformation of industry and consumer use of harmful goods and ensure that all consumers have the ability to evaluate the environmental composition of goods (i.e. degradable and non-degradable)...
Words: 1586 - Pages: 7
...rights issue in 1990, provided the Company with the financial strength to launch into the animal feed industry. ANIMAL FEED: Japfa subsequently made strategic acquisitions of four companies in 1990-1991: PT Comfeed Indonesia (animal feed), PT Ometraco Satwafeed (animal feed), PT Indopell Raya (pelletizing) and PT Suri Tani Pemuka (shrimp feed). POULTRY: A second wave of acquisitions took place in 1992 when Japfa bought PT Multibreeder Adirama Indonesia (poultry breeding), PT Ciomas Adisatwa (poultry processing operation) and the shrimp farming and cold storage operations of Suri Tani Pemuka. The string of acquisitions transformed the Company into one of the largest and most integrated poultry / shrimp producers in the country. Poultry: Japfa’s Poultry Division is one of the most vertically integrated poultry operations in Indonesia. Its proven business strategy has become what is today a blueprint of success which the Company is using in diversifying into other food businesses and expanding into new markets overseas. The Poultry division is Japfa’s largest revenue contributor accounting for approximately 83% of annual net sales. It is involved in three principal stages of the production chain: feed production, DOC breeding and chicken processing. Industry Overview The domestic poultry industry continues to offer one of the brightest growth prospects in Indonesia. The country’s...
Words: 4277 - Pages: 18
...STORY Global Bike Inc. Background and overview of GBI strategy and operations. Product MOTIVATION PREREQUISITES SAP ERP G.B.I. Release 6.04 A general understanding of GBI (the enterprise) prior to embarking on hands-on exercises and case studies in the SAP ERP client is critical for success. None Level Undergraduate Beginner Focus Company Background NOTES None This narrative provides a historical background for how GBI began and an overview of its operations and strategy. This information will be used extensively throughout the curriculum material. Authors Simha Magal Stefan Weidner Version 2.11 © SAP AG CASE STUDY Company History Task Get to know the company’s history. Time 15 min Short Description Read the below narrative to learn about the company’s history. Global Bike Inc. has a pragmatic design philosophy that comes from its deep roots in both the off-road trail racing and long-distance road racing sports. Nearly 20 years ago, its founders designed their first bikes out of necessity—they had races to win and the bikes that were available at the time did not perform to their extremely high standards. So, they took matters into their own hands and built legendary bikes that would outlast and outperform the competition. From these humble origins, Global Bike Incorporated was born and continues to deliver innovative highperformance bicycles to the world’s most demanding riders. Notes ...
Words: 2020 - Pages: 9
