...UNIVERSITY OF INNSBRUCK Master Thesis Employee Branding How do brands affect employees? Master Program: Organizational Studies Author: Luisiana Garza Jordàn 0817703 Acknowledgements I would like to thank the University of Innsbruck for the education it has provided me for the past two years. During this program I have had the opportunity to grow professionally and personally. To my colleagues for sharing knowledge and experiences… Recognition should also go out to Evalueserve, the company I worked with during my research; for the time and access to the organization in order to complete this thesis. Dr. Iain Munro, my professor and advisor, for the time, input, proofreading and recommendations. This thesis would not have been the same without his support. Ich möchte mich auch besonders bei meiner langjährigen Freundin Sigrid Granitzer bedanken, die bei Evalueserve angestellt ist. Sie war nicht nur mein Hauptkontakt zur Firma, sondern auch eine besondere Person in meinem Leben, die mich die ganzen zwei Jahre meines Studiums in Österreich begleitet hat. Für ihre Hilfe, Zuspruch und Unterstützung... Esta tesis esta dedicada especialmente a las personas más importantes de mi vida; mi familia, Papá, Mamá, Any, y José. Ustedes son mi apoyo, motivación, inspiración, y ejemplo a seguir. Esta es sólo una meta más que logramos como equipo. Sin ustedes no hubiera sido posible. Papá, papelito habla… y este es el mío. Los quiero… i Declaration in Lieu...
Words: 26127 - Pages: 105
...and contrast the two (2) industries you have identified in terms of size, products, services, customers, economic and regulatory environment. The two industries that I have identified are; Twitter and Google, Twitter is a "micro-blogging" tool, meaning you can share clever comments and content, but you must keep it brief (under 140 characters to be exact). Twitter has experienced exponential growth since it began. Twitter provides its users with many ways to segment content based on topic through the use of hashtags (e.g. #Infusionsoft), trending topics, saved searches, follower lists, and more. Twitter is a quite useful "listening" tool so you can see what your target audience is discussing, stay up to date on industry trends, and engage in conversation with those who talk about your company. The follow connection on Twitter may be initiated by an "offline" relationship, but it is just as likely to be created by a common interest. Twitter users follow industry experts and those with who teach or study the same topics that interest them. Though the bond between Twitter users is not as personal, active users generally have a larger circle of influence on Twitter than they might have on Facebook. Twitter also has search power, allowing users to search by topic, name, and more. Twitter also allows for more automation since tools like Hoot Suite allow you to schedule posts. Set up a Twitter account. Infusion soft integrates with Twitter so that you can increase your followers, publish...
Words: 1799 - Pages: 8
...| HUMAN CAPITAL MANAGEMENT | WAC on Real Life Approach on HCM | | Rommel M. Copon/ EMBA on Corporate Innovation | 3/27/2012 | | Background In the early 2000s, Joey Ibanez started a logistics and distribution business under XDE Logistics providing service contracting to telecoms, consumer and manufacturing industry. XDE is a partnership with his younger brother where they share equally the capitalization and management in running the business. Sidetracked by differences and disagreements brought about by several internal and external factors, Joey decided to take out his shares from the partnership. Relying on his experience and network of suppliers, connections and associates, he close a contract deal to supply wooden pallets to a market industry leader in fiber cement manufacturing firm located in south of Manila. In 2005, the JTC Pallets Inc., which specialized in design, production and supply of full range of wooden pallets, was opened initially in a 1,500 sqm open lot in Sucat Paranaque. A few years later, JTC transferred to a larger 4,000 sqm plant in Laguna area which is closer to its client. Formed in 2009, the JTC Pallets and Packaging Systems Inc. is a horizontal expansion of wooden pallet business. The scope of products and services is widened to offer a one stop shop to packaging systems, solutions and services. The core of JPPSI business is its 60+ strong skilled and experienced wood worker in its plant in Pasig City. The business is a PEZA...
Words: 3330 - Pages: 14
...experience the benefits ENA has to offer. ENA’s Purpose: Provide a pool of resources in order to set standards and develop improved methods of effective emergency nursing practice. Provide continuing education programs. Provide a united voice for nurses involved in emergency care. ENA's Vision Statement: ENA is indispensable to the global emergency nursing community. ENA's Mission Statement: The mission of the Emergency Nurses Association is to advocate for patient safety and excellence in emergency nursing practice. Membership Includes * Membership Includes * * Savings on continuing education * Resources developed by the Institute for Quality, Safety and Injury Prevention that empower emergency nurses to integrate quality, safety and injury prevention into their everyday practice * Preferred Pricing on Board of Certification for Emergency Nursing Exams * Grants and Scholarships offered by the ENA Foundation * ENA Career Center will help you take the next step in your career by finding the opportunity that is right for you * Free Resources includes Mosby’s Nursing Consult – ENA edition, Mosby’s Nursing Skills – ENA edition * Subscriptions to ENA Connection, the Journal of Emergency Nursing and ENA Newsline * Networking opportunities at state council, chapter and national events * Discounts from partnered well-recognized businesses providing a wide variety of products and services such as insurance, travel, wireless products and services...
Words: 303 - Pages: 2
...identifying essential criteria you must consider as you pursue any organization. To outpace your competition, you will need to create a connection between the employer’s brand and your personal brand. In the four-step Personal Branding Process (Discover, Create, Communicate, Maintain), this jump-starts the Discovery stage. You will spend time finding key information and career opportunities on your selected organization that will be used in composing your resume, cover letter, personal brand pitch, online applications, and interview responses. Tasks You will: 1. Identify the name, and other criteria, of a company/organization (Part 1) for whom you would like to work, the Focus (Part 2), and its Competition (Part 3) and submit these in one document to the Blackboard Assignment Drop Box in a Microsoft Word document, by Friday, September 2, 2011 2. Review its website, if available, and other resources uncovered through our “Discovery Project” lecture for essential information that will be used in marketing yourself as a prospective hire 3. Collect and record this information so that you may draw from it and build your brand for future assignments 4. Compare and merge your and your organization’s brands so that you will gain experience promoting yourself to an array of employers 5. Submit the remainder of the Project (Parts 4 and 5) for grading in the Blackboard Assignment Drop Box by 5 p.m., Friday, September 9, 2011 Note: for both submissions, you may download this assignment...
Words: 1780 - Pages: 8
...EMBA 704X Leadership and Me: Applying Organizational Behavior Principles to Develop an Action Plan 04-29-2010 I believe that Leadership is a learned art, behavior, attitude and a set of skills that you develop and hone over the period of time that makes up your life. It is not simply a matter of experiences, though they play a roll. For example, the recent TV series “Undercover Boss” has fascinated me because the leaders of these companies are apparently not well-known in their own companies that they can be recognized by their employees while undercover. How is it possible that these followers do not know their leaders? These leaders should be acting like leaders, expressing leadership qualities and using leadership skills that would be obvious to anyone under them. But belaying all that, a good leader should be seen, heard, understood and known by ALL of their followers, otherwise who‘s leading whom? Someone might say is TV the place to get leadership advice? There is good advice and bad advice and you can learn from either, if you are paying attention. I also watch “The Apprentice” and “Survivor: ‘Whatever Island’” for the same purpose: to see how people lead and follow under varying conditions. Do not businesses do the same when they throw their people “into the fire”, “under the bus”, “to the dogs” and other such terms? “Survivor: WI” shows everyday people, business leaders and characters using their talents [or not] in competition, under extreme duress, and under...
Words: 2173 - Pages: 9
...Background to the Vision, Mission Statement, and Strategic Objectives 6 Environmental Scan 7 Vision, Mission Statement, and Values 8 Vision 8 Values 8 Mission Statement 9 Our Focus 9 Our Customer Relationships 9 Our Employees 9 Our Future 9 SWOT Analysis 10 Key Success Factors 11 Driving Forces 12 Strategic Objectives 13 Meeting Critical Success Factors and Strategic Objectives 15 Strategic Objectives Actions Plans 17 Reference 18 Introduction Riordan’s Strategic Plan will provide the framework to guide stakeholders and management to meet and exceed strategic objectives of the organization. As the plan period progresses, the plan may change dependent upon policy change, leadership change, and/or industry change. This plan concludes Riordan’s discussions concentrating on any challenges to ensure the organization can meet expectations of stakeholders. The management of Riordan will use this strategic plan for direction in achieving objectives. The plan includes the following key points which will guide the direction of the organization: ▪ Vision; ▪ Mission statement; ▪ Environmental Scanning; ▪ Critical Success Factors; ▪ Strategic objectives; and ▪ Strategic objectives’ action plans. Background Riordan Manufacturing is a Fortune 100 company that employs over 550 employees and is a leader in the plastics industry (University of Phoenix, 2012). Accordingly, team B’s discussion centered around the mission, which concentrates...
Words: 3727 - Pages: 15
...being (Chegini, 2010). Culture is the essence of what an organization represents, who they are, what they stand for, what they believe in, and what is important to them. One of the better, and simpler, definitions of organizational culture I found is “the shared values and assumptions that guide behavior in an organization” (Çakar, 2010). The fundamentals of corporate culture can include a company’s values, employee expectations, customs, factual or mythical organizational history, language, climate, etc. In some cases, organizational culture is designed and employees are encouraged and expected to achieve it. On the other hand, culture may also develop over time from the attitudes and mentalities of employees. An organizational vision and mission statement may also set the tone for a developing culture (Agin, 2010). No matter the method, there are many ingredients in creating the perfect culture “recipe,” many of which will be addressed later. Many may ask why organizational culture is important and how it benefits the workplace. As Gareth Morgan states, “We choose and operate in environmental domains according to how we...
Words: 3663 - Pages: 15
...Reinforcement Strategies University of Phoenix CJA 510 Organizational Administration and Behavior Dennis Wallace, Yesenia West, Dione Jackson, Antonio Santini, Maria Arroyo, Carolyn Newby-Ruffin Douglas Bryant III, J.D. January 31, 2011 It has been founded since 1923 that, The Walt Disney Company continues proudly to provide quality entertainment for every member of the family, across America, and around the world. Just as the guests and audiences reward the company for its high quality, Disney in turn recognizes and rewards employees and cast members, creating a highly motivating working environment. The company has designed a wide variety of programs and services to assist employees professionally as well as personally. Health, dental, life, and pet insurance, weekly pay, pay incentives, bonuses, free admission passes, and education are some examples of management’s reinforcement strategies that have helped keep happy more than 130,000 people currently employed. (Disney Corporation, 2011) Management at Walt Disney World have focused strategically on their efforts on identifying every employee’s professional needs by creating the Disney Four Core Concept, Dream, Believe, Dare, and Do. Education and training have been exceptional reinforcement strengths that have...
Words: 2618 - Pages: 11
...Singapore Management University Maters of Science Innovation | Core Module MGMT 661 By Associate Prof. Adel F. Dimian My Definition, Understanding and Response of the Lecture Topic & Discussions. Innovation Strategy Development Part 1&2 When the need of wanting to be different arises, the need to innovate takes a strong hold in one’s mind to bring about new changes that are often challenged in many different styles, manner, methods and modes. To my understanding different types of innovations requires and employs different innovative strategy or strategies. Which in turn determines the growth phase of the organization and its strategic approach and desired outcome of the innovation. Developing an Innovation Strategy Frame Work The Innovative ideas and strategy plans and developments can only take valuable shape and growth with the right leadership and driving force. Therefore with the discussions developed and generated, I have come to an understanding that successful innovation strategy is determined by the true leadership of an innovative leader with an innovative mindset who wants to achieve success for his organization, employees and himself. Instead of being comfortable and clustering around a few achieved strategies, a successful innovative leader begins by setting high targets and aspirations for the organization. Followed by recruiting qualified candidates and instilling tremendous positive energy, spirit and enthusiasm in the work environment. Although...
Words: 1608 - Pages: 7
... 1. What do you think is the most important emerging issue in the design of work? In today’s aggressive business environment, the cutting edge for any business is given by the pace with which it takes decisions to react to changes in the environment, internal or external. A elegant computerized system alone can offer the information and investigation within the shortest possible time. Now-a-days, many organizations are using the computerized systems. They maintain records in a compact manner; facilitating access and recovery, in a flexible way. Products and process alone can’t help organizations to sustain loyal customers. They also need highly-motivated, dedicated and involved employees who are very passionate about their work and their organization; in short, they need “engaged employees”. But, nurturing engaged employees requires a lot of effort and skill 2. Discuss the most likely organizational design for Coca-Cola Company. The most probable organizational design for Coca Cola Company is that the customers are always top main concern and they place high values for their employees. The company objective is to please the clients and anticipate hiring experienced and inspired workers. Managers at the company most possibly have regular meetings with their employees concerning any propositions for new pioneering ideas and traditions to make their jobs more demanding. It must be thrilling to work for a company that confronts you and loots you all at the same...
Words: 974 - Pages: 4
...reliance on the members of the group the “Leader” has to try and influence to reach its target goal. Therefore Leadership is commonly defined as the process of influencing the activities of an organized group in its efforts towards goal setting and goal achievement (Buchanan and Huczynski. 1985, 2010). Leadership appears to be a critical ingredient in effectiveness; a process of social persuasion in which one can enlist the aid and support of others in the accomplishment of the target goal. WHO IS A LEADER? This is a question I find compelling. I have read several articles that illustrate that the leader should appeal not only to people’s minds but to their hearts, the leader should have or demonstrate this thorough his or her vision and values. Nevertheless, taking a scientific approach; why should I believe...
Words: 2310 - Pages: 10
...carry out the mission of the organization in a way that will achieve company goals and objectives. Target is one of the largest retail department stores, and a contributing factor to their success is developing employees. Prior to training, Target must conduct a needs analysis to determine if and what training is necessary to achieve the company’s goals and objectives. The first step is to conduct an organizational analysis to review where the organization is in regards to reaching their goals. They analyze what has been accomplished and what still needs to be accomplished to achieve the goals. From the outcome of this analysis, the organization conducts a task analysis to break down the goals into small tasks. With this information, they move on to the team analysis to see what level of skills the team possesses and what training is required to get them to the level needed to complete the necessary tasks for the organization. Organizational Analysis “Target is an upscale discounter that provides high quality, on trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business Target.com (http://investors.target.com). Target operates in 1,925 stores, 1,795 in the United States and 130 in Canada. Target is known for providing outstanding customer service; this continues to be their focus as they expand the business in Canada with a goal of having 215 stores in Canada in 2015. Targets mission statement states...
Words: 1325 - Pages: 6
...is characterized by innovation and risk-taking, and an essential component of a nation's ability to succeed in an ever changing and more competitive global marketplace. http://www.businessdictionary.com/definition/entrepreneurship.html Entrepreneurs enjoy the freedom of making their own business decisions and becoming their own bosses. In addition, they also gain the stability and control that could never be achieved as a regular employee. If you have been dreaming of becoming one of these entrepreneurs, you should find out the disadvantages and advantages of taking on this role. Mission: Leaders know what their mission is. They know why the organization exists. A superior leader has a well thought out (often written) mission describing the purpose of the organization. That purpose need not be esoteric or abstract, but rather descriptive, clear and understandable. Every employee should be able to identify with the mission and strive to achieve it. Vision: Where do you want your organization to go? A vision needs to be abstract enough to encourage people to imagine it but concrete enough for followers to see it, understand it and be willing to climb onboard to fulfil it. Goal: How is the organization...
Words: 2115 - Pages: 9
...to various topics related to interpersonal and group communications within the context of applications to the accounting field. Students will develop skills in the forms of written communication, including memos, e-mails, business letters, and reports. Other topics include communication ethics, collaboration, information utilization, critical thinking, and professional competence and values. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Beebe, S., & Masterson, J....
Words: 1982 - Pages: 8
