Kudler Foods has implemented a sales plan aimed toward achieving the new goal of delighting new and existing customers. The plan consists of three parts; however, this proposal will present a plan for the new customer focused programs. The Kudler sales team will successfully implement new programs designed to increase revenue and decrease costs. To attain this goal, an evaluation of the current sales team members will need to take place. Based on this evaluation of skills management will select several members of the current staff as well as hire some new employees to create a well-rounded, highly skilled team. The team’s responsibilities and functions will change and there will be an increase in responsibility. As a part of the restructure, a training plan, regular performance feedback, and annual performance appraisals are to be part of a performance management plan. This proposal will describe the new team members, revised responsibilities, training, and performance appraisal process proposed to ensure the team’s success.
The first step will be to reorganize and restructure the team. The new team will have strong sales skills, be effective team players, be creative, innovative, and have an enthusiastic attitude. The team will consist of six members including a sales manager and five sales associates. The sales manager position is responsible for the team’s success in effectively implementing new customer programs, achieving sales goals, and motivating, mentoring, and training the sales associates. In addition, the sales manager will provide regular performance feedback, including areas where the sales associate is excelling and areas that need improvement. The sales associates are responsible for rolling out new programs, increasing the customer base, retaining existing customers, recruiting high-profit new customers, and looking for companywide