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Career Path

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A business cannot operate smoothly unless the business has a means of connecting its products with its consumers. Merchandising marketing, sales and distribution professionals each handle different tasks in this process. Marketers perform research and develop advertising campaigns to ensure a particular product appeals to a specific target consumer group (Broad College of Business). Distribution workers calculate warehouse inventories, evaluate demand and oversee shipping schedules and contracts to make sure products physically reach retail stores (Prospects: The UK’s Official Graduate Career Website). Merchandising professionals sell products to retailers or buy products for resale, and sales representatives do the selling of the products to the consumers. A company's reputation depends upon customer satisfaction and to achieve that, these professionals must work efficiently, be detail-oriented and provide excellent service.
There are two career options that I have in mind and want to pursue; a Retail Marketing Manager, and Supply Chain Manager. Retail Marketing Manager use consumer statistics, such as income information, buying trends and consumer perceptions, in order to develop promotional strategies that can help companies meet their financial goals (Career and Employability Service). Marketing Managers may also be responsible for how marketing, advertising and promotional budgets are used. Retail Marketing Mangers professional activities include creating media materials and customer satisfaction programs, as well as partnering with other Retail Marketing Managers on joint promotional campaigns (Prospects: The UK’s Official Graduate Career Website). Supply Chain Managers on the other hand coordinate the various steps involved in sourcing, procurement and transportation of raw material, which go to through the manufacturing process to the finished product, in a

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