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Case 7

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1. Compare the business models and areas of Strength of Apple, Google and Microsoft.
Microsoft
Strengths- Microsoft is still the leader in PC operating systems and desktop productivity software, but has failed miserably with smartphones hardware and software, mobile computing, cloud-based software apps; its internet portal.

Apple
Strengths- Examples are mobile devices, such as iPhone and tablets which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever.

Google
Strengths- They dominate in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion.

2. Why is mobile computing so important to these three firms?
By 2012 it will be 200 billion dollars, with a 200% increase every 2.5 years. Therefore, it has been projected that by 2015 the mobile market will be worth 400 billion. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%. People now want to use their mobile phone in the most sophisticate ways and above all through speech recognition. The most of the new phones allow us to go to the internet to search and make transactions, listen to music, take and send a photo, call evidently, send text messages, listen to music, and send email. The innovations are to speak to our phone and be able to use it as a personal assistant or robot. The three competitors are fighting

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