Case Analysis 3 - Personal Navigation Devices (Pnds)

Case Analysis 3 - Personal Navigation Devices (Pnds)

Brian Anderson
Case Analysis 3 - Personal Navigation Devices (PNDs)
TM583
10/2/2010

  1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs?
PND’s have become very popular in both handheld and vehicle models. These personal devices allow the users to not only determine where they need to go but also where they are and most have a memory which allows the user to save locations to their favorites. If they are connected to the internet they can be updated regularly with new locations to search for within their memory like restaurant’s, gas stations, and various other stores and community locations. PND’s work using GPS navigation satellites to gain their respective GSP coordinates. With these coordinates the internal system can place them on the map that have been installed within the PND and shows the user where they are in relation to other locations and can even give the best path from point A to point B.
  2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace?
Among the top PND’s are Garmin, Tom Tom, Magellan, and Motorola.   The PND that I have had personal experience with would be the Garmin. Garmin produces rugged hand held models that are perfect for camping, hunting and hiking. They normally come equipped with forest roads and other off the beaten track maps that the vehicle models do not contain. To win in this market the PND manufacturers need to be able to give simple but robust features along with a reasonable price structure that will enable the average user to be able to afford them.
  3. What will be a likely future for PNDs?
PND’s for the vehicle will slowly be replaced with factory placed navigation systems that have already begun to emerge in the market while pedestrians are now using their cell phones as the PND which uses cell towers to triangulate their position and the higher end smartphones using...

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