Premium Essay

Case Analysis-National Publishing Company

In:

Submitted By honey08priya
Words 634
Pages 3
Case Analysis: National Publishing Company

Problem Definition: Perception of children of higher age group towards the magazine “Titli” as a magazine for younger children.
Situational Analysis: “Titli”, a children’s fortnightly vernacular magazine published by National Publishing Company is market leader in the children’s periodicals segments. Despite an active advertisement campaign, promotional schemes and withdrawal of another leading children’s fortnightly named “Children’s delight” is showing a downward trend in its circulation. The circulation of children magazine has climbed a peak in 1986 then there was a gradual decline in the circulation in this segment. Mr. R. Saxena, Marketing manager of the company had commissioned a study by a professional market research agency for gaining deeper understanding of the situation and to obtain inputs which would assist him in decision making. He is in deep pressure to revert back the declining sales and market share of the Titli magazine.
Strategy: National Publishing Company should come up with a new magazine called as“Titli plus” which will be targeting the age group ranging 12-14 years (i.e. VIII- Xclass).
Supportive arguments: Based on study, it is evident that with increase in age group the readership is increasing till the age of 11 years and after that it is decreasing sharply. This could be attributed to the changing preference of the children in this age group. Lapsed readership rate (which is near about 57 %) also shows that children of age group 12-14 years are more discontinuing Titli as compared to younger age group. Study also revealed that buyers discontinued buying Titli as they have actually given up buying all children magazines. Major portion of leisure time by this age group is spent on reading books and magazines apart from watching TV.
Course of action: * Titli plus will cater to the

Similar Documents

Premium Essay

Kent Case Study Analysis

...Running head: KENT CHEMICAL CASE ANALYSIS 1 Kent Chemical Case Analysis Careea Nordè, Karen Nostrant, Heather Smith, Mary Stephens, & William Tiemann Siena Heights University LDR 660-OA April 28, 2013 KENT CHEMICAL CASE ANALYSIS Kent Chemical Case Analysis Kent, founded by the Fisher family in 1917, established its corporate headquarters just outside of Akron, Ohio in a small town called Kent (Bartlett & Winig, 2012). Kent became a leading global specialty-chemical company when it chose to diversify into additives and other specialty chemicals, developing these products within their own research laboratory in 1953 2 (Bartlett & Winig, 2012). Kent Chemical Products has grown throughout the years from its core domestic business to an international operation struggling to fully integrate globally. In 1998, CEO Ben Fisher decided global expansion would be Kent’s top priority stating, “Our goal is to remake Kent from a U.S. company dabbling in international markets to one that develops, manufactures, and sells worldwide” (Barlett & Winig, 2012, p. 3). This goal proved to be more difficult than first anticipated, when after two reorganizations Kent’s Chemical International president Luis Morales had not yet been able to align the international side of the business with the core domestic side (Bartlett & Winig, 2012). Unable to find a resolution internally and facing threats in the global economic environment, Kent’s three senior executives contacted an international...

Words: 1554 - Pages: 7

Premium Essay

Kent Case Analysis

...Running head: KENT CHEMICAL CASE ANALYSIS Kent Chemical Case Analysis Careea Nordè, Karen Nostrant, Heather Smith, Mary Stephens, & William Tiemann Siena Heights University LDR 660-OA April 28, 2013 1 KENT CHEMICAL CASE ANALYSIS 2 Kent Chemical Case Analysis Kent, founded by the Fisher family in 1917, established its corporate headquarters just outside of Akron, Ohio in a small town called Kent (Bartlett & Winig, 2012). Kent became a leading global specialty-chemical company when it chose to diversify into additives and other specialty chemicals, developing these products within their own research laboratory in 1953 (Bartlett & Winig, 2012). Kent Chemical Products has grown throughout the years from its core domestic business to an international operation struggling to fully integrate globally. In 1998, CEO Ben Fisher decided global expansion would be Kent’s top priority stating, “Our goal is to remake Kent from a U.S. company dabbling in international markets to one that develops, manufactures, and sells worldwide” (Barlett & Winig, 2012, p. 3). This goal proved to be more difficult than first anticipated, when after two reorganizations Kent’s Chemical International president Luis Morales had not yet been able to align the international side of the business with the core domestic side (Bartlett & Winig, 2012). Unable to find a resolution internally and facing threats in the global economic environment, Kent’s three senior executives contacted an international consulting...

Words: 1554 - Pages: 7

Free Essay

Corporate Responsibility Essay

...lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards. In some cases they might have even been misinformed on the final consumers of the products that they tested...

Words: 2886 - Pages: 12

Premium Essay

Bajaj Research

...AMITY INTERNATIONAL BUSINESS SCHOOL MBA (International Business) Course Title: Economic Analysis Programme Name: MBA (IB)/3C MBA Course Code: MIB 106 Semester: I Classroom contact hours: 40 hours Faculty: Prof. Ajit K Pandey Prof. Kshamta Chauhan Credit Units: 04 Prof. Harendra K Pandey Self Study hours: 80 hours Course Objective This course aims to integrate various principles and concepts from different fields of economics with typical problems of managerial decision-making and policy formulation in business organizations whether in a local or global context. Understanding the application of economic principles to key management decisions will provide guidance to increase value creation within organizations, and allows a better understanding of the external business environment in which organizations operate. Learning Outcomes At the end of this course the student will be able to • − Use the theory of the firm to model business organizations • − Apply demand theory to establish the elasticity of demand • − Use demand estimation to forecast demand trends and change • − Apply production theory to manage production • − Use cost theory to establish short and long run behavior • − Describe market structures to establish market equilibrium • − Use pricing strategies to enable organizational coherence • − Use macroeconomic principles to address market...

Words: 1568 - Pages: 7

Premium Essay

Laib- Ch 3-Disputes

...substantive matter (legal issues at stake). Disputes involving a private individual or company usually end up in a domestic court of a state. 3-1 © 2009 Pearson Education, Inc publishing as Prentice Hall Disputes between states   3-2 © 2009 Pearson Education, Inc publishing as Prentice Hall Are taken to an international tribunal, such as the ICJ (International Court of Justice) or the dispute resolution panel of the World Trade Organization (if both states are members) and the matter involves a trade in goods issue. The International Criminal Court (ICC) is a court of last resort which tries persons accused of the most serious crimes against humanity (crimes such as genocide). Settlement of Disputes in International Tribunals International Court of Justice International Criminal Court World Trade Organization Dispute Settlement Procedures 3-3 © 2009 Pearson Education, Inc publishing as Prentice Hall 4 © 2009 Pearson Education, Inc publishing as Prentice Hall 1 3/7/2016 ICJ Jurisdiction International Court of Justice    Principal judicial organ of the United Nations. It has jurisdiction to hear:  • Disputes between states pursuant to its contentious jurisdiction. • Cases from organs and specialized  agencies of the UN pursuant to its advisory jurisdiction.     No power to hear cases involving individuals....

Words: 3005 - Pages: 13

Premium Essay

Case Study of Pji

...------------------------------------------------- Philippine Journalists Inc. Case Study Submitted to: Mr. Jayson Imatong Submitted by: Pacdaan, Kriszel P. Submitted to: Mr. Jayson Imatong Submitted by: Pacdaan, Kriszel P. October 10, 2014 October 10, 2014 Executive Summary The Philippine Jour nalists Incorporated (PJI) is the publishing company for The Journal Group of Publications, namely: The Journal, People’s Journal, People’s BagongTaliba, People’s Journal Tonight, Women’s Journal Magazine, and The International Editions thereof. It was incorporated on October 20, 1972 shortly after declaration of Martial Law, with an authorized capital of P500, 000, consisting of 5, 000 common shares with par value of P100 each. From the original incorporators Eduardo Ongsiako, Ricardo Torres, Julie Yap Daza, Manuel Salak, Augusto Villanueza and Reynaldo Naval, it is now incorporated by the present stockholders namely Rosario Olivares and the 14 dummies or agents of Benjamin Romualdez, PCGG/National Government, Rosario Olivares and 8 dummies or agents of Benjamin Romualdez, Luisa Linsangan, and Capital City Realty Development Corporation. This case has been based on the point of view of the chairman of the board and chief executive officer of PJI (Sgd) Eduardo B. Olaguer that the privatization of the company from the standpoint of the government economic recovery should enjoy priority over the recovery of sequestered shares as ill-gotten wealth. As of March 31, 1988...

Words: 1146 - Pages: 5

Premium Essay

Data Costing

...Harvard Business School Publishing Case Map for Horngren, Foster & Datar: Cost Accounting: A Managerial Emphasis, 10th Edition (Prentice Hall) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook or selecting the cases and articles. Every case map provides only a partial list of relevant items from HBS Publishing. To explore alternatives, or for more information on the cases listed below, visit: www.hbsp.harvard.edu/educators Case Title Institution, HBSP Product Number, Length, Teaching Note Geographical and Industry Setting, Company Size, Time Frame Abstract, Key Subjects PART ONE: COST ACCOUNTING FUNDAMENTALS Chapter 1: The Accountant’s Role in the Organization Chapter 2: An Introduction to Cost Terms and Purposes Carver HBSP United States, Consulting Co. #199006 consulting, 10,000 7p employees, 1994 Daniel Dobbins Distillery, Inc. HBSP #189065 7p TN #189172 Tennessee, liquor distillery, 1988 The managing partner of a relatively new consulting firm is concerned because training costs at the firm's new training center are higher than expected. Analysis of actual costs compared to those expected is required. In addition, he is considering capitalizing some training costs for later amortization. A management control system for the center is also a priority. A distiller increases whiskey production and income declines because of accounting...

Words: 6264 - Pages: 26

Premium Essay

Management Leadership

...Delhi, India (www.mdi.ac.in/faculty/detail/28-d-p-goyal/). • • • • • • • • Post Graduate in Business Management; Doctorate in MIS Over 29 years of experience in teaching, research, consulting & executive training Published more than hundred research papers in national / international journals of repute Published 18 books including three well acclaimed text books one each on MIS from Macmillan; ERP from McGraw-Hill; and IT project Management from Macmillan Have supervised 13 Ph.D. research scholars Completed many sponsored research projects On the Board of Governors; Advisory Board; Academic Council; Board of Studies of many business Schools/Universities Member of editorial board and review panel of several referred journals OBJECTIVES OF THE COURSE The main objectives of the course are to provide the management student a broad understanding of: • • • • • Information Systems (such as Transaction Processing Systems, Management Information Systems, Decision Support systems, etc) from a Business Perspective Information Systems Planning Key IT Technologies, and the implications of these technologies for managers Identifying Information Requirements and Systems Analysis Issues & Challenges in managing ISs/IT such as Enterprise Resources Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) etc. MAIN ISSUES The purpose of any Information System is to help an organisation manage...

Words: 2915 - Pages: 12

Premium Essay

Creative Clusters and Innovation

...Research report: November 2010 Creative clusters and innovation Putting creativity on the map Caroline Chapain, Phil Cooke, Lisa De Propris, Stewart MacNeill and Juan Mateos-Garcia Disclaimer This work contains statistical data from ONS which is Crown copyright and reproduced with the permission of the controller of HMSO and Queen’s Printer for Scotland. The use of the ONS statistical data in this work does not imply the endorsement of the ONS in relation to the interpretation or analysis of the statistical data. This work uses research datasets which may not exactly reproduce National Statistics aggregates. Copyright of the statistical results may not be assigned, and publishers of these data must have or obtain a licence from HMSO. The ONS data in these results are covered by the terms of the standard HMSO ‘click-use’ licence. Creative clusters and innovation Putting creativity on the map Foreword No one doubts the economic importance of the creative industries to the UK. At 6.2 per cent of the economy, and growing at twice the rate of other sectors, they are proportionately the largest of any in the world. But there is some evidence that the UK’s creative industries support innovation and growth in other parts of the economy too. The significance of these spillovers has only recently begun to be examined rigorously. And we know next to nothing about their geographical dimensions. This gap in our understanding is what NESTA set out to address in Creative Clusters...

Words: 26101 - Pages: 105

Premium Essay

Case Study

...COMMUNICATED LATER. 2 FT-101C MANAGEMENT PRINCIPLES AND PRACTICES Course Objective The objective of this course is to help the students gain understanding of the functions and responsibilities of the manager, provide them tools and techniques to be used in the performance of the managerial job, and enable them to analyze and understand the environment of the organization. Examination The faculty member will award internal marks out of 20 (8 for Tests and 12 for class participation). The semester examination carrying 80 marks will have two sections A and B. Section A worth 60 marks will have 6 theory questions out of which students will be required to attempt any four questions. Section B carrying 20 marks will contain one or more cases. Cases prescribed below are only for classroom discussion and internal evaluation and not for end semester examinations Course contents 1. Concept of Management Functions and Responsibilities of Managers, Fayol's Principles of Management, Management Thought The Classical School, the Human Relations School, Systems Theory, Contingency Management, Developing Excellent Managers. Cross cultural issues in management. Case:Shui Fabrics. 2....

Words: 8599 - Pages: 35

Premium Essay

Titli Case

...Introduction The Company National Publishing Company is the leading publishing company and has several years of experience in the printing and publishing industry. Their publications include daily newspapers as well as weekly, fortnightly, monthly and yearly journals. Some of the publications are market leaders in their product category. Around 3000 agents and sub agents form the distribution chain and distribute the publications of National Publishing Company across all parts of the state. Door delivery at the subscribers premise accounts for the higher share of sales volume of most of the periodicals. Shops are the main source for occasional readers to avail publications. Titli is one of the National Publishing Company products. The Product Titli is a children’s fortnightly vernacular magazine published by the company and is the market leader in children’s periodicals segment. Titli is mainly targeted to the children of age group between 5 to 12 years. It carries various features like two-three short two-page stories, three or four longer stories, one or at the most two serialized stories, two or three short poems, seven-eight regular cartoon features, titbits, fun and games. The magazine carries one story written in simple language with bolder letters for the children who are beginning to read. It also carries a ‘read aloud’ short story in rhyming language for the children who are yet to begin read properly. Titli is priced at Rs.2 per copy. After attaining peak sales in 1987...

Words: 1485 - Pages: 6

Premium Essay

Aldi

...(India) written in the 3rd century BC, Sun Tzu's The Art of War, written in China 2,500 years ago, the political strategy of Niccolò Machiavelli's The Prince, written in 1513, or Carl von Clausewitz's On War, published in 1832, are all still very popular, referenced, and highly regarded and followed. Strategy defined by these writers entailed from Political, game, war or social genre. For this assignment, we deal with business strategy or strategic management in today’s environment in the management world. Strategy could be simply defined as a plan of action to achieve any particular goal. In broader terms, Strategic Management refers to a process of combined activities; mainly, Strategic Analysis (required to develop an apt strategy), Strategy Formulation (process of transferring the analysis into a plan – intended strategy); and, Strategy Implementation (process of putting plan into action – realized strategy). The purpose of this assignment is to develop a comprehensive strategic plan for an Organization for its mission and vision to achieve goals. We have chosen ChinAfrica Magazine for this very purpose. ChinAfrica Magazine was first published in 1988 in English and French edition. Its paper version was suspended in 2001 due to internal financial problems; and, the new English monthly magazine was re-launched in October-2009. Their existing website is in English, Chinese, and French; thus, catering to a range of population. The English version of the magazine has 68 pages...

Words: 1793 - Pages: 8

Premium Essay

Dfghjkl

...4021 REV: MARCH 1, 2010 ERIK STAFFORD JOEL L. HEILPRIN JEFFREY DEVOLDER Hansson Private Label, Inc.: Evaluating an Investment in Expansion Introduction On a frigid Sunday night in late February 2008, Tucker Hansson pored over a proposal developed by his firm’s manufacturing team. It called for investing $50 million to expand production capacity at Hansson Private Label (Hansson or HPL). For Hansson, a private company, this would be a significant investment. The company had not initiated a project of that magnitude for more than a decade, and the expansion wasn’t without significant risk. It would be likely to double HPL’s debt and to greatly increase customer concentration. This was a critical juncture for the firm Tucker Hansson had carefully built over 15 years. He wondered whether the return on investment would be large enough to justify the effort and risk. He also wondered about the best means of evaluating the potential investment. HPL manufactured personal care products—soap, shampoo, mouthwash, shaving cream, sunscreen, and the like—all sold under the brand label of one or another of HPL’s retail partners, which included supermarkets, drug stores, and mass merchants. The firm, whose sales had grown steadily over the years, generated $681 million in revenue in 2007. Three weeks earlier, HPL’s largest retail customer had told Hansson that it wanted to significantly increase HPL’s share of their private label manufacturing. Given that HPL was already operating near...

Words: 4722 - Pages: 19

Free Essay

Pr Plan for the Launch of Inscope Produced for Belcher Rollins by Cloud Public Relations

...| | |Assumptions | | | |Please note that a number of assumptions have been made in response to this assignment. These include the size of the Belcher | |Rollins business and its operations, its international locations, its listings on international stock markets and its | |financial reporting process. Assumptions have also been made about the product development process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN...

Words: 12728 - Pages: 51

Premium Essay

Times of India

...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution...

Words: 2767 - Pages: 12