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Case Analysis No. 1 Value Added Operations at Land’s End

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Submitted By jaybaldicano
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Imus Institute
College Department
OPERATIONS MANAGEMENT

CASE ANALYSIS no. 1
Value Added Operations
At Land’s End

Joshua Jay J. Baldicaño
Mr. Eulogio Catalan, Jr.
July 20, 2015

SWOT Analysis

S Strength 1. Descriptive product narratives on catalogues 2. Toll-free phone lines for sales and customer service are open 24 hours a day. 3. Convenient online market 4. Fast delivery 5. Well trained, hardworking and intelligent staff and employees 6. Low cost of products | Tells everything the customer needs to know about the garment and its construction.Customer can be assisted anytimeAvailability of sizes, styles and sales merchandise is real-timeMaximum delivery time is 36 hours except for monograms.Sales and service staff are trained to know the products and to be friendly and helpful.Raw materials are bought directly from the manufacturer, thus it eliminates middlemen.Overhead cost are also low because of the location of the business. | Weaknesses 1. Toll-free lines and customer service support 2. Online shopping 3. Large distribution center 4. International facilities 5. Fatigue of workers 6. Isolated main location | Minimum of 50,000 calls and 189,000 emails received daily.Frequent maintenance and updates on websiteFixed overhead cost whether they have many or few in-stock orders.Management is not centralized. Fatigue may affect the performance of workers in preparing orders for customers.Hard to reach area. | Opportunities 1. More international market 2. Free advertisement online | Opening of facilities in other countries.Low cost advertisement. | Threats 1. Local clothing industry in its chosen location. 2. Permits and other legal documents needed in other countries 3. Market competition | Locally made products are much cheaper than imported.It is needed for the company to operate.Competition in US

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